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Tag: Havas Media Group

  • Havas Media Group makes two senior level appointments

    Havas Media Group makes two senior level appointments

    MUMBAI: In a bid to further strengthen its team in the West, Havas Media Group has made a couple of senior level appointments.

    Kunal Jamuar has re-joined the group as Havas Media, West & South managing partner. He was earlier with the group as executive director – West and is back in the country following a stint handing the West and Central African markets as mediaReach OMD chief planning officer.

    Besides Jamuar, the group has also appointed Chanchal Shaktawat as vice president planning – West.

    Speaking on the appointments, Havas Media Group India & South Asia CEO Anita Nayyar said, “We have had a great 2015 and aspire to have a greater 2016. Kunal has the rare blend of leadership, knowledge and relationship management. We are very glad to have him back. Chanchal too comes with rich experience and is a high performance diligent professional. The mandate for the team is to consolidate and grow the Western operations, which I’m sure they will successfully achieve.”

    Havas Media Group India managing director Mohit Joshi added, “It’s homecoming for Kunal. He is a great leader and an even greater human being. Am very sure he will steer our operations to newer heights of success. Chanchal is also a thorough professional and will provide a lot of stability to the team in Mumbai with her professional skills.”

    “It is great to be back. India is an exciting business country today. My experience in multiple emerging markets will come into play to strengthen and expand the Havas Media operations,” said Jamuar.

    “Havas Media is in an interesting phase of growth. I look forward to contributing to further drive this growth by creating value for our clients,” signed off Shaktawat.

  • Havas Media Group makes two senior level appointments

    Havas Media Group makes two senior level appointments

    MUMBAI: In a bid to further strengthen its team in the West, Havas Media Group has made a couple of senior level appointments.

    Kunal Jamuar has re-joined the group as Havas Media, West & South managing partner. He was earlier with the group as executive director – West and is back in the country following a stint handing the West and Central African markets as mediaReach OMD chief planning officer.

    Besides Jamuar, the group has also appointed Chanchal Shaktawat as vice president planning – West.

    Speaking on the appointments, Havas Media Group India & South Asia CEO Anita Nayyar said, “We have had a great 2015 and aspire to have a greater 2016. Kunal has the rare blend of leadership, knowledge and relationship management. We are very glad to have him back. Chanchal too comes with rich experience and is a high performance diligent professional. The mandate for the team is to consolidate and grow the Western operations, which I’m sure they will successfully achieve.”

    Havas Media Group India managing director Mohit Joshi added, “It’s homecoming for Kunal. He is a great leader and an even greater human being. Am very sure he will steer our operations to newer heights of success. Chanchal is also a thorough professional and will provide a lot of stability to the team in Mumbai with her professional skills.”

    “It is great to be back. India is an exciting business country today. My experience in multiple emerging markets will come into play to strengthen and expand the Havas Media operations,” said Jamuar.

    “Havas Media is in an interesting phase of growth. I look forward to contributing to further drive this growth by creating value for our clients,” signed off Shaktawat.

  • Changing role of media agencies

    Changing role of media agencies

    2015 rang true with the anticipated digital growth and enthusiasm. 

    Mobile led and ‘download the app’ became an almost expected byline. Popular companies saw fit to do away with the very website that built their brand. And, the viewers that most marketers wanted to tap were multi-screen. Further, media measurement across the multi-screens and the rural customer became legitimate. Year-on-Year the only constant with media has been change, some more disruptive; but nonetheless – it’s change.

    With the changing role of today’s ‘Media Agency’ they can aptly be re-branded -‘Media Brand Smith.’

    Closely aligned to client, brand and their customer, the Brand Smith must blend brand ethos and objective in a compelling story using relevant prevailing media and technology. Drawing from ensuing trends, the Brand Smith must craft unique SMART business solutions – that resonate to the brand’s core, echoing it to its customer perception. A ‘meaningful’ solution will be all the better! The Brand Smith further needs to be unwaveringly consistent in this task. They need to be the brand, the agency, the expert and the customer all rolled into one for a full perspective.

    Media Agencies need to unlearn, learn, re-learn, adapt, collaborate and communicate in a way they have never done before within their own internal teams as well as external stakeholders to sprout ideas and talent, both latent and new. Integration is a tough word and matter does not integrate easily. Integration of people, tech, knowledge and skill on the foundation of an idea, takes time; so does the idea itself.

    The job is to be informed and inform, what to do and when, as well as what not to do. It is not about the razzle-dazzle of data, beacons, 3D printing, Augmented Reality, etc., or the immediate big ticket spend but a deeper articulation of the insights, the technology-devices details, its uses, the brand fit and campaign fit – for the long term.

    We live in exciting times with a flood of opportunities and technologies coming out like from a Pandora’s Box. Channelising this and helping clients navigate through a shifting-sands media-devices landscape to unleash its potential will not only win new customers, build engaging-entertaining content but more so create some memorable brand and client experiences!

    2016 is a year we wholeheartedly look forward to. Undoubtedly it will be interesting with some amazing work and of course a very challenging one.

    (These are purely personal views of Havas Media Group, India & South Asia CEO Anita Nayyar and Indiantelevision.com does not necessarily subscribe to these views.)

  • Amul, LIC matter to Indians most: Havas Global Top Meaningful Brands 2015 study

    Amul, LIC matter to Indians most: Havas Global Top Meaningful Brands 2015 study

    Amul has emerged as India’s Most Meaningful Brand. In India, Indians have the highest attachment towards Life Insurance Corporation of India (LIC), the iconic state-owned insurance group, are some of the findings of the India Study Findings of Havas’ Meaningful Brands 2015 study.

    Havas Media India & South Asia CEO Anita Nayyar, CEO explained, “This is our largest India study to date in size and scope. Marketers will be encouraged to know that India once again stands out as the No.1 country, globally, where consumers have the closest relationship with brands. India is also the most ‘grateful’ country, rewarding meaningful brands, in business terms. We are seeing that in a developing economy like India, unlike the West and more developed economies, people are more trusting of brands. People here believe brands can play a meaningful role in their lives and that brands are working hard towards improving our quality of life and wellbeing. This creates tremendous opportunities for brands in India to communicate and connect with their customers, in our organic world – which is at the core of the Meaningful Brands Project.”

    ‘Food’ is one of the most meaningful sectors, attaining strong attachment and trust. Food brands are especially meaningful for making peoples’ daily lives better with their rational benefits of savings, convenience, health and better nutritional habits.

    Local brands like Amul take the lead with multinational corporations like Cadbury who introduce local brands to resonate with consumer context and tastes, locally. The study says that 86 percent of people would care if LIC disappeared tomorrow as compared to globally where most people do not care if 74 percent of brands disappeared the next day.

    In India, brands have a high level of meaningfulness and are seen as providers of personal and collective wellbeing; they are viewed as much more than functional products. Brands in India are also seen to be meeting consumers’ expectations more than in any other region.

    75 percent of Indians believe brands should play a role in improving our quality of life and wellbeing; the Asia Pacific the average being 69 percent and the globally average 67 percent. More than half i.e. 67 percent of Indian’s feel that brands are working hard at improving our quality of life and wellbeing, very impressive, compared to an Asia Pacific average of 55 percent and Global average of 38 percent.

    The top 10 Meaningful Brands in India are Amul, Cadbury, Google, Britannia, Life Insurance Corporation (LIC), Microsoft, Intel, HP, Parle, and Samsung, as compared to the Global top 10 Meaning Brands that include Samsung, Google, Nestlé, Bimbo, Sony, Microsoft, Nivea, Visa, IKEA, Intel.

    Havas Media Group India Managing Director Mohit Joshi summarised, “People in India are happy to have brands as partners and as enablers to help them improve their quality of life and wellbeing. While in the West there is a high commoditisation of brands, people in India, have ‘high expectations’ and ‘reward’ those brands that contribute to their wellbeing – this is the second time in a row that LIC has scored as the brand with the highest attachment. The study throws open exciting possibilities for marketers and brands to interact with their customers.”

    Meaningful Brands is Havas’ metric of brand strength. It is a global study in its sixth year globally and in its third year in India, to show how our quality of life and wellbeing connects with brands at both a human and business level. On a global scale, the study covers 1,000 brands, 300,000 people, 34 countries across 12 industries. The research covers aspects of people’s lives that include the impact on their collective wellbeing, in personal wellbeing, and marketplace factors, which relate to product performance such as quality and price.

  • Havas Media wins HolidayIQ’s Rs 30 crore media mandate

    Havas Media wins HolidayIQ’s Rs 30 crore media mandate

    MUMBAI: Havas Media Group India has won the integrated media mandate of HolidayIQ.com in a multi-agency pitch. The duties will include traditional, digital and mobile solutions. 

     

    The estimated size of the business is upwards of Rs 30 crore.

     

    The portal enables travellers to discover, plan holidays and share holiday experiences. HolidayIQ.com provides customised, relevant, information and insight son – places, hotels, sightseeing and transport to customers. 

     

    HolidayIQ founder and CEO Hari Nair said, “We believe in the science of holidays and Havas Media delivered an impressive scientific, strategic approach to the business, which was in sync with our objectives. Young, professional and passionate we look forward to working with this Havas Media team.”

     

    HolidayIQ.com CMO Diptakirti Chaudhuri added, “The recommendations from Havas Media had a good balance of data and content. Their deep understanding of the category and their thought leadership made them win this mandate.”

     

    Havas Media Group-India and South Asia CEO Anita Nayyar said, “It is a great win for us. HolidayIQ is a very meaningful brand in an extremely engaging category. Havas also has an entrepreneurial DNA, which allows us to understand the challenges and objectives of these clients better. Bangalore is an important market for us and we are seriously investing time and talent in expanding our operations here.”

     

    Havas Media Group India managing director Mohit Joshi added, “We are glad that our focused efforts and strategy towards acquiring the integrated media mandates of new age businesses is paying off. Our compelling value proposition is a clear winner in the market. We look forward to a great association.”

     

    The win comes on the back of Havas winning the integrated media business of BlueStone.com. Both these businesses will be handled by Havas Media office in Bangalore.

  • Mindshare ropes in Havas’ Amy Kean as regional director – strategy for APAC

    Mindshare ropes in Havas’ Amy Kean as regional director – strategy for APAC

    MUMBAI: Mindshare Asia Pacific has appointed Amy Kean to the role of regional director, strategy.

     

    Kean joins Mindshare after five years with the Havas Media Group in the UK, where she led the digital media, social and innovations strategies, driving the online and ‘change agenda’ across the agency. She was also founder and MD of Havas Media Labs, helping to future-proof business such as AXA, Pernod Ricard and Channel 5 through modern insight and technology.

     

    Kean also helped launch the social media proposition across three Havas agencies and prior to that headed up the PR, marketing, social media and events outputs for the Internet Advertising Bureau.

     

    Mindshare Asia Pacific CEO, Growth & Emerging Markets Solutions Deepika Nikhilender said, “We are happy to welcome Amy on board, who brings a wealth of experience across diverse verticals. Amy is a progressive thinker and with her innovative approach to digital marketing, we are positive she will bring a fresh perspective to how we operate in the region. The Asia Pacific market is unique and has its own challenges, which Amy will tackle with her advanced communication skillset and tech-savvy, adaptive thinking. We have no doubt that she will contribute to the region’s performance and deliver strong business results for our Clients.”

     

    Kean added, “The complexity, dynamism and increased digitisation of the APAC landscape makes it the most exciting territory in the world for the media industry right now, and Mindshare is clearly leading the charge. I’m really looking forward to using my years of experience in media strategy and innovation to help bring their truly modern and data-driven adaptive thinking to life across the region.”

     

    Kean’s appointment is effective immediately.

  • Havas Media Group India catapults to RECMA top 5 ranking

    Havas Media Group India catapults to RECMA top 5 ranking

    MUMBAI: Havas Media Group India has catapulted to the top five media agencies in India in RECMA’s India Qualitative Evaluation, June 2015.

     

    It has observed an upward growth from 11th rank to number fifth rank and emerged with a ‘Very good’ profile, the first agency to score with this profile.

     

    Havas Media Group India & South Asia CEO Anita Nayyar said, “We are delighted with this recognition of hard work, commitment and dedication to understand and strategically develop clients businesses. We have clear focus on ideas, digital and integrated nonlinear marketing. Always talking to the connected Indian and using data as building blocks to chart creative solutions across media has proven effective. It is the first time RECMA has given “Very Good” as a profile qualifier. At the group we are strong believers in speed which is of utmost essence and have done a lot of catching up in the industry inspite of being one of the youngest agencies. More over the stability in senior management team has always helped us stay focused on our objective.”

     

    Havas Media Group India managing director Mohit Joshi added, “This is the effort of the whole team working together to best serve our clients coupled with the aggressive approach towards new business. We would like to thank our clients for allowing us the opportunity to be co-partners in growing their brands through the years. You will see us building on this platform and going further up the ranks.”

  • Havas launches meta quality barometer to tackle ad fraud

    Havas launches meta quality barometer to tackle ad fraud

    MUMBAI: As per eMarketer ad fraud is a top concern for both media buyers (33 per cent) and suppliers (44 per cent), and both groups also show great concern for ad viewability.

     

    Adledge estimates that only 42 per cent of all impressions served were considered ‘visible’ according to the definition of the Interactive Advertising Bureau and eight per cent were displayed in a potentially damaging context for the advertiser.

     

    White Ops recently reported that non-human traffic (aka bots) alone will cost digital advertisers worldwide over $6.3 billion this year. 

     

    To improve media inventory and campaign quality, Havas Media Group has launched a unique Meta Quality Barometer, based on a comprehensive, inclusive approach to data.  The Meta Quality Barometer from Artemis Alliance delivers continuously updated data across global, pluri-media campaigns, to share with all stakeholders (technology partners, media publishers and clients) to optimise investments.

     

    Havas Media Group global managing director Dominique Delport said, “Confidence in data quality is a critical issue for our industry. The scale of fraudulent inventory generated by sophisticated ‘bots’ is extremely concerning and neither media vendors nor agencies are safe. We need to bring trust and clarity back for our clients. For these reasons Havas has invested in our best-in-class Artemis Alliance data platform for over a decade. Now it manages 100 per cent of our online campaigns, harvesting over 300 billion secure and disaggregated data points each year and was recently awarded ISO27001 certification by Bureau Veritas. Its focus – to create an actionable measurement for viewability, brand protection, media inventory and campaign quality.” 

     

    He added, “As a result, we are delighted to launch the first Meta Quality Barometer for our industry. Helping us to connect the dots of the most advanced tech providers, delivering a unique and systematic “meta” barometer on data integrity, security and brand safety. This will facilitate and boost our communications with media owners to increase the quality of inventory for our clients. I am extremely proud of the teams in Artemis Alliance who have formalised a systematic approach to challenging industry practices so that we can help to provide better business solutions for our clients and media partners.” 

     

    Leveraging its extensive experience in handling event level data, Artemis Alliance collects detailed and raw data from all of its technology partners (Adledge, Catchpoint, ClarityAd, Hub’Scan, WhiteOps, Integral Ad Science and Peer39/Sizmek). That data, at its most granular level, is used to analyse and score the quality of the media inventory by industry, by market and by media owner.

                

    Havas Media Group EVP Media Futures & Innovation Rob Griffin summarised, “This is a win-win deal. We can now pull in data from across all screens, technology companies and media partners to provide the first external, objective review of outcomes across the five critical areas of Compliance, Experience, Impact, Context and Traffic.  While we can’t guarantee 100 per cent viewability or zero fraud, we can make a commitment to our clients and our publishers to improve the quality of inventory available and make the information clear and easy to activate. The ultimate win, therefore, will be for clients, who will benefit from smarter solutions and cleaner data to drive investments and business decisions.”

     

    With the help of extensively researched data, the Meta Quality Barometer covers five main areas:

     

    1. Compliance: Matching impressions against purchased media

     

    Artemis Alliance rates media owners’ compliance with campaign directives: promise (purchased versus delivered media) and technical qualifications (specifications and requirements).  Artemis Alliance constantly audits both tagging systems (with partner Hub’Scan) and creative work provided for each campaign (with partner ClarityAd).

     

    2. Experience: User experience 

     

    Artemis Alliance takes into account user experience and user interaction with campaign messages, in particular how long it takes for pages and ads to load for users (with partner Catchpoint), as well as where the ads are located on the page.

     

    3. Impact: Viewability and performance auditing

     

    Artemis Alliance can correlate performance (in particular in terms of audience) and viewability of media campaigns, to gauge their impact, through automatic and personalized tracking for each advertiser and for each action. 

     

    4. Context: Media content and brand safety

     

    Brand safety services are codes inserted in campaign tags, which allow Artemis Alliance to protect a brand’s image, quantify the number of blocked impressions (undesirable context), and identify the context where these impressions were delivered (with partners Adledge, Peer39). 

     

    5. Traffic: Securing campaign distribution

     

    To combat the rise of illegitimate Internet traffic worldwide, Artemis Alliance provides teams with both manual and technological solutions. Media teams identify and blacklist all suspect URLs based on abnormal click-rates, coded URLs and pages without ads. Artemis Alliance also works with several anti-fraud technology solutions to better protect our campaign results (with partners Adledge, Peer39, Integral Ad Science, White Ops, etc).