Tag: Havas Media

  • Havas Media wins gold at 8th India Digital Awards

    Havas Media wins gold at 8th India Digital Awards

    MUMBAI: Havas Media has won gold for Philips Lighting’s Meet Hue campaign in the digital integrated campaign category at the 8th India digital awards by The Internet and Mobile Association of India (IAMAI) held on 18 January 2018.

    Havas Media Group CEO – India & South Asia Anita Nayyar said, “Being recognised by an industry body such as IAMAI is not only a matter of pride for the agency and the client but also boosts the morale of the teams and young talents involved in every stage. It gives me immense pleasure to see our teams work together seamlessly through a client, consumer-centric approach and being empowered.”

    The campaign’s objective was to introduce smart living via smart lighting. Meet Hue by Philips is a ‘smart’ lighting system for your home that gives you full control over every aspect of your lighting. A product that helps you creates just the right setting, mood or ambiance for every moment. With the Hue system one can set the lights to turn on when you arrive home and turn off when you leave. Or better yet, set it to switch on and off at specific times so that it looks like someone is home even when you are out, hopefully a deterrent for a would-be thief, as smart home stuff don’t come cheap. With the objective of driving awareness and education amongst a mostly banner-blind audience, a variety of media vehicles across domains were deployed leading to a 200 per cent increase in registrations for home demo.

    Philips Lighting India CMO Rothin Bhattacharyya said, “It’s a great endorsement of our efforts towards creating awareness about nascent category like connected lighting. The campaign has significantly enhanced awareness and adoption of the product and is a testimony of the fantastic results that can be achieved with a close client-agency engagement.”

    Also Read:

    Havas Media ties up with Kerala-based IMC Advertising

    Havas Media bags integrated media mandate of Faircent.com

  • Tata Motors’ digital campaign for new XL trucks

    Tata Motors’ digital campaign for new XL trucks

    MUMBAI: Tata Motors has created a unique digital first campaign to introduce its new XL range of trucks called, ‘Keep Loading’.

    The campaign was created and conceptualised by Rediffusion Y&R and executed by Havas Media to amplify that the new range of Tata trucks have15 per cent more loading capacity. It was implemented on digital channels across India by creating an industry-first innovation of changing the core loader icon of most video players (about 200+ sites).

    A game-in-game module was also created that helped strengthen the brand promise, by communicating ‘Keep Loading’ and letting users play the concept. Users were gratified with gaming points for playing the proposition of ‘Keep Loading’. The campaign utilised all key facets of digital media – search, social, video, innovation, display, programmatic and tactical premium inventory. Tata’s loader icon popped up whenever people searched for Tata Motors, visited the targeted sites, social media, watched a video, played a game or booked a railway ticket and also when they reached out to competition.

    Tata Motors partnered with YouTube, TrueCaller, IRCTC, Facebook, news websites and other social media platforms to promote the campaign.

    Tata Motors head of marketing communications commercial vehicles business unit UT Ramprasad says, “With increasing number of commercial vehicle customers engaging in the online space and consuming digital content, it was important to address every aspect of this digital spectrum with an idea that was very online intrinsic.”

    Ramprasad pointed out that the objective of the campaign was to own a mnemonic that can resonate with Tata Motors’ CV segment while strengthening the core promise of the ‘Keep Loading’.

    Havas Media managing partner, west and south Kunal Jamuar adds, “The beauty of the idea lay in its simplicity. The buffering icon is a reality that the core target group faces consistently given their mobility. The additional load carrying ability of the vehicle fitted brilliantly with the buffering pneumonic to seamlessly communicate the benefit to the consumer. The width and depth of sites that we tied up with allowed us to reach out to the majority of the audience in a manner that was disruptive and at the same time well integrated.”

    India has over 180 million mobile subscribers who access 3G/4G networks and get their everyday tasks done through the web while 63 per cent of Indian internet users is over 25 years. An average Indian spends around 38-42 per cent of mobile data on video and audio services, 18-22 per cent on social networking, 16-20 per cent on communication services and about 20-24 per cent on other services.

    With this impending digitisation of India, there has been a huge rise in the consumption of data and people are changing the way they consume content. Tata Motors realised that there was a need for the brand to effectively utilise the potential of digital to channelise the traction generated as a result of the traditional campaign and funnel the incremental prospects with the help of digital.

  • People’s mindset determines workplace safety: Havas’ Anita Nayyar

    People’s mindset determines workplace safety: Havas’ Anita Nayyar

    MUMBAI: Getting a job is no easy task but the place you spend nearly 9-12 hours of your day can turn into a nightmare for some women. Men touching colleagues inappropriately or passing lewd comments tend to become things that form a part of the office culture.

    Hence, it is of utmost importance that the workplace has a healthy and friendly environment. Yet, more often than not, friendly gestures by colleagues or bosses tend to overreach their professional confines creating an uncomfortable situation for women, leading to a case of sexual harassment.

    There has been no dearth of cases of sexual harassment at prominent companies over the last few months. It blew out of proportion when Hollywood’s most revered mogul and influential kingpin, Harvey Weinstein, was accused of sexually harassing and abusing women for nearly 30 years. Soon after the news broke, numerous people either used the #metoo hashtag or referenced it when discussing their experiences with inappropriate behaviour.

    This is not restricted to Hollywood, Silicon Valley or newsrooms. The issue is as pertinent in India as much as it is in the West. Producers and directors asking for sexual favours in return for a role in a movie or a TV show is not news anymore. The most recent case of a person in power taking advantage of his position was TVF CEO Arunabh Kumar.

    Sexual harassment isn’t restricted to just behaviours of a sexual nature. By definition, it is an unwelcome sexually determined behaviour (whether directly or by implication) as physical contact and advances, a demand or request for sexual favours, making sexually coloured remarks, showing pornography or any other unwelcome physical, verbal, or non-verbal conduct of sexual nature.

    To address the issue, Indian Supreme Court in 1997, directed all corporations to have a mandatory Vishakha Guidelines Internal Complaints Committee at all workplaces, headed by a woman employee, with not less than half of its members being women. All complaints of sexual harassment by any woman employee would be directed to this committee. The committee advises the victim on further course of action and recommends to the management the course of action against the person accused of harassment.

    But what is the ground reality when it comes to the advertising and media world? Indiantelevision.com got talking to Havas Media Group CEO India and South Asia Anita Nayyar, who is known to be stalwart and valorous in expressing her point of view. She spoke to us about their adherence to the Vishakha Guidelines, safety measures undertaken by the company, need for the industry to come together for this and more. Excerpts:

    Does Havas Media have a sexual harassment committee (the Vishakha committee) in place for women employees?

    Yes, the committee consists of senior executives including me, two women HR executives and an external legal counsellor. We have a proper time-bound complaint mechanism in place to redress such matters where both parties (victim & the accused) are called and talked to separately. I’m glad though that we haven’t had to call upon this committee because, at Havas, we drive a zero-tolerance culture against sexual harassment.

    What are the measures that Havas Media undertakes to ensure women safety?

    I believe there are a lot of women who are ignorant about this subject and do not even realise if they are being harassed. Hence, awareness is of utmost importance according to me. At Havas, we conduct monthly town halls where such topics are addressed and talked about openly. We also conduct such sessions for only women employees. Working late hours is often unavoidable in agencies. While we provide cab facilities to all employees in such cases, for female employees it is mandatory that they are escorted by security/office person.

    Is the Indian media environment a safer place for women to work in as compared to other industries?

    Industries are made up of people and people and their mindsets determine how safe a workplace is. The more open the environment, the much safer, thereby creating a culture of respect, equality and no-nonsense. 

    Is the Indian media a better place to work at as opposed to the West where we are seeing a lot of such cases recently? Or is it here people choose to remain silent?

    It happens everywhere. It is true that Indian women choose to succumb to societal pressures much easier than their western counterparts and refrain from talking about it. But there is a wave of change we’re seeing in the wake of the recent #MeToo revelations. We are seeing more women come out of their shells and make open confessions. Not to forget the contribution of some supportive men.

    What more needs to be done to ensure a better work environment for female employees?

    In a recent announcement made by our global CEO, Yannick Bollore, he said “Havas will be launching two new mandatory global online training for all employees that cover not only harassment but also business ethics. Harassment can take on many forms, both physical and verbal. Neither is acceptable. These courses will reinforce the behaviours expected of Havas employees.” He added, “Respect is at the core of our values at Havas.”

  • English movie channels line up movies despite lower advertising

    English movie channels line up movies despite lower advertising

    MUMBAI: Taking advantage of people’s presence at home during Diwali and most likely in front of the TV screens, English movie channels have strengthened their programming lineup.

    Times Network has curated a month long content for each of its English movies channels except MNX. MNX will feature a Harry Potter movie marathon from 16–23 October at 9pm.

    Movies Now has lined up explosive blockbusters from 2 October 2017, every weekday at 11pm including The Pacifier, National Treasure: Book Of Secrets, Race To Witch Mountain, Rush Hour 2, 10,000 BC.

    In communication with Indiantelevision.com Havas Media Group-India MD Mohit Joshi said, “The viewership of English Movies platform is stable as of now. However, the revenues have got impacted because of the downward trend in advertising spends. As the viewership and penetration of OTT platforms mature, content will drive revenues and whoever has better content will be the winner.”

    Joshi pointed out that this year there is no festive rate increment in English movies genre and neither for other genres.

    Romedy Now has a special line-up for the festival of Diwali called ‘Diwali Delights’. It began on 2 October and will go on till the end of the month, everyday at 9 pm. Movies lined up include Serendipity, 2 Weeks Notice, Runaway Bride, A Lot Like Love, Pitch Perfect, 10 Things I Hate About You, It’s Complicated, French Kiss, When In Rome and Pretty Woman.

    Sony PIX brings Hollywood blockbusters via ‘PIX Amazing Aces’ Festival for a full month leading up to Diwali. Movies include The Mummy series, Fast and Furious series and Jurassic Park series.

    AXN, home to iconic shows and characters, brings a special line-up for Diwali week. This Diwali, binge-watch seasons of America’s Next Top Model S22, the Amazing Race S26, American Ninja Warrior S6, Survivor S32 and Fear Factor S5. These thrilling shows are sure to give you a mind rush to keep your Diwali week an ultimate celebration.

  • Havas Media ties up with Kerala-based IMC Advertising

    MUMBAI: Havas Media Group, India, has entered into a strategic partnership with IMC Advertising, a Kerala-based advertising agency to strengthen its footprint in the southern market of India.

    Established in 2002, IMC Advertising Pvt Ltd is based in one of the largest commercial city, Kozhikode (Calicut). The agency is led by A.V Bhanuprakash, Managing Director, Ummer Kutty C.T.P, Executive Director and Chairman M.P Ahammed. IMC’s current client base comprises Malabar Gold & Diamonds, Malabar Developers, Eham Digital, Malabar Watches, Neerayi Food Court, Cosmos Sports & more, posing a strong regional foothold.

    This strategic & business alliance will enable both agencies to maximize their clientele by bringing together synergies of philosophy and service offerings in the southern region. As part of the deal, Havas Media Group will be handling the integrated media mandate of Malabar Gold & Diamonds (an estimated business of Rs 500 million), and further consolidating its presence in the south which currently comprises of brands like Quikr, BlueStone, Swiggy, Strides Shasun, HolidayIQ, Moneyview, Darshan International & Embassy Group among others.

    M. P. Ahammed commented, “IMC Advertising’s strong regional presence in collaboration with Havas’ integrated media strengths and extensive global network will further strengthen our capabilities, equip us to look beyond our current frontiers and make us an even more valued partner in India and beyond. This strategic alliance will also pave the path for the brand transformation we are undergoing at Malabar Gold & Diamond.”

    Havas Media CEO – India and South Asia Anita Nayyar said, “Kozhikode is a thriving business hub and there is immense growth potential in the south. Partnering with IMC Advertising is a strong strategic move to enhance & create a broader service offering in this region.”

    “IMC Advertising will give us the access to knowledge & understanding of the local market which will further bolster our operations in the south,” added Mohit Joshi, Managing Director, Havas Media Group, India.

  • Havas Media’s new identity tells story of brand ethos; new logo embodies integration of services

    Havas Media’s new identity tells story of brand ethos; new logo embodies integration of services

    MUMBAI: Created by Havas (the creative division of the group, formerly known as Havas Worldwide) New York team, the new ‘h’ logo lockup comes from the concept that Havas (Group) is great because of the sum of its parts. In this spirit, the logo concept developed embodies the integration of services, celebrates the diversity of talent and expertise, and comes directly from the three things done every day at the agency – create, share and learn. The logo lockup system showcases the different entities within the HavasGroup.

    Havas Group was founded by Charles Louis Havas in 1835 when he launched the first international press agency. Since then the group has gone through many periods of transformation and acceleration to become what it is today, a collaborative and unified marketing agency. The brand refresh aims to emphasize this unity & reinforce that Havas Group is a global company by sharing one logo across the entire network.

    The multiple colors are intentional and flexible. The logo does not use a single color but offers a broad color spectrum and combines different shades of primary colors which stand for a diverse and expansive agency. A blend of engineering and expression, the new system comes from what makes the agency unique.

    The color choices reflect the large network of people, locations, and clients the agency represents. It covers a wide range of uses and expressions. The typeface projects the clarity and simplicity clients demand in an age of overstatement.

    Havas Media Group India and South Asia CEO Anita Nayyar said, “More than a new logo and matching business cards, this brand refresh signals a deep transformation in the way we work and is an invitation to do what we’ve always done, but better. It reflects both that the company has grown significantly and that we are indeed a collective group which in turn strengthens the group’s vision ‘To Better Together’. Collaboration is the cornerstone of our unified operating model, allowing us to deliver 100% accountability and ideas that flourish without boundaries. The new logo brings vibrancy and variety to the brand system”.

    “Our new brand identity offers a wide color spectrum which is synonymous to the offerings at Havas Media, India i.e. providing diverse, integrated and meaningful solutions to our clients. Our Together strategy means that all of us at Havas (Group) share one vision, one brand, and one offering.It reflects unity in diversity. The new logo highlights this collaborative culture and is designed to be a container for – ideas, knowledge, and aspirations”, added Havas Media Group MD Mohit Joshi.

  • Havas Media’s new identity tells story of brand ethos; new logo embodies integration of services

    Havas Media’s new identity tells story of brand ethos; new logo embodies integration of services

    MUMBAI: Created by Havas (the creative division of the group, formerly known as Havas Worldwide) New York team, the new ‘h’ logo lockup comes from the concept that Havas (Group) is great because of the sum of its parts. In this spirit, the logo concept developed embodies the integration of services, celebrates the diversity of talent and expertise, and comes directly from the three things done every day at the agency – create, share and learn. The logo lockup system showcases the different entities within the HavasGroup.

    Havas Group was founded by Charles Louis Havas in 1835 when he launched the first international press agency. Since then the group has gone through many periods of transformation and acceleration to become what it is today, a collaborative and unified marketing agency. The brand refresh aims to emphasize this unity & reinforce that Havas Group is a global company by sharing one logo across the entire network.

    The multiple colors are intentional and flexible. The logo does not use a single color but offers a broad color spectrum and combines different shades of primary colors which stand for a diverse and expansive agency. A blend of engineering and expression, the new system comes from what makes the agency unique.

    The color choices reflect the large network of people, locations, and clients the agency represents. It covers a wide range of uses and expressions. The typeface projects the clarity and simplicity clients demand in an age of overstatement.

    Havas Media Group India and South Asia CEO Anita Nayyar said, “More than a new logo and matching business cards, this brand refresh signals a deep transformation in the way we work and is an invitation to do what we’ve always done, but better. It reflects both that the company has grown significantly and that we are indeed a collective group which in turn strengthens the group’s vision ‘To Better Together’. Collaboration is the cornerstone of our unified operating model, allowing us to deliver 100% accountability and ideas that flourish without boundaries. The new logo brings vibrancy and variety to the brand system”.

    “Our new brand identity offers a wide color spectrum which is synonymous to the offerings at Havas Media, India i.e. providing diverse, integrated and meaningful solutions to our clients. Our Together strategy means that all of us at Havas (Group) share one vision, one brand, and one offering.It reflects unity in diversity. The new logo highlights this collaborative culture and is designed to be a container for – ideas, knowledge, and aspirations”, added Havas Media Group MD Mohit Joshi.