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Tag: Haryana Steelers

  • NueGo becomes Haryana Steelers Kabaddi team’s official sponsor

    NueGo becomes Haryana Steelers Kabaddi team’s official sponsor

    Mumbai: GreenCell Mobility’s NueGo, a premier intercity electric AC bus service, is delighted to announce its latest collaboration as associate partner with the Haryana Steelers, India’s leading men’s professional kabaddi team.

    NueGo’s partnership with the Haryana Steelers extends the company’s commitment to creating awareness of sustainable mass mobility, while actively engaging with sports enthusiasts throughout the country. NueGo hopes to intensify the excitement around kabaddi, a sport profoundly rooted in India’s cultural legacy, by extending its sponsorship to Haryana Steelers team for the rest of the season.

    GreenCell Mobility CEO & MD Devndra Chawla said, “As we kick off this exciting partnership with Haryana Steelers, we’re thrilled to back this powerhouse of a kabbadi team. Joining forces with the Haryana Steelers underscores NueGo’s drive to revolutionise intercity travel while associating with grassroot sports initiatives, to make the right impact on our up-coming generations. Our commitment to forging a greener, more interconnected future for all remains steadfast as we navigate forward through strategic partnerships and innovative solutions.”

    “We’re really excited to be partnering with NueGo, who are committed to greener, cleaner inter-city travel. Our teams across JSW Sports have continually looked to foster a culture of sustainability, and this partnership is one that aligns with our vision to promote eco-friendly means of travel. We’re looking forward to all that this association has in store,” said JSW Sports COO Divyanshu Singh.

    With this association, NueGo proudly joins the three main Indian sports leagues: cricket, football, and kabaddi. Aside from its partnership with the Haryana Steelers (Kabaddi), NueGo is also a proud partner with Delhi Capitals (Cricket), Chennaiyin FC (Football). This extensive involvement demonstrates NueGo’s persistent commitment to promoting sustainable practices while also cultivating a culture of sportsmanship and community engagement.

  • Haryana Steelers unveils anthem with renowned singer KD Desirock

    Haryana Steelers unveils anthem with renowned singer KD Desirock

    Mumbai: Haryana Steelers, the professional kabaddi team owned by JSW Sports in the Pro Kabaddi League, announced the launch of their vibrant and pulsating anthem ‘Non-Stop Haryanvi’, a collaborative creation with renowned singer KD Desirock. Embodying the fervour, colour and energy of the state, this anthem aims to rally fans and encapsulate the spirit of the Haryana Steelers.

    Within just a week of its release the video has garnered over 400k views on YouTube, and has touched 2M views on social media platform, Instagram. The teaser to the track had garnered over a million plays, even before the launch of the video and was listed as a trending audio track by the platform. Over 500 reels and remixes have been created by fans – using the track on both Instagram Reels and YouTube Shorts

    Expressing his excitement about the collaboration, KD Desirock stated, “The collaboration with Haryana Steelers began when the team approached me for a joint project. I was excited about the opportunity to create a unique track that captured the essence of Haryana Steelers, the sport and the state.”

    Focused on portraying the team’s vibrant energy, the singer further added, “When working on the track and video, I focused on bringing out the dynamic spirit of Haryana Steelers. The goal was to create more than just a song – a narrative that connects with the team’s identity, infusing energy and motivation for a strong bond with the local fans and audience.”

    The initial feedback on the collaboration has been overwhelmingly positive, prompting anticipation for more detailed reviews. “I am genuinely pleased with how the collaboration turned out. While awaiting more detailed reviews, the immediate feedback has been very positive” mentioned KD Desirock.

    Adding his perspective on the launch of the anthem, JSW Sports COO Divyanshu Singh commented, “As Haryana Steelers, we see ourselves not merely as a franchise, but as a team deeply committed to connecting with the local community of Haryana. Music, much like sports, transcends demographics and unites people. This anthem is our humble attempt to bridge that connection and bring people together to engage more closely with our team as we represent Haryana at the PKL.”

    Speaking about the association Vinay Tewatia said, “The response to the song has been exceptional as it marks the first-ever dedicated anthem for the Haryana Steelers. Its debut resonated with everyone in the team as well. I feel this will make a significant impact, not only within the team but also beyond that with our fans, as a true celebration of our vibrant Haryanvi culture. I’m convinced that the people of Haryana will embrace it as passionately as we have.”

    This anthem release further solidifies Haryana Steelers’ commitment to engaging with their fan base on a deeper level, fostering a sense of belonging and unity through the universal language of music.

  • Social Beat wins digital mandate for Happilo

    Social Beat wins digital mandate for Happilo

    Mumbai: Premium dried fruits and healthy snack brand Happilo has entrusted independent digital marketing agency Social Beat to scale its brand across digital channels.

    Social Beat was awarded the mandate after a competitive pitch.

    Social Beat is to scale the online presence and increase sales through the website and marketplaces such as Amazon and Flipkart. Along with managing Happilo’s social media campaigns, the company will also help generate SEO-optimised content to help promote organic visibility. With more such interesting partnerships planned for the coming future, they have already hosted a virtual meet-and-greet with Pro Kabbadi League team Haryana Steelers and IPL franchise Rajasthan Royals.

    Speaking about this partnership between the two fast-growing brands, Happilo founder Vikas Nahar said, “Social Beat comprises young and dynamic digital evangelists. We at Happilo are excited to partner with Social Beat and further our digital presence to achieve dominance in this category.”

    Hapillo plans to grow into exclusive brand outlets (EBOs) in the near future and open around eight company-owned stores.

    Social Beat co-founder Vikas Chawla said, “It’s exciting to partner with Happilo in the journey of building their brand and scaling up their business. With D2Scale, our new centre of excellence for D2C brands, we will be leveraging an end-to-end approach to scale across marketplaces, instant delivery platforms and D2C channels.”

  • vivo Pro Kabaddi set to offer INR 8 crore in prize money for Season 7

    vivo Pro Kabaddi set to offer INR 8 crore in prize money for Season 7

    Mumbai:  The ‘Toughest Week’ of vivo Pro Kabaddi League Season 7 is all set to treat fans with exciting matches at EKA Arena by TransStadia, Ahmedabad. vivo Pro Kabaddi announces a consolidated prize money of INR 8 crore for the seventh edition.

    vivo Pro Kabaddi Season 7 offers a consolidated prize money that is at par with prominent leagues with teams and players competing for glory and an attractive prize pool. All the teams qualifying for the Playoffs are assured of some prize money, with the champions to bag INR 3 crore. The runners-up will be handed INR 1.8 crore, third and fourth placed teams will win INR 90 lakh each and the fifth and sixth position teams will win INR 45 lakh each. The remainder of the prize money pool will be towards various individual awards.

    The top 6 teams to clash in the ‘Toughest Week’ are Dabang Delhi K.C., Bengal Warriors, Haryana Steelers, UP Yoddha, U Mumba and Bengaluru Bulls.

    Format of the Playoffs leading to the ‘Toughest Panga of the Year’ on 19th October 2019 is as follows:

    Date

    Stage

    Fixture

    14th October

    Eliminator 1

    Rank 3 v Rank 6

    14th October

    Eliminator 2

    Rank 4 v Rank 5

    16th October

    Semi-final 1

    Rank 1 v Winner of Eliminator 1

    16th October

    Semi-final 2

    Rank 2 v Winner of Eliminator 2

    19th October

    Final

    Winner of Semi- final 1 v Winner of Semi-final 2

    Link to the format for the playoffs: Format for Playoffs

    Here is the complete breakdown of this season’s prize money for the Top 6 teams:

    Category

    INR (Cr)

    Winners

    3.00

    Runners Up

    1.80

    3rd Place

    0.90

    4th Place

    0.90

    5th Place

    0.45

    6th Place

    0.45

    The LIVE coverage of the ‘Toughest Week’ of vivo Pro Kabaddi League Season 7 begins at 7:00 pm with the pre-show KBD LIVE, whilst matches begin at 7:30 pm and will broadcast on the Star Sports Network and Hotstar.

    Book your tickets on bookmyshow: bit.ly/2pzcvJs. Tickets can also be bought offline at the box office at EKA Arena by TransStadia. This year vivo Pro Kabbadi is also introducing a Fan Fest including live concerts on each of the Playoff days. Gates open for the Fan Fest at 3:30 pm with the concerts beginning at 5:30 pm