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Tag: Hasbro

  • Hasbro launches new ‘Transformers’ movie app

    Hasbro launches new ‘Transformers’ movie app

    MUMBAI: Transformers: Age of Extinction, the fourth instalment of Michael Bay’s movie series based on the Hasbro toy line, will soon be released in theatre, but the latest gunfire in the ongoing war between Autobots and Decepticons has already reached mobile devices with Thursday’s launch of the brand new Transformers: Age of Extinction official movie app.

     

    An artificial intelligence made from the spark of a Transformers bot has taken over your device. Discover clues about the upcoming Transformers: Age of Extinction movie, view exclusive content and compete in a worldwide battle for the future of Earth. Watch movie trailers and interviews for the Transformers: Age of Extinction movie while checking out character bios and meeting the newest bots. Download the Transformers Movie app now to complete missions and earn Energon points to help your side claim victory. 
     

  • Netflix expands partnership with Hasbro

    Netflix expands partnership with Hasbro

    MUMBAI: Netflix and Hasbro have signed an expanded agreement making two new Hasbro Studios shows, Littlest Pet Shop and Kaijudo: Rise of the Duel Masters, available to Netflix members in the US. Kaijudo is available now and Littlest Pet Shop will be available summer 2013.

    Through this agreement, Netflix becomes the exclusive over the top streaming subscription destination in the US for five of Hasbro Studios most popular shows – My Little Pony Friendship is Magic, Transformers Prime, Transformers Rescue Bots, Kaijudo: Rise of the Duel Masters, and Littlest Pet Shop. New seasons of each of the shows will be available for members to watch instantly one month after their finale airs on The Hub Network.

    Popular Hasbro titles are now available to Canadian members for the first time, including My Little Pony Friendship is Magic, Transformers Prime, Pound Puppies and The Adventures of Chuck & Friends. Additional shows will become available in Canada throughout 2013 including Transformers Rescue Bots, Kaijudo: Rise of the Duel Masters and Littlest Pet Shop.

    “The success of Hasbro Studios content on Netflix has been remarkable and we are proud to add more shows and extend our relationship throughout North America,” said Netflix Chief Content Officer Ted Sarandos. “In a very competitive field, Hasbro Studios has risen to become a major content player with shows that kids watch and families trust.”

    “Through our Littlest Pet Shop and Kaijudo expanded relationship with Netflix we look to bring even more Hasbro Studios shows to additional geographies reaching an expanded audience,” said Hasbro Studios President Stephen Davis.

    In 2012, Netflix members streamed more than 2 billion hours of kids content.

  • Marvel to bolster Spiderman with consumer products

    MUMBAI: Marvel Entertainment has announced consumer product plans for Spiderman.

    The lineup will cover toys, apparel, home goods, etc. Licensees include Hasbro, Lego, Huffy and Street Flyers.

    Spiderman-themed products to be showcased at the Toy Fair in London include action figures, building sets, bicycles and sporting goods.

  • Hasbro wins game & toy rights to BBC & Ragdoll series ‘In the Night Garden’

    Hasbro wins game & toy rights to BBC & Ragdoll series ‘In the Night Garden’

    MUMBAI: Hasbro has been awarded the master toy and game license to BBC Worldwide and Ragdoll Ltd’s new upcoming preschool television series In the Night Garden.

    The series is due to launch on the BBC next year. Under a multi-year, global deal, Hasbro has been given rights for a wide range of toy categories, including preschool, infant and toddler toys, games, jigsaw puzzles, creative play products, proprietary interactive formats and ride-ons. Hasbro’s product line, to be marketed under its Playskool banner, is expected to debut in the U.K. in fall 2007, with rollout to other markets, including the U.S., expected to begin in 2008.

    The 100×30-minute show for kids aged 1 to 3 was devised by Anne Wood and Andrew Davenport, the creative partnership responsible for Teletubbies.

    Hasbro VP of marketing for licensed products Leigh Anne Cappello said, “In the Night Garden is a truly enchanting property with characters that will translate beautifully to a fun and engaging product line. The unique and wholesome message that In the Night Garden delivers to both parents and kids fits in perfectly with our mission for Playskool.”

    It will spotlight “a host of wonderfully silly characters living together within a happy and caring community,” according to BBC Worldwide. The series, filmed in a forest, will blend live costumed characters with computer generated animation.