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Tag: Havas Worldwide

  • Havas ups Asiya Bakht as Asia Pacific Communications head; strengthens Havas Village

    Havas ups Asiya Bakht as Asia Pacific Communications head; strengthens Havas Village

    MUMBAI: As part of its strategy to adopt a Havas Village model, Havas has promoted Asiya Bakht to the group’s director of marketing and communications for Asia Pacific. As director of marketing and communications for Havas Asia Pacific Bakht will drive visibility and awareness of Havas in the region and report to Southeast Asia CEO Levent Guenes.

    The move follows the consolidation of marketing communications function in other key markets in Asia Pacific such as Australia, China, India and the Philippines.

    In her newly defined role Bakht will be responsible for driving marketing and communications for all creative, media and specialist brands of Havas Asia, which include the flagship brands Havas Worldwide and Havas Media.

    “We are delighted to welcome Bakht. Her impressive performance at Havas Media and understanding of the group’s culture played an important role in her selection as a communications lead,” says Havas creative group Asia Pacific,  chairman, Juan Rocamora.

    “When we were looking for someone to lead marketing for Havas as a group we couldn’t think of a better person than Bakht,” adds Havas Media Group Asia Pacific, CEO Vishnu Mohan.  “She is not only committed to Havas’ vision of meaningful communications and collaboration, but also shares excellent relationships with stake holders within the group.” 

    “Bakht’s promotion is a testament to our collaborative ‘together’ culture, which allows us to leverage skills and talent available across the network, “said Havas Creative Group Southeast Asia, CEO Levent Guenes.
      “We are very excited to have her on board and looking forward to working with her to further raise Havas’ profile in the region.”

    Havas Village is a client centric organisation that brings all disciplines and teams in the agency – creative, media and digital – under one roof and is the foundation of group’s collaborative culture. The Village mode aims to simplify the agency’s offering for clients  by aligning resources, production, analytics and insights across divisions thus driving greater efficiency and effectiveness. 

  • Havas ups Asiya Bakht as Asia Pacific Communications head; strengthens Havas Village

    Havas ups Asiya Bakht as Asia Pacific Communications head; strengthens Havas Village

    MUMBAI: As part of its strategy to adopt a Havas Village model, Havas has promoted Asiya Bakht to the group’s director of marketing and communications for Asia Pacific. As director of marketing and communications for Havas Asia Pacific Bakht will drive visibility and awareness of Havas in the region and report to Southeast Asia CEO Levent Guenes.

    The move follows the consolidation of marketing communications function in other key markets in Asia Pacific such as Australia, China, India and the Philippines.

    In her newly defined role Bakht will be responsible for driving marketing and communications for all creative, media and specialist brands of Havas Asia, which include the flagship brands Havas Worldwide and Havas Media.

    “We are delighted to welcome Bakht. Her impressive performance at Havas Media and understanding of the group’s culture played an important role in her selection as a communications lead,” says Havas creative group Asia Pacific,  chairman, Juan Rocamora.

    “When we were looking for someone to lead marketing for Havas as a group we couldn’t think of a better person than Bakht,” adds Havas Media Group Asia Pacific, CEO Vishnu Mohan.  “She is not only committed to Havas’ vision of meaningful communications and collaboration, but also shares excellent relationships with stake holders within the group.” 

    “Bakht’s promotion is a testament to our collaborative ‘together’ culture, which allows us to leverage skills and talent available across the network, “said Havas Creative Group Southeast Asia, CEO Levent Guenes.
      “We are very excited to have her on board and looking forward to working with her to further raise Havas’ profile in the region.”

    Havas Village is a client centric organisation that brings all disciplines and teams in the agency – creative, media and digital – under one roof and is the foundation of group’s collaborative culture. The Village mode aims to simplify the agency’s offering for clients  by aligning resources, production, analytics and insights across divisions thus driving greater efficiency and effectiveness. 

  • Havas Worldwide APAC names Todd Martin as regional digital director

    Havas Worldwide APAC names Todd Martin as regional digital director

    MUMBAI: Havas Worldwide has appointed Todd Martin as regional digital director for APAC.

     

    In his new role, Martin will lead and drive the growth of digital across Asia Pacific. He will also lead Havas Drive, a digital acceleration, technology and innovation unit based at Havas Worldwide Bangkok.

     

    Based out of Singapore, Todd will report directly to Havas Worldwide Asia Pacific chairman Juan Rocamora, working alongside business development and integration director Southeast Asia Sunny Hermano and CEO Southeast Asia Levent Guenes.

     

    Martin has over 20 years of broad client category digital experience in the US, UK, Japan, China and across Asia Pacific and has been responsible for creating digital strategies and campaigns for a huge number of multinational clients.

     

    He was one of the founders of Amnesia Razorfish in Australia, a digital agency that grew in 10 years to become the largest of its kind in Australia. He worked on brands such as Disney, Microsoft, Qantas, Volkswagen, Merck, Johnnie Walker, and the International Olympic Committee before moving to the USA to work with Razorfish out of their head office in Seattle.

     

    He moved to Singapore in 2013 as regional head of social and digital for Bates CHI & Partners, and worked in Social@Ogilvy across the region before a short stint at Edelman as head of strategy for Asia.

     

    “Todd joins us with a solid track record in the digital space having worked with the some of the top digital agencies and cutting edge brands around the world. His experience across geographies and ability to work with different cultures is a strong plus. Havas has a robust digital offering in Asia Pacific and we have no doubt that Todd is the right person to lead and strengthen our digital operations as we move in the next phase of our growth,” said Rocamora.

     

    Martin added, “I am particularly excited about the Digital Innovation team, Havas Drive. Their blend of creative technical talent is producing solid solutions that work in multiple Asian markets. Havas are showing they have the talent and resources to deliver innovative digital experiences for all clients in the region, they’re walking the walk, not just talking about it.”

  • Dentsu Webchutney hires Havas’ Gaurav Soi as EVP

    Dentsu Webchutney hires Havas’ Gaurav Soi as EVP

    MUMBAI: Dentsu Aegis’ digital agency Dentsu Webchutney, has appointed Gaurav Soi to head its new business operations, nationally as executive vice president (EVP).

     

    Soi will report to Dentsu Webchutney CEO Sidharth Rao. He joins the agency from Havas Worldwide, Mumbai where he was senior vice president. 

     

    As part of his new mandate, Soi will identify and channelise new opportunities for the agency across its offices in Mumbai, Delhi and Bengaluru.

    On his appointment, Soi said, “The most commonly used word in conversations today is digital. It is no longer the future. It is here and now! Denstu Webchutney has a proven track record and is associated with very prestigious brands. Known for its quality product and forward thinking, I am extremely proud to be a part of this team. The company is aggressively focusing on growth; and yet, we will need to retain the quality of our product across client offerings. It is this balance that will make the road ahead a very exciting one.” 

    Rao added, “Dentsu Webchutney has now entered its next phase of growth and it’s absolutely essential for us that we use the right kind of experiences to steer this growth forward. Gaurav comes in with immense experience and exposure across clients and categories. And his appointment will only further catalyse the strength that already holds the Dentsu Webchutney fort so strong. I am extremely happy to welcome him on board.” 

    With more than 15 years of experience, Soi has worked with agencies including The Grey Group, Mumbai, Ambience Publicis, Metal Communications and Havas Worldwide. He has also been part of the events and activations industry through Line Communications.

  • Vivek Rao joins L&K Saatchi & Saatchi as chief creative officer – North

    Vivek Rao joins L&K Saatchi & Saatchi as chief creative officer – North

    MUMBAI: L&K Saatchi & Saatchi has appointed Vivek Rao as its chief creative officer – North. 

    Rao is armed with 15 years of experience working with global marketing communications companies and driving growth for global and local brands.

     

    L & K Saatchi & Saatchi CEO and managing partner Anil S Nair said, “Vivek is not just a fantastic creative talent but an inspiring leader, who carries his team along with him to glory. He is an absolute team player and therefore a fantastic fit with our culture. We are very excited to have him on board and are looking forward to his positive contribution towards our creative profile and ambition.”

     

    Rao added, “Having worked with stalwarts like Prasoon Joshi, Pops, Agnello Dias, Nitesh Tiwari, Ashish Khazanchi, Prasanna Sankhe & Satbir Singh over the years, I was keen to apply and use all that I’ve learnt in a place that’s growing at a furious pace. Praveen Kenneth, Anil Nair and the core team have done a magnificent job in creating L&K into an incredible force, add Saatchi & Saatchi’s global might to that and you can see why it’s a place that’s hitting top gear right now.”

     

    He further said, “The dynamics of communication has changed and yet, the basics still remain the same. Solid ideas, simplicity of storytelling will always be the way for brands to connect with consumers. The good part is that clients are extremely keen to reach out to consumers in ways that aren’t necessarily from expected quarters. Praveen and Anil have a clear picture about the way ahead and my role will be to ensure that from a creative perspective we hit the right notes for our clients. The canvas is much wider now and the ride is bound to be fast and enjoyable.”

     

    Over the years, Rao has worked with agency networks like McCann Erickson, Leo Burnett, Contract Advertising, Publicis Ambience and Havas Worldwide.

  • Havas Worldwide launches new specialist unit

    Havas Worldwide launches new specialist unit

    MUMBAI: Havas Worldwide has launched a specialist practice within the network that is focused on delivering innovation and digital business transformation solutions for brands called Havas Drive.

     

    The team is based at Havas Worldwide Bangkok, and their remit spans all Havas Worldwide Offices in APAC who can draw on their expertise for client engagements.

     

    The specialist unit boasts a team of talents from around the globe who share a vision for a new approach in the brand partnership model. Havas Drive specialists in design, data, strategy, coding/development, innovation and experience design will work with clients on business and digital transformation mandates to help them set a strategy and build new approaches to their customers.

     

    Havas Drive is also tasked to integrate these emergent practices and thinking into the Havas creative agencies across APAC. A series of road shows and events are being planned for the coming months to showcase their approach, thinking, and expertise.

     

    “We have been looking at new ways to incorporate and build meaningful innovation into our agencies for a while now,” said Havas Drive regional director APAC Jeff Lippold.

     

    “With the industry moving against traditional ways of communication to reach consumers, we brought together a team of complimentary talents to build strategies, which will produce tangible approaches for our clients and quickly. We’re excited to have the level of talent joining us at Havas Drive – they are all motivated by the mission and at the top of their craft. This team will provide a seriously competitive advantage to our clients in APAC,” added Lippold.

  • RB appoints McCann World Group for Dettol in India

    RB appoints McCann World Group for Dettol in India

    MUMBAI: RB (formerly called Reckitt Benckiser), a consumer health, hygiene and home company has appointed McCann World Group India as the creative agency for Dettol.

     

    The account is on a project basis. Havas WW will continue to be the Agency of Record on Dettol in India and globally.

     

    Dettol has been consistently voted by Indian consumers as one of the most trusted brands for over a decade. With a legacy of more than 80 years, it has become the trusted champion of health. The development is in line with the ambition of Dettol to further strengthen communication across its portfolio in India.

     

    RB advertises in almost 60 markets around the globe. Dettol, is its iconic brand, which promises to ‘Be 100 per cent sure’, its tagline in the TV ads.

     

    Available as bar soap, liquid hand wash, hand sanitiser and of course, as an antiseptic liquid, Dettol, recently forayed into the dishwasher detergent segment with the launch of its Healthy Kitchen Gel.

  • Cannes Lions 2014: India grabs 6 Lions in PR & Direct

    Cannes Lions 2014: India grabs 6 Lions in PR & Direct

    MUMBAI: It isn’t turning out to be a great show for Indian advertising agencies at the ongoing Cannes Lions 2014. While it has been a no show for India in Creative Effectiveness and Promo & Activation Lions, a few agencies have been able to get back some glory.  

    McCann Worldgroup has grabbed two Silver Lions for its campaign ‘Share My Dabba’ in the Direct category. This work was done for Happy Life Welfare with the help of Dabbawala Foundation. The campaign that aimed to feed street kids grabbed the attention of not only India’s Human Resource Minister but also inspired many other lunch services to take the initiative forward. All this was done through a ‘Share Sticker’. With this sticker the dabbawalas were alerted to dabbas that contained un-eaten food; they then shared these ‘marked’ dabbas with children in need.

    Click here to watch the campaign…

    British Airways’ ‘Magic of flying’ campaign bagged the Grand Pix in this category. The campaign was executed by OgilvyOne.

    In the PR category O&M’s ‘Google Reunion’ campaign picked a Silver and Bronze Lion. This film which was first released on various digital platforms within 30 hours of release received over one million views on YouTube. In less than a week, the ad was the third most viral video on the internet. Currently, the film has over 50 million views across all digital platforms, leading to a 38 per cent increase in awareness for new search features.

    According to the agency, the digital film earned 52 years (273, 34, 441 minutes) of free viewing time making it the most viewed and shared film in the history of Indian advertising.

    Click here to watch ‘Google Reunion’ the campaign…

    The agency also picked up a Bronze Lion for its work done for Akanksha Foundation Schools.

    The Grand Pix in this category was awarded to Creative Artists Agency Los Angeles for its campaign titled, ‘Chipotle Mexican Grill.’

  • Cannes Lions 2014: Havas, O&M, Gometry make it to Promo & Activation shortlist

    Cannes Lions 2014: Havas, O&M, Gometry make it to Promo & Activation shortlist

    MUMBAI: Looks like India has got to a good start at Cannes Lions 2014. In the Promo & Activation Lions category: Havas Worldwide, Ogilvy&Mather India and Gometry Global have made it to the shortlist.

     

    It can be noted that last year only one entry had qualified to the shortlist for this category.  Havas Worldwide India’s ‘No Child Brides’ campaign for Child Survival India has been shortlisted under the sub category ‘Exhibitions and Digital Installations.’ Production house Uncommonsense helped execute the campaign.

     

    Ogilvy&Mather’s ‘Barter’ campaign for The Akanksha Foundation (Akanksha Foundation Schools) has also been shortlisted under the sub category ‘Use of Social Platform(s) in a Promotional Campaign.’

     

    Gometry Global’s ‘Jump Pump’ campaign for HUL is the third India entry that has qualified for the final round of judging.

     

    Launched in 2006, the definition of Promo & Activation for the purpose of Cannes Lions encompasses activity which is designed to create immediate activation and/or offer for the sales of a product or service. This may be made effective by using sampling, tie-ins, competitions, events, in-store advertising, exhibitions and other promotional vehicles, such as digital media.