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Tag: Havas

  • Mindshare ropes in Havas’ Amy Kean as regional director – strategy for APAC

    Mindshare ropes in Havas’ Amy Kean as regional director – strategy for APAC

    MUMBAI: Mindshare Asia Pacific has appointed Amy Kean to the role of regional director, strategy.

     

    Kean joins Mindshare after five years with the Havas Media Group in the UK, where she led the digital media, social and innovations strategies, driving the online and ‘change agenda’ across the agency. She was also founder and MD of Havas Media Labs, helping to future-proof business such as AXA, Pernod Ricard and Channel 5 through modern insight and technology.

     

    Kean also helped launch the social media proposition across three Havas agencies and prior to that headed up the PR, marketing, social media and events outputs for the Internet Advertising Bureau.

     

    Mindshare Asia Pacific CEO, Growth & Emerging Markets Solutions Deepika Nikhilender said, “We are happy to welcome Amy on board, who brings a wealth of experience across diverse verticals. Amy is a progressive thinker and with her innovative approach to digital marketing, we are positive she will bring a fresh perspective to how we operate in the region. The Asia Pacific market is unique and has its own challenges, which Amy will tackle with her advanced communication skillset and tech-savvy, adaptive thinking. We have no doubt that she will contribute to the region’s performance and deliver strong business results for our Clients.”

     

    Kean added, “The complexity, dynamism and increased digitisation of the APAC landscape makes it the most exciting territory in the world for the media industry right now, and Mindshare is clearly leading the charge. I’m really looking forward to using my years of experience in media strategy and innovation to help bring their truly modern and data-driven adaptive thinking to life across the region.”

     

    Kean’s appointment is effective immediately.

  • Havas acquires CSA and Intervalles agency from Bolloré Group

    Havas acquires CSA and Intervalles agency from Bolloré Group

    MUMBAI: Havas has acquired market research group CSA and the Intervalles agency, both formerly wholly owned subsidiaries of Bolloré Group (owner of a 60 per cent stake in Havas), and together representing total gross margin of €16 million and a total workforce of 160.

     

    These acquisitions further strengthen Havas’ position in consumer knowledge, research, data and insight and add to its experiential capacity.

     

    CSA carries out market research designed to anticipate future shifts in society on behalf of key economic sectors (banking and insurance, mass retailing, transport, etc.), and also conducts opinion polls. Synergies with the Group’s French agencies will pave the way for innovation in measuring media effectiveness in France and around the world, helping to boost organic growth for our clients.

     

    Intervalles, founded in 2001, is an event production agency with an established presence in street marketing and drive-to-store, connecting brands, audiences and products through the experiential campaigns it designs.

  • Havas Media Group wins Integrated Media mandate for iOrderFresh

    Havas Media Group wins Integrated Media mandate for iOrderFresh

    MUMBAI: Havas Media Group has won the integrated media duties of iOrderFresh, a mobile-first commerce venture in the fresh perishable foods and groceries retail space. 

     

    The mandate includes integrated media buying and planning across traditional media and digital solutions for search, social and mobile. The account will be handled by Havas Media’s New Delhi office. 

     

    iOrderFresh, founder and CEO Nitin Sawhney said, “iOrderFresh has a simple promise to the consumer; fresh produce directly from the farm to your kitchen in a few hours. The business is built on the premise of freshness and convenience. It aims to create a whole new experience for shopping for food and groceries available at your doorstep by just downloading the app from any smartphone. Currently available in Delhi and Gurgaon, on both Android and iOS platforms, we are looking to consolidate our presence in the NCR region before expanding to other cities. Havas Media carved out a compelling mobile-first, integrated media strategy to get more people to download the app and also to scale the brand.”

     

    Havas Media Group India and South Asia CEO Anita Nayyar added, “Getting home delivered fresh fruits and veggies in our hurried lifestyle and traffic bound commute is a blessing. The Indian shopper’s attitude to online retail is very positive today so the perishable retail space is only set to grow. Havas Media with its digital strengths and integrated media offering is well geared to engage this shopper and add to the shopper basket.”

     

    Havas Media India managing director Mohit Joshi said, “It is a good win in a challenging category. We are happy that our rich experience in the dotcom domain is helping us get more clients in the category. We look forward to a great association with them.”

  • FCB Ulka appoints Tushar Pal as creative director

    FCB Ulka appoints Tushar Pal as creative director

    MUMBAI: Tushar Pal has joined FCB Ulka as creative director. Pal, started his career at Euro RSCG (now Havas), has over 12 years of experience in mainline advertising.

     

    He has had successful stints at Mudra, Leo Burnett, Rediffusion Y&R and Ogilvy. Over the years, he has worked on iconic brands like Onida, Godrej, Future Group, HDFC Bank, Sony Entertainment Network, Sony Max, Zandu, Times Group, Air India, McDonald’s, LG and Vodafone to name a few.

     

    Commenting on his appointment, Pal said, “I’m very excited to work on FCB Ulka’s vast portfolio of clients. I look forward to some great opportunities and help raise the creative bar on our key clients.”

     

    FCB Ulka executive creative director Haresh (Harry) Moorjani said, “We are happy to have Tushar on board. He brings with him diverse experience on a varied set of brands. We look forward to him adding value to an important set of accounts he is aligned to.”

  • Mirriad partners with Universal Music and Havas for native in-video advertising

    Mirriad partners with Universal Music and Havas for native in-video advertising

    MUMBAI: Mirriad, the global leader in native in-video advertising, Universal Music Group (UMG), the world’s leading music company, and Havas announced today that the companies have signed an agreement that enable UMG to feature digital brand integrations in select music videos by using Mirriad’s Academy Award-winning video technology.

     

    In addition, Havas, through its Havas Media network, becomes the first global agency to partner with Mirriad and UMG for strategic native in-video advertising from key clients including LVMH, Dish Network, LG, and Coca-Cola.  Havas’s venture 18-Siliwood, a research center launched in collaboration with Orange Silicon Valley, will also incorporate Mirriad technology and UMG content in ongoing research it is conducting in media, content, technology and data science.

     

    Mirriad’s technology integrates products, signage, video and other forms of branded assets into professionally produced video content. The company has more than four years of global broadcast experience, working with many of the world’s top broadcasters and content owners. Mirriad’s pioneering form of advertising has been described as “the cure for ad blindness” with research proving brands are two times more likely to be top of mind with consumers watching native in-video ads than comparable pre-rolls or interstitial spots.  

     

    This agreement builds on Mirriad’s recently announced launch with distribution partner Vevo, the world’s leading all-premium music video and entertainment platform.

     

     Mirriad’s technology will allow agencies such as Havas Media to run multi-title campaigns in select UMG music videos on-air, online and on mobile. For the first time ever, Mirriad’s native in-video ads can be planned and executed with the same reach and frequency metrics as traditional ad campaigns. Mirriad offers content owners and creators complete editorial control over brand integrations, as well as the incremental revenue stream to UMG and its artists. 

     

    “Through innovative technologies such as Mirriad’s, and leading global agencies such as Havas, we can offer our artists additional opportunities to generate revenue from their music videos,” said Lucian Grainge, Chairman and CEO, Universal Music Group. “And with Mirriad’s highly customizable platform, we have the ability to insure that artists’ and brands’ interests are aligned while we remain focused on presenting fans with the most compelling music experience possible.”

     

    “Partnering with Mirriad and UMG is an innovative way for us to help brands build more meaningful relationships with consumers,” said Yannick Bolloré, Chairman and CEO of the Havas Group.  “Mirriad will make it possible for us to create a more authentic, logical and in-context connection with our clients and audiences that have insatiable appetites for content across multiple screens.”

     

    “We are thrilled to work with UMG and Havas as we grow our brand globally and extend our technology beyond broadcast television to online digital video.   We want to help bring a better experience to fans”, said Mark Popkiewicz, Mirriad’s Chief Executive Officer “We designed Mirriad with content producers very much in mind so our platform allows all stakeholders to painlessly review and approve campaigns ahead of launch.”

     

                                                       

  • Cannes Lions 2014: 20 Indian entries qualify for Outdoor Lions finals

    Cannes Lions 2014: 20 Indian entries qualify for Outdoor Lions finals

    MUMBAI: Outdoor campaigns by McCann, Grey, Ogilvy & Mather and Havas Worldwide have made it to the final round of Outdoor Lions this year.

     

    McCann’s campaign for Prefetti Van Melle and Premier Tissues have been shortlisted in the ‘Food’ and ‘Household’ subcategories respectively. On the other hand, Grey’s campaign titled ‘Traffic’ for Killer Jeans has been shortlisted under the ‘Clothing, Footwear and Accessories’ subcategory.

     

    The agency’s campaign for Duracell Batteries called ‘Choo-Choo’ and ‘Remote Control’ qualified for the finals under the subcategory ‘Household.’ O&M’s three entries for Hot Wheels (Mattel Toys) has got shortlisted in the ‘Entertainment & Leisure’ subcategory.

     

    Havas Worldwide India’s ‘Arm’ and ‘Cleavage’ campaigns for Durex Condoms (Reckitt Benckiser) have also been shortlisted in the ‘Cosmetics & Beauty, Toiletries & Pharmacy’ subcategory. It can be noted that last year 43 entries were shortlisted in this category and the number this time has gone down to almost half.

     

    While the Outdoor Lions category was introduced in 1992, it was in 2002, that Cannes Lions recognised Press and Outdoor as separate advertising media categories, awarding each their own Grand Prix. Since 2006 Outdoor is judged by a separate and dedicated jury.

  • Cannes Lions 2014: HUL qualifies in Creative Effectiveness shortlist; O&M, Havas in PR

    Cannes Lions 2014: HUL qualifies in Creative Effectiveness shortlist; O&M, Havas in PR

    MUMBAI: Lowe and Partners Worldwide India is the only Indian agency whose campaign has made it to the Creative Effectiveness Lions shortlist. Only those campaigns that have won some Lion in the previous years are eligible for this category.

     

    The agency’s ‘Help A Child Reach 5’ campaign for HUL’s Lifebuoy had fetched it a silver Lion last year in the Film Lions category. While the piece of work last year was submitted by the agency’s London office, this time it is the Mumbai office that has participated in the ongoing Cannes Lions.

     

    In the PR Lions category, O&M India’s ‘Google Reunion’ campaign qualified in the shortlist under two sub-categories, namely, Brand Voice (including strategic storytelling) and technology & manufacturing.

     

    The other shortlisted entries include those for Akanksha Foundation Schools’ ‘Barter’ campaign under the sub-category ‘Influencer Communication’ and Channel V/Star TV’s campaign ‘The Seatbelt Crew’ for road safety awareness under the sub-category ‘Corporate Responsibility.’

     

    Havas’ ‘No Child Brides’ campaign for child survival India has also been shortlisted in the sub-category titled ‘Charity & Not for Profit.’

  • Mike Wilson to spearhead new Australia operations for Havas

    Mike Wilson to spearhead new Australia operations for Havas

    MUMBAI: Havas, one of the world’s largest advertising groups, has announced the launch of a new fully-owned media agency in Sydney, to be spearheaded by award winning media personality Mike Wilson.

    Wilson joins the group after nine years with multi service agency Naked, which he co-founded, and nurtured into an award winning hot shop claiming several Cannes Lions and Effie wins. Wilson’s immediate mandate is to manage the Group’s existing pool of blue chip clients, including new wins LG Electronics and Emirates. He has also been tasked with expansion of the Havas Media Group in Australia and launching specialist brands to provide a strong, integrated offering to clients.

    Mike Wilson will work out of the agency’s Sydney office and report into Vishnu Mohan, CEO Asia Pacific Havas Media Group. His appointment is effective from 25 November 2013.

    On his new role as Havas Media group Australia CEO, Wilson said, “The communications landscape has changed beyond recognition over the past decade, particularly with the advent of digital and mobile, yet there has been very limited innovation in the media agency sector. The time is right. Clients demand a 21st century media agency is available to help navigate this confusing landscape. There also needs to be a media agency destination for hungry young media professionals aiming to forge a career which is rewarding and epoch-shaping. With this new way of working Havas Media will be the agency of choice for the ambitious, where they will be supported, nurtured and challenged to be the industry’s very best.”

    Havas Media Group Australia will replicate the simplified global structure designed to channel the group’s digital, data and content teams into the heart of clients’ teams. Earlier this year, Havas announced the restructuring of its global media operations, which saw the creation of Havas Media Group – consisting of just two media brands Havas Media (formally known as MPG) and Arena.

    Commenting on the new operations, Havas Media Group global MD, Dominique Delport said: “Australia is one of the most dynamic and exciting markets in the world and we are committed to replicating the success that our creative agency Havas Worldwide has witnessed under the leadership of Anthony Gregorio, CEO of Havas Worldwide. Mike’s introduction came to us at a pivotal time for our Australian operations. Vishnu Mohan, our Havas Media Group CEO for the region, has known and respected Mike for years and, as the wider restructure at Havas developed, it became essential that we brought in someone who has worked across the specialist disciplines within the industry. Mike’s broad minded and cross disciplined approach to media will be instrumental to our success in this important region.”