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Tag: Harshita Singh

  • The Healthy Binge, Zepto & Times Prime team up for ‘Azadi ka Swad’ this Independence Day

    The Healthy Binge, Zepto & Times Prime team up for ‘Azadi ka Swad’ this Independence Day

    Mumbai: Times Prime, a digital membership program, is excited to announce its special Independence Day campaign, ‘Azaadi ka Swaad’, in partnership with Zepto and The Healthy Binge. This exclusive initiative promises to deliver the spirit of festivity and health to homes across Bangalore.

    The Times Prime ‘Azaadi ka Swaad’ campaign gives Zepto Pass customers a chance to receive a complimentary pack of snacks, exclusively curated by Times Prime and The Healthy Binge, on orders above Rs 299.

    This year’s campaign aims to evoke the nostalgic joy of Independence Day while embracing contemporary health trends. By distributing these specially curated gifts, Times Prime is celebrating the diversity and unity that make India unique.

    Times Prime business head and founder Harshita Singh expressed her excitement for the campaign: “As we celebrate India’s 78th Independence Day, we are thrilled to launch Times Prime ‘Azaadi ka Swaad’ in Bangalore. This campaign showcases our commitment to delivering exceptional experiences and promoting wellness. Partnering with Zepto’s rapid delivery service and The Healthy Binge’s nutritious snacks, we’re offering a festive yet health-conscious experience.”

    The Healthy Binge co-founder Karan Korke remarked: “We’re delighted to join Times Prime ‘Azaadi ka Swaad’. Our commitment to quality and innovation aligns perfectly with this campaign, which celebrates India’s diverse tastes and the spirit of independence. The Healthy Binge is excited to contribute to the happiness and health of families in Bangalore with a range of baked chips made with millets like ragi and jowar”

    Zepto Chief Business Officer Devendra Meel commented: At Zepto, we are essentially delivering happiness in 10 minutes. Collaborating with Times Prime on ‘Azaadi ka Swaad’ allows us to extend that joy nationwide, delivering not just products, but a piece of India’s rich heritage and celebration to millions of homes – in just 10 minutes!

    This Independence Day, experience the perfect mix of health and convenience with The Healthy Binge’s millet-based snacks delivered by Zepto, courtesy of Times Prime’s ‘Azadi ka Swad’ campaign.

  • Haldiram’s and Times Prime strengthen partnership with year-long exclusive member offer

    Haldiram’s and Times Prime strengthen partnership with year-long exclusive member offer

    Mumbai: We are thrilled to announce the next chapter in our partnership between Haldiram and Times Prime. Following the remarkable ‘Azaadi ka Tyohaar’ celebration, where we joyfully distributed laddoos, we are joining forces once again to offer an exclusive benefit to our valued Times Prime members.

    Haldiram president of retail & QSR Kailash Agarwal, remarked on the partnership, “Building upon our successful collaboration with Times Prime, we are excited to elevate this relationship further. The laddoo distribution by Haldiram’s and Times Prime during ‘Azaadi ka Tyohar” on the occasion of 77 Independence Day, set a high standard. Now, we are pleased to offer Times Prime members a sweet offer of complimentary ‘sweet lassi’ with their orders, enhancing their Haldiram experience as a token of our appreciation.”

    Times Prime founder and business head Harshita Singh reflected on the partnership’s evolution, saying, “Transitioning from a one-off campaign to a year-long collaboration with Haldiram’s underscores our commitment to providing our members with unparalleled value and unique experiences. The positive response to our initial effort has not only motivated us to continue but also deepened our partnership, starting with this exclusive offer.”

    This new milestone in the collaboration between Haldiram and Times Prime celebrates the innovation and tradition embodied by both brands. It reflects a mutual dedication to delivering memorable and value-driven experiences to customers.

    Times Prime members are warmly invited to savour this special offer, symbolizing the enduring partnership and shared appreciation for their continued support. Both organizations eagerly anticipate bringing more value, joy, and innovative benefits to the Times Prime membership experience throughout the year.

  • Tata CLiQ and Times Prime announce strategic alliance

    Tata CLiQ and Times Prime announce strategic alliance

    Mumbai: Premium lifestyle membership Times Prime has collaborated with e-tailer Tata CLiQ to offer its shoppers complimentary memberships, starting August this year. 

    The customers shopping in Tata CLiQ electronics category will be able to add their complimentary Times Prime membership to their orders. This would give them easy access to benefits across categories like entertainment and OTT, shopping, health and fitness, essentials, fine dining and more from global leaders, said the statement.

    The all-encompassing membership also provides access to curated experiences like live concerts, masterclasses from industry experts in areas of health & fitness, business & finance, real estate, VIP access to entertainment festivals, and privileged stay at luxury accommodations, it added.

    “Times Prime is appreciated not only for the range of benefits that are included in the membership but also for the experiences that are loved by our members,” said Times Prime business head Harshita Singh. “We look forward to this partnership with Tata CLiQ to offer a more rewarding online shopping experience for their customers.”

    “We believe the prospect of gaining instant access to so many benefits would add incredible value to our world-class shopping experience,” added Tata CLiQ CMO Kishore Mardikar.