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Tag: Hathway Digital

  • INVIDI Technologies partners with Hathway and DEN

    INVIDI Technologies partners with Hathway and DEN

    Mumbai: INVIDI Technologies has announced a partnership with Hathway Digital Ltd. (Hathway Digital), a wholly owned Subsidiary of Hathway Cable and Datacom Ltd (Hathway) and DEN Networks Ltd. (DEN). This collaboration marks a significant step in transforming the digital cable TV advertising landscape by introducing, for the first time, digital cable TV markets advanced targeted advertisement solutions to Hathway Digital and DEN’s extensive distribution network. This partnership will help in addressing the pressing need of the current day and age of reaching the right audience in the right markets in the most economical way.

    Both Hathway Digital and DEN will leverage INVIDI Technologies’ cutting-edge ad tech through this strategic alliance to deliver highly targeted and personalised advertisements to its diverse audience. This solution will ensure anomalies of linear TV advertisements is addressed and advertisements are delivered to the customers with required advertiser’s cohorts of customer profile. This innovative approach will open new avenues, improve media buying efficiencies and allow brands to reach specific viewer segments with tailored messages, enhancing the relevance and effectiveness of their money spent on advertising campaigns.

    INVIDI Technologies COO Prasad Sanagavarapu stated, “Our collaboration with both Hathway and DEN represents a major advancement for content owners, viewers, and advertisers alike. By deploying INVIDI’s Addressable TV solutions, Hathway and DEN will enable brands to optimize their marketing spend by delivering relevant ads directly to their target audiences. This partnership underscores our commitment to enhancing the Indian advertising ecosystem with state-of-the-art technology.”

    A representative of DEN said, “We’re excited to integrate INVIDI’s technology into our operations. This partnership is a game-changer for our advertising partners, giving them the ability to target their audiences with unprecedented precision. For our subscribers, it means receiving more relevant and engaging content, which enhances their overall viewing experience. By bringing INVIDI’s advanced solutions to the Indian market, we’re not just improving our advertising offerings but also providing our subscribers with more relevant content and less ad clutter.”

    “We are delighted to bring first time in Digital Cable TV, targeted advertisement solution and partnering with INVIDI Technologies represents a major milestone in our commitment to delivering cutting-edge solutions to our advertisers,” said a representative of Hathway Digital. “This partnership will redefine the advertisement on Digital Cable TV and enable us to offer a new level of precision in Linear TV advertising. With this, brands can connect with their audiences more meaningfully.”

  • KCCL signs subscription agreement under NTO 3.0

    KCCL signs subscription agreement under NTO 3.0

    Mumbai : The interconnection subscription agreement with the broadcasters was signed by MSO Kerala Communicators Cable Ltd (KCCL) in accordance with the Trai-mandated NTO 3.0 after UCN.

    Now that the Trai’s new rate order has been modified, KCCL has joined a growing group of MSOs, including Siti Cable, KAL Cables, Tamil Nadu Arasu Cable TV, and Thamizhaga Cable TV, that have agreed to negotiate interconnection agreements with the broadcasters.

    Even as the legal dispute between cable operators represented by the AIDCF (All India Digital Cable Federation) and the broadcasters continues in the Kerala High Court, there now appears to be a rift within the cable fraternity in its fight against the broadcasters regarding signing the interconnection agreements under the NTO 3.0.

    Den, Fastway Transmissions, GTPL Hathway, Hathway Digital, and other MSOs are among those that are still engaged in this conflict with the broadcasters.

    Leading three broadcasters (Sony, Disney Star India, and Zee Entertainment) cut off their signals to nearly ten MSOs on February 19 who are AIDCF members.

    Broadcasters are justifying the increase in price after a four-year hiatus. Cable operators, on the other hand, claim that the price increase is exorbitant and will raise consumers’ monthly cable bill. They have also filed numerous petitions against the amended tariff regime in the country’s high courts.

    AIDCF claims that despite the fact that the case is in court, these major broadcasters disconnected their signals.

    Meanwhile, AIDCF has warned advertisers, media planners, and ad agencies, against advertising on Disney-Star, Sony and Zee, because their recent actions have “deprived more than 25 million households across India from watching their channels since Saturday, 18 February 2023.

    The federation claimed that the 25 million homes account for nearly 35 per cent of the pay TV market in India.

    “Are you still getting the reach that you have paid for? Your advertisements are not reaching more than 200 million consumers across all states and Union Territories in India for the past three days. More than 46 billion minutes of viewing time are being lost per day across India on the largest cable networks in India including GTPL, DEN, Hathway, Fastway, In Cable, NXT Digital, Asianet, KCCL, UCN and many more. These networks cater to large audiences in HSM as well as South with dominant presence in Punjab/Haryana/ Chandigarh HP, UP Uttarakhand, Gujarat, Rajasthan, Maharashtra, West Bengal Odisha, Madhya Pradesh/Chhattisgarh, Bihar/Jharkhand, North-East, AP Telangana, Kamataka, Kerala, Tamil Nadu, etc,” said a release by AIDCF.

    The industry body warns the advertisers to take an informed decision when they advertise on any of the channels including Star Plus, Zee TV, Sony.

  • Hathway Digital onboards industry veteran Tavinderjit Panesar

    Hathway Digital onboards industry veteran Tavinderjit Panesar

    Mumbai: Industry veteran Tavinderjit Panesar has joined Hathway Digital as head of strategic initiative and broadcast partnerships. 

    In this role, he will be responsible for content buying and placement strategy, driving new strategic initiatives, managing operations in select markets, governance, and diligence.

    Panesar commands more than three decades of experience across diverse industries in areas such as management, strategic planning, marketing, distribution, business development, media and entertainment, and broadcasting.

    He was previously associated with Sundial Bizworkz as managing partner. His longest stint was with Star India for 17 years. He was in charge of distribution for DTH, cable, and commercial establishment verticals in the digital markets for Star India. 

    Panesar later joined Hathway Cable & Datacom in December 2014 and was elevated as director and CEO in November 2016. He was also president of DSports India between August 2017 and February 201. He started his career at JK Tyres and Apollo Tyres.