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Tag: Haruto Iwata

  • Fujifilm India launches ‘Never Stop’ Campaign

    Fujifilm India launches ‘Never Stop’ Campaign

    Mumbai: Fujifilm India Private Limited, a pioneer in imaging technologies has announced the launch of its latest brand campaign for its globally proclaimed “Never Stop” in India. The digital film focuses on communicating the company’s diverse array of business operations as well as its corporate mindset committed to taking on new challenges with best-in-class technologies in different sectors.

    The new film titled, ‘Never Stop’ highlights Fujifilm’s long-standing relationship with the Indian consumers and the brand’s constant focus towards revealing new technologies while cementing its position as a market disruptor. It illustrates how the company is a commitment to continuously evolve its technology and build expertise in areas like healthcare, high-functioning materials, and imaging solutions.

    With Never Stop, Fujifilm aims to unveil the elevated brand identity and highlight the essence of reinvention through the lives of a regular Indian Family. The film tends to find common ground with an Indian household as they visit a hospital during a health issue and emotionally builds connect with how one should never stop believing, innovating, changing and challenging.

    The new digital film is a reflection of how the brand mirrors its values and convictions through the concept of Never Stop. It revolves around an endearing old Indian couple visiting the hospital for wife’s health check-up. The story unfolds by highlighting how the granddaughter tries to cheer her grandmother by capturing the moment with Instax and further spreads a smile on her grandfather by showing him the instant film of his happy wife.

    As the Lady is taken for various checkups, the video highlights Fujifilm’s Advanced Diagnostic Imaging System that comes with top-notch technologies. The film beautifully captures the raw emotions of the family as the doctor examines the reports of the patient and delivers the happy news of a normal report. The film ends with a content family returning home where the grandson captures the happy moment in his Fujifilm digital camera.

    Fujifilm India Pvt Ltd Managing Director, Haruto Iwata Said, “With our “NEVER STOP” brand campaign, we are thrilled to showcase our unwavering commitment of introducing innovative products and services to the Indian market across sectors. We believe that a business corporation must be an entity that contributes to resolving social issues through its business activities, and by developing and supplying its own technologies, products and services. The digital film has been designed in line with our belief and showcases our transition from a company focused on photographic film to a company providing new value across a wide range of different fields and contributing to the resolution of various societal issue.”

    Hammer Communications, Brand & Marketing Communication Consultant Sanjib Dey adds, “In line with Fujifilm’s global “NEVER STOP” the campaign, we wanted to shed light on the Brand’s: “IMAGING expertise, unwavering INNOVATION drive and an INSPIRATIONAL urge to solve social challenges” in India, that makes it different in this highly competitive landscape. Given the interesting concept of ‘Never Stop’, we thought of creating a film that builds a strong emotional connect with the audience and resonates with the brand. The film captures Fujifilm’s legacy and commitment of introducing innovative products and services and further highlights its belief that one should never stop believing, hoping, living, etc.”

    The film, conceptualized and created in collaboration with Hammer Communications will premiere on 11th, November 2019 across all digital platforms and leading OTT boards like Hotstar, Netflix, Amazon Prime, etc. Along with this, the brand would also be promoting the ‘Never Stop’ campaign through print and digital mediums across India. Additionally, the brand is heavily advertising on popular news portals, metro stations, airports and hospitals displaying its medical applications.

    Following its reinvention, Fujifilm Holdings is not only active in the field of photography but also a range of other fields. They include the health care business, which incorporates medical devices, pharmaceuticals, regenerative medicine, cosmetics and, other products. Along with highly functional material businesses, which produces various display materials. In addition, Fujifilm has a document business, which provides a range of solutions and services linking with multifunction devices and printers

  • Fujifilm to rely on B2B, B2C marketing for GFX 100 and Premista

    Fujifilm to rely on B2B, B2C marketing for GFX 100 and Premista

    MUMBAI: After a global launch in May, Fujifilm introduced its latest innovation breakthrough in India, the FUJIFILM GFX100 mirrorless digital camera (“GFX100”) and its ‘Premista’ series of lenses. The camera incorporates an image sensor with the world's highest 102 million pixels resolution and unique colour reproduction technology to achieve the world-leading image quality.

    Fujifilm India head of image capturing SM Ramprasad told indiantelevision.com that the prime target consumers for this camera are professional photographers working in commercial industries like fashion and advertising. “This is for all the people who want more details on their images; the images which are meant not to just stay on the monitor but go beyond that. This camera is going to deliver for them.”

    He also talked about the newly launched ‘Premista’ series of the lenses which is being targeted at DOPs working in Bollywood as well as the Indian television industry.

    Ramprasad said, “We want to establish these lenses as one of the key players in the industry with high-end professional cameras. They have seen how these lenses work on cameras from our X series as a reference mark and over a period of time, these users are going to mature and use the GFX series. So, we are hoping that these lenses will help us in selling both the high-end as well the mid-and lower-end cameras.”

    Fujifilm India Pvt Ltd managing director Haruto Iwata added that the cameras are not necessarily meant for the high-end professional users but also for photography enthusiasts even if they are at the amateur level. He noted that Fujifilm is using e-commerce channels like Amazon and Flipkart to make these products accessible to all sorts of consumers who want to give a professional touch to their work.

    Speaking about the marketing plan for the products, Ramprasad shared that the primary plan is B2B marketing but it is going to be a mix of B2B and B2C. “For B2C we are planning to use conventional modes like print as well as social media. For B2B, we are focusing on events and workshops,” he said.

    Ramprasad further added, “We did a lot of workshops last year as well and this year we are planning to expand further. We have already engaged 15 X-series photographers, who are our influencers. Apart from them, we have enrolled 25 X-mentors who will not only share their knowledge but will also help our customers in understanding how our products can be used to enhance their professional work experience.”

    He shared that in the coming few weeks, the company is planning to roll out a number of promotional activities for not just e-shoppers but also patrons of their retail stores as well.

    The products were launched on 16 July in Mumbai.  Fujifilm general manager for the imaging product division Toshi Iida told Indiantelevision.com that he was surprised to see the number of pre-orders the product was getting despite its high price point and it was exciting for him to launch the camera in India.

    Haruto Iwata said in a press statement, “This is indeed a gratifying moment for us and we are excited to announce the launch of the world's highest 102 million pixels mirrorless camera – GFX100 in India. At Fujifilm India, our endeavour has always been to bind innovation together with service that enhances customer delight. With the launch of GFX100, we have achieved a great milestone in our digital camera business. I am optimistic that the launch will further enhance our presence in India and we will continue introducing cameras that deliver an unparalleled standard of optical brilliance that is sure to delight a photographer’s fantasy.”

    Influencers' fashion photographer Dabboo Ratnani and cinematographer Palash Das were also present at the launch.

    Dabboo Ratnani said, “It is a matter of great pride for me to be associated with a cult brand like Fujifilm. The new GFX100 camera embodies a new standard of optical excellence with technological brilliance in new mount and optics; retaining Fujifilm’s renowned legacy. Packed with powerful features, the camera displays Fujifilm’s legendary artistry that will empower users to expand the realm of photographic capabilities. With this association, we look forward to an advanced mirrorless camera experience and witness a shift in the existing imaging industry to newer heights.”

    Palash Das said, “I was recently honoured to shoot on the Premista 28-100mm large format zoom lens. The lens is indeed a breakthrough with crisper images and proper focal length coverage throughout the zoom range. It has a beautiful flare to it and the bokeh effect is also quite wonderful. My overall experience with the lens is nothing but fantastic and I will encourage more DOPs to use this zoom lens in Bollywood and across the world.”

  • Fujifilm India, Alia Bhatt collaborate to promote INSTAX range of instant cameras

    Fujifilm India, Alia Bhatt collaborate to promote INSTAX range of instant cameras

    MUMBAI: Fujifilm India, a pioneer in imaging technologies proudly announces a strategic Partnership for its INSTAX range of instant cameras with Bollywood actress Alia Bhatt. A sweeping promotional campaign for Instax will be rolled out across digital platforms with Alia’s participation.

    The company further aims to enhance Instax’s awareness through its strategic collaboration with one of the most followed Indian celebrity, Alia Bhatt. With Alia’s 52.9 million-plus social media popularity and her unique iconic personality, she is one of the most influential people amongst the youth today. She perfectly complements the brand attributes of Fujifilm Instax which is indeed a charming product with which one can shoot, print and share an original instantly.

    Commenting on the occasion, Fujifilm India managing director Haruto Iwata said, “We are very excited and optimistic to embark on this partnership with Alia Bhatt. She is an iconic symbol of the Indian entertainment industry and popularly known amongst the youth for her uniqueness and charm which perfectly blends with our brand. She embodies what Fujifilm INSTAX is all about – young, fun and ‘kawaii’ (cute in Japanese). With this association, we look forward to doubling our sales and scaling newer heights in the imaging space.”

    “Sometimes you just want to preserve a memory in print but it isn’t always easy. Which is why the Fujifilm Instax cameras are so amazing. It’s almost like a portable photo studio. No matter where you are, with the Instax you can capture happy moments and print them instantly.” Alia Bhatt commented.

    Fujifilm India head – photo imaging and Instax Centhil Nathanv added, “Alia Bhatt is undeniably one of the most gifted and accomplished women of her generation and a role model to young men and women. In just a few years, her incredible talent has made her one of the most articulate actors of all time. Our association with Alia is focused on bringing her youthful vivacity among individuals by spreading the joy of instant pictures.”

    In the coming months, Fujifilm will be running a series of campaigns on their social media platforms.