MUMBAI: BBH India is turning up the creative volume and the leadership dial. The Publicis Groupe agency has strengthened its senior bench with the appointment of Delon Mascarenhas and Mitushi Sharma as executive vice presidents, while also elevating Ashwin Palkar and Nisheeth Srivastava to senior executive creative directors.
The shake-up comes as BBH India enjoys a hot streak: fresh business wins, deeper partnerships, and international recognition, including a Bronze Lion at Cannes Lions 2025 for its cheeky “Bassi Vs Garnier Men’s Facewash” campaign. It also bagged the No. 3 spot in India on the MMA Smarties Business Impact Index 2024 underlining its momentum.
Mascarenhas, who re-joins BBH, brings more than 25 years of experience spanning brand strategy, content, and digital marketing. His career highlights include senior stints at DDB Mudra Group, Edelman India, Havas Life, and Tring, working with marquee brands like McDonald’s, HUL, Red Bull, Meesho, Dream11, and Abbott.
Sharma comes in with over 23 years of advertising chops, most recently at FCB Interface, and a portfolio covering categories from FMCG to pharma. She has shaped strategies for global and Indian heavyweights including Nivea, Whirlpool, Mahindra, Torrent Pharma, and has played a pivotal role in managing Unilever brands such as Lakme, Domex, and Ayush.
Ashwin Palkar and Nisheeth Srivastava’s elevation signals BBH’s push for creative firepower and talent development. Both will continue reporting to chief creative officer Parikshit Bhattacharya.
Commenting on the appointments BBH India MD and COO Himanshu Saxena said: “With Delon and Mitushi, we’re doubling down on our belief in creativity that delivers full-funnel marketing effectiveness. This leadership is built to take us into the next growth phase.”
For Mascarenhas, it’s a homecoming: “I’m excited to re-join BBH India at this pivotal moment. With a strong team and bold vision, the opportunity to shape brands in today’s evolving landscape is immense.”
Sharma echoed the sentiment: “BBH has always stood out for blending cultural insight, creativity, and strategy. With technology changing consumer mindsets, I look forward to pushing boundaries and fuelling exponential growth.”
With 2025 already stacked with wins, fresh leadership firepower could ensure BBH India continues to punch above its weight in the global creative ring.