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Tag: Havas Group India

  • Havas Life Sorento elevates Sachin Talwalkar to chief creative officer

    Havas Life Sorento elevates Sachin Talwalkar to chief creative officer

    Mumbai: Havas Group India’s health, wellness, marcom and digital agency Havas Life Sorento on Friday elevated its executive creative director, Sachin Talwalkar, to chief creative officer.

    As a part of his new role, Sachin will be responsible for further bolstering the agency’s creative and communications excellence through Havas Life Sorento’s offering in healthcomm. He will also be responsible for expanding the agency’s scope through digital health, health CX, and consumer health within India, Southeast Asia, and the Middle East, effectively making India the hub of excellence for Havas Health & You. The aim is to become the ‘go-to’ and cutting-edge healthcomm agency in the region.

    Speaking about the elevation, Havas Group India chairman & CCO Bobby Pawar said, “Sachin’s elevation is in recognition of the role he’s played in transforming Havas Life Sorento over the last few years. He has brought in better talent and has fostered a climate where they can do their best work while having fun in the process. He has evolved the creative department based on my belief that creatives with traditional and digital skills must work together so that they infect each other and, in the process, become more rounded creatives. Lastly, he’s been a great partner to me, always ready to help out with anything.”

    Havas Life Sorento managing director Sangeeta Barde added, “I am confident that with this elevation, Sachin will continue to make a difference to health and wellness communications and will create a team of passionate people under him who will set the creative benchmark within the industry and the region.”

    Talwalkar commented, “The new role is testament to Havas Life Sorento’s journey in the last years. We have not only expanded in size and stature but also challenged ourselves to explore new avenues, which has set the course for us to grow and become “the partner agency” in the healthcomm space in the coming years. I am excited about my new role and what’s to come.”

    Since joining Havas Life Sorento in 2020, Sachin has been responsible for driving the agency’s creative vision and strategy through industry-recognised work for clients including Viatris, Dr Reddy’s Laboratories, Zydus Healthcare, Abbott, Bayer, Glenmark, and many more.

    His creative endeavours have aided the agency in strengthening client relationships, organic business opportunities, and attracting bright young talent, paving the way for it to become the region’s leading health-communications agency and a valued partner within the global Havas Health & You (HH&Y) network.

    Sachin believes in creating brand narratives that are culturally relevant and inspired by real-life human insights. In his 20 plus years of industry experience, Sachin has worked across geographies in Europe, the Middle East, Southeast Asia, and Asia Pacific with network agencies. His work has been recognised by major awards, including Spikes Asia, Ad Club Germany, Mobius, Eurobest, Epica, Cresta, NY Festival, Clio, Montreux Ad Festival, Ad Club Austria, Econ Awards, FAB Awards, and LIAA.

  • Havas Group India concludes the Havas Spark 2.0 internship programme with Gen Z Report 2022

    Havas Group India concludes the Havas Spark 2.0 internship programme with Gen Z Report 2022

    Mumbai: Havas Group India has recently concluded the second edition of its flagship internship programme, Havas Spark, and launched the intern-led Havas Spark 2.0 Gen Z Report 2022.

    One of the advertising industry’s biggest internship programmes, Havas Spark 2.0, which kicked off in April 2022, saw 21 bright, young interns transform into integral members of the Havas Group India network. Launched in 2021, Havas Spark is a one-of-a-kind, six-month intensive training programme that gives aspiring industry entrants an opportunity to explore various career paths in a structured yet flexible manner.

    In a graduation ceremony conducted on 11 October, which marked the completion of Havas Spark 2.0, a report called Gen Z Report 2022 was launched. The study presented in the report was conceptualised and executed by the interns as part of their curriculum. The purpose of the study was to provide insights about the newest generation of Indian consumers by exploring how they perceive brands, what drives their purchase decisions, their media consumption patterns, and more.

    To get a more defined and representative view of gen-z within the Indian context, individuals aged 16–24 years across nine metro and tier-1+ cities formed the sample. An additional layer of insight was added by virtue of the researchers, i.e., the Havas Spark interns, belonging to generation-z themselves. The final report, which included both quantitative as well as qualitative analysis approaches, shed light on several interesting outcomes that help us better understand gen-z and bust commonly held misconceptions about them.

    One of the top insights of the study was that 70 per cent of gen-zs are more willing to consider buying from a brand that stands up for environmental and social causes that they believe in. The revelation that gen-z prefers brands whose values align with their own raises questions about the presumption that they are careless and voracious consumers. Furthermore, sustainability, for gen-z, transcends the label of “environmental cause” to encompass a more conscious, mindful mindset that is manifested in small actions as well as larger, more institutional-level ones; for example, not littering, carrying one’s own bag to the market, or even reusing plastic containers, all inform the concept of sustainability.

    Another interesting insight is that when it comes to attracting gen-Z’s attention, the humour factor (27 per cent) works best, followed by luxurious (26 per cent), emotional (17 per cent), and with satire and serious tones each taking 15 per cent. This may be indicative of why instant and meme marketing are so popular.

    From the perspective of brands, sustained brand loyalty from consumers is prized. Inability to adapt to changing times emerges as one of the key reasons gen-z (according to the study, 60 per cent) lose interest in a brand. Other reasons include poor user experience (54 per cent), poor customer service (49 per cent), a limited product range (42 per cent), false celebrity endorsements (32 per cent), and, finally, unjustified product prices (21 per cent).

    Brands that are digitally savvy, adopt the latest tech to make the consumer journey more seamless, and effectively leverage social media platforms are the go-to choice for gen-z. When it comes to digital consumption, social media is where gen-z expresses themselves the most (18 per cent), with Instagram and YouTube being the most popular platforms.

    On average, 29 per cent of gen-z spend one-two hours per day on these two platforms. When it comes to influencers, gen-z feels that influencers represent their own values and beliefs and reflect what they aspire to be.

    In addition to generating insights, the study served the dual purpose of busting some preconceived notions about gen-z. One of the most misunderstood aspects about them is their relationship with money. Contrary to the belief that they do not handle their finances responsibly, results reveal that gen-z is an extremely money-savvy generation. They actively discuss and educate themselves on wealth growth and management, redefining money as a means of elevating quality of life.

    As per the report, some other observations about gen-z are:

        Gen Z is a stressed and anxious generation, but at the same time, they are proud advocates of mental health and wellbeing.

        Gen Z prefers smart work that stimulates growth as opposed to hard work. Additionally, gen-z believes organisational structure is important, but hierarchical boundaries should be porous, allowing them the ability to impact final decision-making.

        Gen Z continues to demand transparency and authenticity from brands over big claims and celebrity endorsements.

    Havas Group India chief human resource officer Vandana Tilwani said, “The programme is meticulously designed so that the newcomers are actively involved in the day-to-day operations of their respective disciplines as well as challenged to go the extra mile by engaging with clients via live projects. This experience not only gives the interns a taste of how the industry operates but is also a conscious effort on the part of Havas Group India to pump fresh voices and perspectives back into the industry.”

    She added, “The experience of working on the gen-z 2022 report has been a key element in the overall learning journey of the Spark. Our effort is to provide as much real experience as possible in these six months, which is why the whole programme has been designed to ensure that the transition into a full-time role is seamless and natural.”

    Commenting on the findings of the Gen-Z 2022 Report, Havas Media Group India head of strategy Sanchita Roy said, “Gen-Z is perhaps one of most misunderstood generations of our times and probably the most enigmatic at the same time. In keeping with our philosophy of finding meaningfulness in everything we do, we launched the second edition of our gen-z study with the Havas Spark interns this year. The study, divided into two parts, not only explores gen-z’s relationship with brands and the media but also busts some of the myths surrounding them. The report will help brands not only make a meaningful difference but also plan more effectively as they try to forge stronger and better connections with this digitally native audience with a natural penchant for quick changes.”

  • Havas Worldwide India ropes in Nikhil Guha & Neeraj Toor as group creative directors

    Havas Worldwide India ropes in Nikhil Guha & Neeraj Toor as group creative directors

    Mumbai: Havas Worldwide India, the creative arm of Havas Group India, has further strengthened its creative team with the appointment of Nikhil Guha and Neeraj Toor as group creative directors.

    The agency recently announced the appointment of Anupama Ramaswamy as its chief creative officer. The two new appointments demonstrate Havas Worldwide India’s commitment to consistently strengthening its team to make a more meaningful difference to its clients, said the agency in a statement.

    Both Nikhil and Neeraj will report to Anupama, who will join the agency in October 2022.

    Speaking about the appointments, Havas Group India chairman and chief creative officer Bobby Pawar said, “Nikhil and Neeraj embody the kind of creatives who are perfect for what we’re building—a brand-thinking-led, digital-first creative company. Both are strong idea people who are very comfortable with the craft and nuances of traditional and non-traditional media. Also, it doesn’t hurt that they are fun to hang out with. I’m sure they, along with their teams, will help Anupama achieve her goal of putting out great work.”

    With over 14 years of experience, Nikhil joins Havas Worldwide India from McCann Worldgroup. This is Nikhil’s second stint with the agency; he has also worked with Publicis India and Contract Advertising in the past. Over the course of his career, he has worked on well-known brands such as Nescafe, Zomato, Maggi, SpiceJet, MakeMyTrip, and Nokia, to name a few. His work has also received a plethora of global and local awards, including a Bronze Lion at Cannes Lions, a Gold and Grand Prix at the APAC Effies, as well as numerous Effies and Abbys. In fact, his campaign “No Child Bride” for Child Survival India won Havas Worldwide India a Bronze metal at Cannes Lions in 2014.

    Neeraj, who has over 13 years of experience, is a digital specialist and has worked in agencies including Dentsu Webchutney and Cheil India in the past. He has worked on leading brands including Samsung, Adidas, Canon, PVR, Adani, and Maruti Suzuki, among others. He was responsible for launching pharmacy brand Zeno Health in Mumbai and Pune with a campaign called Rahat ki Goli. He has won numerous awards for his work, including DMA Asia Echo Awards and the Abbys. He joins Havas Worldwide from Dentsu Impact.

  • Havas Media Group India appoints Balachandran V as EVP – Buying North

    Havas Media Group India appoints Balachandran V as EVP – Buying North

    MUMBAI: Havas Media Group India, the media experience agency of Havas Group India, has appointed Balachandran V as executive vice president of buying north. Based out of Gurgaon, Balachandran will be responsible for media investments of all north clients. He will be reporting to R. Venkatasubramanian, president of investments and head – Havas Sports, Havas Media Group India.

    Balachandran’s appointment comes at a critical juncture and will further strengthen the agency’s media investments and buying team, said the agency in a statement.

    Commenting on the appointment, R Venkatasubramanian said, “Bala is a seasoned media professional, and this is his second innings with Havas, having previously worked for the agency (then Euro RSCG) in 1997 as the Media & Administration lead for the Chennai market and later on led the investment portfolio for the Reckitt Benckiser Business in Delhi. We are delighted to have him back, this time to lead HMG India’s North Investment operations, one of our largest business units. I am confident Bala will drive the team forward and further strengthen our investment function by hiring talented professionals with domain expertise. We wish Bala a happy homecoming!”

    Balachandran V said, “I am excited to join Havas and lead the media investments function for one of its biggest markets i.e., North. Havas Media Group India has been growing at a phenomenal rate over the years, and I look forward to working with the legacy and new-age brands, collaborating with media partners, and delivering the best ROI for clients by adding value.”

    With over 25 years of experience in media across different verticals like trading, buying strategy, and client servicing, Balachandran has managed clients across categories viz. retail, FMCG, automobile, lifestyle, government etc. Prior to joining Havas Media Group India, he worked with agencies like Dentsu and GroupM. Some of the leading brands he has worked with include Reckitt Benckiser, GSK, INC, Mother Dairy, Maruti Suzuki, Honda, Yamaha, Wakefit, Bata and more.

  • Havas Life Sorento ropes in John Mathew as president

    Havas Life Sorento ropes in John Mathew as president

    Mumbai: Havas Life Sorento (HLS), the health division agency of Havas Group India, has announced the appointment of John Mathew as president. As a part of his role, John will oversee the HLS business in collaboration with the Global Havas Health & You (HHY) team.

    He will work towards providing a new horizon to the existing business while additionally creating a reliable gateway for new business opportunities. John will support Havas Life Sorento managing director Sangeeta Barde in further building the agency’s perception and position in the market.

    Havas Life Sorento has played a pivotal role in the group’s growth journey through new business growth, cutting-edge work, and thought leadership, according to the agency. To maintain this momentum, the agency has been strengthening its teams, and John’s appointment comes at an important juncture in HLS’s growth journey.

    Speaking about the appointment, Sangeeta said, “Havas Life Sorento has been witnessing a robust growth trajectory on the back of innovative campaigns over the last few years. We’re delighted to welcome John on board as we continue to grow further, breaking barriers and disrupting conventions for the health of brands, businesses, and people through purposeful and meaningful work.”

    “Returning to advertising is an exciting homecoming for me,” said John Mathew. “As HLS enters its next growth phase in Health Marcom, health content and health-tech solutions, I hope to make a meaningful difference to the business and brands of our clients by applying the learning I have had so far and from the learnings of ‘Havas Life and Havas Health & You’ by collaborating with the talent across our group companies,” he added.

    “I am delighted with the progress and the growth we have made with Havas Life Sorento in the last few years with Sangeeta at the helm. It became pertinent to further bolster the leadership team of the agency, and I am glad John has taken on this profile. I wish him all the best and welcome him to the Havas family,” said Havas Group India group CEO Rana Barua.

    With an experience of over 24 years, John has been instrumental in building prominent brands like Cipla, RK Swamy BBDO, Novartis Healthcare, and Glenmark Pharmaceuticals. Most recently, he was a part of Glenmark as head of digital & multichannel marketing, where he facilitated the building of brands like Fabiflu, building a technology platform for online doctor engagement and strengthening multichannel marketing strategy and governance. He has also assisted in bringing the culture of implementing customer feedback to digital platforms, reviewing market changes and technological gaps that provide an extra edge to the digital world. Over the course of his career, he has also founded and introduced four different consumer health platforms.

  • Havas Worldwide India announces senior appointments: Govind Agarwal named VP – account management

    Havas Worldwide India announces senior appointments: Govind Agarwal named VP – account management

    Mumbai: Havas Worldwide India, the creative arm of Havas Group India, has strengthened its strategy and account planning teams across Mumbai and Delhi offices with three key appointments. Govind Agarwal has joined Havas Worldwide Mumbai as vice president, account management. Sulagna Chanda has been appointed as associate vice president – Strategic Planning, and Neha Gupta has joined as associate vice president – Client Servicing.

    Both Chanda and Gupta will work out of Havas Worldwide Delhi. These appointments will help strengthen the agency’s strategy and business teams and further drive the specialist services for which Havas Worldwide India is now known, stated the agency.

    Havas Worldwide India managing director Manas Lahiri said, “Over the last two years, we have garnered exponential growth through valuable partnerships and added several marquee brands to our ever-expanding portfolio of traditional as well as new-age clients.”

    “In our constant endeavour and commitment to make a meaningful difference, we continue to invest in strengthening our teams. With Govind, Sulagna and Neha on board, I’m confident we will further scale up our strategic planning capabilities and client relationships,” he added.

    With over 16 years of experience, Agarwal has managed some of the biggest brands across key sectors such as FMCG, banking, fashion, beauty, entertainment, and more. His strengths include business growth and lending his expertise to extend marketing campaign ideas across digital, social, direct and on-ground stages. Over the years, he has managed brands including Medimix, Inox, Kotak Life Insurance, Godrej, Danone, Skoda Auto, and Kellogg’s, among others.

    Over her 12-year-long career, Chanda has built her core strengths in brand strategy, consumer insights and leading agencies to establish effective marketing solutions. Some key accounts that she has managed through her career include The Times of India, ITC Hotels, Unilever, GSK, Disney and more.

    Gupta is a communication management specialist with over 13 years of experience in handling brands, including Sony, Chicco, Dabur, Chyawanprash, MasterCard, Reebok, Whirlpool, ESPN STAR Sports, ITC Hotels, and more.

    Havas Worldwide India has been consolidating its senior leadership team in recent years. The agency’s business model has assisted the agency in building a strong client roster across its Mumbai and Delhi offices, resulting in a growth of more than 30 per cent across both offices, claimed the agency.

  • Havas Group India forays into Eastern India; collaborates with Kolkata-based agency QED

    Havas Group India forays into Eastern India; collaborates with Kolkata-based agency QED

    Mumbai: Paris-headquartered global advertising conglomerate Havas Group India has announced its foray into eastern India through a strategic tie-up between Havas Worldwide India and Kolkata-based digital marketing agency Quite Easily Done (QED).

    The new entity, Havas QED, will partner with Havas Creative Group India, which has agencies, including Havas Worldwide India (creative), Havas CX (customer experience), Think Design (UI/UX), Conran Design Group Mumbai (design) and Shobiz (experiential). The agency will be led by QED founder & CEO Anisha Singh Motwani who will report to Havas Worldwide India (Creative) managing director Manas Lahiri. This collaboration aims to further drive the creative and digital excellence of Havas Creative Group India, the group stated.   

    Havas Group India has been strengthening and expanding its core products over the last three years through acquisitions, joint ventures, and strategic alliances.  To add to this momentum, Havas Group India is now expanding its geographical footprint in India, with eastern India as the next stop to pursue potential opportunities.

    Talking about the expansion, Havas Group India Group CEO Rana Barua stated, “Over the previous two years, we went from three to 10 companies through acquisitions, joint ventures, and strategic alliances, adding agencies such as Conran Design Group, Havas CX, Think Design, and Shobiz Havas under the creative umbrella. Media saw the addition of verticals including Havas Content, Havas Sports and Entertainment, Havas Market, and a strategic alliance with Tribes. This has resulted in tremendous growth and has propelled our reputation in the industry. Eastern India, without a doubt, offers unexplored commercial potential. This strategic alliance, I believe, is the first resolute step in the market and opens the door to the possibility of our fourth village in India, in the future.”

    “We’ve been working with Anisha and the QED team for the past two years, and she’s one of the most promising entrepreneurs in India,” said Manas Lahiri. “This partnership is the best cultural fit for us, and I’m certain that our collaboration will help us add many new clients and write a new chapter in our growth journey,” he further added.

    Founded in 2015, QED specialises in crafting captivating brand stories through content, design, creative communication, social media marketing strategies, SMS and email business communication, digital advertising, SEO, and paid search advertisements. The agency handles a wide range of clients including Nicco Park, The Park Hotels, Flurys, Heritage Dining, Indo-British Scholars Association, and many others. With over 15 years of experience in marketing, Motwani’s strength and forte lies in brand-building. She has been featured by Entrepreneurs of India in their #StartupStories feature in 2019, and in the Leading Women Entrepreneurs of India 2020 by Insights Success. Recognised as one of the most influential businesswomen of the year 2022 by Innovative Zone, she was also awarded the Woman Entrepreneur Award in 2022 by Great Companies.

    QED CEO & founder Anisha Singh Motwani stated, “Our collaboration with Havas Worldwide India has been moving from strength to strength.  This strategic alliance is an organic step towards further strengthening our partnership with the agency. I am confident that we will continue to deliver ground-breaking work together.”

  • Havas Media Group, MiQ & Samsung Ads unveil India’s first brand lift study on connected TV

    Havas Media Group, MiQ & Samsung Ads unveil India’s first brand lift study on connected TV

    Mumbai: Havas Group India’s media investment and experience arm Havas Media Group India has unveiled India’s first brand lift study on CTV in collaboration with a programmatic media solutions provider and global leader in connected TV (CTV) advertising MiQ and a leading provider of advanced TV advertising Samsung Ads.

    With over 20 million CTV households and a wide range of video content, India is one of the world’s fastest-growing advertising markets. With changing media habits, CTV equips advertisers to personalise and target the campaigns at the household level, which traditional TV does not allow.

    The objective of this brand lift study was to demonstrate and prove the effectiveness & efficacy of CTV as an advertising medium and to enable marketers to measure the impact of their CTV campaigns on key brand KPIs such as purchase intent, brand awareness, and favourability.

    The brand lift study, conducted by Kantar, included a significant number of respondents from across India, revealed that the Samsung Ads CTV campaign had a significant impact on brand lift parameters and performed well across the entire funnel. The study also revealed some campaign findings including 19 per cent lift achieved in online ad awareness, 11 per cent lift in brand favorability, 10 per cent lift in purchase intent, strengthened brand attributes among target audience and significant impact on association with the brand message.

    Havas Group India CEO Rana Barua said, “As a network, we are constantly striving to be first movers in the industry in terms of innovation and thought leadership. Meaningful media has the potential to positively impact brand metrics, and we see CTV as an essential link between the digital and traditional ecosystems. The audience is changing the way they consume media, and CTV is dominating in terms of both screen impact and exponential audience growth. We want to draw attention to CTV and its ability to deliver with this first-in-the-country initiative. CTV is a future-forward dominating media space & by incorporating engagement on the same, we will further drive meaningful impact for the brand, business & people.”

    Havas Media Group India CEO Mohit Joshi said, “We’re ecstatic to see these game-changing insights emerge from the brand lift survey. We’re all aware that advertisers want media formats to work harder; with connected TV, we’re shifting away from competing for eyeballs and toward creating meaningful exposures to target our captivated audience. I’m confident that it will allow us to attract more advertisers to the CTV ecosystem and allow marketers to consider more full-funnel solutions to maximise reach to the addressable segment. With the rise of connected devices and the resulting increase in time spent, marketers should consider CTV in any way that it complements digital and TV strategies.”

    Commenting on the survey results,  MiQ managing director – India, SAARC and China Siddharth Dabhade said, “We’re excited about the promising results of the brand lift survey, as it highlights the huge growth potential of CTV advertising in India, which is projected to have 80 million CTV households by 2025. MiQ can help Indian brands catapult into this space and leverage our global expertise in TV intelligence and data-driven programmatic. We are confident of bringing many more brands to the CTV advertising space through our collaboration with Samsung Ads and media agencies.”

    Talking about the potential of advertising on Samsung TV, Samsung Ads senior director- India & South East Asia Prabhvir Sahmey said, “Marketers understand the value of CTV, and this study is a significant step to successfully prove the impact CTV can have on driving business outcomes in India. We’re excited to be working with MiQ to help marketers quantify results and validate the value CTV can have on the entire marketing funnel.”

  • Havas Creative Group India names Samarpita Banerjee as director marketing & comms

    Havas Creative Group India names Samarpita Banerjee as director marketing & comms

    Mumbai: Havas Creative Group India, the creative conglomerate of Havas Group India has named Samarpita Banerjee as director of marketing & communications. She will be based out of Mumbai and report to Havas Group India chief marketing officer Pritha Dasgupta.

    Banerjee will work across all agencies of Havas Creative Group India, including Havas Worldwide, Havas CX, Think Design, Conran Design Group Mumbai, and Shobiz Havas Experiential. Sneha Pillai Ahuja, senior manager – marketing & communications, will continue to lead corporate communications of Havas Media Group India.

    “The complete transformation that the network has witnessed is not just on the back of outstanding business growth but also a result of several industry-first initiatives, like Havas Spark, UN Unstereotype Alliance, Women Who Inspire, Women Bounce Back programme, etc,” said Pritha Dasgupta. “This undoubtedly makes Havas Group India, perhaps the most progressive agency network in India that is deeply invested in making a meaningful difference to the industry and the community at large. With Samarpita coming on board, we will be able to build stronger, more meaningful chronicles around the legacy and the future we are building.”

    A media professional with over 10 years of work experience, Banerjee is a senior journalist having worked with some of India’s most reputed print and digital media organisations. She started her journalism stint with The Times of India in 2009, before foraying into the advertising and marketing beat in 2015 with Exchange4media’s weekly magazine, Impact. In her last assignment as Business Insider’s deputy editor, she set up a new vertical for the publication to bring to life engaging stories from the world of advertising, media, and marketing.

    “Having interacted with some of the best global and Indian minds in advertising, marketing, and media over the last six years, I wanted to experience the ad world from even closer quarters,” said Banerjee on her new role. “I have been following Havas Group India and its progress work for a long time. When I met Rana and Pritha and heard about the future plans, the new initiatives, and most importantly the progressive culture they are building, I felt like being a part of this journey and building a stronger narrative.”

  • Stashfin appoints Havas Media Group India as media AOR

    Stashfin appoints Havas Media Group India as media AOR

    Mumbai: Following the launch of its latest brand film conceptualised by Havas Worldwide India (Creative), neo-banking company Stashfin has further consolidated its relationship with Havas Group India by appointing the agency as its media AOR. 

    Havas Creative India MD Manas Lahiri and Havas Media Group India president and chief client officer Uday Mohan will jointly lead the mandate, said the company in a statement.

    “At Stashfin, we have always followed a customer-centric approach to provide unique and relevant services leading to greater financial freedom and inclusion, and we strongly believe in the power of integration,” said Stashfin co-founder Shruti Aggarwal. “We found Havas Group India to be in sync with our vision and growth plans. Their integrated capabilities coupled with market expertise made them the right choice for us to drive the brand. We look forward to their contributions in this critical phase of our growth journey.”

    “We’re building a unique brand, a brand that has a strong purpose of driving financial inclusion as well as financial freedom,” commented Stashfin VP – marketing Gaurav Nijhawan. “I also feel fintech needs to be seen as an easy and accessible place. Havas Group India can certainly help us deliver on that front.”

    “It is indeed a delight for us to win the integrated mandate of Stashfin, as it not only showcases our prowess as an integrated village in India but also enables us to deliver on the client/customer-centric model seamlessly,” stated Havas Media Group India CEO Mohit Joshi. “Using Havas Media’s Meaningful Media Experience (Mx) approach and Converged tool, we will be able to connect the brand with the right audiences at the right time whilst securing a strong brand presence in the market for them.”