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Tag: Havas Group

  • MPG bags Yebhi.com media mandate

    MUMBAI: Big Show Bazaar-owned online shopping portal Yebhi.com has signed Havas Group‘s flagship media agency MPG to handle their media duties.

    The move is part of the company‘s strategy to accelerate growth and reach and establish a bigger brand footprint. MPG will be the AOR (Agency of Record) and handle the media planning and buying for Yebhi.com.

    Big Show Bazaar CEO Manmohan Agarwal said, “We have never compromised on quality in our products, services and our partners. We did meticulous research and after deliberation finalized on MPG. MPG‘s experience, credentials, and expertise make them the best partners to fulfil our potential and ambitions.”

    Havas Media India and South Asia CEO Anita Nayyar said, “Yebhi.com has been a most promising player in the online space. E-commerce has a great future and they have an interesting portfolio of offerings for the Indian customer. We are excited to work on this account and see it as a long term partnership.”

  • Havas group rebrands; Euro RSCG now known as Havas Worldwide

    MUMBAI: France based communications network Havas has implemented a new business model with an integrated structure with the aim of placing digital at the core of all its activities and agencies, unifying creative and media assets and strengthening the visibility of its global brand by renaming its largest network.

    Effective from today all Euro RSCG agencies have been renamed Havas Worldwide (316 offices in 75 countries, including the Euro RSCG, Euro RSCG Life, Euro RSCG 4D and Euro RSCG WW PR brands). This does not translate into any change in leadership.

    Euro RSCG was formed in 1991 by the merger of two French agencies Eurocom and RSCG, both formed in the mid-1970s.

    Under the new brand structure, the Havas group consists of two main brands – Havas Media and Havas Creative. The former entity will include all of the group‘s media agencies while Havas Creative will include Havas Worldwide (previously known as Euro RSCG) and Arnold Worldwide (16 agencies in 15 countries across five continents) along with other communications agencies.

    The rebranding also involves the creation of a new brand Havas Digital Group which will be an umbrella brand operating across media and creative. It will not be a new network pr operational division, but purely a brand. The move comes as a step towards proving the group‘s commitment towards digital.

    Havas CEO David Jones said, “A decade ago, we set ourselves apart by being the first major communication holding company to place digital at the core of all our agencies around the world. Our industry doesn‘t make it easy for clients. They are the ones who have to do the hard job of sifting through big bureaucratic holding companies to try to get a variety of different companies, cultures and P&L‘s to work together; to try to get creative, media and digital to collaborate. With this name change and with the moving together of our creative and media companies in Paris and New York, we‘re aiming to reinforce a key competitive advantage of Havas – that we‘re the most integrated of all of the communications groups with the simplest structure that can offer our clients a powerful combination of creative excellence, digital expertise, scale, agility and innovation.”

    Jones added, “Today with the rebranding we‘re making a small change, but it‘s one we want to use as a catalyst for driving big change through Havas and the broader industry.”

    The Havas Media brand, as well as its network names (MPG, Arena Media Communications, Havas Digital and Havas Sports & Entertainment) remains unchanged. Havas Media will reveal a new visual identity at the beginning of 2013.

  • Havas post 7.7% rev growth for H1 2012

    MUMBAI: The Havas Group posted revenue of $654.41 million for H1 2012 ended 30 June 2012. This is a 7.7 per cent increase from $607.58 in H1 2011.

    The group‘s income from operations for H1 2012 increased by 4.21 per cent to $125.72 million, compared to $120.64 million reported for H1 2011.

    Geographically, Europe continued to be the media group‘s strength with $529.34 million coming in revenue from the region followed by North America ($358.10 million) and Asia Pacific and Latin America bringing in $165.08 million.

    The group‘s Q2 revenue stood at $561.28 million, a 9.40 per cent rise from Q2 FY12‘s $513.03 million. During this period too, Europe led the share of revenue with $284.45 million followed by North America with $185.40 million and APAC+Lat Am bringing in $$91.43 million.

    Havas CEO David Jones said, “All our regions continued to deliver growth in the first half led by Asia, Latin America, digital, media and healthcare. New Business performance strengthened in H1 2012, delivering one of the best half-year new business results in recent years with major wins including Novartis, GSK, Hershey‘s (digital), Intel Asus, (global), Sony Playstation, New York Life, Atlantic City, Lycra (USA), Yili in Asia, Nokia in India and Volvo in China, to name but a few. We made a number of targeted acquisitions during the first half of 2012, bringing into the group innovative agencies and talent adept at using digital technology and creativity to meet the future needs of our clients.”

    Over the first half of 2012, Havas made a number of acquisitions of agencies representing a total investment of approximately $44.45 million. These targeted acquisitions made to reinforce the group‘s digital, technology and creative resources and are in line with the Group‘ strategy.

    The group acquired agencies Boondoggle, Ignition, Victors and Spoils, Creative Lynx, Mediaxis and launched Havas Media Ortega in Philippines.

    The agency won some prominent accounts like Expedia (Euro RSCG 4D Matrix), Nokia (digital business won by Euro RSCG), Parle (media account won by MPG) and TVS Tyres (media account won by MPG) in India.