MUMBAI: Following a multi-agency pitch, Dentsu Marcom has won the creative mandate of Honda Cars India’s (HCIL) new hatchback Jazz.
Dentsu Marcom, Delhi executive vice president and branch head Harjot Narang said, “It is both prestigious and challenging to be chosen to partner a global success story like the Jazz. HCIL has achieved the excellence in engineering that Honda is known for world over and Dentsu now has the opportunity to create communication for this brand that we believe will fuel the success of Jazz in the Indian market.”
Honda Cars India senior vice president sales and marketing Jnaneswar Sen added, “At this juncture, we needed a partner who understood our business and brand objectives and Dentsu Marcom clearly demonstrated that with a very clear approach, that aimed at creating an exciting premise for the new Jazz. I am confident this partnership will create standout communication.”
The agency has been mandated to create a “unique and differentiated positioning for the new Jazz in the midst of well-entrenched competition.”