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Tag: Havas Media Group India

  • Havas Media Group India registers strong Q3 with marquee biz wins

    Havas Media Group India registers strong Q3 with marquee biz wins

    Mumbai: Havas Media Group India has registered a strong Q3 on the back of new businesses worth Rs 750+ crores in the third quarter of 2021, the network announced on Wednesday. After garnering 35 per cent growth rate, the highest amongst Indian media agency networks in 2020, according to a Recma June 2020 report, the group is inching towards closing yet another successful year. 

    “Over the last two years, Havas Group India has displayed some phenomenal growth, in terms of new client acquisitions – some of them have been really esteemed ones. We have built our expertise through acquisitions, strengthened our teams through exceptional hiring of talent, and elevated the cultural and organizational shift,” said Havas Group India Group CEO Rana Barua. “This has clearly set us apart from the competition and it’s evident in our growth story. I am glad that the vision with which we set out to achieve has culminated into an outstanding momentum for the network. I’m also extremely delighted with all my colleagues at Havas Media, Creative and all our group companies for showing such resilience and commitment during such volatile times.”

    The new business wins include some of the marquee brands, namely, Ambuja Cement, Bira91, Campus Shoes, De Beers Forevermark, Dr Reddy’s, and Realme. One of the biggest clients of Havas Media Group India, Swiggy, has further consolidated its association with the network by giving the media mandate of Swiggy Instamart, said the agency in a statement.

    “Since 2019 we have been on the journey of creating the most evolved media agency network in India,” stated Havas Media Group India CEO Mohit Joshi. “We renewed our focus on upskilling and strengthening our strategy and business teams. As a result, investors, fund managers and marketers have put us in the big league. The testimony is also in the quarter-on-quarter growth despite the tough market conditions.”

  • Brands align their festive calendar as IPL 14 resumes

    Brands align their festive calendar as IPL 14 resumes

    Mumbai: The 14th edition of the Indian Premier League (IPL) 14 finally resumed on Sunday with Chennai Super Kings (CSK) beating Mumbai Indians (MI) in the first match. The cricket bonanza, which got suspended mid-way in May due to the second wave of Covid has returned to the United Arab Emirates (UAE) yet again, with Star Sports telecasting all the live-action.

    Despite the brief hiatus, the channel has managed to board a strong lineup of broadcast and streaming sponsors for the second leg of the tournament. For broadcast partners, Star has roped Dream11, PhonePe, BYJUs, Ajio, and JioFiber as ‘co-presenting’ sponsors and Bingo, Kamla Pasand, Mutual Funds Sahi Hai, Asian Paints, CRED, Prime Video, Dairy Milk, Thums Up, Garnier Men, and Upstox as ‘associate’ sponsors.

    Its streaming partners include Dream11 as ‘co-presenting sponsor’; Vimal Pan Masala and Upstox are ‘powered by’ sponsors; and Unacademy, PhonePe, Mutual Funds Sahi Hai, Livespace, Swiggy, Amazon.in, Volkswagen, and Fresh To Home have joined as ‘associate’ sponsors.

    There is Deja-vu, as the celebrated cricket league is once again being held in the second half of the year coinciding with the festive season. Advertising spends traditionally see a surge twice in the calendar year coinciding with the IPL in H1 during March-May and with the festive season in H2 between September-November.

    Many strategic factors determine brand associations with the IPL. Some brands want to piggyback on the enormous reach garnered by the T20 series. Others may associate with the tournament because it fits the brand ethos. There is a multitude of industry-related factors that marketers take into consideration. For example, food delivery brands associate with IPL because average order volumes generally spike when cricket matches are being played.

    The timing of the IPL is another important factor to consider. For example, beverage brands which are traditionally one of the top advertisers on IPL, associate with the sports property because it coincides with the peak summer months. Similarly, paint brands also associate with IPL as many consumers plan to paint their homes during summer before the monsoon begins.  

    According to the data provided by TAM Sports, a division of TAM Media Research, over 100 brands were advertised on the IPL 2019 and 2020 editions out of which 56 were common categories. The top advertiser categories during IPL 2019 were mobile handsets, auto, digital wallets, beverage, online gaming brands, paints, perfumes/deodorant, food/grocery delivery, pan masala, and OTT/social media brands.

    The category contribution among the top ten advertisers did not change significantly during IPL 13 with seven brands in common, however, the digital brands increased their share of overall spends. The top advertisers included mobile handsets, online gaming, digital wallets, OTT/social media, ed-tech, telecom, e-commerce, auto, pan masala, and beverage brands.

    It should be noted that the top ten advertisers of IPL 12 and 13 contributed 55 per cent and 61 per cent of ad volumes, respectively.

    Ad volumes of categories such as perfume/deodorant and air conditioners saw an obvious decline at 97 per cent and 96 per cent, respectively when IPL 13 no longer coincided with the summer season. Similarly, beverage brands also saw degrowth of 55 per cent.

    The mobile handset category, which was the top advertiser for both the 12 and 13 editions, saw an ad volume decline of 46 per cent for the 13th edition because Vivo, one of the top advertisers, was missing from the tournament. Auto advertiser’s ad volumes decreased by 54 per cent due to stress in the overall sector.

    The ad volumes for e-commerce and telecom grew tremendously by 400 per cent and 300 per cent, respectively, capitalising on the transition to digital forced by the pandemic conditions. Categories such as ed-tech, OTT/social media, and online gaming increased their ad volumes by 75 per cent, 32 per cent and 22 per cent, respectively, to ride the digital wave.

    “This phase of IPL 2021 is going to be equally big or supersede phase one in terms of ratings and revenue. The entry cost is relatively very less considering it’s a high-impact property that is coinciding with the festival period once again, hence it will be bigger for advertisers than last year. We estimate that the overall festive spends would increase by 20-25 per cent over 2020,” said Havas Media Group India, president, and national head, R. Venkatasubramanian.

    According to a study by Havas Media and YouGov, during the first leg of IPL 14 (2021), e-commerce category was the top advertiser for the tournament followed by consumer durables and the auto sector. Food delivery, online gaming, and ed-tech brands were also highly visible during the tournament.

    “Every category is going gung-ho to advertise on cricket and its offshoots. Last year, Star Sports attached a premium to inventory because IPL was creating some kind of excitement for the ecosystem. This year’s edition would definitely see an increase in revenue realisation by 10-20 per cent over last year. Advertisers won’t be deterred by the fact that the tournament has been scheduled for the second half of the year. In fact, brands will have a tougher time with recall as a lot more advertisers are fighting to be associated with IPL,”said SYSKA Group, chief marketing officer, Amit Sethiya.

  • Havas Media launches Converged to brace up for cookieless future

    Havas Media launches Converged to brace up for cookieless future

    Mumbai: In light of the cookieless future and an increasing focus on data privacy, Havas Media Group India has launched Converged – an identity-based planning and buying platform that keeps the audience and consumer behaviour at the centre of the media process. 

    This is a forward-thinking and active step towards preparing businesses for the future by optimising and allowing for stronger insights, tighter targeting and a more consistent customer journey through the Group’s new operating system – Mx, which delivers media experiences through meaningful media engagement.

    Converged is flexible, tech-agnostic, locally compliant, and adaptable for clients. Using a rent-not-buy approach, Converged allows it to tap into the best data solutions in each market, thereby delivering solely on what’s right for the clients, the company said in a statement.

    Through a robust and thoroughly tested data management approach, Converged can seamlessly integrate disparate data sources from client’s homegrown tech stacks into a single, easy-to-use system making that data available and accessible for media executions, it added.

    Commenting on the launch, Havas Media Group India CEO, Mohit Joshi said, “Volatility and change are the new normal, at least for the next few years, and to make sure we are able to seamlessly navigate these uncertainties, we need to be future-ready. Converged is our solution for brands to continue to serve meaningful content to consumers throughout the customer journey and enable them to measure success against all metrics. The fundamental goal of this collaborative approach is to ensure that both the agency and client work in a data-driven culture, where data sits at the heart of strategic and investment decision making.”

    Converged fuels the Mx system at every step in the process. It enables the creation of addressable audience segments based on first, second, or third party data and helps in generating robust audience insights. It helps build target audiences across channels and is directly connected to addressable media buying channels. As Havas’ common data platform, this also enables analysis, which assesses the success of audiences selected in campaigns thereby linking to the sales performance. 

    Havas Media, India head – digital services, Rohan Chincholi said, “Leveraging Converged to help generate consumer insights and reach them throughout their journey has proven to be of great value to our clients.  We’re excited to continue to launch with new clients and additional data sources to drive even more meaningful media experiences for consumers.”

    In India, Havas has collaborated with Eyeota, a leading data partner to global enterprises, & is planning on working with additional data providers to bring in further depth and insights. Converged, currently covers data from 16+ industries and traits classified by intent, interest, past purchase, owner/employment & socio-demographics.

  • India’s SF loss in ICC Cricket World Cup 2019 to impact brand visibility in the final

    India’s SF loss in ICC Cricket World Cup 2019 to impact brand visibility in the final

    MUMBAI: The ICC Men's Cricket World Cup 2019 started off with a lot of hopes pinned on the Indian team to lift the trophy for the third time. Not just international fans but many international experts had the ‘men in blue’ as the likely winners. The tournament was, therefore, quite popular amongst the Indian brands who were advertising heavily during the matches. It was predicted that broadcaster Star India will manage to clock in revenues of around Rs 18,000 crore  in the World Cup.

    However, India’s loss in the semi-final stage has shattered these hopes and has left the advertisers and the broadcaster in a lurch. It is expected that Star will record a significantly lesser amount in ad revenues in the final stage than expected. However, the greater impact will be on the advertisers who had purchased the ad slots in advance at exorbitant rates of Rs 25 lakh.

    Havas Media Group India managing director Mohit Joshi tells Indiantelevision.com that he doesn’t see much impact on the revenues of Star as most of the FCT had been sold already and those deals cannot be revoked. “Some very limited opportunistic FCT that could have been leveraged if India reached the final, might not happen now.”

    But the visibility of the brands that had purchased these slots in advance, especially only for the finals and semi-finals will be impacted, he notes. “Everybody bought World Cup with this possibility (India reaching the finals) in mind. The brands have been visible across the tournament. However, if there are some brands who bought only SFs and Finals, their visibility will get impacted.”

    Commwiser co-founder and CEO Aman Abbas is of the thought that the brands, which will be buying the remaining FCTs will have to keep in mind the limited audience the match will attract and therefore the reserve inventory which could have generated extra revenue is expected to find a few takers.

    “The broadcasters had earned a lot from the advertising in the World Cup, particularly from matches played by team India. An unexpected exit of the Indian team from the tournament is very likely to affect the revenue earned from the advertising for Star Sports and Hotstar. The broadcasters might have sold some of the inventory of the finals beforehand while some of it would have been kept in the reserve, expecting India to reach the finals and generating some extra money from last-minute sales,” he says.

    However, Samsika Marketing Consultants CMD Jagdeep Kapoor feels that the interest is very much alive in the finals given India’s obsession with the game of cricket.

    He notes, “If people can watch the Wimbledon final, they would surely watch the sport they love, cricket. The momentum of the World Cup is intact. The advertisers will get their money’s worth. In fact, Indian fans will choose a team to cheer in the finals.”

    India was stopped short of reaching the finals of the World Cup by New Zealand by 18 runs in an interesting match that spanned across two days because of interruption by rain. A number of advertisers like Kamla Pasand, Lloyd, Pepsi, Dairy Milk, MRF Tyres, BYJU’s were some of the top advertisers during the tournament whose final is scheduled on 14 July 2019 between England and New Zealand.

  • Havas Media Group India makes senior level promotions

    Havas Media Group India makes senior level promotions

    MUMBAI: Havas Media Group India has announced a slew of senior level promotions.

     

    Havas Media India managing director Mohit Joshi has been named Havas Media Group India managing director. Havas Media-North executive director Uday Mohan has now been promoted to Havas Media-North & East managing partner. General manager Soumya Sarkar has been given additional charge as Havas Media-West general manager & branch head.

     

    Included in the promotions roster are – Abhishek Jain as executive VP investments, earlier VP investments. Mitesh Desai, head-creative, UX & UI is now national creative director and Gregory Phillip has been named associate VP-operations for Arena Media.

     

    Havas Media Group India & South Asia CEO Anita Nayyar said, “Havas Media Group in India has been growing at a rapid pace, last year we grew 42 per cent. It has been a straight line graph going upwards since we started operations in 2006 and we have aggressive plans ahead. Companies don’t grow on their own, they need – people. As we scale, we would like to elevate the passionate people who helped us reach where we are today and we count on them going forward.”

     

    The team has also been further strengthened with the joining of Tarranum Alam as executive VP investments and Chandana Chakravartti VP at the Delhi office and Saurabh Jain who is currently handling the Bangalore operations.

     

    “It gives me a lot of pleasure to make this announcement and I’m confident that this team will over deliver and take Havas Media Group to greater heights,” concluded Nayyar.

  • Havas Media Group India wins integrated media AOR of Yepme.com

    Havas Media Group India wins integrated media AOR of Yepme.com

    MUMBAI: The year has surely started with a good note for Havas Media group. After being graded at No.1 in YTD new business achievements in both the RECMA 2013 Compitches preliminary reports, the agency has won the Integrated Media AOR for Yepme.com India.

     

    The account is estimated to be upwards of Rs 50 crores annually.

     

    Havas Media Group, India and South Asia CEO Anita Nayyar explained, “We have just completed a successful year and Yepme.com has added another feather to our cap. It is a young and growing company and we gave them a differentiated and targeted approach to deliver the core message. We are extremely delighted to work with their forward thinking team.”

     

    “Yepme.com being the first win of the year is always special, we will continue with our effort to deliver value to our existing clients and keep growing the new business organization”, added Havas Media India MD Mohit Joshi.

     

    Speaking on the appointment, Yepme.com co-founder Sandeep Sharma said, “Havas Media had a keen understanding of our audience and business. They have specialist divisions like Mobext to handle the mobile advertising which is so very critical to us. Besides all this, the sheer passion of the team made us choose them as our media partners.”

     

    In December 2012, Forbes India magazine ranked Yepme.com as one of the top five start-ups to watch out for. In February 2014, Stylophane ranked fashion brands across the world on social index where Yepme ranked 19th worldwide.

  • Havas Media Group India Tops Performance Charts in 2013

    Havas Media Group India Tops Performance Charts in 2013

    MUMBAI: In the midst of a slow-subdued industry and economy where GDP hit a decade low of 4.5%, Havas Media Group India on the other hand has had an exceptional year in 2013.

    Today it is right at the top of the performance charts of media agencies.

    Besides retaining existing clients, Havas Media Group has had strong new business success.

    The company stood at No. 2 Media Agency position in the recently declared Agency Report Card 2013 by Campaign India – garnering 8 out of 10 points. It was also shortlisted for the Agency of the Year 2013 Awards.

    RECMA 2013 Compitches has graded Havas at No.1 in YTD new business achievements in both the 2013 preliminary reports.

    The company took home two wins at the DMA ECHO Awards India 2013 and was on the shortlist at India Radio Forum’s ERA (Excellence in Radio Awards) 2013.

     “2013 proved to be a good year where our state of the art product, our dedication and hard work paid. We thank all our clients for trusting us with their businesses in an otherwise tough year and our media partners for their unflinching support at all times”, said Anita Nayyar, CEO, Havas Media Group India & South Asia.

    “Given our Meaningful Brands research and other ‘thought leadership’ tools, we are confident that we will replicate the success of the past years. Our ‘Digital at the Core’ avatar is in sync with the current market realities and is finding a lot of interest and traction among the clients. At Havas Village, we are consolidating creative and media through our unique Meaningful Connection Planning offering”, she added.

     “Taking from our Meaningful Brands framework we impart holistic solutions to brand marketing which has been the value differentiator. We believe in client delight and will continue to deliver in 2014” explained Mohit Joshi, Managing Director, Havas Media India.

     

    Havas Media Group bagged significant new businesses – Emirates, Voltas, Amway, Aspiring Minds, Shaadi.com, Wonder Cement, Neo Milk Products, Halonix, Simmtronics, Mobis and Bloomberg TV India amongst others with a roster of clients including Hyundai Motor India, Parle Products Ltd., MTS India, Quikr.com, Taj Hotels, Capgemini India, etc.

    Arena India was also launched under Havas Media Group to take on the responsibilities of the global LG Electronics win.

    The specialist brands Mobext India for mobile solutions and Ecselis for performance marketing are a part of Havas Media Group India.