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Tag: Harun Robert

  • Royal Enfield rolls out ‘art of motorcycling’ S5 with launch of ‘cine-verse’

    Royal Enfield rolls out ‘art of motorcycling’ S5 with launch of ‘cine-verse’

    MUMBAI: Lights, camera… kick-start! Royal Enfield has shifted gears on creativity with the launch of Season 5 of its global platform, ‘art of motorcycling’, this time with a cinematic twist called ‘cine-verse’. The campaign challenges artists across 12 countries to imagine themselves as stars of their own film and condense the story into a striking movie poster with a Royal Enfield taking centre stage.

    And in a first, the platform is opening the throttle for a younger crowd with the debut of AOM young talent, a category for creators aged 11–18. These budding artists will share the same stage and spotlight as seasoned professionals, with their work showcased at Motoverse 2025 in Goa.

    The jury line-up is nothing short of blockbuster: Harun Robert (Rob) of M.A.D, poster-design maestro Raj Khatri, Colombian street artist Diana Ordóñez, and Indonesian pop-art maverick Muklay. Each guest will not only judge entries but also create their own cine-verse posters, which will be turned into exclusive merchandise.

    Last year’s edition drew over 42,000 entries from 12 countries, reaching more than 23 million people worldwide. Season 5 promises to be bigger, bolder and more global than ever, blending cinema, art, and motorcycling’s freewheeling spirit.

    Artists can submit digital or hand-drawn works under regular or young talent categories, with winners earning an all-expenses-paid trip to Motoverse 2025, where their creations will take the spotlight at the AOM Arena.

    Here is the link for registration – https://www.royalenfield.com/in/en/art-of-motorcycling/theme/ 
     

  • Big Bang Social partners with Rob & NOOE

    Big Bang Social partners with Rob & NOOE

    Mumbai: Collective Artists Network’s Big Bang Social (BBS) has announced a partnership between artist Harun Robert (a.k.a. Rob) and NOOE, a premium design brand specialising in desk essentials, stationery, and everyday carry products. This collaboration marks a shift in creator-brand engagement, where creators act not only as content creators but also as investors and strategic partners.

    Rob, who is also an investor and NOOE’s new chief community officer, will lead the brand’s community and content strategy for the next five years. Rob said: “NOOE’s dedication to both quality and creativity really resonates with me. This isn’t just about creating content; it’s about being involved at a deeper level, helping shape the brand’s story and building a community that shares our love for thoughtful design. I’m looking forward to working with the team at NOOE and exploring how we can bring something special to people who value creativity as much as we do.”

    Known for his award-winning TV show and innovative DIY projects, Rob’s design expertise and broad appeal make him an ideal partner for NOOE. NOOE, founded by Piyush Suri and Neetica Pande, is a RED DOT Design Award-winning brand available in over nine countries, including in premier outlets like Harrods. This partnership redefines creator-brand collaborations, delivering long-term value.

    NOOE co-founder & CEO Piyush Suri added: “Having Rob join us feels like the perfect match. His vision, combined with his passion for art and design, aligns seamlessly with what we stand for at NOOE. We’re excited about the potential of this partnership to elevate our brand and create a stronger, more personal connection with our customers.”

    Collective Artists Network co-founder Dhruv Chitgopekar commented: “Facilitating a collaboration like this, where a creator takes on such a meaningful marketing and community-building role, is exactly what we strive for at Big Bang Social. Rob’s partnership with NOOE is an exciting step in reimagining how creators and brands work together. We believe this collaboration will grow Rob’s engagement with his community and NOOE’s growth on all relevant brand metrics. This sets the stage for more cutting-edge collaborations that push growth for forward-thinking D2C brands.”

    This strategy sets a new precedent, encouraging startups and investors to think outside the box, empowering creators to take on dual roles as both investors and ambassadors. Big Bang Social is leading the way for innovative collaborations in the industry.

  • Can you Imagine That on Disney Channel India?

    Can you Imagine That on Disney Channel India?

    KOLKATA: Kids in India have been cooped in their homes all day due to the restrictions put in place on account of the pandemic. As per BARC data, they have been watching a lot of Disney Channel India as it has seen a viewership surge of 40 per cent. In a bid to give the kids something new to nibble on, it is all set to launch its most anticipated property Imagine That on 6 September.

    “We want Imagine That to inspire kids to express themselves while upcycling products through do it yourself (DIY). We believe recycling or repurposing through DIY can help you create a product in a simplistic way. With partners like Byju’s, Cello ColourUp, and Savlon, I think this property will stay in kids’ and audiences’ minds for a long time,” said Disney India and Star India infotainment & kids head Anuradha Aggarwal in a press briefing.

    The show’s teaser shows host creator and illustrator Rob teaching kids how they can make interesting objects from easily available materials in their homes: birds from paper, a rickshaw, an elephant and a dinosaur from a cardboard carton, and robots from tin cans. For those who don’t remember, Rob is Harun Robert who used to host the famous award-winning M.A.DDIY kids series on Pogo from 2005 till 2010. Rob also is the creator behind the YouTube channel Mad Stuff with Rob, under the Sony Music umbrella.

    With Imagine That’s launch, Disney Channel India expects to garner eyeballs from both kids and parents and is sanguine that its viewership growth will hold even as the country is opening up.

    Aggarwal disclosed that given the large percentage of single TV households, co-viewing has always been a reason for the increase in the channel’s viewership. For the new show, the channel is targeting a larger band of age groups – younger kids who can watch it with parents, older ones who can experiment with the DIY themselves.

    “All over the world, we use a lot of live TV or characters and stories that come with them. While DIY format works well, the format needed a real person. We have Rob with us for the show who is a legend at DIY,” she added further.  

    Media observers are convinced that Imagine That is a good idea. “Most parents have been logging on to YouTube and signing up for skill courses to help their kids self-learn at home,” said a media veteran. "With schools set to stay closed for some time at least now Imagine That should find a large audience on Sunday mornings. Also, it probably has given a lot of opportunities to integrate its brand partners which are in some way linked to learning and education into each episode.”

    Aggarwal stated citing an industry report that the kids’ genre has weathered the Covid2019 storm slightly better than the other genres in terms of advertising revenues. Reason: fresh episodes of animation shows continued to be produced from remote connected locations by India's animated producers even during the lockdown. Among these: Bapu,Guddu, The Hagemaru Show, Selfie with Bajrangi and Gadget Guru Ganesha, which it launched on 22 August.  

    Aggarwal  is happy that the unprecedented time has brought in a new paradigm as far as TV consumption is concerned. “There is no primetime anymore in TV. Viewing by both kids and parents has stretched the whole timeline as well as added to the non-primetime. So, it’s very hard to figure out the core-watching hours. What we are also seeing is morning-day part has seen a huge surge in viewership,” she says.

    Did someone say TV is dying?