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Tag: Havas Media

  • Parle goes outdoors with new litter free campaign

    Parle goes outdoors with new litter free campaign

    MUMBAI: Media and manufacturing industries are abuzz with talks of Parle Products new Out Of Home (OOH) campaign in Delhi-NCR that upholds its pan India ‘Litter Free’ CSR project, backed by television ad campaigns.

     

    Parle Products general manager marketing Pravin Kulkarni said, “The OOH campaign is aimed at capturing our youth’s attention, in their environment, with peers and passers-by; prompting conversations and driving them to take responsibility and stop littering. We are already seeing that littering has reduced in targeted locations.”

     

    This high decibel awareness campaign, which took Cyber City and Cyber Hub by storm, has been developed by Havas Media Group’s OOH and activation brand Havas Media Active, whereas the TV commercial (TVC) and poster has been created by Thought shop Advertising and Film Productions chief creative director Vipin Dhyani.

     

    When queried about their choice of venue, Havas Media Group India CEO Anita Nayyar explained, “We decided to take the OOH route and zeroed in on Delhi-NCR to catch en-mass this audience. To give a sense of scale, only Cyber City has 4 lakh working professionals and 50,000 visitors every day, which this campaign is addressing.”

     

    As part of the campaign, OOH TV screens in buildings are playing three variations of the Parle Litter Free TVC – the Corporate Boss, the Class Monitor and Lady in the Shopping Mall looking for Mr. Clean. Along with captivating messages like – “Apnegharkosaafrakhnasabkoatahai. Tohsadkonkokyonahin?” and “Yehkachrewala ka kaamhai. It’s everyone’s responsibility,” the campaign makes it impossible for passersby to ignore the message.

  • DDB Mudra wins creative mandate for Pepsi IPL 2015

    DDB Mudra wins creative mandate for Pepsi IPL 2015

    MUMBAI: The creative mandate of Pepsi IPL 2015 has been handed over to DDB Mudra group. Last year the creative responsibility was taken care by Havas Media and the campaign was named ‘Come on Bulawoa Aaya Hai’.

     

    Confirming the development to Indiantelevision.com, a source in Multi Screen Media (MSM) said, “Havas Media is a creative agency associated with Sony Six and takes care of their campaigns. Whereas DDB Mudra handles the creative responsibilities of Sony Max. In an internal meeting, MSM decided to hand over the responsibility to DDB Mudra.”

     

    Sources in DDB Mudra also confirmed the development to Indiantelevision.com.

     

    It should be noted that initially IPL was only showcased on Sony Max but since MSM launched its sports channel Sony Six, the flagship tournament started featuring on both the channels.

     

    MSM president Rohit Gupta earlier in a conversation with Indiantelevision.com mentioned that the campaign will be on air by the end of February. He had said, “IPL is our biggest asset and we will promote is as aggressively as possible.”

     

    IPL starts just 10 days after ICC World Cup and a rejuvenating campaign is needed to grow interest amongst fans.

     

  • Havas Media Group India appoints Ranjoy Dey

    Havas Media Group India appoints Ranjoy Dey

    NEW DELHI: Havas Media Group India has appointed Ranjoy Dey as digital head. His key responsibility will be to drive growth for the digital offering of Havas Media in India.

     

    Havas Media Group India and South Asia CEO Anita Nayyar said, ‘Digital at core’ is not only our group philosophy but our mission in India. Havas Media Group had a great run in 2013 and in 2014 won key digital accounts of Yepme.com and Xolo. We are committed to deliver digital across platform, across device. It is clearly our focus area of growth year-on-year to give clients integrated incremental value fulfilling their business objectives. Ranjoy has the attitude, the all round experience and the energy to drive organic and inorganic digital expansion in the India market; we are delighted to have him on board to jettison the digital strength at Havas Media Group forward.”

     

    “Young India is a hotbed for digital and 360marketing with challenging and exciting times ahead for all of us. Havas has some of the best digital and media tools and trainings in the industry that have delivered rich rewards to clients across the globe. Ranjoy will be a good navigator to bring to the table innovation and real value for the present and future clients of Havas Media in India”, added Havas Media India MD Mohit Joshi.

     

    “Joining Havas Media gives me the right opportunity to build further on to the deep relationships that Havas has developed over the years with its clients for its traditional media services. Now, through a strengthened Digital focus globally, global best practices, tools and framework – Havas Media is gaining traction for its Digital practice in the market, and my role will be to take it through a high growth path. The critical approach will be to demonstrate in this market the proven global proprietary tools and frameworks for developing strategy, planning, media buying, analytics, and reporting – and deliver a differentiated value for our clients. This will deepen our involvement in client businesses and help us be a partner in their success stories”, explained Dey.

     

    With around 19 years of experience, Dey has worked in the digital marketing domain with Ignitee Digital where he was COO prior to Havas and with Digitas India. Brands worked on include Nestle, Samsung, Reckitt Benckiser, Dabur, ITC, JK Tyre, Axis Bank, SanDisk, Airtel, Pizza Hut Delivery, amongst others. His works have won several national and international awards including the PMAA, MAA Globes, Abbys and DMA.

  • Havas Media is awarded global media buying role for Iglo Group

    Havas Media is awarded global media buying role for Iglo Group

    MUMBAI: Iglo Group has hired Havas Media as its global media buying agency. This follows the appointment of Havas Worldwide as the Group’s global brand positioning and advertising agency in Q4 of 2013.

    Havas Media was selected after a competitive pitch process which included Iglo Group’s incumbent agencies. Havas Media presented a compelling proposal that best met the Group’s selection criteria.

    Commenting on the appointment, Iglo Group’s CEO, Elio Leoni Sceti said:

    “After a highly competitive pitch process I am delighted to announce the appointment of Havas Media as our global media buying agency. The appointment will give us the ability to have a fully joined-up approach to our creative and media communication. This new approach to our marketing and the Iglo brand is central to our new growth strategy that aims to double the size of the business by 2020.”

    Marc Schader Global Chief Commercial Officer, Havas Media Group added: “We are honoured to become Iglo Group’s partner across Europe and look forward to helping them achieve their exciting and ambitious targets.

    Having another trusted partner join the Havas Media network is a testament to its strength and the success of our new integrated, digital & data at the core structure and philosophy. With their strong ethos for sustainable growth, Iglo Group needed a partner to offer agility, strength and scale and we are delighted that the team saw how well this can be delivered within our network”.

     

  • Havas Media India wins Media Mandate of Halonix

    Havas Media India wins Media Mandate of Halonix

    MUMBAI: Havas Media India has won the media mandate of Halonix Technologies.

    Commenting on the win, Havas Media Group, India and South Asia CEO Anita Nayyar said, “It has been a good year at Havas, we have acquired a portfolio of new and interesting businesses and plan to close the quarter on the good note we began. Halonix is a company clearly on the growth path and we are happy to take them on course.”

    “The Halonix product has tremendous scope and use, the team is dynamic and I believe we are the right people to forward their plans. We look forward to a rich relationship”, continued Havas Media India managing director Mohit Joshi.

    Halonix has emerged as one of the largest manufacturer of Compact Fluorescent Lamps, LEDs and Halogen Lamps, suitable for commercial as well as residential establishments. The company has set its eyes on providing state-of-art lighting solutions for home, commercial, retail and outdoor spaces.

    Amar Wadhwa is confident that this venture with Havas Media will be fruitful as well

    Speaking on the appointment, Halonix Technologies COO Rakesh Zutshi said, “Halonix has very ambitious growth plans and in Havas Media we found the agile, creative and entrepreneurial partner that we were looking for.”

    Halonix has very ambitious growth plans and in Havas Media it has found its entrepreneurial partner believes Rakesh Zutshi

    CrystalEyes founder and executive director Amar Wadhwa, which has been given the mandate to run marketing for Halonix Technologies added, “Having worked with Havas Media on other clients, I have seen them bring great value to the table both in the area of planning and buying. Moreover, the hunger and passion that they exhibited for the business won them the mandate.”

  • BARC meets industry in Kolkata; suggests third vendor

    BARC meets industry in Kolkata; suggests third vendor

    KOLKATA: The Broadcast Audience Research Council (BARC) has clarified that its technical committee’s evaluation panel plans to appoint three vendors (read three, not two as reported by us on 7 August (Evaluation of RFPs for BARC to be held from 14 August). The first is the technical partner, the second is the panel management partner and the third will conduct the establishment study for the proposed new television ratings system. BARC has announced that the new TV ratings systems should start spewing out viewership ratings by May or June of 2014. The committee, as reported earlier by indiantelevision.com, had earlier accepted applications from 27 organisations, of the 32 RFP responses that it had received.

     

    Once the new TV ratings system is in place, the industry body will also float another tender for a fourth vendor for taking up quality and analytics studies.

     

    BARC TechComm member Paritosh Joshi made this clarification at the third of its open houses held in Kolkata on Thursday.

     

    20 professionals representing broadcasters, advertisers and agencies attended the meet hosted in which BARC shared the progress it has made so far. Zee Entertainment Enterprises, Havas Media, Zee Media, BPN India and TV Today were amongst the media companies that turned up in the Kolkata leg of BARC’s national city roadshow exercise to connect with industry. BARC CEO Partho Dasgupta and vice president Mubin Khan were also present to interact with industry.

     

    “The priority for now is getting the best and biggest vendors. We are currently ensuring that metering, establishment and technology contracts are well managed,” says Dasgupta.

     

    The fourth vendor for quality and analysis will take time and Joshi said BARC might get into the selection process in November.

     

    Havas Media senior general manger Raj Dutta, who was a part of the roadshow says, “I was expecting something new. Things were presented in a sketchy format. There is not much clarity about the rural audience. However with different organisations engaged in the measurement system, there would be complete transparency.”

     

    BPN India executive vice president Mahesh Motwani added, “Given the technological advances, the time was right for this initiative. It will map the diverse and rapidly changing Indian media landscape and provide a deeper connect and understanding of the consumer to Indian television.”

     

    Regional broadcasters have for long been pushing for an independent audience measurement system. “This will help them improve their bottom-line, going forward,” say media analysts. “With robust measurement and data, all genres and languages can expect a boost as far as media planners understanding of consumption of their content is concerned.”

  • Havas Media Group wins LG Electronics’ media mandates

    Havas Media Group wins LG Electronics’ media mandates

    MUMBAI: Havas Media Group will oversee LG Electronic‘s media business in over 60 countries. Managed under its Arena brand, the group will oversee LG
    Havas Media Group CEO Alfonso Rodés

    Electronics‘ media business in over 60 countries. The announcement follows the unveiling of LG‘s new corporate identity last week.

    On the account win, Havas Media Group global MD Dominique Delport said, “LG is one of the most prestigious and sought-after global electronics brands to go into pitch this year. LG‘s passion in using technology to create happier, more satisfying lives for consumers around the world works with our long standing investment into meaning communications with our meaningful brands analysis. The LG team also shares our positive energy and ability to change. This win has come at a good time for us all. The development of the Arena network and the current energy and enthusiasm within the group creates a strong foundation from which to build this important partnership.”
    Havas Media Group global MD Dominique Delport

    Arena will continue to be managed by Havas Media Group‘s executive committee, led by Havas Media Group CEO Alfonso Rodés and its global managing director Dominique Delport.

    “We look forward to a fruitful working relationship with Havas Media Group and have high hopes that the energy they bring to the table will be a good match for LG,” said LG Electronics EVP and global marketing officer Ki-wan Kim.
    LG Electronics EVP and global marketing officer Ki-wan Kim

    Kim added “With Havas as our media partner, I‘m optimistic that we‘ll be able to engage consumers in meaningful ways that make them smile.”

    This announcement follows on from the latest phase of Havas‘s integration strategy as it moves to create the most simplified and agile media group in the industry.

    “This is another large global win for the Havas Media Group and demonstrates the success of our recent ‘digital and data‘ integration strategy. Our track record for winning prestigious global accounts is fast growing and this recent win is a great testament to our teams and our agility”, added Havas Media Group CEO Alfonso Rodés.

  • Havas Media wins media mandate for Neo Milk Products

    Havas Media wins media mandate for Neo Milk Products

    MUMBAI: Havas Media has won the media mandate for Neo Milk Products, a five year old diary company based in Delhi/NCR.

    Talking on the appointment, Neo Milk Products director and president Dinkar Suri said, “Neo Milk Products – the Delhi/NCR dairy products company – have conceived a unique ‘Dahi‘ as the flagship product of our Neo value added dairy range. The Neo ‘Ghar Jaisa Dahi‘ needed an equally unique communication partner who could get the message across to consumers. We know Havas Media understands the category where branding and strategy plays a big part to be a major plus in this regard. Their meticulous, innovative and tailor-made approach convinced us that they are the people to partner with in our growth plans.”

    Havas Media Group India and south Asia CEO Anita Nayyar said, “We are delighted with yet another win further establishing our services proposition. It is an important one as value-added-products in the dairy segment gains prominence, providing health and nutrition to busy India. The company is backed by strong players and a management keen on pan-India presence; we look forward to working with them.”

    Havas Media India managing director Mohit Joshi added, “2013, has been a very good year to date. We are working towards extending this winning streak and plan to get very aggressive.”

    With the help of private equity company Ambit Pragma, Neo expand its horizon from its B2B business of sweet condensed milk to value-added dairy products. The brand has a theme of ‘Happiness in Health‘ and it aims to make its presence felt with consumers across the country.

  • Havas Media swallows Simmtronics tablet account

    Havas Media swallows Simmtronics tablet account

    MUMBAI: It’s another win for Havas Media India. Last night, the agency announced that it had been signed on to manage the media business of Simmtronics Semiconductors, the third ranked tablet maker in the world.

    The Indian tablet market has been seeing some uber competition with the likes of Micromax, Samsung, Apple, doing battle to capture the rupee from the customer’s wallet. Simmtronics has kept a media spend of Rs 50 crore for Havas Media to help get its products and noticed by consumers.

    Says Simmtronics managing director Indrajit Sabharwal: “We have very aggressive plans for the year and wanted a like-minded partner on board. It was a tough fight between equally competent agencies. Havas Media’s response, the understanding of our brief, the customized media solution recommended and their huge passion for our business was something we were looking for. We are pleased to have them as our partner and are sure they will contribute significantly to our business growth.”

    “The Havas knowledge of the Mobile and Telecom industry was impressive. Moreover they have worked with prominent brands, know how to build a brand amid the clutter today and how to position it appropriately”, adds Simmtronics brand manager Smarth Bansal.

    “It is a great win and further consolidates Havas Media’s position in India. It is also a very interesting category and we look forward to working with them,” says an ecstatic Anita Nayyar, CEO Havas Media Group India and South Asia.

    Adds Havas Media India managing director Mohit Joshi: “The past two quarters have been good for Havas with many new business aquisitions. With this win, we are very hopeful of keeping up this momentum through this quarter as well.”

    Simmtronics had recently announced a partnership with HCL subsidiary Digilife Distribution & Marketing Services Ltd (DDMS), a 100% subsidiary of HCL Infosystems, to further the distribution of its tablets in India. As part of that Digilife was assigned to reach out the tablets to teleshopping channels and chain stores across India, apart from other outlets.