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Tag: Hashtag Orange

  • Signify launches new festive campaign ‘Smarter Generation ki smart lights’ featuring Sanya Malhotra

    Signify launches new festive campaign ‘Smarter Generation ki smart lights’ featuring Sanya Malhotra

    Mumbai: Signify on Monday announced the launch of its new festive campaign “Smarter Generation ki smart lights” for its Philips smart wi-fi LED lighting range, featuring actor and Philips brand ambassador Sanya Malhotra.

    The peppy 40-second film, designed by Hashtag Orange, features a catchy soundtrack and highlights the remarkable features of Philips smart wi-fi LED lights, such as dimming, pre-set modes, voice and app control, and 16 million colour options to create the perfect ambience during the festive season.

    The TVC will play on primetime TV slots across leading general entertainment, movies, and news channels across India, in addition to YouTube and social media channels.

    The TVC begins with Sanya’s younger cousin asking her what’s new this Diwali, to which Sanya responds by turning on the magic of Philips smart wi-fi LED lights. By tapping on the multiple colour options on the WiZ app, she is able to transform the mood and ambience of the room completely, eliciting a sense of wonder from her young cousins who are dancing alongside her. She also shows them its multiple pre-set modes and smart dimming features. The film ends with a naughty twist, as Sanya uses the voice control feature to instantly change the colours of the room from party to Diwali scene when their parents walk in.

    Embed Link: https://fb.watch/fhWcWZt_m_/

    Speaking about the new campaign, Signify Innovations India head of marketing and integrated communications and commercial operations Nikhil Gupta said, “Smart lighting is a new yet rapidly growing category in India, with the demand driven by young consumers who prefer home devices that are smart, convenient, and innovative. Our latest TVC highlights how smart LED lights can completely transform the ambience and mood of a room, and the campaign tagline “Smarter Generation ki Smart Lights” aptly positions the new Philips smart wi-fi LED lights as the perfect lighting option for the modern tech-savvy generation. We are the global leader in lighting and the film reiterates our technology leadership in the LED lighting segment.”

    Commenting on the idea behind the campaign, Hashtag Orange co-founder and chief creative officer Amit Shankar shared, “There couldn’t have been a better brief for Diwali than Philips smart wi-fi LED lights. When we researched the product and all the offerings that come with it, our entire team got excited knowing that these LED lights are wi-fi enabled with voice commands and have a customised WiZ app that lets you switch between millions of colours based on your mood.”

    He added, “To showcase these lights, we decided to craft a film with a contemporary take on Indian festivities. We married choreography with the various functionalities of the lights, which work wonderfully through voice and app control. We highlighted the playfulness of young members of the family and how well these smart LED lights could change the entire setting based on their various moods. For us at Hashtag Orange, we had a blast filming and editing this peppy, energetic, and truly Diwali film. After this wonderful film, we have come to realise that when it comes to smart lighting, it has to be Philips.”

  • Hashtag Orange onboards seven clients in two months

    Hashtag Orange onboards seven clients in two months

    Mumbai: Gurugram-based integrated digital marketing agency Hashtag Orange has been on a winning spree with multiple pitch wins in the recent two months. The agency bagged mandates across several key accounts including GMR Hyderabad International Airport, Monte Carlo, Rock-It, Hype Ryno, EDGE by Pearl Academy, HOUSR co-living and Tulips Hygiene.

    The agency is expanding its footprints to other markets starting with Hyderabad from where the GMR Hyderabad International Airport business will be managed for their creative, media and social media marketing mandates.  

    Speaking on their multi-fold growth and future-plans,  Hashtag Orange founder Mukesh Vij said, “Our focus has always been to deliver value to the clients across categories and verticals, while being an employee first organisation. With much done, and a lot more in the pipeline, we are eyeing 5X growth in the current financial year. Godspeed to us all!”

    Hashtag Orange co-founder & chief creative officer Amit Shankar added, “Technology led creative solutions have been the key pillars of our ongoing success delivering some disruptive campaigns for different brands. We have always seen digital marketing through a new age consumer engagement by exploring multiple channels that precisely gives us an edge over others.”

    The agency has been consistent in proving their creative prowess ever since they started in 2018. Their recent works include Father’s Day campaign featuring Ayushmann Khurana and Piyush Mishra developed for The Man Company, a male grooming brand; a high-on-quirk product campaigns for Carrier Midea Air Conditioners and Tulips Hygiene brand launch.

    Hashtag Orange chief growth officer Gaurav Singh said, “This has been a great year for us. We have won mandates for brands across different categories which clearly demonstrate our capability to offer solutions which go beyond communication and address a real business challenge through our inhouse creative, technology or effective digital marketing. This year, we have also significantly strengthened our teams and hired some of the bright minds across verticals. With this growth curve, we are excited and confident of taking Hashtag Orange to newer heights in times to come.”

  • Amit Shankar joins Hashtag Orange as co-founder & CCO

    Amit Shankar joins Hashtag Orange as co-founder & CCO

    Mumbai: Digital advertising agency Hashtag Orange on Tuesday announced the appointment of Amit Shankar as its co-founder and chief creative officer.

    Shankar moves on from Famous Innovations, where he served as the head of creative at the agency’s Gurugram office.

    In a career spanning over 25 years, Shankar has won multiple accolades such as metal at Cannes, One Show, AdFest, Spikes Asia, Effies and Abbies. His work has also featured often in Luerzer’s Archive.

    “Amit is a brand in himself, and we are thrilled to have him sail the ship for our creative department,” Hashtag Orange founder Mukesh Vij said. “Hashtag Orange is richer in its talents to have such a decorated creative soul be a part of the journey ahead. We look forward to making a big bang shortly.”

    Shankar’s advertising journey includes tenures at agencies like Publicis, J Walter Thompson, Contract and Grey (including Trikaya). Among the marquee brands he has actively contributed to and helped build, are Microsoft, Windows XP, Domino’ Pizza, NIIT, Honda, Hyundai, General Motors, Monte Carlo, Pernod Ricard, Pedigree, GlaxoSmithKline, Procter & Gamble, Hero MotoCorp, Times of India, Nestle, ITC, India Today, Government of India, Whirlpool, SpiceJet, Hindustan Times, Montecarlo and Revlon, according to the agency.

    “The best thing about advertising is that it unfolds a whole new chapter for you, every time you look forward to breaking the continuum,” commented Amit Shankar. “Being a technology-driven agency, Hashtag Orange offers a rich playfield for ideas that ride on tech. The creative energy here is irresistible and infectious, and I look forward to adding more vigour to it. The time is to un-learn and learn much more; I see lots of experiments, innovations and some sharp work on the cards.”

  • The Man Company celebrates little gestures of kindness in its V-day campaign

    The Man Company celebrates little gestures of kindness in its V-day campaign

    Mumbai:  With Valentine’s Day just around the corner, home-grown men’s grooming essential brand The Man Company has come out with a heartwarming campaign celebrating little gestures of kindness.

    Conceptualised by Hashtag Orange, the #ScentOfAGentleman campaign appreciates the kindness, warmth, and goodness shared by partners that stay in the hearts of the receiver for years to come. The brand seeks to recognise every man standing firmly behind their partner’s success, especially in the context of the day that celebrates love in all its glory.

    The digital film begins with a story of a couple- one of them being a doctor caught up in her hectic work schedule. Fast forward to V-Day, the highly-anticipated day that every couple tries to make extra special for their loved one. Watching her husband setting the table for the homemade dinner prepared by him, the wife is touched. She then proceeds to give him a token of her appreciation, even as she congratulates him on his “promotion”- “from a man to a gentleman.”

    “Our intent behind the campaign wasn’t just to create a Valentine’s Day campaign, but to begin a conversation about the scent of those gentlemen who surround us; a conversation that bears the lingering taste of their good deeds, of their gentleness, of the affection, of the care,” says Hashtag Orange founder Mukesh Vij. “And here we are, with a campaign that has a soul, a heart and an everlasting scent – #ScentOfAGentleman.”

    With the campaign, The Man Company aspires to take forward its legacy to encourage the ethos of a true gentleman. In the past, the brand has released campaigns under the hashtag #ForAllKindsOfLove.

    The Man Company founder Hitesh Dhingra said, “A beautiful soul that unintentionally impresses even a stranger with his down-to-earth charisma, goodwill, and cordiality towards others is the definition of a gentleman. Someone who unwittingly leaves the essence of goodness – ‘the scent of a gentleman’ and affects everyone who meets him in best or worst times. This Valentine’s Day, we want to celebrate the scent of a gentleman and acknowledge their part in making this world a better place.”

  • Hashtag Orange appoints P Sridharan Iyer as chief strategy officer

    Hashtag Orange appoints P Sridharan Iyer as chief strategy officer

    Mumbai: Digital communication agency Hashtag Orange on Monday announced the appointment of P Sridharan Iyer as chief strategy officer. 

    A brand strategist and communication veteran, Iyer has been instrumental in creating immense brand wealth within a number of consumer categories for organisations. Over a journey spanning more than 25 years, he has led the execution of transformational brand strategy for a number of international and Indian brands. His last stint was with Publicis Groupe, where he worked as EVP and head of office.

    “I am really excited to welcome Sridhar into the Hashtag Orange Family,” stated Hashtag Orange founder Mukesh Vij. “He has a proven record in managing large businesses and teams and his expertise helps us drive more value for our diverse portfolios of clients.”

    An MBA in marketing from IBMR, Pune, Iyer has multiple agency experiences like Everest Advertising, TBWA Anthem, FCB Ulka, J Walter Thompson, Publicis Groupe. 

    “I am looking forward to this journey, journey entailing sharing of learnings, old and new coming together to create inspiring stories,” said P Sridharan Iyer on his new assignment.

  • Hashtag Orange onboards Gaurav Singh as chief growth officer

    Hashtag Orange onboards Gaurav Singh as chief growth officer

    Mumbai: Digital communication agency Hashtag Orange has brought Gaurav Singh on board as chief growth officer. In this role, Singh will be responsible for all three verticals: creative, media, and technology, said the agency.

    Singh is a marketing professional with multifold experience across brand strategy, marketing communication, and digital transformation programs. He has launched multinational brands, built online businesses, and managed large digital transformation programs in India and other SEA (South East Asia) markets.

    “Glad to have Gaurav with his astute and proven experience in building brands and online business. I am confident Gaurav adds fresh thinking and energy to our leadership team and adds value to our existing and new clients,” said Hashtag Orange founder Mukesh Vij, welcoming Singh on board.

    Prior to joining Hashtag Orange, Singh’s last stint was with Telenor, where he worked in India, Thailand, and Myanmar. He also played a key role in the launch of Virgin brand in India, which bagged multiple awards including a coveted Cannes nomination.

    “Today the line between offline and online is disappearing and brands are looking for a partner who can offer integrated marketing solutions including brand strategy, creative, media & technology to deliver business growth,” said Singh on his new role. “Team at HO is already doing some great work in this direction, I am looking forward to working with them to accelerate this process.”

  • Hashtag Orange bolsters creative team with three appointments

    Hashtag Orange bolsters creative team with three appointments

    Mumbai: Hashtag Orange, a full-service digital communication agency, has announced the appointment of senior creative hires to further strengthen its creative team. The three senior appointments include Suresh Joshi as senior creative director, Ratna Mishra as associate creative director – art, and Abhishek Prakash Khankriyal as associate creative director – copy.

    This new development comes in line with some recent account wins like Wildcrafty, Mufti, Kama, and GLS and the appointees would spearhead their respective domains under the creative leadership of Hashtag Orange chief creative officer Gaurang Menon, said the agency in a statement.

    “I am delighted to Suresh, Abhishek, and Ratna on board. They bring the right mix of experience across brands in both digital and mainline and are hungry to do more,” said Menon. “As we move on to our next stage of growth and expansion, I am sure they will add more value to the work we do for our partner brands.”

    Joshi brings in multi-agency expertise with 15 years of work experience at some prominent players like Lowe Lintas, Contract Advertising, M&C Saatchi on a diverse brand portfolio including LG Electronics, Sony, JP Group, Fortis, Future Brand, Amar Ujala, Dominos, Dabur, Funda Candy, and Carl’s Jr.

    Mishra has been the face behind several award-winning campaigns and has hands-on experience on brands like Samsung, Pepsi, Nestle, Maruti, Havells, Uber, ITC, Max Bupa, HDFC, JK Tyres, etc. In her career span of over a decade, she has worked with some of the prominent network digital & mainstream agencies like Havas worldwide, Group M, Dentsu, and Cheil worldwide.

    Khankriyal joins from Dentsu International and brings along a rich experience of over 10 years of having worked upon several award-winning and functionally benefitting advertising campaigns across various brands.

    “With the recent pitch wins in view, we needed the best mix of thoughtful people to sail the ships on these brands,” said Hashtag Orange founder Mukesh Vij. “I am quite excited to extend our arms further, with so many creative capabilities added to our tribe of the un-commons at Hashtag Orange. I wish us all a benefitting journey ahead.”