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Tag: Havas Media

  • Havas Media walks away with Shaadi.com’s media biz

    MUMBAI: Havas Media has bagged the media duties for matrimonial portal Shaadi.com, following a multi-agency pitch. The account will be serviced out of agency‘s Mumbai office.

    Shaadi.com COO Gourav Rakshit said, “We were seeking a partner who not just understood what we do and how we do it, but also why we do it. In Havas Media we found a partner who reciprocated our needs with efficient ideas that positively reflect their understanding of the category and the brand. We believe they will significantly contribute to the growth of the brand in the future.”

    Havas Media Group, India and South Asia CEO Anita Nayyar added, “It is our endeavour to bring customised business solutions to our client brands and category taking from a deep understanding of people insights and analysis coupled with innovation. We are glad Shaadi thinks the same of us and look forward to working on the account.”

  • All About Outdoor partners Havas Media to launch Outdoor Media Plan

    MUMBAI: Introducing the country‘s first outdoor media knowledge repository, All About Outdoor has teamed up with Havas Media to launch Outdoor Media Plan. The official launch of the entity is slated on 1 July.

    The initiative is an online knowledge bank of trade insights, which will showcase tailor made ready-to-use reports, helping meet the objectives of brand custodians, media planners and buyers and media asset owners, who often struggle with sourcing dependable information while planning their outdoor media campaigns.

    It will collate and process inputs on customised research gathered from nationwide knowledge partners, bringing in credible extracts on category spends, brand-wise-investment, supplier database, innovations, media-price benchmarking, latest campaigns and emerging technologies.

    All these services will be available as paid reports and Outdoor Media Plan will also engage in offline corporate consultancy and preparation of need based reports for clients.

    Outdoor Media Plan founder and chief strategist Ankur Rastogi said, “Bringing in structured knowledge is one of the key prerogatives that this industry needs and I strongly feel this will not only broaden the horizons, but with the experience of our knowledge partners, it will put forward instant marketing solutions for trade professionals.”

    Havas Media India and South Asia chief executive officer Anita Nayyar said, “We are delighted to be a strategic partner in this new venture as we have always believed in the power of knowledge for our others offerings on TV, print, radio and digital. Outdoor advertising has not grown at the expected rate and to attain growth and maturity we need to invest in research and knowledge. I‘m glad that Havas Media is a co-custodian for this initiative.”

  • CareerBuilder India awards the digital mandate to Havas Media

    MUMBAI: Online job portal CareerBuilder India appointed Havas Media as its digital AoR after conducting a two month long multi agency pitch.

    CareerBuilder MD Premlesh Machama said, “We decided to appoint Havas Media after careful consideration as their response to our brief and strong experience within the category confirmed them as the best partner moving forward. We also found the Havas Media team in sync with the thought process of our objectives for 2013. We are sure that a strong working relationship with Havas will not only drive the growth but also work as a stepping stone for the initial brand recognition movement for CareerBuilder India.”

    Havas Media India and South Asia CEO Anita Nayyar said, “It was a very tough but a ‘well-organized‘ pitch with practically all the leading agencies in the fray. We are extremely proud to have won the business and are looking forward to being their true partners for mutual growth. More than that they are wonderful people to work with and we are sure it will be a great partnership.”

    Havas Media head digital Anurag Bhatnagar said, “CareerBuilder is a crucial win for us as it establishes our capabilities and credentials across every single service line of the digital ecosystem. As the web continues to grow in India the need to leverage the digital channel effectively and deliver ROI was imperative and we demonstrated that in our pitch.”

  • Havas Media bags media duties of Amway India’s beauty vertical

    MUMBAI: Amway India, a wholly owned subsidiary of $11.3 billion Amway Corporation, has awarded the media duties of its beauty vertical to Havas Media. The agency will handle media planning and buying duties of Amway‘s beauty range of products.

    The direct selling FMCG company, which offers 131 products in five categories of Personal Care, Home Care, Nutrition & Wellness, Cosmetics and great value products, had earmarked Rs. 530 million towards advertising in 2012.

    Amway India CMO Naveen Anand said, “Amway today is a well known brand in India and our range is getting even more extensive to cater to a higher range of customer needs. So far we were focussed on building our Mother brand “Amway” and health & nutrition brand “Nutrilite”.

    “Now we have decided to launch our beauty vertical in mass media. We were looking for an agency that would do justice to our beauty vertical – we found Havas Media to be the right partners with a sound strategy and a team which showed a lot of passion for our Business.”

    Havas Media Group, India and South Asia CEO Anita Nayyar said, “We are delighted to have Amway as a part of our portfolio. It is a great brand to be associated with but more importantly they are a great client to work with. This is yet another very important milestone in Havas Media India‘s ambitious growth plans.”

  • Havas Media bags Wonder Cement’s Rs 300 mn media biz

    MUMBAI: Havas Media has bagged the media duties of Wonder Cement following a multi-agency pitch that saw participation of some key industry players.

    The account size is pegged at around Rs 250-300 million.

    Havas Media Group, India and South Asia CEO Anita Nayyar said, “We are delighted on this win and eagerly look forward to working on the business. The year has started on a good note with a series of new business wins and this partnership will further add scale to our operations. With the new philosophy of ‘digital at the core‘ at Havas Media, we are sure we will be able to leverage our global expertise on the business.”

    “It is a challenging category and we are geared up to take the challenge”, Havas Media India MD Mohit Joshi added.

  • Havas Media appoints Abhishek Jain to head buying for west

    MUMBAI: Media conglomerate Havas Media India has appointed Abhishek Jain as Havas Media India senior vice president investments.

    Jain‘s skill will go a long way in delivering a better client experience, added Havas Media India executive director west Kunal Jamuar who he will be reporting in to.

    He will head buying for the west, with the buying and operations team reporting in to him. Prior to joining Havas Media, he was with Lintas Media Group managing buying for Maruti and Sony.

    Havas Media Group India and South Asia CEO Anita Nayyar said, “We already have an established presence in the West with cross-industry clients and are looking to further expand our footprint. Abhishek‘s talent will bring additional, innovative and value offerings to our clients and the region.”

    Havas Media India MD Mohit Joshi said, “Abhishek joins us with a rich experience of over 13 + years which spans across media planning and buying, having worked on several key businesses and categories. He has a strong understanding of his mandate and we are glad to have him in the Havas family.”

    “It gives me great pleasure to come back home to Havas Media after 2.5 years. Anita Nayyar and Mohit Joshi have always been an inspiration, a great team of Business Mind and Strategy. Havas is the fastest growing media agency now who values both its clients and its people and I am happy to be a part of it”, said Jain.

  • Aspiring Minds appoints Havas Media as AoR

    MUMBAI: After awarding its creative mandate to abm Communication earlier this week, employability solutions company Aspiring Minds has decided to go with Havas Media as its media agency on record.

    Industry estimates peg the size of the account at Rs 200 million.

    Aspiring Minds co-founder and chief executive officer Himanshu Aggarwal said, “We believe Havas Media, with their media skills and cross sector knowledge, passion for people and understanding of our customer both student and corporate, will be the right partners to help achieve our objectives in the marketplace in the long term.”

    “The best students today need direction even after their degree in choosing the industry suited to their success and the employer needs his fit. Aspiring Minds has positioned itself strongly in the recruitment space and in getting jobseekers a job on merit. They are very activity focused and research based; and so are we, we look forward to working on this account,” said Anita Nayyar, Chief Executive Officer, Havas Media Group, India and South Asia.

    Havas Media managing director Mohit Joshi said, “Education and employment fit is the need of the hour for India. Our mix of media and digital expertise in reaching a younger audience across India will certainly bring in the momentum. The team is smart, young and open to ideas so it will be an interesting association.”

    With a management team from MIT, the IITs and IIMs, Aspiring Minds has enabled leading brands to improve the quality of talent they hire via the flagship employability assessment product named AMCAT. Adapted to meet requirements across sectors, candidates can seek a desired job and get feedback of their areas of strength and weakness with an analysis on their core skills and necessary improvement areas.

  • Voltas awards media duties to Havas Media

    MUMBAI: Air conditioner company Voltas has roped in Havas Media as its media planning and buying responsibilities for its room AC and other unitary products business. The multi-agency pitch saw participation from GroupM, Madison, Aegis and IPG.

    Voltas chief operating officer – UBBG Pradeep Bakshi said, “During the multi-agency pitch we were impressed by their capability to look beyond seasonality and traditional media. Their understanding of the category from a regional perspective was also very accurate. We look forward to working closely with them in our next phase of growth in the coming years.”

    Havas Media India and South Asia CEO Anita Nayyar said, “It was a very tough but a ‘well-organized‘ pitch with practically all the leading agencies in the fray. I am delighted that we have been able to demonstrate our capabilities through our insights and category understanding. I believe our extremely focused and well integrated effort made us win the business. While it is a great brand to be associated with, more importantly, they are a wonderful client to work with. This prestigious win is yet another very important milestone in Havas Media India‘s ambitious growth plans.”

  • Havas restructures global media biz; places digital at the core

    MUMBAI: Havas has announced rebranding and restructuring of its media business globally. Havas Media brand will be relaunched on 24 January with a new identity to reflect a tighter, more integrated organisational structure.

    The France-headquartered agency network has created ‘Havas Media Group‘ which will include all of Havas‘ media agencies. Havas Media (operating in 126 markets) would consist of its media brand MPG, its digital brand Media Contacts and Arena Media, which operates in 13 markets.

    The rebranding is supported by a new simplified structure that places its digital expertise and content marketing at the core of its operations. This move brings the media side of the business in line with the structure of Havas‘s creative division, Havas Creative Group (comprising the Havas Worldwide global network and Arnold Worldwide micro-network).

    The new media organisation allows Havas to continue to invest in establishing digital excellence at the center of all its agencies around the world. The new structure will make its specialised units such as Artemis (the group‘s global data management network), Mobext (mobile network), Socialyse (social media), and Affiperf (Havas‘s global trading desk) more accessible to the teams from both Havas Media Group and Havas Creative Group. On the content marketing side, Havas Sports & Entertainment will support this structure with its 36 international offices, alongside such as Cake (Paris, London, New York) Havas Event and Havas Productions.

    To manage this new organisation, the group has formed a new executive committee managed by Alfonso Rodés as the CEO of Havas Media Group. Dominique Delport, CEO of Havas Media France has been appointed global managing director for the Havas Media Group. He will report to Rodés, and will be in charge of the commercial activity for all countries and all brands, strategy, new business, digital integration and intelligence.

    Michel Sibony, who is currently global head of middle office, will manage all global planning and buying operations as well as the group‘s digital and specialist offers. Global head of back office Jordi Ustrell will oversee the global support services such as IT, HR, legal and finance.

    Rodés said, “The explosion of digital media means that no one can afford to deliver a siloed approach to communications. This new media model integrates our digital expertise “at the core” of our organisation, promoting greater agility between all our teams and disciplines. It‘s a simple yet progressive move that enables us to harness the digital transformation that has hit all types of media. By reorganising our teams, changing the lines of reporting and investing in building company-wide digital fluency, we put ourselves in a unique position in the industry. Our scale and simplicity allows us to present clients with a shared vision that meets consumer demand for more meaningful connections.”

    Sibony said, “We need to guarantee our clients more consistency in every market and more speed in the delivery of this change to provide greater effectiveness and more efficiency when leveraging the new technological given by data management and technological platforms.”

    Delport explained, “Our clients need change and innovation more than ever because beyond media, digital affects any business with great opportunities but also potential disruption. Understanding the relationship between brands and consumers, especially for the growing digital generation, is essential. Our aim is to form a new company that lies at the intersection of the traditional international holding groups and the new style of innovative, digital companies. It‘s an exciting challenge for our clients and our teams.”

    Havas Media Asia Pacific CEO Vishnu Mohan added, “This rebranding couldn‘t have been initiated at a better time from the Asia Pacific perspective. Clients in the region are looking for simplicity in agency structures and an integrated offering. The objective of our current rebranding is aligned to that expectation. The simplification of brands within our group furthers our aspiration of being the most agile and integrated agency group with digital at its core”: adds Vishnu Mohan, CEO, Havas Media, Asia Pacific.

    Havas Media India CEO Anita Nayyar said, “Media is today an evolving ecosystem where only change is constant. Digital is fluid across every platform from traditional to new age, so the concept of ‘digital at core‘ is vital. It is not ‘only‘ specialization but the dynamics of integration and knowledge synergies that will exploit it to advantage. Brands are asking for integrated communications to differentiate themselves; they need responsive and analytical services. In India, digital is a reality or aspiration for every Indian. Our integrated service offerings of media, outdoor, digital and mobile with the new platform will be better leveraged to the benefit and delight of our customers.”

  • Havas Media APAC is global media AoR of Shangri-La Hotels and Resorts

    MUMBAI: Havas Media APAC has been appointed as the global media agency of record (AoR) of luxury hotel group Shangri-La Hotels and Resorts, following a multi-agency pitch that saw participation of agencies like Starcom and OMD.

    The agency has been tasked with handling the media planning and buying for the Hong Kong based hotel group, across all its markets and properties.

    The hotel group is developing new hotels in India, China, Malaysia, Mongolia, Philippines, Qatar, Sri Lanka, Turkey and United Kingdom. It currently has 76 hotels and resorts throughout Asia Pacific, North America, the Middle East and Europe.

    Havas Media was selected for its ability to deliver media innovations and strong integrated solutions. The hotel account will be led out of the agency‘s Hong Kong operations.

    MPG Hong Kong managing director Deryk Tang said, “This is an extremely exciting win for us and a testament to our extensive experience in the luxury and hospitality sector. We have a great synergy with the marketing team from Shangri-La.”

    Havas Media International APAC managing director Stuart Clark added, “Shangri-La Hotels is a brand synonymous with Asian luxury and hospitality. They have produced some really interesting campaigns over the last few years, taking the brand into a unique territory within the category. We will leverage all our specialist resources in International and Luxury marketing to help them build on that platform in 2013 and beyond.”