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Tag: Havas Media Group

  • Havas Media Group re-organises Asia Pacific operations

    Havas Media Group re-organises Asia Pacific operations

    MUMBAI: Havas Media Group has re-organised its Asia Pacific operations with the formation of a separate Greater China cluster, which will report into its Global Executive Committee.

     

    The re-organisation is part of the group’s strategy to increase focus on priority markets by turning them into strategic business units with direct supervision from the global team. The rest of the Asia Pacific region will continue to be overseen by the current management helmed by Vishnu Mohan.

     

    Additionally, Havas Media Group has also appointed Christophe Cases as CEO for Greater China.

     

    In his new role, Cases will oversee the group’s operations in Greater China and will be responsible for growing the business across the three markets of China, Hong Kong and Taiwan.

     

    He will focus on accelerating the expansion of the Havas Media Group’s services and the adoption of the agency’s collaborative ‘Havas Village’ model that unifies creative, media, and other specialist services to enable clients to capitalise on the meaningful connections and agility created by integrated communications strategies.

     

    Based out of Shanghai, Cases will report to the Group Executive Committee and Havas Media Group global managing director Dominique Delport.

     

    Prior to joining Havas, Chase spent more than two decades in management consulting with companies like Accenture, Capgemini, and Ernst & Young and worked around the world with global brands as an acknowledged expert in customer and growth strategy, new product/service launch, market expansion, and building high performing customer-centric organisations.

     

    Most recently, Chase was managing director with Accenture in Greater China where he was leading the Accenture Strategy practice looking after consumer goods, retail, and pharmaceutical clients and focused in particular on digital, marketing analytics, and e-commerce. Prior to relocating to Shanghai, he had been working with Accenture since 2006 in the US, as leader in the operations strategy practice.

     

    Commenting on the appointment, Delport said, “Christophe has an incredible track record of success as a management consultant working with some of the top consulting companies around the world. He also has a deep understanding of the complex and exciting market in China. I have experienced firsthand Christophe’s intelligence, fresh strategic vision and enormous capacity to innovate. His ability to thrive during intense periods of growth and activity will be invaluable as we take our operations in China to the next level.”

     

    Chase added, “I am very excited to be joining Havas Media Group at this exciting stage of its global evolution. There is an established momentum within the group. Its integrated proposition combining creative, media, data, content, and range of digital specialties is getting a lot of attention from stakeholders in the industry. I look forward to leveraging this energy and the group’s vision to accelerate its growth and expansion in one of the world’s largest and most exciting economies.”

  • Havas Media Group appoints Damien Marchi as global head of content

    Havas Media Group appoints Damien Marchi as global head of content

    MUMBAI: Havas Media Group has appointed Damien Marchi as global head of content. This news follows the Group’s recent launch of the Global Music Data Alliance with Universal Music Group and its partnership with content marketing platform NewsCred.

     

    Havas Media Group global managing director Dominique Delport said, “2015 will be the year of content for Havas. We are going to innovate at scale and it’s already started thanks to our friends at Universal and NewsCred. Multi device content marketing runs through Damien’s veins. He has always been at the forefront of global developments in content, working on some of the world’s most talked about shows. Data and content is at the core of what we do and Damien is a true all-rounded digital innovator. There is no doubt that he will help lead our teams through what will be an incredibly fast and interesting time for Havas and its clients in this space.”

    Marchi added, “I began my career at a start up and to some extent feel like I have come home. The size and scale of Havas has not stopped it being an energetic and exciting to place to work. These two qualities will come handy as the global content market is at a turning point. On the one hand, business models in the industry are being seriously challenged and on the other hand, people have never had such as thirst for content. It’s an exciting time to be on the agency side – the historic meeting-place of stories, brands, platforms and producers. And with content at its core since its creation in 1835, Havas has all it takes to become the best of the industry.”

    In line with the Group’s “Havas’ Village” approach to promote integration between its divisions, he will work closely with Havas Sports & Entertainment global CEO Lucien Boyer and Havas Worldwide global chief content officer Vin Farrell. Based in the Havas Paris HQ, he will report directly to Delport. 

     

    Marchi has over 15 years experience specialising in cross platform content production, commercialisation and marketing in TV and digital, across entertainment, drama and news. He has lived and worked in France UK and Sweden working at local, EMEA and global levels and led digital adaptations for shows such as The X Factor, Got Talent, Idols(FremantleMedia), Big Brother and Star Academy (Endemol). He has worked with brands such as RedBull, Air France, P&G and L’Oréal. 

    Marchi is an Emmy Award winner (2006), which he gained whilst working for the production company Streampower in Paris on its interactive TV programme Cult. He also holds two Banff Awards (2010, 2011) for his time with FremantleMedia in London for producing online originals Freak and SortedFood, which became the UKs largest cooking community on YouTube. He also works as an advisor to the United Nations advising UNRIC, its Western European information bureau on digital communications. 

    Prior to joining Havas, Marchi was member of the executive committee of Euronews in charge of Innovation and Products and championing the digital transformation of the newsroom.

  • Havas Media Group India wins digital mandate of Caterpillar India

    Havas Media Group India wins digital mandate of Caterpillar India

    NEW DELHI: Havas Media Group India has started 2015 on a positive note. The agency has won the digital media mandate of Caterpillar India after a multi-agency pitch, which included leading digital agencies. 

     

    This is the second digital win of the year after Ranbaxy and further strengthens Havas Media Group’s presence in Bangalore.

     

    Caterpillar marketing and business strategy manager – South Asia Deepak Aggarwal said, “In Havas Media we saw a perfect partner. Their passion was outstanding. Their ‘Digital at Core’ philosophy was impressive and that translated seamlessly in their strategic approach and category understanding. We are keen to utilize the power of digital marketing for our growth, and Havas Media has demonstrated the right direction.”

     

    Havas Media Group India and South Asia CEO Anita Nayyar added, “We are delighted at the win. We believe in creating meaningful brands and Caterpillar is an excellent example of such a brand, which shows devotion to the customer. It gives us further scale in our southern operations – specially Bangalore. Look forward to a great partnership.”

     

    “Digital is the future and Havas’ ‘digital at core’ philosophy provides us the capability of driving this growth in the Indian market. We are proud of the win and look forward to working with Team Caterpillar,” said Havas Media India managing director Mohit Joshi.

     

    “Caterpillar is a great brand to be associated with. It operates in a category that will drive us hard to constantly innovate and execute unique digital marketing tools and avenues. We look forward to this opportunity,” emphasized Havas Media India head of digital Ranjoy Dey.

  • Havas wins digital mandate of Ranbaxy’s consumer healthcare brands

    Havas wins digital mandate of Ranbaxy’s consumer healthcare brands

    MUMBAI: Havas Media Group India has started 2015 on a positive note. The agency has won the digital marketing mandate of Ranbaxy’s consumer healthcare brands post a multi-agency pitch, which included the incumbent as well as other digital agencies.

     

    Ranbaxy Consumer Healthcare vice president and head – global Subodh Marwah  said, “In Havas Media we saw a perfect partner- one who is equally innovative and passionate about building brands. Their ‘digital at core’ philosophy was impressive and that translated seamlessly in their strategic approach and category understanding.”

     

    Speaking on the win, Havas Media Group India and South Asia CEO Anita Nayyar added, “We are delighted at the win. It’s a great way to start the New Year. We believe in creating meaningful brands and Ranbaxy is an excellent example of such brands. Look forward to a great partnership.”

     

    “Digital is the future and Havas Media Group’s digital at core philosophy provides us the capability of driving this growth in the Indian market. We are proud of the win and look forward to working with Team Ranbaxy,” said Havas Media managing director Mohit Joshi.

     

    “Ranbaxy is a great brand to be associated with. Consumer healthcare is today one of the most meaningful categories. We look forward to a great ‘Digital’ year at Havas Media,” added Havas Media head of digital Ranjoy Dey.

     

    Havas Media Group had recently won the integrated media mandate of OCM India, Assetz Property Group, Borosil Glass Works, World Kabaddi League, Yepme.com, retained MTS India and also took on the digital mandate and won the digital duties of XOLO Mobile and Businessworld magazine.

     

  • Havas Media Group and NewsCred form global partnership

    Havas Media Group and NewsCred form global partnership

    MUMBAI: Havas Media Group is taking its content offering for its clients to a new level through a global partnership with NewsCred, content marketing platform. Through the partnership, Havas clients are able to boost their content marketing capabilities to engage with consumers with greater relevancy, increased consistency, better efficiency and higher returns, at every step of the consumer journey.

     

    Brands need to become Publishers

     

    Significantly, the deal enables Havas agencies and clients to have access to more than 5,000 leading publishers worldwide covering a variety of topics and dozens of languages. Publishers include the Associated Press, Al Jazeera, BBC, Billboard, Bloomberg, CNN, Daily Telegraph, The Economist, EPA, Evening Standard, Forbes, The Guardian, Gawker, The Independent, Nielsen, New York Magazine, Reuters, Shutterstock, WENN and many more covering 100 countries in different formats (text, pictures, videos, infographic and audio files).

     

    This platform will be also enhanced by the exclusive partnership between Havas and Universal Music Group announced last month during CES 2015.

     

    Creating a leading Content Publishing Platform

     

    NewsCred’s cloud-based software, combined with Havas Media Group’s expertise and data analytics, gives clients access to an unrivalled and fully integrated management tool covering the complete content marketing value chain across all platforms: from content strategy and planning to production and validation through to content curation and publication.

     

    This deal comes following nine months of collaboration between Havas and NewsCred with one goal – to produce a ground-breaking solution that simplifies and scales the entire content marketing process of each client.

     

    The NewsCred software is also being used for Havas clients to enrich corporate websites and to create meaningful thematic sites. All agencies within the Havas group, including Havas Worldwide, Havas Healthcare, Arnold Worldwide and BETC have full access to this partnership and the deal has already resulted in more than a dozen commercial leads.

     

    Content Amplification with Socialyse

     

    Havas global social pure player Socialyse will integrate NewsCred’s software to further increase the relevancy of social campaigns and all Havas Social Newsrooms (currently located in London, NYC and Paris with further opening during 2015) are already integrating NewsCred and its management platforms to engage with audiences.

     

    The partnership further facilitates social media monitoring, content performance tracking and audience engagement metrics, all of which are key to generating meaningful connections.

     

    Havas Media Group global managing director Dominique Delport said that this New York start-up, its inspiring CEO and their 210 employees have created a simple way to understand how Havas can use content to build meaningful relationships with people.

     

    “2015 is the year of content for Havas. This has been an incredible 9 months of working together and we are so pleased to formally add the team at NewsCred to our future. Brands need more relevancy and consistency than ever. Our partnership with NewsCred provides our clients with the sort of agility and speed that can mean the difference between success and failure,” Delport added.

     

    NewsCred CEO and co-founder Shafqat Islam said that every brand has a story to tell and firmly believed that the brands that will win in the future are those that think of content as a strategic asset across their organisation. “We’re excited to partner with such a major media network like Havas Media Group to help our joint customers reach key audiences with compelling, valuable content. Together, we will be rolling out the world’s most advanced content marketing technology, alongside the largest content network in the world. And best of all, everything will be available to all Havas customers worldwide, in a single technology platform,” Islam said.

  • LuxHub focus: Luxury super brands still dominate for luxury consumers

    LuxHub focus: Luxury super brands still dominate for luxury consumers

    MUMBAI: A global survey from LuxHub, Havas Media Group’s newly launched luxury consulting boutique, takes in the views of the notoriously hard-to-reach affluent luxury goods customers, all within the top 10 per cent of the household income bracket in each of the USA, UK, China, Russia, France, Italy, Germany, Spain and Saudi Arabia/UAE markets.

     

    The survey looked at luxury trends for personal spend across retail, travel, home furnishings, auto, jewellery and art and analysed 40 of the top global brands.

     

    Luxury ‘super brands’ still have the edge

     

    Global luxury power brands are preferred to niche brands by 64 per cent of respondents. Geographical differences show that in China 83 per cent prefer super brands (the most widely recognised brands being Louis Vuitton and Chanel), and in the US 73 per cent prefer them (top brands being Mercedes and Chanel) vs. only 43 per cent in Spain.

     

    Quality matters more to people in the UK vs. other markets

     

    The swings in both brand ranking and preference by country can be explained by differing cultural definitions of luxury. UK luxury shoppers, with an average spend of ?28,243, defined luxury in terms of quality (78 per cent vs. a global average of 63 per cent) and personal reward (44 per cent vs. a global average of 26 per cent). When it comes to luxury products conferring social status, this was important for only 20 per cent in the UK vs. an average of 37 per cent across the markets.

     

    Germany, Italy and Spain were the only three countries out of the nine to define luxury as exclusivity over quality. Overall luxury perceptions are driven by quality, exclusivity and the desire to express taste and style.

     

    Average personal spend on personal luxury across the nine markets is ?21,126.

     

    The affluent luxury consumer spent an average of ?21,126 on luxury in the past year. The highest spend was seen in Russia at ?36,078, UK at ?28,243 and France third, spending on average ?27,402 per year. 

     

    Among men and women combined, the most popular category for luxury shoppers is clothing and accessories purchased by 89 per cent last year, with an average spend of ?1,625. This is followed by travel, purchased by 87 per cent with an average spend of ?3,791. While only 30 per cent purchased an automobile, average spend among those who did buy one was ?27,630.

    Amount spent on the categories studied shows significant differences according to the country. For example, the average spend on cars is ?27,629 whereas in France it is just over ?10,000 higher at ?38,492. The average spend on travel is as high as ?6,356 in the UK and as low as ?2,121 in China.

     

    Luxury spend to rise by seven per cent

     

    Overall growth rate forecast for the industry of seven per cent (33 per cent expecting to spend 28 per cent more, eight per cent expect to spend 36 per cent less and 59 per cent expect to spend the same amount as they did last year). This growth of luxury is in line with the growth projection of GDP for China in 2015 (seven per cent) and non-oil GDP growth in Saudi Arabia (five – six per cent) but considerably higher than the low single digit GDP projections in Europe and the UK.

     

    When looking at these results however, some very positive indicators can be found. For example, amongst the 33 per cent who expect to spend more on luxury, 44 per cent say this is largely due to seeing more items that they want – demonstrating that the supply side of luxury is a key driver for the sector’s share of wallet. The leading driver is an expectation of increased disposable income (49 per cent).

     

    Shopping in physical stores is still the favoured method for shopping for luxury goods for 49 per cent of respondents, while 24 per cent shop mainly online. Statistics show that the move by a quarter of the respondents to shop online is not being matched by competency from the brands. Over half of respondents (57 per cent) felt that luxury brands should engage with social media, mainly because they feel that this is how brands in general are communicating nowadays.

     

    Millennials are more comfortable engaging with and buying luxury goods in the digital sphere. Among Millennial consumers aged 20-34, 72 per cent felt luxury brands should engage with social media, versus 51 per cent of those 35 to 54 years of age. About 29 per cent of Millennials prefer to shop for luxury online versus 19 per cent of the 35 to 54 year age group, and only 44 per cent of millennials prefer to shop for luxury in physical stores, versus 50 per cent of those aged 35 to 54.

     

    Discounting trend highest in US, Germany

     

    Over half of those surveyed revealed that they purchase luxury goods at a discount rate, including sales and outlets. The UK luxury shopper shows the highest percentage of full price purchase with 55 per cent purchasing at full price, equal with niche brand loving Spain. This compares to the US luxury shoppers who purchase an average of 67 per cent of their luxury goods at a discount.

     

    LuxHub Global executive director Tammy Smulders, who oversaw this research, said, “This discounting culture shown in the survey is one that interests many of our clients. The fact is, there are simply more luxury products available in the market today. As a reaction to the recent economic challenges, we saw many luxury brands introducing accessible diffusion lines with different styles and price points, creating something for everyone. In addition, the trend of introducing new lines came as a reaction to the globalisation of luxury and the need for more accessible entry price points for the emerging luxury consumer.”

     

    “The discounting culture came into common practice, and now the global trend for discounting is here to stay. Despite this, our survey also points to an optimistic future for luxury with a projected increase in spend of 7 percent. It is our view that this discounting culture, coupled with more sophisticated targeting, data management through CRM and storytelling is actually stimulating shopping and there are a wealth of opportunities out there for agile, smart luxury brand marketers,” Smulders added.

     

    LuxHub global CEO Isabelle Harvie-Watt said, “This global survey highlights differences between cultures, which show how important is to personalise the shopping experience for people in their own countries. What is now critical is the ability to implement culturally relevant strategies that also work in the actual locations where customers engage with the brand. For example, today more than half of the luxury purchases from the Chinese consumers are made outside of China, mostly in Europe and USA. This means luxury brands need to create culturally tailored content, services and experiences that can be implemented anywhere in the world.”

  • Havas Media Group partners globally with Facebook’s Atlas

    Havas Media Group partners globally with Facebook’s Atlas

    MUMBAI: Atlas, Facebook’s ad serving and measurement platform that allows brands to reach people across multiple devices, has agreed a global partnership with Havas Media Group. The global deal will have a heavy focus on US and western Europe and will see the communications network offering the ad server to its clients during 2015.

     

    The partnership will see Havas Media Group offering Atlas to clients across Latam (Q2), Middle East (Q3) and APAC (Q4). Havas Media Group becomes the first company to announce a partnership with this scale and geographical focus.

     

    The connection of Atlas with Havas Media Group’s Artemis data platform gives clients the opportunity to accurately track all interactions people have with a brand up to (and beyond) the point of purchase, as they experience a variety of brand messages across all media.

     

    Havas Media Group global managing director Dominique Delport commented, “Havas Media Group has spent the last 15 years investing in market leading data driven solutions through Artemis its proprietary data platform. This partnership, coupled with our clients’ data, will enable us to find out how people are interacting with brands and then purchasing products as they travel across devices. We have been working with the Atlas team now since June 2014 and are delighted that we have partnered with a platform that can take our analysis beyond previously limiting cookie based offers. It will allow us to filter, clean and manage data with unprecedented granularity. This relationship with Atlas, including our participation as a member of the Atlas Product Council, will enable us to offer best in class, tech neutral solutions for our clients.”

     

    Atlas director Erik Johnson said, “This is a great step for Atlas and Havas Media Group, bringing the power of people based marketing to more brands in more countries. Havas Media Group has been a supporter of our approach that helps brands reach real people across devices and publishers. The geographical focus and depth of potential client absorption makes this partnership significant for the industry.”

     

    The partnership takes immediate effect with more Havas Media Group clients expected to work with the new platform in the coming months.

  • Havas Media’s ‘digital at the core’ strategy has paid off, says Anita Nayyar

    Havas Media’s ‘digital at the core’ strategy has paid off, says Anita Nayyar

    MUMBAI: Havas Media Group India posted a stellar performance in 2014. As per the company, it won new business worth over Rs 200 crore in 2014.

     

    Last year witnessed the integrated business wins of clients like Emirates, World Kabaddi League Yepme, MTS (re-win), LIC, BBC, Borosil, Assetz Property Group, OCM India and Hi Care among others. Havas Media also won digital specific mandates of Xolo Mobiles, BusinessWorld and Starbucks.

     

    The RECMA mid-year 2014 Qualitative Evaluation reported Havas Media India growing at 35 per cent, much higher than the industry average.

     

    Havas Media India and south Asia CEO Anita Nayyar said, “Havas Media’s ‘digital at the core’ strategy has richly paid off. Our integrated offering and approach has been appreciated by our clients as well as prospects. Clients have loved our Meaningful Brands Study and the Meaningful Connections Planning process along with our challenger brand attitude has been the key differentiator in the market. However, we at Havas Media are not just about business but also about people. We are known as the ‘Happy Agency’ in the market and many of our ‘old employees’ are eager to join back the Havas family – this according to me is our greatest strength.”

     

    “We are known in the industry for our passion and transparency. We ensure significant senior management involvement in all our clients. Our view of media is integrated and this is further demonstrated by the fact that most of our recent wins have all been integrated. 2015 is a new year with new challenges, however given our strong leadership we are all set to make this year too a remarkable one,” added Havas Media India MD Mohit Joshi.

     

    The Havas Media Group India client roster includes Parle Products India, Hyundai Motor India, Quikr.com, LGE India, Tata Motors, VLCC, AMWAY Beauty, Taj Hotels, Dupont India, Sleepwell, R.K. Marble Group, Voltas India, Ista Hotels amongst others.

     

  • Havas Media Group launches LuxHub

    Havas Media Group launches LuxHub

    MUMBAI: Havas Media Group has launched LuxHub, a global consulting specialist label that will deliver media communications and marketing support for both luxury brands and luxury audiences.

     

    Headquartered in Milan, the network also launches with established centers of excellence in London, Paris, New York and Dubai, with further expansion plans in key markets such as Shanghai, Frankfurt, Hong Kong, Tokyo and Moscow in 2015.

     

    The global lead for the project, fashion and luxury expert Isabelle Harvie-Watt, will oversee the strategic expansion and consulting offer for LuxHub using knowledge gained from her 14 years at Giorgio Armani, five years at Versace and lastly at Tods Group, running global marketing and communications. Working with the senior management team at Havas Group, Watt has led plans for investment in a specialist luxury division since her arrival as Havas Media Group Italy CEO in 2011.

     

    Havas Media Group global managing director Dominique Delport said, “Offering our clients the ability to connect to the luxury sector in a meaningful way has always been part of our strategy and I am delighted that we are now able to deliver this specialist consulting service to our clients on a global basis. The credibility we already have in this area, coupled with strong leadership from Isabelle to drive specialist teams in all the key markets, means we can provide new insights and innovative strategies both for luxury brands and brands who want to interact with the luxury audience.”

     

    Watt added, “Luxury brands realise that they need to change the way they communicate and start building stronger relationships with their consumers. Digital transformation is no longer an option. Growing online distribution and strong content strategies are the new norm. LuxHub is a great step forward to further closing the gap in language between agencies and luxury clients and the way luxury audiences are evolving. In our recent global survey, in-store shopping is still the favoured purchasing method for half of luxury shoppers, while 24 per cent shop mainly online. However, statistics show that this move by a quarter of the respondents to shop online is not being matched by the brands with over half (54 per cent) stating that luxury brands should engage more with their consumers in the online experience.”

     

    Watt and the LuxHub UK team, headed by Tammy Smulders, who will also join the team as global executive director, will deliver their first study on luxury and brands later this month. The project uses data from 1,000 people representing the top 10 per cent of income earners in China, France, Germany, Italy, Russia, Spain, US, UAE and UK. The findings look at luxury trends across retail, travel, home furnishings, auto, jewellery and art.

     

    During 2015 the LuxHub consulting unit will also work alongside luxury expert teams from the Havas Creative division to incorporate creative and experiential talents with projects in association with BETC Luxe (Paris) and Havas Luxe (New York).