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Tag: Havas Media Group India

  • Havas Media Group India appoints Balachandran V as EVP – Buying North

    Havas Media Group India appoints Balachandran V as EVP – Buying North

    MUMBAI: Havas Media Group India, the media experience agency of Havas Group India, has appointed Balachandran V as executive vice president of buying north. Based out of Gurgaon, Balachandran will be responsible for media investments of all north clients. He will be reporting to R. Venkatasubramanian, president of investments and head – Havas Sports, Havas Media Group India.

    Balachandran’s appointment comes at a critical juncture and will further strengthen the agency’s media investments and buying team, said the agency in a statement.

    Commenting on the appointment, R Venkatasubramanian said, “Bala is a seasoned media professional, and this is his second innings with Havas, having previously worked for the agency (then Euro RSCG) in 1997 as the Media & Administration lead for the Chennai market and later on led the investment portfolio for the Reckitt Benckiser Business in Delhi. We are delighted to have him back, this time to lead HMG India’s North Investment operations, one of our largest business units. I am confident Bala will drive the team forward and further strengthen our investment function by hiring talented professionals with domain expertise. We wish Bala a happy homecoming!”

    Balachandran V said, “I am excited to join Havas and lead the media investments function for one of its biggest markets i.e., North. Havas Media Group India has been growing at a phenomenal rate over the years, and I look forward to working with the legacy and new-age brands, collaborating with media partners, and delivering the best ROI for clients by adding value.”

    With over 25 years of experience in media across different verticals like trading, buying strategy, and client servicing, Balachandran has managed clients across categories viz. retail, FMCG, automobile, lifestyle, government etc. Prior to joining Havas Media Group India, he worked with agencies like Dentsu and GroupM. Some of the leading brands he has worked with include Reckitt Benckiser, GSK, INC, Mother Dairy, Maruti Suzuki, Honda, Yamaha, Wakefit, Bata and more.

  • Havas Media Group India to handle Slurrp Farm’s integrated media mandate

    Havas Media Group India to handle Slurrp Farm’s integrated media mandate

    Mumbai: Havas Media Group India announced on Tuesday that it has bagged the integrated media mandate of millet-based children’s food brand, Slurrp Farm. The mandate will include both offline and digital media duties and will be handled out of the agency’s Gurgaon office.

    Havas Media Group managing partner (head – North 2) Harbir Singh Rai will lead the duties under the guidance of the company’s president and chief client officer Uday Mohan.

    Founded in 2016 by Meghana Narayan and Shauravi Malik, Slurrp Farm offers healthy, yummy, and natural food options for children made using supergrains like ragi and jowar. Ranging from toddler and kids’ cereals to noodles, pastas, and pancakes, Slurrp Farm was founded when Meghana and Shauravi became mothers themselves and felt they were incredibly short of options that were both healthy and tasty to feed their own children. Following their hearts, they dug into recipes from their grandmothers’ kitchens and took ingredients from their own childhoods, such as millets, reinventing them and making them as tasty as can be. What started as an experiment in their own home kitchens has now evolved into a much-loved children’s food brand.

    Slurrp Farm currently retails in India via www.slurrpfarm.com as well as through e-commerce and quick commerce platforms such as Amazon, Big Basket, FirstCry, and Swiggy Instamart, amongst others. Products are also available across leading modern trade stores in India and the UAE, as well as online in the US and UK.

    Earlier this summer, Slurrp Farm launched its first-ever brand campaign, “Yes Ka Time Aa Gaya,” featuring investor and brand ambassador, Anushka Sharma.

    The three-part digital campaign highlights how mothers have to constantly deal with a flood of opinions and options when it comes to giving their children nutritious food. Havas Media Group India effectively amplified the campaign across multiple digital touchpoints such as YouTube, Instagram, Facebook, Search, and other innovations.

    Wholsum Foods co-founder Shauravi Malik said, “At Wholsum Foods, we are always looking to partner with people who share the same ethos and values as us; the team at Havas does exactly that. We are pleased to partner with Havas Media Group to bolster our offline and digital media efforts, and we look forward to working with them to further evolve our storytelling and introduce new audiences to Slurrp Farm.”

    Havas Media Group India CEO Mohit Joshi added, “We are delighted to be partnering with India’s most loved, wholesome, meaningful kids’ food brand, Slurrp Farm. With rising health concerns such as malnourishment, obesity, and diabetes among children, healthy food and nutrition-based diets have become a priority. Through its innovative portfolio of millet-based food products, Slurrp Farm is successfully contributing towards inculcating healthy eating habits among children and adults alike. We look forward to further strengthening the brand’s journey and driving its vision, by building meaningful connections with the consumer.’’

  • Havas Media Group, MiQ & Samsung Ads unveil India’s first brand lift study on connected TV

    Havas Media Group, MiQ & Samsung Ads unveil India’s first brand lift study on connected TV

    Mumbai: Havas Group India’s media investment and experience arm Havas Media Group India has unveiled India’s first brand lift study on CTV in collaboration with a programmatic media solutions provider and global leader in connected TV (CTV) advertising MiQ and a leading provider of advanced TV advertising Samsung Ads.

    With over 20 million CTV households and a wide range of video content, India is one of the world’s fastest-growing advertising markets. With changing media habits, CTV equips advertisers to personalise and target the campaigns at the household level, which traditional TV does not allow.

    The objective of this brand lift study was to demonstrate and prove the effectiveness & efficacy of CTV as an advertising medium and to enable marketers to measure the impact of their CTV campaigns on key brand KPIs such as purchase intent, brand awareness, and favourability.

    The brand lift study, conducted by Kantar, included a significant number of respondents from across India, revealed that the Samsung Ads CTV campaign had a significant impact on brand lift parameters and performed well across the entire funnel. The study also revealed some campaign findings including 19 per cent lift achieved in online ad awareness, 11 per cent lift in brand favorability, 10 per cent lift in purchase intent, strengthened brand attributes among target audience and significant impact on association with the brand message.

    Havas Group India CEO Rana Barua said, “As a network, we are constantly striving to be first movers in the industry in terms of innovation and thought leadership. Meaningful media has the potential to positively impact brand metrics, and we see CTV as an essential link between the digital and traditional ecosystems. The audience is changing the way they consume media, and CTV is dominating in terms of both screen impact and exponential audience growth. We want to draw attention to CTV and its ability to deliver with this first-in-the-country initiative. CTV is a future-forward dominating media space & by incorporating engagement on the same, we will further drive meaningful impact for the brand, business & people.”

    Havas Media Group India CEO Mohit Joshi said, “We’re ecstatic to see these game-changing insights emerge from the brand lift survey. We’re all aware that advertisers want media formats to work harder; with connected TV, we’re shifting away from competing for eyeballs and toward creating meaningful exposures to target our captivated audience. I’m confident that it will allow us to attract more advertisers to the CTV ecosystem and allow marketers to consider more full-funnel solutions to maximise reach to the addressable segment. With the rise of connected devices and the resulting increase in time spent, marketers should consider CTV in any way that it complements digital and TV strategies.”

    Commenting on the survey results,  MiQ managing director – India, SAARC and China Siddharth Dabhade said, “We’re excited about the promising results of the brand lift survey, as it highlights the huge growth potential of CTV advertising in India, which is projected to have 80 million CTV households by 2025. MiQ can help Indian brands catapult into this space and leverage our global expertise in TV intelligence and data-driven programmatic. We are confident of bringing many more brands to the CTV advertising space through our collaboration with Samsung Ads and media agencies.”

    Talking about the potential of advertising on Samsung TV, Samsung Ads senior director- India & South East Asia Prabhvir Sahmey said, “Marketers understand the value of CTV, and this study is a significant step to successfully prove the impact CTV can have on driving business outcomes in India. We’re excited to be working with MiQ to help marketers quantify results and validate the value CTV can have on the entire marketing funnel.”

  • Havas Media Group India appoints A K Rao as senior vice president of Havas Sports & Entertainment

    Havas Media Group India appoints A K Rao as senior vice president of Havas Sports & Entertainment

    MUMBAI:  Havas Sports & Entertainment, the sports & sponsorship vertical of Havas Media Group India, has appointed Arun Kumar Rao as senior vice president. He will be based in Gurgaon and will report to R Venkatasubramanian, president (investments) & head of Havas Sports.

    Earlier this year, Havas Media Group India relaunched the Havas Sports & Entertainment vertical, which offers clients opportunities by providing bespoke sports solutions with access to media and sponsorship. The team aims to provide strategic & innovative media solutions to sponsors on asset identification, allocation and maximising returns from media investments as well as developing sports and entertainment-based IPs, managing sporting talent, and producing & partnering on exclusive events.

    Havas Media Group India CEO Mohit Joshi said, “Sports is a major driving force for the media & marketing industry, and we want to lead this space by assisting media rights holders in optimising their properties, creating more winning partnerships with leading & emerging brands, and co-creating unique engagement opportunities for brands by offering integrated media solutions that include digital, on-ground, and on-air experiences, which will help maximise returns and connect meaningfully with audiences.  I look forward to Venkat and the team scaling up Havas Sports & Entertainment to newer heights, and welcome Arun to the Havas Family.”

    Havas Media Group India president (investments) & head – Havas Sports R. Venkatasubramanian added, “With the resurgence of Havas Sports & Entertainment and a slew of major & emerging sporting events in India, we are witnessing a multi-fold increase in sports marketing and brand sponsorships. Arun’s vast experience will add a new dimension to the vertical and accelerate our growth plans.”

    “I am thrilled to be joining the Havas Media Group India team and to have the opportunity to expand Havas Sports & Entertainment’s expertise in sports marketing and sponsorships. I am excited to work with meaningful brands from diverse industries, collaborate with leading and emerging sporting events, drive innovation, and make a meaningful difference. I’m looking forward to a fantastic inning with Havas.” said Arun Rao.

    With over 20 years of diverse work experience, Rao comes with a vast experience in sports marketing & sponsorships, media ad sales & marketing, strategic marketing, DTH & digital sales, business development, and digital content development & acquisition. He has worked as an independent consultant, helping brands, start-ups, and sports clubs in setting up marketing & sales strategy, and revenue generation through sponsorships.

    Before this, Rao has worked with Indian Super League (ISL) teams – Odisha FC & Delhi Dynamos FC, Dish TV, leading broadcast and print media networks – Discovery Networks, The Walt Disney, 9XM, Manorama TV, Fashion TV India (FTV) and The Time of India Group. Apart from this, Rao has also worked with leading advertising agencies like TBWA India, Rediffusion and Percept Advertising and managed brands like Bharti Airtel, Electrolux – Kelvinator, Birla Yamaha, and NTPC. 

  • Havas Media Group India launches Havas Content

    Havas Media Group India launches Havas Content

    Mumbai: Havas Media Group India has launched its specialized content division called Havas Content. With the launch, the media agency conglomerate will focus on leveraging dynamic content to help brands create meaningful media experiences and make a meaningful difference in consumers’ lives.

    Havas Content aims to bridge the gap by offering meaningful content solutions that not only entertain but also educate, inspire, and help consumers, map the brand’s performance to its content effectiveness and boost business returns.

    Havas Content will be led by Uday Mohan, President and Chief Client Officer, Havas Media Group India. To further strengthen the division, the agency has made two key hires. Prachi Narayan has joined as Vice President, Content and Shivani Kaushik as Content Manager, who will support Uday in scaling this offering across Havas Media Group India’s client portfolio.

    With the division’s in-house capabilities of analysing data and driving insights, Havas Content is armed with a scientific approach to developing meaningful content which in turn resonates with the Group’s core philosophy of building meaningful brands.

    Over the last few years, Havas Media Group India has witnessed a 5x growth in the content space, with some clutter-breaking content created for prominent brands like Hyundai, OYO, Swarovski, Swiggy and Tata Motors (CVBU).

    Havas Content has also adopted a future-first approach and is helping brands navigate today’s dynamic content ecosystem that is constantly evolving with new trends like AR, VR, NFTs, and Metaverse, which has led to its sweeping success in India.  

    Speaking about the launch, Havas Group India Group CEO Rana Barua, said, “We understand the power of good content and the launch of Havas Content couldn’t have come at a better time. The wide range of work that the team has done for a varied set of clients in the content space, and the impact it has made to our client’s business made it a logical step to launch this as a separate vertical and further scale it up. It’s another step towards further empowering the brands that partner with us, and help them craft more meaningful stories.”

    Havas Media Group India’s CEO Mohit Joshi said, “Content has been an integral part of Havas Group’s Meaningful Brands proprietary study each year. In the past, the study has revealed that Content is falling massively short of consumer expectations. With the current content overload, misinformation, fake news and the pandemic-driven shifts in consumer behaviour, it has become more imperative than ever to create differentiated content that not just grabs the consumer’s attention but also helps & rewards them, making the brand a seamless part of the consumer’s journey. I am confident that Uday, along with Prachi and Shivani will make the content division the best in the business in India.”

    Uday Mohan further added, “In this new world order, consumers are constantly on the lookout for brands with a greater purpose, brands that can impact their lives positively. Content has proved to be an important tool in making consumers see that purpose. Havas’s reputation globally in the content space is unparalleled. With Indian brands becoming content-conscious, we believe this was the perfect time for us to officially launch our content division in India. Bringing together the combined expertise of Havas Village, and the content powerhouse within the Vivendi network, we are confident Havas Content will become a one-stop-shop for all our client’s content needs.”

  • IPL engagement on digital is higher than TV: Report

    IPL engagement on digital is higher than TV: Report

    Mumbai: Over the years, The Indian Premier League (IPL) has become one of the biggest and most sought-after platforms to drive brand building and engagement. This year, the cricket extravaganza sees a 20 per cent jump over 2021 with 41 per cent fans saying that they will watch each and every match, according to the findings of Pre-IPL Trends Report, released by Havas Media Group India’s Hi-Cricket. The study revealed that while IPL continues to be a TV-first property, viewers on digital have higher involvement compared to TV.

    The league continues to have avid viewers who are engaged with the game at all levels, says the study, with 41 per cent stating they will watch each and every match, 47 per cent following stats closely, and 55 per cent actively participating on social media with posts, comments, match analytics.

    Some of the other significant pre-findings of IPL 2022 released by the study include: Over the years female viewership of the game has only increased. 36 per cent stated they will watch each and every match, while 44 per cent stated they watch matches wherein their favourite player/team is playing.

    The study found that IPL is an emotion shared with family and friends, with 54 per cent stating they watch it with the entire family while 44 per cent watch it with friends and colleagues. ‘Powerplay’ and ‘Death Overs’ are the most popular segments. The study also reveals that Fantasy leagues are gaining popularity, with 31 per cent respondents having created their own team in 2021.  

    Havas Media Group India partnered with YouGov, a global research & analytics agency, for its annual syndicated Hi-Cricket study, that helps advertisers measure the impact of their ads during the cricket event. 

    The Hi-Cricket 2022 study is being conducted across key markets in India – Mumbai, Delhi NCR, Kolkata, Chennai, Bangalore, Hyderabad, Jaipur, Pune, Ahmedabad, Lucknow and Chandigarh. 2700+ respondents are being interviewed using a structured quantitative research questionnaire over three waves – before the event (Pre-IPL wave), during the event (first wave – 30d post start) and post the event. The sampling frame will constitute YouGov’s online panel of 200,000 active respondents encompassing top four metros and seven top tier-1 cities. The sample size is two lakhs, as per the statement.

    Hi-Cricket 2022 aims to help brands to further bolster their meaningful connect with consumers and also identify the most meaningful campaigns during IPL. Over the multiple waves that were covered, there has also been a significant jump in brand recall and familiarity across various categories like auto, e-commerce, food delivery etc. Over the course of IPL, making this study an indicator of brand health.

    Hi-Cricket is the flagship property of Havas Sports & Entertainment and going forward, this study will cover other sports leagues with the number of cities covered and respondent base being much larger, according to Havas Media Group India. The study is critical for the group to understand the sentiments and performance of IPL in influencing brand metrics as several of its key clients are part of the tournament through various associations.

    Every year, Havas Media Group India commissions the Hi-Cricket study to understand the overall sentiments regarding the tournament and each of its elements including delivery, driving engagement for consumers, and creating unique brand experiences. This study captures all that brands are doing including on-ground sponsorships, innovations, exclusive tie-ups and so on, to understand which element drives highest engagement/ROI for them. 

    “The recent study tracks the impact of IPL 2022 on brand metrics in the endemic world as people have finally come out of isolation,” said Havas Media Group India head of strategy Sanchita Roy. “IPL is all about community building and enjoying the sports league with family and friends, so sentiments surrounding it are undoubtedly high. Involvement with IPL goes far beyond the actual matches as there are peripheral properties including fantasy leagues and gaming that ensure high engagement of viewers thereby making it the best choice for brands to connect with the audience. This makes Hi-Cricket a real time solution that consistently and accurately measures and monitors brand trends based on key indicators. It helps us identify the most meaningful brands and drive meaningful conversations with our clients as we help them understand the overall impact of their association with the IPL.”

    This recent study comes at a time when the economy is expected to make the most robust recovery on the back of buoyant market sentiments as the Board of Control for Cricket in India’s (BCCI) IPL is all set to take the centre stage in the endemic world. The study helps establish the efficacy of IPL as a platform when it comes to influencing mind measures and also answers one of the most critical questions that advertisers have today: the role of premium buys on brand health.

    “The Hi-Cricket research that YouGov India conducts annually in partnership with Havas Media Group India has become one of the most pivotal research exercises for us,” stated YouGov India general manager Deepa Bhatia. “Hi-Cricket provides an in-depth, customised look into the coveted Indian Premier League (IPL) as an advertising and sponsorship vehicle and is an invaluable tool for brands and marketers to understand how the tournament delivers on their marketing objectives. This is critical given the exponential growth in investment that’s pumped into this cricketing extravaganza by brands, which has in fact made the IPL the biggest platform to create long-term brand image and value. IPL 2022 is coming back with it’s first season in an endemic world. This study is designed to deliver valuable insights into a post-Covid world, within Havas’ Meaningful Brands framework.” 

  • Havas Media Group India relaunches Havas Sports & Entertainment

    Havas Media Group India relaunches Havas Sports & Entertainment

    Mumbai: With the evolving sports eco-system in India and its exponential growth, Havas Media Group India on Thursday announced the relaunch of Havas Sports & Entertainment, the sports & sponsorship vertical of the agency. To begin this revivified journey, Havas Sports & Entertainment India has facilitated a two-year (2022-2023) landmark deal between Board of Control for Cricket in India (BCCI) and Swiggy Instamart, as the official on-ground partner for Indian Premier League (IPL) 2022 and 2023. 

    “Our market intelligence revealed that while the sports genre has exploded in India, there are glaring gaps in marketing and brand solutions in this space. Therefore, to address these gaps, we are relaunching Havas Sports and Entertainment 2.0 that will offer first-in-India brands solutions,” said Havas Media Group India president & national head investments R Venkatasubramanian. “The USP of this division is embedded in its offerings like media strategy, brand solutions through marquee sporting events and delivering a world-class experience in this space.”

    This association aims to reaffirm Havas Sports & Entertainment’s commitment towards the evolving sports genre in India and not just in cricket. With the growth in other sporting leagues, increase in investments and commercials, Havas Sports & Entertainment will have a fresh approach towards sporting events across Football, Kabaddi, Kho-Kho, Badminton and more, stated the agency.

    “Over the years, our association with the mega cricketing event has helped establish the fact that food and cricket go hand-in-hand,” Swiggy head of brand Ashish Lingamneni said. “IPL is one of the most celebrated sports leagues in the world, and this year, we are excited to partner with the BCCI to offer a wholesome experience to audiences with our large assortment of munchies, beverages and other snackable options through our quick commerce grocery service, Instamart. The association brings with it the IPL fandom and reach to elevate the match viewing experience of millions of viewers. It will additionally help us drive clutter-breaking campaigns, varied consumer engagement, and business offerings at scale.” 

    Besides sports engagement, Havas Sports & Entertainment will be actively investing in bespoke research to understand the ever-evolving consumer behaviour, interests, and consumption; like the research conducted last year, Hi-Cricket – a proprietary study to understand the impact of IPL 2021 in influencing brand health metrics across categories, according to the agency. This year too, HMG India will be launching Hi-Cricket 2022 during IPL, offering 360-degree solutions by bridging advertisers and brands’ interests, and decoding India’s biggest sporting event.
     
    “The sports advertising market in India is estimated upwards of Rs 8000+ crore,” said Havas Group India Group CEO Rana Barua. “The sports genre is pegged to explode further giving advertisers across sectors various opportunities to create long term value. The relaunch of Havas Sports & Entertainment 2.0 comes at a significant time, and we’re excited to kickstart its journey by facilitating a landmark partnership between India’s biggest sporting event, IPL, and our long-standing unicorn client, Swiggy. We look forward to further consolidating our position in the sports and experiential market by forging many more strategic partnerships and offering integrated and meaningful solutions.”

    However, with the influx in emerging technologies the sports industry in India is growing on the back of newer trends that has opened massive opportunities for brands and marketers. The amalgamation of the real and digital worlds, with availability of tangible data and analytics, evolution of e-sports and fantasy leagues, non-fungible tokens (NFTs), and immersive technologies have put the sports genre in India on a massive growth trajectory.

    “Havas Sports & Entertainment’s resurgence comes on the heels of a revamped team and expertise, and in line with Havas Group’s recent launch of a Virtual Village in the metaverse – The Sandbox video game,” stated Havas Media Group India CEO Mohit Joshi. “R Venkatasubramanian will continue to invest in the vertical by having a dedicated team who have the precise knowledge and expertise in marketing and branding activities through consultancy, partnerships, activations & associations. We look forward to collaborating with traditional and digital media partners, platforms and content creators to offer an immersive and augmented experience and help brands create a meaningful connection with the sports and gaming community.”

    Over the years, Havas Sports & Entertainment has partnered various sporting events, driving strategy for clients across sectors like automobile, e-commerce, online education, retail, FMCG, health, financial services and is working with clients such as Swiggy, Bira, RenewBuy, Sujata, TVS Eurogrip, Hyundai, Domino’s, KIA, Voltas, Realme, Oyo and Gamezy, to name a few.

  • CoinSwitch ropes in Havas Media Group India as media AOR

    CoinSwitch ropes in Havas Media Group India as media AOR

    Mumbai: Following a highly competitive multi-agency pitch, Havas Media Group India has bagged the integrated media mandate of India’s largest crypto investing app, CoinSwitch. This is the first major win for Havas Media Group India in the Southern market this year. 

    The mandate includes both offline and online duties of CoinSwitch and will be handled out of the Bangalore office, led by Havas Media managing partner – South Saurabh Jain, said the statement.

    “Crypto assets are a gateway to the future decentralised world, aka Web 3.0. Today’s digital-savvy Indians are willing to experiment with this emerging asset class,” commented CoinSwitch chief business officer Sharan Nair. “At CoinSwitch, as part of our mission to ‘make money equal for all,’ we are committed to improving user awareness and helping them make informed investment decisions using various mediums. We are delighted to partner with Havas Media. Their strategic, audience-centric, meaningful media approach will strengthen the effectiveness of our investor education initiatives, as we evolve into a wealth-tech destination of choice for Indians.” 

    CoinSwitch has raised $260 million in Series C funding from Coinbase Ventures and Andreessen Horowitz (a16z) in September 2021, to become India’s most valued crypto unicorn at a valuation of $1.9 billion. In January, the company crossed 15 million registered users and now plans to deliver diverse investment options to its growing customer base.

    “We are proud to add a leading wealth tech unicorn CoinSwitch, that is helping users on their investment journey with crypto,” stated Havas Media Group India CEO Mohit Joshi. “We look forward to partnering the brand in their next phase of growth and building awareness, and reaching the right audiences using Havas’s proprietary tools, Meaningful Brands & Media Experience (Mx).”

  • Havas Media Group India elevates Uday Mohan as president & chief client officer

    Havas Media Group India elevates Uday Mohan as president & chief client officer

    Mumbai: Havas Media Group India on Monday announced the elevation of Uday Mohan to the role of president and chief client officer, effective immediately. This new announcement is aligned with Havas Group India’s vision of building strong leadership across each of its agencies, said the company.

    In this new role, Mohan will continue to report into Havas Media Group India CEO Mohit Joshi. “I have completed 15 years with Havas Media Group India, while Uday has spent 14 years. Uday is a friend, partner and key to the resurgence of the Media Group in the last few years,” said Joshi. “He has been working closely with me and the leadership team to turn around Gurgaon operations into one of the largest in India; and in scaling up the Mumbai operations by forging strong client relationships, wins with marquee clients such as Tata Motors CVBU, TVS Tyres, ACC & Ambuja Cement among others. I look forward to his continued support and leadership.”

    The elevation comes on the heels of Mohan’s stint of 14 years with Havas Media Group India, during which he has consolidated his role as an effective leader and a strong partner to several clients. Over the last few years, Mohan drove innovation, transformation, and meaningful media strategy for clients, during extremely volatile market conditions. It led Havas Media Group India to garner strong growth, increase market share, win prominent clients and many industry awards and recognition, the agency said in a statement.

    “We have been consolidating the senior leadership teams of each of our agencies. Going forward, these leaders will not only drive our business growth but will further fortify our vision of integration, enhance our reputation, and help secure greater milestones and accomplishments,” said Havas Group India Group CEO Rana Barua. “Uday’s experience and client partnerships make him the apt leader to drive this for HMG India with Mohit’s vision.”

    Commenting on his new role, Uday Mohan said, “I have spent a long innings with HMG India and witnessed the agency go through several transformations. However, the innovations, integration and collaborations in the past three years have been unprecedented and put us in the top league in the country. I thank the group for empowering with newer challenges and look forward to working with the leadership team, many wonderful clients and colleagues, launching newer expertise, to consolidate our strengths further.”