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Tag: Havas Worldwide

  • Mamaearth launches campaign celebrating timeless maternal wisdom

    Mamaearth launches campaign celebrating timeless maternal wisdom

    Mumbai: Mamaearth, a brand for toxin-free and natural personal care products, has launched its latest campaign celebrating the timeless wisdom of mothers and the profound impact they have on shaping their children’s lives.

    Titled “Maa Paas Nahi, Toh Mamaearth Hi Sahi,” the campaign is a heartfelt tribute to the enduring love, guidance, and support that mothers offer, inspiring Mamaearth to create products rooted in the wisdom of traditional remedies and grandmothers ‘nuskha’.

    The campaign captures the essence of maternal love and care while viewers are drawn deeply into the personal story of a new mom facing life’s challenges without the physical presence of her mother. The film introduces us to a new mom struggling to soothe her crying baby, desperately missing the comforting advice and ‘nuskha’ her own mother used to offer. Through a video call, she expresses her feelings of helplessness until she discovers Mamaearth’s Easy Tummy Roll-On, a gentle reminder of her mother’s love and care. It’s a powerful moment of realization that even when her mom isn’t there, Mamaearth’s products bring a sense of comfort and familiarity.

    Sharing her thoughts on the campaign, Honasa Consumer Ltd EVP and chief marketing officer Anuja Mishra said, “For Mama earth, this campaign is not just a message but a reflection of our beginnings — a journey sparked by the timeless wisdom and nurturing love of a mother. We understand that there may be times when you may need to be away from your mom, yet still seek her advice. No one can substitute a mother, but as a brand, our endeavour is to bring Maa’s age-old beauty and care secrets

    to you. From traditional remedies to modern-day practices, mothers have always stood as pillars of family well-being, passing down invaluable wisdom through the ages. Drawing inspiration from this deep-rooted understanding, our campaign celebrates the enduring legacy of motherhood and honours the unique journey of each mother who has nurtured, protected, and empowered her children, even from afar. This campaign not only underscores our commitment to innovation and responsiveness to evolving consumer needs but also reflects our dedication to harnessing the inherent power of nature to create safe and effective products for new mothers and their families.”

    Havas Worldwide India chief creative officer Anupama Ramaswamy commented, “Mother knows best. She knows the unsaid things and what’s best for her child. It’s in her pearls of wisdom drawn from age-old traditions. And yet, she will not forever be around. And that’s when you miss her and her small nuskhe the most that made life so easy. We are proud to bring these nuskhe to life in easy-to-use ways, making it feel like maa is always near you. With this, we crafted two heartwarming stories of a struggling new mom and a fresh out-of-home teenager, each looking to their mothers for help and how the mother already knew what’s best for them.”

    The campaign showcases Mamaearth Easy Tummy Roll-On in the film which resonates deeply with the theme of maternal care. The Roll-On is a soothing remedy for babies digestive discomfort, echoing the traditional practice of using hing-infused water to ease stomach troubles, colic or gas discomfort.

    This 83-second ad film was conceptualised by Havas Worldwide India, and the brand plans to launch another film under the ‘Maa Paas Nahi, Toh Mamaearth Hi Sahi’ campaign.

  • Havas India elevates Jaibeer Ahmad as chief transformation & growth officer

    Havas India elevates Jaibeer Ahmad as chief transformation & growth officer

    Mumbai: Havas India, part of Paris-headquartered advertising network Havas, has elevated Jaibeer Ahmad, formerly managing partner – North at Havas Worldwide India to the role of chief transformation & growth officer. In this newly created role in India, Jaibeer will set transformative strategies, driving business growth through integration and collaboration across all 18 Havas India agencies.

    Based in Gurgaon, Jaibeer brings a wealth of experience and an impeccable track record, and will report to Havas India, Group CEO, South East Asia & North Asia (Japan & South Korea) Rana Barua.

    Havas’ unique village model and unmatched integration offerings has been an industry differentiator around the globe and has seen sweeping success in markets including Paris, London, North America, Spain, Portugal, and the UAE. The network is deeply invested in building the same expertise in India which will be led by Jaibeer.

    Jaibeer, a well-respected and seasoned industry professional, joined Havas Worldwide India in December 2022, leaving an indelible mark as Managing Partner – North. Under his leadership, the agency secured key accounts and welcomed renowned clients, reinforcing Havas India’s position in the market. Known for his business growth acumen, Jaibeer has been a driving force behind Havas Worldwide India’s new business growth in the North India market. He managed some of the biggest accounts of the agency including Reckitt, Suzuki 2 Wheelers, Dabur and IFB, and won some marquee clients including Mamaearth, IFB, Badshah, Blinkit, IQOO, amongst others, contributing significantly to brand strategy, creative development, and overall revenue expansion.

    Havas India, Group CEO, South East Asia & North Asia (Japan & South Korea) Rana Barua said, “The last 5 years have been a period of exponential growth for Havas India, having grown steadily from 3 to 18 agencies, both organically and inorganically delivering nine differentiated services to our clients. While this momentum will continue, and we will be adding a few more expertise, it is now critical that we consolidate and leverage the strength of our offering to enlarge the services and accelerate business growth. Jaibeer has the nuanced understanding of the One Havas ethos, the strategic knowhow to turn opportunities into tangible outcomes, and strong, people-focused leadership, and I am confident that he will make Havas India one of the top growth markets within the Havas ecosystem through integration.”

    Commenting on his elevation, Jaibeer Ahmad said, “At Havas India, I’ve had the incredible opportunity to collaborate across an array of functions, including, Media, CX, Experiential, PR, UI/UX, E-commerce, Programmatic, Brand Design, Health, and many more. The beauty and the strength of this model is that all these expertise are under one roof. This experience crystallized the vital need for an integrated ecosystem like our Havas Village, navigating today’s complex marketing landscape. In this new role, my mission is clear: foster convergence and collaboration among our 18 agencies and the growing ecosystem, and craft customised, integrated solutions for our clients.”

    With over 23 years of experience in advertising and marketing brand-building, Jaibeer has held leadership positions for the past 12 years, during which time, he has significantly contributed to brand strategy, creative development, new business acquisition, overall revenue growth, and team mentoring. Jaibeer has extensive experience spearheading integrated marketing campaigns for prominent international, start-up, and domestic brands. His primary strength lies in driving business growth which also reflected in the growth of Havas Worldwide India in the north market.
     

  • Burger King India onboards Havas Worldwide India as its digital partner

    Burger King India onboards Havas Worldwide India as its digital partner

    Mumbai: Burger King India has assigned its digital mandate to Havas Worldwide (Creative) India. As a part of this mandate, the agency will be responsible for creating cornerstone digital campaigns, social media management, and online response management, among other things.

    Havas Worldwide India has been focusing on fortifying and updating its core expertise and offerings over the last two years. Havas Worldwide India grew by more than 30 per cent in 2021 across its Mumbai and Delhi offices, thanks to significant business wins such as Tata Cliq Luxury, Bel Cheese, P&G, Vivo, and Celio, to name a few. The agency has also been strengthening its teams to bring in the best talent. As the agency’s growth momentum continues in 2022, it will continue to come up with clutter-breaking work to deliver on its promise of making a meaningful difference in the lives of brands, businesses, and consumers.

    Sharing his thoughts on the association, Burger King chief marketing officer Kapil Grover said, “We are excited to have partnered with Havas Worldwide India, which comes with a track record of path-breaking digital campaigns for brands across markets and categories. We are confident that their expertise and market understanding will help us deliver innovative and groundbreaking digital campaigns, thereby further strengthening Burger King India’s position to become the most lovable brand in the digital space. We look forward to a long and fruitful partnership.”

    Commenting on the partnership with Burger King, Havas Worldwide (Creative) India managing director Manas Lahiri said, “In today’s cluttered digital ecosystem, only brands that come up with engaging, differentiated content make people sit up and take notice and we at Havas Worldwide India have been doing exactly that over the past few years. Burger King is one of the most audacious brands in the world today, known for creating truly innovative campaigns that become the talk of the town, and we’re confident we will be able to create more such path-breaking, meaningful work for them.”

  • Havas Worldwide names Jigisha Chawla as EVP for Gurgaon office

    Havas Worldwide names Jigisha Chawla as EVP for Gurgaon office

    Mumbai: Havas Worldwide, the creative arm of Havas Group India has appointed Jigisha Chawla as executive vice president for its Gurgaon office. She will report to Havas Worldwide (Creative) managing director Manas Lahiri and will work across key clients of the office.

    Havas Worldwide (Creative) Gurgaon is one of the biggest operations of the agency in India, with over 100 employees, according to the conglomerate. Apart from its biggest client Reckitt, the unit also manages some of India’s leading brands including Dabur, William Grant, Suzuki, Fortis Healthcare, and several others. 

    Over the last three years, the Gurgaon office has bagged several new clients including Stashfin, Renewbuy, Vivo, Jimmy’s Cocktails, Info Edge, and several others, said the statement.

    “With the exponential growth of the Gurgaon unit, we are focussed on beefing up our senior leadership and our product,” Manas Lahiri said. “Jigisha will play a pivotal role in enhancing and strengthening our client relationships and widening our product portfolio.”

    A seasoned advertising and communications professional with over 20 years of experience, Jigisha’s expertise is ingrained in traditional advertising with knowledge of its tenets in brand building with a good understanding of new-age media and the importance of technology to create brand stories. 

    “Over the last couple of years, Havas Group India and all its units have completely turned around and have built a new perception in India. The agency is going through fantastic momentum, and I am looking forward to making a meaningful impact in this growth story,” said Jigisha on her appointment.

    Jigisha has spent a major part of her career with Ogilvy and has managed several marqueebrands and led key client businesses across diverse categories, including MNCs, Government, Non-profit organisations, and Healthcare businesses of Ogilvy Delhi. She has led many integrated teams and brings substantial global project management experience on board.

  • Content Vs Market debate dominates: CMS Asia 2016

    Content Vs Market debate dominates: CMS Asia 2016

    MUMBAI: Post-lunch panels are always a challenge, but panellists – The 120 Media Collective’s Roopak Saluja, Optimystix Entertainment’s Sanjeev Sharma, GroupM’s Tushar Vyas and Havas Worldwide’s Nirmalya Sen — at the Content Marketing Summit Asia 2016 were up for it as they discussed if media agency partners were ready for the client’s content marketing needs of the hour.

    Without much ado, the panel was quick to address how agencies should go about justifying the content marketing spends to clients who are still fairly rooted in the ATL mindset. “Its a challenge, yes, but the questions are only natural as the brand custodians too are placing their bets on something new. We, as agencies, need to be ready for those tough questions and help brands to look beyond the clicks and page views to really deep analytics like time spent, etc. The fact that a Hindustan Unilever, which is as traditional as they come, placed their bets on the content market is itself laudable,” Saluja said.

    Going a step further in the measurement debate, Saluja stressed the need to educate brands on what numbers really matter and the fact that there is no one measurement metrics that works for all brands. It depends on the brand’s objective in different parts of the purchase cycle. “When you are able to charge on a non-commoditised basis, there will be a huge positive shift in the content marketing business.” Not every brand needs to be on the content marketing format, Saluja added.

    Vyas confessed that the Indian market isn’t there yet when it comes to truly successful content marketing, be it scale or depth. ”Clients more often look for a short-term campaign-based engagement, but content is a longer commitment, and hence harder to crack. But, on the positive side, we have a thriving ecosystem of content in all formats and a hungry bunch of content producers that the digital disruption has produced. Agencies need to be on their toes to spot and make the best use of them,” he said.

    Sharing the perspective of a relatively young agency in the market, Havas Worldwide’s Nirmalya Sen pointed out that being relatively young in the market has helped it to watch and learn from the other media management empires, while being driven by digital at the core. “We dont have division, there is only one Havas, and digital is at its heart. We don’t have a separate PNL from which we make revenue, we work as one, which helps us handle content and resonate the brand’s attitude in it across all platforms and forms of communication.”

    What clearly emerged as the point of debate was — Did content come first in content marketing, or did marketing come first?

    For Suluja, it’s content all the way. “Brands need to under stand that there is a difference between branded content and content marketing. It is not about how many times a reference is made to the brand or how many times the logo pops up in the video or whatever piece of content. For a piece of content to work for a brand, it needs to be engaging to the viewer/ consumer, who is very intelligent and aware. The idea is to not make a long ad film but a truly engaging content.”

    Sen, on the other hand, felt that marketing had a larger role to play in content marketing, and caution needs to be maintained when content can be married to a brand, as a brand has its own attitude, which must come through in the content.

    Sharma was quick to point out that there existed a school of thought in the industry which considers content marketing as another fancy word for advertising. Vyas responded to it saying, “What we are doing to engage consumers is completely different from conventional ads. As we go along, content will have to do with having a conversation with the consumers. The kind of talent and mindset needed is different. There is nothing to sell them but the point is to engage.

    Talent is another challenge to successful content marketing that the panel identified, and each had his own perspective. “It is not possible to in-source everything in today’s environment – partnership is the way. As an agency, we need to be tea-testers as we are integrating multiple talents into our ecosystem,” said Tushar.

    On the other hand, Sen professed the importance of in-house talent. “If we are not sitting under one roof and addressing problems from a brand’s perspective as one unit, it is not going to work.”

    The takeaway from the panel was perhaps Sharma’s line: It is easier to teach content producers about brands than brands about content.”

  • Content Vs Market debate dominates: CMS Asia 2016

    Content Vs Market debate dominates: CMS Asia 2016

    MUMBAI: Post-lunch panels are always a challenge, but panellists – The 120 Media Collective’s Roopak Saluja, Optimystix Entertainment’s Sanjeev Sharma, GroupM’s Tushar Vyas and Havas Worldwide’s Nirmalya Sen — at the Content Marketing Summit Asia 2016 were up for it as they discussed if media agency partners were ready for the client’s content marketing needs of the hour.

    Without much ado, the panel was quick to address how agencies should go about justifying the content marketing spends to clients who are still fairly rooted in the ATL mindset. “Its a challenge, yes, but the questions are only natural as the brand custodians too are placing their bets on something new. We, as agencies, need to be ready for those tough questions and help brands to look beyond the clicks and page views to really deep analytics like time spent, etc. The fact that a Hindustan Unilever, which is as traditional as they come, placed their bets on the content market is itself laudable,” Saluja said.

    Going a step further in the measurement debate, Saluja stressed the need to educate brands on what numbers really matter and the fact that there is no one measurement metrics that works for all brands. It depends on the brand’s objective in different parts of the purchase cycle. “When you are able to charge on a non-commoditised basis, there will be a huge positive shift in the content marketing business.” Not every brand needs to be on the content marketing format, Saluja added.

    Vyas confessed that the Indian market isn’t there yet when it comes to truly successful content marketing, be it scale or depth. ”Clients more often look for a short-term campaign-based engagement, but content is a longer commitment, and hence harder to crack. But, on the positive side, we have a thriving ecosystem of content in all formats and a hungry bunch of content producers that the digital disruption has produced. Agencies need to be on their toes to spot and make the best use of them,” he said.

    Sharing the perspective of a relatively young agency in the market, Havas Worldwide’s Nirmalya Sen pointed out that being relatively young in the market has helped it to watch and learn from the other media management empires, while being driven by digital at the core. “We dont have division, there is only one Havas, and digital is at its heart. We don’t have a separate PNL from which we make revenue, we work as one, which helps us handle content and resonate the brand’s attitude in it across all platforms and forms of communication.”

    What clearly emerged as the point of debate was — Did content come first in content marketing, or did marketing come first?

    For Suluja, it’s content all the way. “Brands need to under stand that there is a difference between branded content and content marketing. It is not about how many times a reference is made to the brand or how many times the logo pops up in the video or whatever piece of content. For a piece of content to work for a brand, it needs to be engaging to the viewer/ consumer, who is very intelligent and aware. The idea is to not make a long ad film but a truly engaging content.”

    Sen, on the other hand, felt that marketing had a larger role to play in content marketing, and caution needs to be maintained when content can be married to a brand, as a brand has its own attitude, which must come through in the content.

    Sharma was quick to point out that there existed a school of thought in the industry which considers content marketing as another fancy word for advertising. Vyas responded to it saying, “What we are doing to engage consumers is completely different from conventional ads. As we go along, content will have to do with having a conversation with the consumers. The kind of talent and mindset needed is different. There is nothing to sell them but the point is to engage.

    Talent is another challenge to successful content marketing that the panel identified, and each had his own perspective. “It is not possible to in-source everything in today’s environment – partnership is the way. As an agency, we need to be tea-testers as we are integrating multiple talents into our ecosystem,” said Tushar.

    On the other hand, Sen professed the importance of in-house talent. “If we are not sitting under one roof and addressing problems from a brand’s perspective as one unit, it is not going to work.”

    The takeaway from the panel was perhaps Sharma’s line: It is easier to teach content producers about brands than brands about content.”

  • NavinTheeng has joined Havas Worldwide as Executive Creative Director, Gurgaon

    NavinTheeng has joined Havas Worldwide as Executive Creative Director, Gurgaon

    MUMBAI: NavinTheeng has joined Havas Worldwide as Executive Creative Director, Gurgaon. He moves from Cheil Worldwide, Gurgaon where he was Group Creative Director leading a team handling Samsung mobiles, televisions and home appliances besides other business. Navin replaces the erstwhile ECD team of Nakul Sharma and TirthaGhosh.

    “At Havas, we are working towards not just blurring the line between digital and traditional creative but completely erasing it. And a creative leader who is comfortable with and excited by both is what we needed. I think we have found that person in Navin”, said Nima DT Namchu, Chief Creative Officer, Havas Worldwide, India. Theeng will report to Namchu and will be responsible for digital and traditional creative output of Gurgaon office.

    Welcoming Navin aboard, Chief Executive Officer, NirmalyaSen said – “Navin’s appointment is a part of our further strengthening of our already robust offering in Gurgaon. Navin brings with him not just an impressive track record as a creative mind, but also a reputation for leading his team to creative excellence. I wish him great success with Havas Worldwide.”

    “It’s a bit of a homecoming”, said Theeng. This is his second stint at the agency after a fairly long first stint. “But other than that, everything has changed. Technology was a bit of a bugbear 10 years back, but now the possibilities are endless. You can expect to see more technology-infused ideas coming from Havas.”

    In the 18 years he has been in the industry, Navin has worked with Bates, McCann Erickson, Euro RSCG, Rediffusion DY&R, Contract and Cheil handling brands across categories such as consumer durables, colas, airlines, mobile phones, liquor, real estate and sports.

    Along the way, he has won accolades at Cannes, The One Show, New York Festival, Spikes Asia and Goafest Abbys with quite a few of the wins in the ‘Integrated Category led by Digital’.

  • NavinTheeng has joined Havas Worldwide as Executive Creative Director, Gurgaon

    NavinTheeng has joined Havas Worldwide as Executive Creative Director, Gurgaon

    MUMBAI: NavinTheeng has joined Havas Worldwide as Executive Creative Director, Gurgaon. He moves from Cheil Worldwide, Gurgaon where he was Group Creative Director leading a team handling Samsung mobiles, televisions and home appliances besides other business. Navin replaces the erstwhile ECD team of Nakul Sharma and TirthaGhosh.

    “At Havas, we are working towards not just blurring the line between digital and traditional creative but completely erasing it. And a creative leader who is comfortable with and excited by both is what we needed. I think we have found that person in Navin”, said Nima DT Namchu, Chief Creative Officer, Havas Worldwide, India. Theeng will report to Namchu and will be responsible for digital and traditional creative output of Gurgaon office.

    Welcoming Navin aboard, Chief Executive Officer, NirmalyaSen said – “Navin’s appointment is a part of our further strengthening of our already robust offering in Gurgaon. Navin brings with him not just an impressive track record as a creative mind, but also a reputation for leading his team to creative excellence. I wish him great success with Havas Worldwide.”

    “It’s a bit of a homecoming”, said Theeng. This is his second stint at the agency after a fairly long first stint. “But other than that, everything has changed. Technology was a bit of a bugbear 10 years back, but now the possibilities are endless. You can expect to see more technology-infused ideas coming from Havas.”

    In the 18 years he has been in the industry, Navin has worked with Bates, McCann Erickson, Euro RSCG, Rediffusion DY&R, Contract and Cheil handling brands across categories such as consumer durables, colas, airlines, mobile phones, liquor, real estate and sports.

    Along the way, he has won accolades at Cannes, The One Show, New York Festival, Spikes Asia and Goafest Abbys with quite a few of the wins in the ‘Integrated Category led by Digital’.