ITV

Tag: hatches

  • MTV hatches deal with US mobile service provider Sprint

    MUMBAI: MTV and Sprint which claims to be the third-largest wireless carrier in the US have announced an agreement.

    This will bring the top MTV Networks’ brands and programming direct to Sprint PCS customers on their multimedia phones, giving them access to comedy, music and much more in the palm of their hand.

    From next month Sprint expects to offer its customers access to programming and other short content from some of MTV Networks’ leading cable networks, including Comedy Central, VH1, CMT, Nickelodeon and The N.

    The agreement expands the line-up of multimedia channel offerings available via the Sprint PCS Vision Multimedia Services. All of the Sprint multimedia channel offerings are available on the Nationwide Sprint PCS Network (CDMA 1XRTT).

    MTV senior VP digital music and media Jason Hirschhorn said, “The relationship each MTV Networks channel has with its audience is very unique, so we’re highly focused on making sure our mobile content is equally unique – and available to all of our audiences wherever they are across multiple platforms. As we continue extending the distribution of our successful mobile video franchises, we are constantly reminded that consumers will go to the brands they love to customize their wireless experience. In a way, it’s kind of like Pimp My Phone.”

  • Discovery US hatches deal with Martha Stewart

    MUMBAI: Martha Stewart Living Omnimedia ( (MSLO) and Discovery US have announced a multifaceted partnership whereby the upcoming show Martha will rebroadcast on The Learning Channel, which is owned and operated by Discovery.
     
     

    The companies have also announced that MSLO will develop a 13-part original home improvement series to air on one of Discovery’s 16 US networks. In addition, the partnership includes distribution of selections from the company’s existing library of programming.

    Martha, scheduled to launch on 12 September 2005, in more than 96 per cent of the US television market will also air on TLC in the early evening on the same day and date as the syndicated broadcast. Martha will reach nearly 90 million homes on TLC.

    The home improvement series will focus on six women in transition. The women, coming off welfare programs, recovering from bankruptcy or getting out of rehab, will be partnered with a mentor from a renovation and design team selected by Martha Stewart Living staff. From shingling a roof to wiring a house for electricity to painting and decorating every room, these women will transform an old house while learning important home building, design and renovation skills that will help each stand on their own and begin the next chapter of their lives. The series will begin production later this year and is scheduled to air next year on a Discovery US network.