Tag: Havas Media

Havas Media wins Amplifon’s integrated media mandate

MUMBAI: Havas Media Group India has won the integrated media mandate of hearing care service provider Amplifon India.

The madate comes post a keenly fought multi-agency pitch. For Havas Media, this win comes on the back of a stellar business performance in 2015 where it won more than Rs 300 crore of new business.

The account will be handled from the agency’s Gurgaon office.

Amplifon India CEO Samit Verma said, “We were impressed with Havas Media’s strategic thinking and passion. With their keen interest in our business and senior management involvement, the course has been set for a long term relationship.”

Amplifon India managing director Shveta Paul added, “We were looking for a partner who could give us strategic directions and international learnings. Havas gave us both. Besides that, we found their Meaningful Connections Planning process very relevant for our brand. We are happy to be partnering with them.”

Havas Media Group, India and South Asia CEO Anita Nayyar said, “We are privileged to win the prestigious Amplifon business. Our Meaningful Brands philosophy resonates with a brand like theirs – which has already touched many lives. We look forward to a meaningful association with them.”

Havas Media Group India MD Mohit Joshi commented, “This is a great business win. With each passing day, our confidence on our Digital At the Core approach keeps getting stronger. Today, Havas is seen as a SMART agency in the matket. We look forward to being Amplifon’s partners in their growth journey.”

February 25, 2016
Havas Media wins Amplifon’s integrated media mandate

MUMBAI: Havas Media Group India has won the integrated media mandate of hearing care service provider Amplifon India.

The madate comes post a keenly fought multi-agency pitch. For Havas Media, this win comes on the back of a stellar business performance in 2015 where it won more than Rs 300 crore of new business.

The account will be handled from the agency’s Gurgaon office.

Amplifon India CEO Samit Verma said, “We were impressed with Havas Media’s strategic thinking and passion. With their keen interest in our business and senior management involvement, the course has been set for a long term relationship.”

Amplifon India managing director Shveta Paul added, “We were looking for a partner who could give us strategic directions and international learnings. Havas gave us both. Besides that, we found their Meaningful Connections Planning process very relevant for our brand. We are happy to be partnering with them.”

Havas Media Group, India and South Asia CEO Anita Nayyar said, “We are privileged to win the prestigious Amplifon business. Our Meaningful Brands philosophy resonates with a brand like theirs – which has already touched many lives. We look forward to a meaningful association with them.”

Havas Media Group India MD Mohit Joshi commented, “This is a great business win. With each passing day, our confidence on our Digital At the Core approach keeps getting stronger. Today, Havas is seen as a SMART agency in the matket. We look forward to being Amplifon’s partners in their growth journey.”

February 25, 2016
Havas Media bags Clovia’s Rs 30 crore integrated media mandate

MUMBAI: After recently pocketing the integrated media mandate of HolidayIQ.com, Havas Media Group India has now won the integrated media mandate of lingerie and nightwear brand Clovia in a multi-agency pitch.

The account size is estimated to above Rs 30 crore. Clovia recently raised a round of funding from IvyCap Ventures.

Havas will chart Clovia’s brand map with traditional as well as digital and mobile duties from their New Delhi office.

Havas Media Group India and South Asia CEO Anita Nayyar said, “Clovia is a young lingerie brand with a niche e-commerce play backed by an omni-channel strategy. Lingerie domain is now gaining momentum in India but will be the next wave. Clovia is placed in a very interesting category with huge growth potential. We are confident that our digital at the core strategy will drive a lot of meaningful visibility for the brand. We look forward to partnering with them to scale in India.”

Clovia CEO and co-founder Pankaj Vermani added, “We are enroute to scale Clovia as the number one lingerie and nightwear brand in India as well as looking at global markets. Havas Media was in sync with our brand vision as well as our customer first fundamentals. Their experience, strategic brand approach, knowledge of the e-commerce domain and nuances of new age businesses makes them perfect partners.”

“Havas Media’s unique traditional and digital offering based on brand and customer dynamics is perfectly suited to connect with and delightfully engage the Clovia woman encouraging a closer relationship with the brand. We are very glad to add yet another client, with a major online focus, to our portfolio. As India goes online and media gets more integrated Havas Media will be at the forefront servicing both clients and their customers to make happy informed choices,” explained Havas Media Group-India MD Mohit Joshi.

October 30, 2015
Havas media bagged the integrated media mandate for BlueStone.com

MUMBAI: Havas media group has won the integrated media mandate of BlueStone.com, one of the leading online store for jewellery and accessories. The business of BlueStone.com is estimated at over INR 35 crore.

“We are aggressively scaling up BlueStone. Havas media has the attitude, agility and skill to partner with us in this growth. We are glad to have them on board and see them as long term partners,” asserted BlueStone.com CEO Gaurav Kushwaha.

BlueStone.com CMO Pushkar Jain said, “The Digital at Core philosophy of Havas Media is in line with our thinking. Their integrated media strengths further gave us the confidence that they know how to in navigate this territory.”

“We were impressed with Havas Media’s passion and commitment towards BlueStone.com. We look forward to this association,” continued BlueStone.com VP marketing Ahshul Khandelwal.

Speaking on the win, Havas media group-India and South Asia CEO Anita Nayyar asserted, “We are delighted at this win. Havas media has been growing at three times the market only because of our aggressive new business acquisitions. BlueStone adds another feather to our cap. We look forward to working with the very enterprising BlueStone team.”

Havas media group-India managing director Mohit Joshi voiced, “Havas Media’s unique proposition focused on meaningful brands has given us an edge in acquiring new businesses. This win strengthens our new age client (dotcom) portfolio and further boosts our Bangalore operations.”

BlueStone has received funding form Accel Partners, Kalaari Capital and Saama Capital, IvyCap Ventures, Dragoneer and Ratan Tata.

October 20, 2015
Havas Media appoints Gaurav Pandey as group director – technology

MUMBAI: Havas Media India has appointed Gaurav Pandey as group director – technology. He will be responsible for the company’s technology direction with focus on quality and efficiency across mobile, web and social media applications.

He will report to Havas Media India digital head Ranjoy Dey.

Pandey will work closely with Mobext, India senior manager Soumitro Ganguly.

Mobext is the mobile marketing arm from Havas Media Group. With India fast becoming a mobile first market, Mobext is adept at delivering marketing, technology and services, across mobile environments. Launched in 2007, Mobext was one of the first agencies to offer specialised end-to-end mobile marketing services within the global arena.

Havas Media Group India CEO Anita Nayyar said, “Havas Media is gearing towards delivering the best in class marketing technology and mobile solutions to clients and brands. Gaurav with his tech-expertise will ensure great quality solutions in this domain along with Soumitro. Gaurav has the requisite experience and is an innovator. His mandate is to identify, exploit and integrate technology driven solutions and leverage our existing technology infrastructure and mobile strength across the Havas Media business units in India.”

Dey added, “At Havas Media we consistently strive to execute digital media the way the consumer sees it, to deliver the most memorable experience. Gaurav has the knack of mentally approaching solutions from a brand perspective to connect with the consumer, where media and technology are an integral part of each other. His deep knowledge of both will go a long way in an environment when the businesses are becoming either Mobile Only, Mobile First, or Have to Be on Mobile.”

September 22, 2015
Havas Media India takes a trip to Jodhpur

MUMBAI: So, who wouldn’t like to take off mid-week and head for a trip? That’s exactly what Havas Media Group India did 20-24 August, 2015. Mid 2013, Anita Nayyar announced the India Initiatives which included internal awards and training. Last year it was destination Udaipur, this year following the cancellation of Mount Abu due to the landslides, Team India headed for Jodhpur.

The idea behind the offsite is for the team to rediscover themselves, their capabilities, to know each other better and simply, to have a great time. The agenda included – induction of new people, demonstration of global tools and processes, sharing of powerful case studies and insights, sessions on the rising media trends, digital and mobile training, team building activities, awards announcements and fun.

Anita Nayyar, CEO, Havas Media Group India, said, “There is no better time to bond with the team across levels. Fun and enjoyment sprinkled with learning, training and discussions filled our days. We all come back enriched with bonding, relationships, learning and a lot of positive emotions.”

Mohit Joshi, M.D., Havas Media Group India, said, “Havas is a ‘Happy Agency’ and initiatives like this allow all of us to do Meaningful Connections with our team.”

Ranjoy Dey, Head of Digital, Havas Media India, said, “It was a great opportunity to conduct a Digital and Mobile 1-0-1, for the entire HMG India team. When we promote “Digital at Core” as our philosophy of business, we also ensure that our entire team across the board is updated and exposed on the latest trends and knowledge. This builds meaningful interactions and ideations among all stakeholders.”

Speaking on behalf of the team, Rohan Chincholi, Associate Director Digital Media, said, “What more can you ask from a company – when you have a DJ night the day you arrive? We loved Jodhpur – it made us do some crazy things! The team building activities made sure we were both physically and mentally exhausted. Activities like a hopping relay race, a jumping team race, creating pyramids of excellence and inventing balloon superheroes, all to mathematical specifications, were conducted. One team won, no one lost.”

The awards included the India Internal Awards for long term service, department champions and employee of the year award which carried cash prizes. The other hit award which everyone thoroughly enjoyed were the ingenious H.U.K.A. Awards (Havas Unanimous Kritic Awards) devised by a creative lot of employees. The H.U.K.A. Awards are a funny take on employee idiosyncrasies, with names to match, identifying the one – who fixes things, who can sell anything, who consumes the most tea bags, who rushes home earliest from office and much more.

Towards the end of the trip everyone had tested the limits of their physical and mental endurance. It was marked by song, dance, camaraderie; and new friends were made, including – a 120plus years tortoise, a troop of gray langurs and some elusive peacocks. #HIT2J (Havas India Trip to Jodhpur) was the official hashtag of the trip but most settled for live action.

“I think we all wanted to stay back a day longer, to create some more memories and to consume some more masala chai, nonetheless we are glad to get back to our clients”, continued Chincholi.

The team left with a promise to all gather back again, next year, with a new theme, at a new place, a bigger team and a new hashtag!

September 2, 2015
Havas Media wins FoodCloud.in’s Rs 25 crore media mandate

MUMBAI: Havas Media Group India has won the integrated media mandate of FoodCloud.in in a multi-agency pitch. The account size is estimated at about Rs 25 crore and will be handled from the Gurgaon office.

The media mandate will include print, TV, radio, outdoor and digital duties.

FoodCloud.in founder and CEO Vedant Kanoi said, “Passion and innovation is something we look for in our chefs, it is the driving force behind FoodCloud.in and it is what we found in Havas Media. This is a critical and exciting time for us with plans to not only consolidate in Delhi NCR but also aggressively expand and go pan India. The food sector has tremendous interest and online order for home-office delivery is a wave that is really going to hit the country. Havas Media has the experience and a keen understanding of integrating media to maximize communication with an agile strategic approach. We see them as partners on our growth path.”

Havas Media Group India & South Asia CEO Anita Nayyar added, “To be able to order home cooked food, which is hygienic, nutritious and tasty is certainly a need gap for working Indian’s, which FoodCloud.in addresses. The proposition works for corporate lunches as also for home parties or the last minute visiting friends and family. It is an interesting category where we see huge growth potential. With this win Havas Media Group further consolidates its position. Am delighted to add yet another innovative and entrepreneurial client to the Havas family.”

“Food is engaging – whether you dine alone or have company. Sharing and recommending are highly characteristic of this category. Our blend of analytical customer understanding and integrated media with digital focus capabilities give us the edge to help scale the FoodCloud.in experience. Havas Media has clearly become the preferred destination for the new age clients and we are very happy about that,” said Havas Media Group India managing director Mohit Joshi.

August 19, 2015
Havas Media wins ClubMyCab’s integrated media AOR

MUMBAI: Havas Media has won the integrated media mandate of ClubMyCab in a multi-agency pitch. The account will be handled from the agency’s New Delhi office.

ClubMyCab is a ride sharing app that makes ride sharing safe and fun. The biggest obstacle to ride sharing taking off in a big way in India is that people don’t feel safe sharing a cab or car with strangers. ClubMyCab believes that sharing works best with people you trust – friends, colleagues and neighbours – not with strangers.

ClubMyCab founder-CEO Pratul Chopra said, “Ride sharing is still a nascent concept in India and requires building customer awareness towards the benefits. We are therefore partnering with Havas Media to take this message to our customers. We believe Havas Media’s vast experience and established infrastructure in customer communication design and delivery will be of immense value to ClubMyCab.”

Havas Media Group-India and South Asia CEO Anita Nayyar added, “ClubMyCab is an innovative concept and very necessary in the daily lives of Indians. Comfort, affordability and above all safety are the key drivers in travel today and ClubMyCab offers these. More so travelling in a more social environment helps beat the traffic grind and also allows for a happier disposition and hence higher productivity. We look forward to partner with the team as they scale in India.”

“ClubMyCab offers an interesting and timely proposition also ensuring people are in their comfort-safety zone as they commute. Apps and the digital frontier are witnessing exciting growth in India. The Havas Media unique digital offering is perfectly suited to connect and engage with this audience, encouraging evolving customer behaviour,” said Havas Media Group-India managing director Mohit Joshi.

August 6, 2015
Havas Media wins digital mandate of Turtle

MUMBAI: Havas Media has won the digital mandate of a menswear company, Turtle. The mandate includes media planning, buying and digital solutions including social, search and mobile. The account will be lead out of Havas Media’s Kolkata office.

Turtle director Shitanshu Jhunjhunwalla commented, “Turtle is young and ambitious. We are on a high growth path and looking to expand our pan India footprint. At our core is delivering value, variety, quality and a great experience to our customer. Havas Media shares the same passion and philosophy of being meaningful. Their understanding of the category and customised digital strategy are in line with our growth plans and we look at them as long term partners.”

Havas Media Group India and South Asia CEO Anita Nayyar opined, “Turtle is in a fast growing, interesting and challenging category. Today’s Indian male is always on the move, has a sense of style, likes choice and dresses for the occasion. We look forward to partnering with Team Turtle to scale their offering to the digitally engaged mobile Indian male.”

Havas Media India managing director Mohit Joshi added, “This is a good win – a great brand and team to work with. Havas has been on a winning spree of mandates with digital focus. We are glad that clients find us as the go-to brand keyed in on their marketing plans. The win further boosts our Kolkata operations.”

June 29, 2015
Havas Media wins integrated media mandate for myITreturn.com

MUMBAI: Havas Media Group India has won the integrated media mandate for myITreturn.com, a provider of tax filing and related services for individuals, professionals and small businesses.

The account, which includes both digital and traditional duties, will be handled by the agency’s Mumbai office.

myITreturn.com managing director Saakar Yadav said, “Filing of tax is like the school exam you know you must take so our aim is to make this entire process fluid and intuitive for the on-the-move global Indian whether in India or abroad. We were looking at a mobile-first strategy, which dovetailed into digital and a media mix to connect with our audiences. Havas Media got the brief at first shot and was able to deliver the strategy, creativity and speed that we were expecting.”

Speaking about the the myITreturn mobile app, he further added, “We are confident that the myITreturn mobile app will help millions of tax filers to file their tax return with ease and also help them track the status of their tax return.”

Havas Media Group India and South Asia CEO Anita Nayyar said, “Filing of taxes is an essential category so it’s important to get creative, catch the customer at the right moment in their media journey and encourage them to engage with the product. Though challenging if you make the path meaningful, this could be your long-term customer especially in this category. Today people want things simple, quick and reliable. This is a very interesting win for us and we are happy to partner with such a dynamic team.”

“We are delighted to have been entrusted with this mandate and share the same entreupreunial spirit with myITreturn. Mobile and digital will be at the core and we will use a 360 degree media solution to connect with the right audience. With the tax filing season fast approaching in the country we plan to roll-out the campaign soon,” added Havas Media India managing director Mohit Joshi.

Havas Media Digital Head Ranjoy Dey said, “This is a unique service with a growing demand amongst the youth who are hard pressed for time but keen to comply to this requirement as easily and conveniently as possible. Connecting the audience to this platform will be an exciting journey.”

May 13, 2015