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Tag: Havas Creative

  • Ranbir Kapoor tells men to skip the copy and show their original with Vi-John

    Ranbir Kapoor tells men to skip the copy and show their original with Vi-John

    MUMBAI: No more copy-paste looks, it is time to hit refresh. Vi-John, India’s number 1 shaving cream brand, has launched its bold new campaign with Ranbir Kapoor at the helm, urging men to stop being a “photocopy” and instead showcase their authentic selves.

    Titled “Photocopy nahi, original dikho”, the campaign shifts grooming from a chore to a statement of individuality. For a brand trusted in Indian homes for over six decades, this marks a sharp step into the world of today’s confident, self-expressive men.

    “Today’s generation doesn’t want to blend in, they want to stand out,” said Ranbir Kapoor. “Grooming plays a big role in that. Vi-John’s message is simple but strong: don’t be a photocopy, own your vibe.”

    Conceptualised by Havas Creative India with media handled by Dentsu, the campaign cuts across TV, print, digital, and social platforms. With its witty, clutter-breaking narrative, it repositions Vi-John not just as a shaving brand, but as a confidence partner for men everywhere.

    Vi-John Group, managing director, Harshit Kochar said, “With this campaign, we are celebrating individuality. Vi-John has always stood for trust and accessibility, but we also want to stay relevant to the aspirations of today’s youth.”

    The campaign also highlights Vi-John’s new premium shaving line, featuring sulphate-free, dermatologically tested creams and razors, designed to blend care with performance.

    As Havas Creative’s Anupama Ramaswamy put it, “Trends are easy to follow, but originality is what sets you apart. This campaign pushes men to embrace their unique style, with Ranbir delivering that message in his trademark charm.”

    With “Photocopy nahi, original dikho”, Vi-John sharpens its edge for a new generation, reminding men that true style begins with originality.

  • Havas Creative signs on Tanisha Sharma as executive vice-president

    Havas Creative signs on Tanisha Sharma as executive vice-president

    MUMBAI: She’s got exposed to leading a channel, building a cult motorcycle brand, and she’s even turned entrepreneur before returning to the advertising world. The lady in question is Tanisha Sharma who has just moved to the Havas Creative Network as executive vice-president from FCB India where she was senior vice-president for nearly three years.

    A bachelor of arts degree in history followed by a post graduate diploma in marketing and advertising from Xavier Institute of Communication got Tanisha  her first ob at Rediffusion Y&R in 2005 as a senior account executive. From there, she moved to JWT into account management where she stayed for almost a couple of years. And then came a surprising and unexpected leap into the world of television with her being appointed a manager of MTV where she crafted out strategies for the youth-oriented service for two and a half years.

    With that experience behind her she was drafted as senior brand manager for Royal Enfield – a stint she kept for two years and some months after which she founded a card company which created bespoke invitations and stationery. That did not last for longer than two years and six months following which it was back to advertising with her joining Dentsu Impact as general manager in 2019. A gradual progression upwards saw her becoming associate vice-president – a position which she left to join FCB India. And now she is at Havas Creative. 

     

  • Mamaearth’s campaign celebrates womanhood and Durga Maa

    Mamaearth’s campaign celebrates womanhood and Durga Maa

    Mumbai: Mamaearth, from Honasa Consumer Ltd and the fastest growing BPC brand in India to reach an annual revenue of ₹10 billion (in the preceding 12 months) within six years of launch (as of September 30, 2022) launches a captivating campaign that pays homage to Durga Maa and her various forms, while celebrating the multifaceted spirit of womanhood with its exquisite range of makeup offerings.

    The heart of this campaign is a soul-stirring film that serves as a heartfelt ode to Durga Maa and to women everywhere. This initiative’s core objective is to embrace and celebrate the diversity of womanhood in all its splendid forms. Mamaearth has collaborated with accomplished artists to reimagine various avatars of Maa Durga using Mamaearth makeup products.

    The film begins with a mesmerizing montage of Durga Maa’s portraits, each capturing the essence of her nine divine avatars. It then seamlessly transitions into the hands of skilled artists crafting magnificent Durga sketches and paintings using Mamaearth’s versatile makeup range which includes lipsticks, Foundations, Concealer, Compact, Lip & Eye Tint, Kajal, Kohl, & Eye liner. Eastern India’s Durga Pujo serves as a powerful platform for these artists to showcase their creativity and devotion. These artworks beautifully represent the nine facets of womanhood: Strength, Devotion, Knowledge, Fierceness, Empathy, Fearlessness, Wisdom, and Success. Through this film, Mamaearth wishes to celebrate women and their virtues and reaffirm that every woman is an embodiment of the diverse avatars of Maa Durga.

    Commenting on the same, Honasa Consumer Ltd chief marketing officer Anuja Mishra commented: “In the spirit of Durga Puja and the celebration of womanhood, Mamaearth’s new campaign is a heartfelt tribute to both Durga Maa and women everywhere. We’ve taken an innovative path by collaborating with

    artists who have beautifully reimagined Maa Durga’s avatars using the vibrant colors from Mamaearth’s makeup range. This initiative is our way of embracing and celebrating the diverse facets of womanhood. Just like the nine divine avatars of ‘Nobodurga,’ every woman embodies strength, devotion, knowledge, fierceness, empathy, fearlessness, wisdom, and success. Through this film, we pay homage to the eternal muse of Durga Maa and the inspiring women who carry her spirit within them.”

    Comments from Havas Creative chief creative officer Anupama Ramaswamy, “As Pujo season approaches, the vibrant spirit of Durga Ma showcases the artistic creations of numerous talents. It’s a time when women of all generations grace the pandals in their finest attire, radiating confidence and charisma. Naturally, when we envisioned a Durga Puja campaign for Mamaearth, their Makeup Range seemed like the perfect match. We needed something disruptive and that’s how we thought of bringing 4 artists on board to do what they do best. Bring the 9 forms of Durga on their canvases. Everything remains the same. The only twist — there are no paints used at all, only Mamaearth lipsticks, kajals and foundations. The campaign draws parallels between how artists use Paints as Shringar to bring out the avatars of Durga and how women use Makeup as Shringar to bring out their own avatars. In doing so, we celebrate what Durga Ma truly represents — the multifacetedness of being a woman.”

    The 54-sec film is conceptualised by Havas Media worldwide.

  • Stashfin appoints Havas Media Group India as media AOR

    Stashfin appoints Havas Media Group India as media AOR

    Mumbai: Following the launch of its latest brand film conceptualised by Havas Worldwide India (Creative), neo-banking company Stashfin has further consolidated its relationship with Havas Group India by appointing the agency as its media AOR. 

    Havas Creative India MD Manas Lahiri and Havas Media Group India president and chief client officer Uday Mohan will jointly lead the mandate, said the company in a statement.

    “At Stashfin, we have always followed a customer-centric approach to provide unique and relevant services leading to greater financial freedom and inclusion, and we strongly believe in the power of integration,” said Stashfin co-founder Shruti Aggarwal. “We found Havas Group India to be in sync with our vision and growth plans. Their integrated capabilities coupled with market expertise made them the right choice for us to drive the brand. We look forward to their contributions in this critical phase of our growth journey.”

    “We’re building a unique brand, a brand that has a strong purpose of driving financial inclusion as well as financial freedom,” commented Stashfin VP – marketing Gaurav Nijhawan. “I also feel fintech needs to be seen as an easy and accessible place. Havas Group India can certainly help us deliver on that front.”

    “It is indeed a delight for us to win the integrated mandate of Stashfin, as it not only showcases our prowess as an integrated village in India but also enables us to deliver on the client/customer-centric model seamlessly,” stated Havas Media Group India CEO Mohit Joshi. “Using Havas Media’s Meaningful Media Experience (Mx) approach and Converged tool, we will be able to connect the brand with the right audiences at the right time whilst securing a strong brand presence in the market for them.”

  • OPPO launches ‘The chronicles of Sharma-Verma’ digital campaign

    OPPO launches ‘The chronicles of Sharma-Verma’ digital campaign

    Mumbai: OPPO India introduced three digital films capturing the chronicles of ‘Sharma-Verma’ to highlight its commitment to provide the best after-sales services for customers. 

    Conceptualised by Havas Creative, the three digital films aptly connect different aspects of everyday situations, giving a deeper meaning to ‘service’ while tying back to the importance of convenience and ease in a customer’s life. 

    The campaign featuring two characters namely, Sharma and Verma, also promises to take its viewers on a journey with the duo to the store for them to experience OPPO’s after-sale services and highlight how easy and reliable the whole repair/inspection process is. Capturing small elements of quirkiness, the films highlight the exceptional and fast after-sale service offered by OPPO. Highlighting features such as free inspection, 30 days replacement, and quick service and repair, each video showcases the functional benefits of each of these services. 

     Commenting on the TVC launch, OPPO India, chief marketing officer, Damyant Singh Khanoria said, “Customer-centricity is at the core of everything we do at OPPO. The campaign showcases the brand’s customer-first approach, attention to detail, and quick resolutions resulting in exemplary service our customers always count on. We would like to thank our partners for their relentless support in helping OPPO go the extra mile and raising the bar for after-sale services.”

     The campaign is in line with the high rate of customer satisfaction OPPO received over the years through impeccable services. The brand currently has 500+ service centres spread across 500+ cities, forming the brand’s premium experience in after-sales service. OPPO strives to provide a comprehensive customer experience across its customer base.  

    Havas Group India, chairman & chief creative officer, Bobby Pawar said, “After-sales service is a serious business, but if you look at the reasons for which one visits the service center, you’d find it ranging from silly to unfortunate. And you thank the good lords at OPPO for rescuing your phone from any such incident. The ads begin on a funny note and slowly veer towards a serious note- that of OPPO keeping its word to its customers, and that’s what we wanted to bring alive – whatever life throws at your phone, OPPO is there to take care of it.”

     A recent report by Counterpoint highlighted that OPPO leads the top spot in after-sales service experience with 93 per cent of the respondents rating their experience as ‘very good’ or ‘excellent’. Additionally, the lowest waiting time was recorded among OPPO customers with half of the respondents being attended within just 15 minutes of their arrival, the brand stated. 

    OPPO is leading in customer support with most of the users receiving status updates through WhatsApp and SMS. As per the study, OPPO was the fastest in turn-around time during after-sales delivery and maintained the most updated inventories, it added.

    https://bit.ly/3BcPHP1

  • Havas Group India appoints Ravinder Siwach as national creative director for Havas Creative

    Havas Group India appoints Ravinder Siwach as national creative director for Havas Creative

    MUMBAI:  Havas Group India has strengthened its leadership in India with the appointment of Ravinder Siwach as national creative director for Havas Creative, effective immediately.

    In his new role, Siwach will lead the creative team and drive the next phase of growth for multiple brands under Havas Creative with a focus on further cementing the creative value proposition across all Havas Group India disciplines – creative, media, health, digital, and design. He will report to Havas Group India chairman and chief creative officer Bobby Pawar.

    Siwach joins Havas Group India from McCann Delhi, where he was the executive creative director. He has over two decades of experience across agencies such as McCann, DDB Mudra, Contract and brands like Coke, Nestle, Nokia, Reebok to name just a few. Siwach is credited with several award-winning campaigns across national and international awards shows like Cannes, One Show, WARC, Adfest, Spikes Asia, Effies, Abbys  and IAA Olive Crown. He has also served as a juror at Adfest and Goafest and is a guest lecturer at various management institutes.

    Commenting on the appointment, Havas Group India chairman and chief creative officer Bobby Pawar said “Ravinder has been in this industry for almost two decades and he comes with a rich creative background and experience working on a cross-section of brands and categories. I had the opportunity to work with him in the past and I am confident that his strategic thinking and understanding of the evolving media landscape will take our creative capabilities and output to the next level.”

    “I have always admired Bobby as a creative leader and as a human being and excited at the opportunity of working with him at Havas Group India. Havas Group is headed exactly in the direction the future of communication lies. Vivendi companies like Gameloft and Universal Music add depth to the Havas offering and vice-versa which is a huge differentiator in the industry. We have a vision in place at Havas and we are just going to go after it, ‘no holds barred,” added Siwach.

  • Durex unveils #ComeTogether campaign to create awareness about orgasm inequality

    Durex unveils #ComeTogether campaign to create awareness about orgasm inequality

    MUMBAI: Research reveals that men get aroused quickly while women tend to take time. Durex India has launched a new brand campaign which aims to create awareness about orgasm inequality, the film highlights the fact that sex is great when you #ComeTogether. The campaign has been conceptualised and executed by Havas Creative.

    As per the Global Sex Survey conducted by Durex in 2017, nearly 70 per cent of women in India don’t orgasm every time they have sex. The campaign takes on the issue of orgasm inequality by normalising conservations and providing product solution for both men and women so that they #ComeTogether, thereby helping reduce the orgasm gap.

    The brand has launched a revolutionary product called – Durex Mutual Climax Condoms which speeds her up and slows him down so that they both peak together.

    Using statistical and cultural truths, the campaign intends to rally public opinion towards having a healthy, positive and important conversation about the awareness, culture and science around the issue of orgasm equality.

    RB South Asia Health chief marketing officer Pankaj Duhan said, “We are very excited about launching our latest innovation Mutual Climax condoms. Our ongoing campaign #ComeTogether along with this new solution aims to create awareness on the issue of orgasm inequality, thereby encouraging couples to have a discussion on the issue. With Mutual Climax, we want to empower couples and make equal pleasure and sexual equality a reality in India.”

    The film uses subtle metaphor to show the stages that men and women go through during the act of sex and how often the end can be a bit anticlimactic and then breaking the metaphor to show how powerfully pleasurable it can be when you #ComeTogether. The film highlights that the only way to reach at the level of mutual pleasure is to get there together.

    Commenting on the creative strategy, Havas Group chairman and chief creative officer Bobby Pawar said, “Orgasm is still considered as a tabooed topic in Indian society, to come up with a film talking contextually and visually of orgasms was no easy task and needed to walk a fine line. We have conceptualised the film keeping in mind the sensitivity around the topic, by creating a film in a fun and engaging style by using indirect metaphor. The idea behind the film was to create awareness and to build conversation around the topic. The driving force behind the campaign is the philosophy that sex & pleasure are great when equal, fair & mutual.”

  • Havas Creative strengthens Mumbai team with two senior hires

    Havas Creative strengthens Mumbai team with two senior hires

    MUMBAI: Havas Creative has further bolstered its creative offering with two senior hires in its Mumbai office.  Gururaj Rao has joined as executive creative director and Durgesh Singh as associate creative director – copy. Both Gururaj and Durgesh will report to Havas Creative national creative director Mayur Hola. The duo will aim to foster creativity at the heart of everything, in line with the Group’s integrated approach manifested in the ‘Havas Village’ model.

    Having worked across agencies like Publicis, Ogilvy, JWT and DDB Mudra, Rao has nearly 13 years of experience in advertising. Prior to Havas, he was working with an Indie creative shop Tiqui-Taka.  He has worked on brands like Nerolac Paints, Sony Sports, Urban Clap, Dr. Fixit, Fevicol, Skoda, Cadbury 5 Star, Havmor Ice-cream, Volkswagen and HDFC Mutual Fund. Moreover, his work has been recognised at both national and international awards like the Clio Awards, Young Guns, Effies and Abbys. He has been nominated by the Ad Club Bombay for the ‘Young Achievers Award’ as well as being ranked 35th in the Young Guns Global Young Creatives Ranking in 2008.

    Singh carries with him eight years of extensive experience in the field of content generation and creative writing with agencies like DDB Mudra and Publicis India. He has worked across brands like HDFC, Skoda, Zee, and Nerolac.

    Commenting on the appointments, Mayur Hola said, “Guru brings an infectious energy that Bobby and I are sure will light up the Havas Mumbai office and give it purpose. His interaction with people is at a granular level and he’s just a straight up solid guy who puts his head down and gets work done. We’re very happy to have a kindred spirit such as him on-board. Durgesh is a bright spark. His ideas are just what we need as we add creative muscle to the Mumbai office. We’re sure that Durgesh and Guru will create a powerful alliance and work with the rest as part of a great team.”

    “I am really looking forward to being part of this exciting new team and working with Bobby Pawar and Mayur Hola and their vision of a refreshed creative proposition for Havas Group India,” said Rao.

    “I feel I've come to Havas at a very interesting time. Havas Group’s integrated operating model and Vivendi (an entertainment powerhouse) parentage creates a world of opportunities. I am excited to be a part of the team and look forward to doing some amazing work,” said Singh.

  • Mayur Hola to lead a refreshed proposition for Havas Creative as new NCD

    Mayur Hola to lead a refreshed proposition for Havas Creative as new NCD

    Mumbai:  Havas Group India has announced the appointment of Mayur Hola as national creative director for Havas Creative, effective immediately. Hola replaces Nima Namchu, who moved on from the agency in November last year.

    Based out of Gurgaon office, he will be closely working with Havas Group India chairman and chief creative officer Bobby Pawar to lead a refreshed creative proposition by leveraging the group’s integrated capabilities.

    Having worked across agencies like Mc cann, TBWA, and Grey, Hola’s last stint was with Contract Advertising as ECD and EVP. Leveraging expertise and experience on a variety of brands across sectors which include, Nescafe, Pan Vilas, Tata Docomo, National Geographic, Truecaller, KFC, Dominos, Droom, and Truly Madly, Hola is credited with numerous award-winning campaigns, across industry forums like Effies and Abbys.

    Commenting on the appointment Havas Group India chairman and chief creative officer Bobby Pawar said “Mayur has got a great body of work.  He is a really good creative director, people and clients want to work with him. But that is not why I picked him to be National Creative Director, for Havas, I chose to work with him because he is not afraid of venturing into the unknown, trying new things or new ways to do traditional stuff.”

    Mayur Hola added, “It takes a village to raise a brand and the Havas village is physically and philosophically integrated to help brands produce tech enabled, measurable work. In addition to that, having access to the Vivendi Group Companies, (UM, Dailymotion Gameloft) is super exciting. Now to make sure that the creative product looks and works as well as the promise is on paper. I look forward to going back to the future, with Bobby and Rana who are so full of verve and bring with them such a positive whirlwind of change.”