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Tag: Havas Media Tribes

  • Swiggy Instamart & Hamleys partner to deliver toys in 10 minutes

    Swiggy Instamart & Hamleys partner to deliver toys in 10 minutes

    Mumbai: Swiggy Instamart, a quick commerce platform, has recently partnered with Hamleys, world’s popular toy store, offering doorstep delivery of toys in just 10 minutes. Havas Media Tribes, the OOH arm of media conglomerate Havas Media Network India, marked this collaboration through a striking outdoor display, featuring an installation comprising a Swiggy delivery bike carrying Hamleys toys. The vibrant setup with the iconic Hot Wheels brand in the form of the Swiggy delivery bike brought alive nostalgic memories for spectators, standing as a testament to the innovative idea behind the installation.

    The eye-catching installation at DLF Cyber Hub, Gurugram offered a visually compelling display of this new service. Delhi NCR residents also availed an exclusive 25 per cent discount on online orders.

    This partnership aims to enhance customer convenience in metro cities by making premium toys from top brands like Disney, Mattel (Barbie), Kingdom of Play, Simba, Mattel Games, Paw Patrol, Hot Wheels, and Play-Doh delivered within minutes. This innovative service is the first-of-its-kind in India offering a wide range of toys for all ages, promoting fun and learning for both children and adults. Currently, there are122 SKUs of Hamleys Toys on Swiggy IM.

    Speaking on this collaboration, Swiggy Instamart marketing lead Abhishek Shetty said, “At Swiggy Instamart, our vision has always been to bring convenience and joy to our customers’ lives. We are the first QC platform to partner with Hamleys, allowing us to extend our mission to a new realm, ensuring that children and families can enjoy premium toys delivered right to their doorsteps in a matter of minutes. The installation encouraged high customer engagement, especially from kids as they were drawn to the vibrant and playful corner.”

    Speaking on this partnership, Havas Media India COO Uday Mohan said, “Havas Media India is best known for its innovation and creating Meaningful media experiences for the brands that we work with. Our goal with this campaign was to blend nostalgia with modern-day convenience. The matchbox installation is a symbol of the magical experience Hamleys has stood for over the years, combined with the speed and efficiency of Swiggy Instamart. It is a perfect way to showcase this unique partnership.”

  • Havas Media Tribes launches high-impact OOH campaign for Swiggy Instamart

    Havas Media Tribes launches high-impact OOH campaign for Swiggy Instamart

    Mumbai: Havas Media Tribes, the partnership between Havas Media Group India and Tribes Group, has rolled out a high decibel out-of-home (OOH) campaign for Swiggy Instamart. The multi-city, extensive OOH campaign includes ‘Asia’s biggest billboard’ at Bandra Western Express Highway (ROB) Mumbai, said the statement.

    With this, Swiggy Instamart, a long-standing client of the media group, aims to establish two of its core propositions, instant delivery and instant convenience, in the minds of its consumers. Since the quick commerce segment and the business of delivery is all about speed, transit and ease, OOH would be the apt medium to break through the clutter and resonate with its audience through vibrant and eye-catching visuals, believes the brand.

    “As part of our 360-degree marketing campaign, we used OOH as a key lever to promote Swiggy Instamart’s proposition. Havas Media Tribes has been instrumental in identifying the right locations across cities while maximising our reach and visibility. We have received a lot of positive response for this campaign,” said Swiggy head of brand Ashish Lingamneni.

    Apart from its superfast delivery promise & expansive range of grocery products, the campaign also highlights Swiggy Instamart’s attractive offers for first-time users.

    The month-long campaign featuring 36 different smart creatives & vernacular content (a crucial part of this campaign in order to maximise audience connect), utilises 5 lac sq ft of the display area on traditional billboards, hoardings, unipoles, FOBs and bus shelters across key locations in 19 major cities in India – Mumbai, Bangalore, Kolkata, Delhi, Noida, Gurugram, Lucknow, Hyderabad, Coimbatore, Vizag, Ludhiana, Chandigarh, Pune, Jaipur, Indore, Goa, Chennai, Kochi and Ahmedabad. 

    In addition to key arterial routes, malls and airports were also targeted, DOOH was used to penetrate residential clusters, and transit media formats such as cab branding, branding inside metros & metro stations were also used for effective and high visibility.

    Tribes Group CEO & MD Gour Gupta said, “The strategic alliance with Havas Media Group India is an exciting partnership that gives us an opportunity to create meaningful campaigns for marquee clients in this competitive environment. The objective of this campaign is not just mass visibility but also tracking the effectiveness by mapping the coordinates of the sites to the orders received in that region. We created a plan basis Instamart’s serviceability area, wherein the coordinates of each site were checked and selected precisely. The execution by the team was seamless and was no mean feat, given the logistical challenges involved.” 

    “The Havas Media Group and Tribes strategic alliance reinforces Havas’s operating system of MX, that empowers our clients with tools to build more meaningful media experiences. For a disruptor brand like Swiggy, we had to take the high road, a category leadership stance in the post-lockdown world, by launching this high-impact and meaningful OOH campaign,” said Havas Media managing partner – South Saurabh Jain.