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Tag: Havas Worldwide India

  • Badshah Masala unveils flavourful cinematic treats for Gujarat and Maharashtra markets

    Badshah Masala unveils flavourful cinematic treats for Gujarat and Maharashtra markets

    Mumbai: Badshah Masala, a renowned spice brand in India, especially dominating the Western markets of Gujarat and Maharashtra, has launched its latest regional campaign, showcasing a rejuvenated perspective and a modernized approach. Established in 1958, Badshah Masala carries a venerable legacy, consistently delivering a unique array of spices that have garnered a steadfast following. Recognized as a household name, the brand achieved iconic status with a memorable ad campaign jingle in the 90s, further cementing its prominence in the spice industry.

    In the past year, Badshah Masala has undertaken a strategic endeavour to breathe new life into its brand, carefully preserving its illustrious legacy and distinctive brand elements. This comprehensive revamp encompasses a change in packaging, product offerings, and communication strategies, meticulously tailored to resonate with the evolving aspirations of the modern Indian consumer. The positive consumer feedback indicates a growing consumer base, and the impactful April campaign, drawing inspiration from the iconic 90s campaign, has notably heightened the brand’s visibility and resonance in the market.

    The latest campaign, designed to further elevate brand saliency, focuses on iconic Badshah products tailored for consumers in the key states of Gujarat and Maharashtra. The campaign highlights Badshah’s expertise in assisting consumers in creating locally relevant and beloved preparations. It narrates compelling stories of how Badshah makes it convenient for individuals to craft rich and unique culinary experiences at home. Specifically, the campaign shines a spotlight on iconic dishes such as Pav Bhaji and Mutton for the Maharashtra market, and Undhio and Masala Tea for the Gujarat market.

    This goes beyond just displaying products; it breathes life into Badshah Masala’s promise of helping you easily master your favourite local dishes at home. The creative side of the campaign aims to capture the heart of these culinary journeys through eye-catching visuals and stories that connect with our audience’s tastes.

    Badshah Masala CEO Rehan Hasan said, “Embarking on this flavourful journey, our aim with this campaign is to empower our consumers to effortlessly recreate cherished local dishes in the warmth of their kitchens. At Badshah Masala, we’ve put together a smart cooking approach. It not only reflects our commitment to real flavours but also makes it easy for you to cook your favourite iconic dishes. We’re on a mission to bring Badshah’s expertise straight to your kitchen, effortlessly weaving local flavours into your daily culinary adventures.”

    Havas Worldwide India CCO Anupama Ramaswamy said, “Having a specific target audience for this campaign posed a unique challenge in establishing that emotional resonance. We delved deeply into the regional intricacies, threading the fabric of family bond through the culinary lens. This process demanded meticulous attention yet yielded immensely gratifying results. Immersing ourselves in these vibrant cultures was an exhilarating journey. Witnessing the campaign not just come alive but deeply resonate within these markets was an incredibly fulfilling experience.”

    Badshah Masala’s regional campaign is a celebration of tradition, flavour, and the joy of culinary exploration. By expertly blending its rich legacy with a modern approach, Badshah Masala continues to be the preferred choice for households seeking authentic and high-quality spices that elevate everyday meals to extraordinary experiences.

  • JBL tunes up this festive season with the new “Perfect Sound for Every Mood” campaign

    JBL tunes up this festive season with the new “Perfect Sound for Every Mood” campaign

    Mumbai: The festive season is here and so is the perfect mood for celebrations. JBL’s latest campaign, “Perfect Sound for Every Mood,” is your invitation to tune up the festive cheers with its cutting-edge Noise Cancellation Range, promising an immersive world of exceptional sound quality.

    JBL, the audio brand from the house of HARMAN, is all set to add an extra dose of joy to this festive season with its latest campaign, “Perfect Sound for Every Mood.” Kickstarted just in time for the festivities, JBL is inviting everyone to amp up their celebrations with the incredible JBL Noise Cancellation Range.

    JBL has something special in store for its customers as it presents a range of exclusive offers and discounts from 1 October to 20 November 2023 on its exceptional Noise Cancelling Range, including TWS earbuds, Premium NC headphones, and 1300 Soundbar.

    The captivating campaign, conceptualized and executed by Havas Worldwide India, showcases an impressive lineup of JBL’s Noise-Cancelling products. The film also features actors from diverse regions of India, bringing together the essence of our culturally rich nation.

    Speaking about the campaign,  HARMAN India director of integrated marketing Yogesh Nambiar said, “When we began planning our festive campaign, Team HAVAS and we were clear in our minds that we should be building our campaign on “something for everyone”. The idea that there is a JBL Active Noise Cancellation headphone for everyone to cater to every part of their lives took centre stage. From the hustle-bustle of pre-festive shopping to the inexplicable joy of travelling home and everything in between, there is a JBL to mute the world and unmute the festivities. That’s what we intended to capture and portray, and the outcome looks stunning.”

    Havas Worldwide India chief creative officer Anupama Ramaswamy said, “Festivals provide a unique chance for brands to share their most authentic narrative. So, when JBL wanted to mute all the other noise around and put the spotlight on their range of products with active noise cancellation, we joined forces and gave people a glimpse of the perfect sound for every mood this festive season, ensuring that the spirit of celebration resonates in the most remarkable way.”

     
     

  • itel India announces new World Cup campaign

    itel India announces new World Cup campaign

    Mumbai: itel, India’s leading smartphone brand, has captured the hearts of millions and united the nation with its emotionally charged brand campaign, timed perfectly with the World Cup season. As a brand that prides itself on democratizing technology for all, itel India has underscored its commitment to providing incredible value in every product it delivers while fostering a sense of togetherness and shared experiences among its customers.

    The campaign’s centerpiece is a touching short film that encapsulates the values and aspirations of itel India. It tells the heartwarming story of a father and son, blending the emotional journey of their dreams and sacrifices with the transformative power of technology.

    As the campaign reminds us, itel India is not just a smartphone brand; it is a unifying force that brings together families, generations, and the entire nation, especially during moments of sporting and emotional significance.

    Speaking about the campaign, itel (Transsion) India CEO Arijeet Talapatra said “We believe that in today’s digital age, the smartphone has become the new TV. For many in the country, it serves as the gateway to information, entertainment, and connection, and for many, the gateway to the Cricket World Cup this season. Just like food, clothing, and shelter, the smartphone has also become a fundamental necessity in our lives. Like we see in the digital film, watching the World Cup is an activity that brings all the generations of the country together. Thus, in the spirit of #JodeBharatKaHarDilitel, we aim to democratize watching the World Cup by placing an itel phone in as many hands as possible. itel is here to serve the aspirations of Gen Z, providing them with endless opportunities and connections.”

    The digital film has been conceptualized and executed by Havas Worldwide India. It offers a fresh approach to storytelling in the digital advertising realm.

    Havas Worldwide India CCO Anupama Ramaswamy said, “Indians love two things – cricket and family. And they are happiest when they can bring the two together. This was the inspiration that went into creating this heart-warming story. A story that touched upon small-town India’s many realities – parent’s pride and belief in their children’s abilities, a father’s love for his son that pushes him to take on every challenge, the fact that life can be tough sometimes but when loved ones come together anything is achievable. And at every step of the way, itel is there to help these bonds grow stronger. We wanted this story to help itel become more than yet another mobile phone brand. We wanted itel to be seen as a companion that truly celebrates the coming together of people and their passions.”

  • The #FullyLoaded iQOO Z7 Pro 5G gets launched with a #FullyLoaded digital film

    The #FullyLoaded iQOO Z7 Pro 5G gets launched with a #FullyLoaded digital film

    Mumbai: iQOO, the high-performance smartphone brand has recently unveiled its new offering, the iQOO Z7 Pro 5G. iQOO has collaborated with Havas Worldwide India for the launch film that celebrates the hustle-mode of the youth who are always on the quest of exploring the new. Being #fullyloaded with technologically advanced features makes it the best choice for today’s youngsters.

    The launch film has highlighted how this new market entrant is India’s fastest and power packed smartphone in its price segment with powerful MediaTek Dimensity 7200 5G processor and an AnTuTu score of 728K+. It’s also India’s slimmest smartphone in its price segment, providing the consumers with an unmatched experience of 3D Curved 120Hz AMOLED Display. Another major highlight is the 64MP Aura Light OIS Camera that comes with superior image processing capabilities to deliver ultra-sharp images even in low-light environments. While being quite low on weight, the iQOO Z7 Pro 5G is heavy on performance.

    Speaking about the campaign, iQOO India CEO Nipun Marya said, “At iQOO, we recognize that Gen Z is at the forefront of innovation and change. Our collaboration with Havas Worldwide India enables us to communicate with this dynamic audience in a language they resonate with. iQOO Z7 Pro 5G is the answer to what the Gen Z desires since it provides groundbreaking performance and pushes the boundaries of smartphone capabilities in the segment. The campaign reflects our commitment to not just meeting but exceeding their technological aspirations.”

    Havas Worldwide India CCO Anupama Ramaswamy said, “The iQOO Z7 Pro 5G is the perfect example of what the Gen Z wants and deserves. A smartphone that matches their spirit to do everything, be everywhere and not miss out on anything. That’s why we decided to set the film in a college campus and have a protagonist who represents the generation aiming for the maximum. And to launch this #fullyloaded smartphone, there’s nothing better than a visually stunning film with the infectious energy of the #fullyloaded life.”

  • Havas Worldwide India creates brand film for Stashfin

    Havas Worldwide India creates brand film for Stashfin

    Mumbai: Stashfin, the fintech platform, has launched a new campaign to drive awareness about its unique offering. Stashfin provides instant access to funds in a seamless and efficient manner with a flexible mode of repayment, making it one of the most convenient digital lending platforms.

    Created by Havas Worldwide India, the campaign promotes an innovative product that allows customers to get instant funds for a variety of needs, providing them with the ideal financial boost in the easiest and most hassle-free manner.

    Stashfin has been dedicatedly working towards the financial inclusion of various customer segments who find it difficult to be accepted by traditional banking systems, with a brand promise of “Nobody in India should be credit-starved.”

    The company also assists the under-represented in developing their credit footprint, allowing them to improve their quality of life. Stashfin provides flexible tenures ranging from three to 36 months; quick processes and easy application; instant funds; and the unique proposition of only paying interest on the amount used.

    With a quirky approach in the two-film campaign, a witty superhero fumbles and appears to be an antihero, unable to use his superpowers to help those around him. However, the only good he does is introduce others to the all-new Stashfin credit line app, which becomes their superpower as well.

    Speaking about the campaign, Stashfin co-founder Shruti Aggarwal said, “Stashfin has always strived to provide a positive customer experience, which is why we focused on every detail of making our product simple to use. With the goal of making Stashfin’s offering available to everyone who needs credit, it is critical that credit be made available to the majority in an effortless way. As Stashfin plays a critical role in fulfilling people’s needs, it is evidently a superhero. With our latest films, we want to show how Stashfin, as a superpower, can help anyone in need.”

    “The ever-changing fintech space allows us to tell very interesting stories, and collaborating with a brave brand like Stashfin has been great fun. We are always eager to take on the challenge of portraying the dynamic fintech space as not only exciting but also relatable and aspirational. A bumbling superhero who makes mistakes is a novel concept that communicates the brand’s core concept of quick and easy access to funds. I’m confident that, like our previous collaboration, this one will bear fruit too, with people choosing the brand Stashfin,” added Havas Group India chairman & chief creative officer Bobby Pawar.

  • Burger King India onboards Havas Worldwide India as its digital partner

    Burger King India onboards Havas Worldwide India as its digital partner

    Mumbai: Burger King India has assigned its digital mandate to Havas Worldwide (Creative) India. As a part of this mandate, the agency will be responsible for creating cornerstone digital campaigns, social media management, and online response management, among other things.

    Havas Worldwide India has been focusing on fortifying and updating its core expertise and offerings over the last two years. Havas Worldwide India grew by more than 30 per cent in 2021 across its Mumbai and Delhi offices, thanks to significant business wins such as Tata Cliq Luxury, Bel Cheese, P&G, Vivo, and Celio, to name a few. The agency has also been strengthening its teams to bring in the best talent. As the agency’s growth momentum continues in 2022, it will continue to come up with clutter-breaking work to deliver on its promise of making a meaningful difference in the lives of brands, businesses, and consumers.

    Sharing his thoughts on the association, Burger King chief marketing officer Kapil Grover said, “We are excited to have partnered with Havas Worldwide India, which comes with a track record of path-breaking digital campaigns for brands across markets and categories. We are confident that their expertise and market understanding will help us deliver innovative and groundbreaking digital campaigns, thereby further strengthening Burger King India’s position to become the most lovable brand in the digital space. We look forward to a long and fruitful partnership.”

    Commenting on the partnership with Burger King, Havas Worldwide (Creative) India managing director Manas Lahiri said, “In today’s cluttered digital ecosystem, only brands that come up with engaging, differentiated content make people sit up and take notice and we at Havas Worldwide India have been doing exactly that over the past few years. Burger King is one of the most audacious brands in the world today, known for creating truly innovative campaigns that become the talk of the town, and we’re confident we will be able to create more such path-breaking, meaningful work for them.”

  • Havas Worldwide India ropes in Nikhil Guha & Neeraj Toor as group creative directors

    Havas Worldwide India ropes in Nikhil Guha & Neeraj Toor as group creative directors

    Mumbai: Havas Worldwide India, the creative arm of Havas Group India, has further strengthened its creative team with the appointment of Nikhil Guha and Neeraj Toor as group creative directors.

    The agency recently announced the appointment of Anupama Ramaswamy as its chief creative officer. The two new appointments demonstrate Havas Worldwide India’s commitment to consistently strengthening its team to make a more meaningful difference to its clients, said the agency in a statement.

    Both Nikhil and Neeraj will report to Anupama, who will join the agency in October 2022.

    Speaking about the appointments, Havas Group India chairman and chief creative officer Bobby Pawar said, “Nikhil and Neeraj embody the kind of creatives who are perfect for what we’re building—a brand-thinking-led, digital-first creative company. Both are strong idea people who are very comfortable with the craft and nuances of traditional and non-traditional media. Also, it doesn’t hurt that they are fun to hang out with. I’m sure they, along with their teams, will help Anupama achieve her goal of putting out great work.”

    With over 14 years of experience, Nikhil joins Havas Worldwide India from McCann Worldgroup. This is Nikhil’s second stint with the agency; he has also worked with Publicis India and Contract Advertising in the past. Over the course of his career, he has worked on well-known brands such as Nescafe, Zomato, Maggi, SpiceJet, MakeMyTrip, and Nokia, to name a few. His work has also received a plethora of global and local awards, including a Bronze Lion at Cannes Lions, a Gold and Grand Prix at the APAC Effies, as well as numerous Effies and Abbys. In fact, his campaign “No Child Bride” for Child Survival India won Havas Worldwide India a Bronze metal at Cannes Lions in 2014.

    Neeraj, who has over 13 years of experience, is a digital specialist and has worked in agencies including Dentsu Webchutney and Cheil India in the past. He has worked on leading brands including Samsung, Adidas, Canon, PVR, Adani, and Maruti Suzuki, among others. He was responsible for launching pharmacy brand Zeno Health in Mumbai and Pune with a campaign called Rahat ki Goli. He has won numerous awards for his work, including DMA Asia Echo Awards and the Abbys. He joins Havas Worldwide from Dentsu Impact.

  • Havas Worldwide India names Dentsu’s Anupama Ramaswamy as chief creative officer

    Havas Worldwide India names Dentsu’s Anupama Ramaswamy as chief creative officer

    Mumbai: Havas Worldwide India on Wednesday announced the appointment of Anupama Ramaswamy as its chief creative officer. She comes on board to further catapult the creative transformation of the agency, which has seen unparalleled business growth over the last three years. Anupama’s last stint was with Dentsu Impact, where she was working as the managing partner and national creative director.

    Ravinder Siwach, who has been leading the creative mandate of Havas Worldwide India as executive director and national creative director, is moving on to pursue new opportunities. He will be with the agency till October 2022.

    Ramaswamy will be reporting to Havas Group India chairman and chief creative officer Bobby Pawar, and will begin her new role at the agency effective October 2022. She will also work closely with Havas Worldwide India managing director Manas Lahiri.

    Ramaswamy will be based out of the agency’s Gurgaon office, overlooking the complete client roster of both Gurgaon and Mumbai offices that have witnessed tremendous business growth over the last three years. This includes some of the biggest global and Indian brands, including Reckitt, Dabur, Tata Group, P&G, Stellantis, Vivo, Aegon Life, Fortis, Suzuki, UTI Mutual Fund, Celio, William Grant, amongst others. In 2021 alone, Havas Worldwide India garnered over 30 per cent growth across its Mumbai and Gurgaon offices on the back of significant business wins, resulting in it being consistently ranked in the top three in the R3 New Business League Creative Agency list.

    Through her career, Ramaswamy has worked with some of the leading agencies in India and several marquee global and indigenous brands across sectors, including Maruti Suzuki, Ikea, Vivo, Paytm, Subway, Tata Tea Digital, Samsung Mobiles, Airtel, Dabur, Lacoste, Whirlpool and many more. Her recent campaigns, which include the Paytm Divide and Chotu, made her win the One Show, a couple of Spikes, New York Festivals and also featured as one of the Impact Creative Stars ’21.

    During her stint at JWT Delhi as senior creative director, Ramaswamy led the Delhi office to its first Cannes Lions and Clio Gold. She has also been a recipient of some of the most coveted awards, including Cannes Lions, Clio, Adfest, New York Festivals, Abbys, Effies, Spikes, Global Healthcare Awards, IAA Awards, and The One Show, and her work for FujiFilm has been featured in the prestigious Gunn Report as one of the top 20 most awarded print campaigns in the world. She has been on the jury of several prestigious awards, like The One Show, and the grand jury at AME Awards and New York Festivals.

    “We have steadily been building Havas Worldwide into a company that embodies Yannick Bollore’s ‘Together’ philosophy. Where skill sets from the old world and new work seamlessly and harmoniously. This and the rising standard of our work have made us the fastest growing agency. Now is the time for our work to take a giant leap. And I can’t think of a better person to lead this than Anupama. She is a hugely talented creative with a heap of awards and great work to prove it. But the one talent of hers that I value the most is her ability to nurture a culture that makes people and their ideas better. She is a team player and fits right into our philosophy. And I believe she will be a leader who will usher not just Havas but also our industry into the future,” said Bobby Pawar.

    Talking about her new role, Ramaswamy said, “The complete resurgence of Havas Group India has made it one of the most sought-after networks. The group has been working in an integrated manner long before other agencies had even thought about it. So, the opportunity to work with Bobby again, who is an institution in his own right, along with Rana’s overall vision for the network, drew me in to be part of this unprecedented growth story. But what excites me the most is the task bestowed upon me by Bobby and Rana-to induce a new and fresh creative culture.”

    Speaking about Ravinder’s exit, Bobby said, “Ravinder has played a key role in the resurgence of Havas Worldwide. However, he has been chomping at the bit to do other things, many beyond advertising, for a while. Which means his journey with us is over while another one begins. We all wish him the best in his new adventures.”

    Ravinder Siwach said, “The reputation that Havas Worldwide India has built over the last three years is truly inspirational. Being part of this growth journey was an enriching experience. I thank Rana, Bobby and the entire team at Havas Worldwide India for their tremendous support and wish them luck for the journey ahead.”

  • Havas Worldwide India announces senior appointments: Govind Agarwal named VP – account management

    Havas Worldwide India announces senior appointments: Govind Agarwal named VP – account management

    Mumbai: Havas Worldwide India, the creative arm of Havas Group India, has strengthened its strategy and account planning teams across Mumbai and Delhi offices with three key appointments. Govind Agarwal has joined Havas Worldwide Mumbai as vice president, account management. Sulagna Chanda has been appointed as associate vice president – Strategic Planning, and Neha Gupta has joined as associate vice president – Client Servicing.

    Both Chanda and Gupta will work out of Havas Worldwide Delhi. These appointments will help strengthen the agency’s strategy and business teams and further drive the specialist services for which Havas Worldwide India is now known, stated the agency.

    Havas Worldwide India managing director Manas Lahiri said, “Over the last two years, we have garnered exponential growth through valuable partnerships and added several marquee brands to our ever-expanding portfolio of traditional as well as new-age clients.”

    “In our constant endeavour and commitment to make a meaningful difference, we continue to invest in strengthening our teams. With Govind, Sulagna and Neha on board, I’m confident we will further scale up our strategic planning capabilities and client relationships,” he added.

    With over 16 years of experience, Agarwal has managed some of the biggest brands across key sectors such as FMCG, banking, fashion, beauty, entertainment, and more. His strengths include business growth and lending his expertise to extend marketing campaign ideas across digital, social, direct and on-ground stages. Over the years, he has managed brands including Medimix, Inox, Kotak Life Insurance, Godrej, Danone, Skoda Auto, and Kellogg’s, among others.

    Over her 12-year-long career, Chanda has built her core strengths in brand strategy, consumer insights and leading agencies to establish effective marketing solutions. Some key accounts that she has managed through her career include The Times of India, ITC Hotels, Unilever, GSK, Disney and more.

    Gupta is a communication management specialist with over 13 years of experience in handling brands, including Sony, Chicco, Dabur, Chyawanprash, MasterCard, Reebok, Whirlpool, ESPN STAR Sports, ITC Hotels, and more.

    Havas Worldwide India has been consolidating its senior leadership team in recent years. The agency’s business model has assisted the agency in building a strong client roster across its Mumbai and Delhi offices, resulting in a growth of more than 30 per cent across both offices, claimed the agency.