ITV

Tag: Harshil Karia

  • FoxyMoron bags Smaaash’s digital biz

    MUMBAI: Smaaash, sports-based entertainment centre in Mumbai, has awarded its digital duties to FoxyMoron.

    The agency has already started working on the account. It has used its digital, social media, and creative capabilities to offer a highly interactive and engaging Facebook page.

    FoxyMoron Online Strategist Harshil Karia said, “Our focus is not just online but one that bridges online and offline. We‘re working with Burrp to drive focussed footfalls, we‘re working with Snapdeal to get trials going, we‘re working with colleges to get fests to partner with SMAAASH to have their events at the venue and cross promote them online. Its going beyond the traditional digital agency role which is exciting.”

    “For us, digital is the center of integrating our marketing communications. Its the driver of purpose and the connect between our above the line and below the line activity. We‘re happy associating with FoxyMoron because they bring the expertise of digital and the flexibility to go beyond digital to help us meet our business needs,” Smaaash director Abhishek Jhaveri added.

    Smaaash is currently in the process of integrating digital and social into everything they do. According to the agency, digital isn‘t just a marketing medium, it’s keyed into Smaaash‘s processes. Every time one plays he will find his photos and achievement videos online.

    “The single minded strategy for Smaaash is about converting every physical interaction into a digital amplification. The investment thus is more in terms of time than actual spends. 15 per cent of marketing spends are currently allocated to the digital medium,” the agency said.

  • FoxyMoron to handle Quikr.com

    MUMBAI: Digital Solutions agency FoxyMoron has won the digital creative mandate for classified portal Quikr.com, following a multi-agency pitch.

    FoxyMoron online strategist and co-founder Harshil Karia said, “A brand like Quikr encapsulates everything that our current generation stands for – we want everything to be done Quikrrrr. It‘s a brand that‘s at a very exciting stage at this point in time. We‘re very excited to make the ‘Quik India Movement that we‘ve coined for Quikr.com the next big thing in the social space in India”

    Quikr was launched to build a destination where people from the local community sell, buy, rent, or find anything in a simple and easy way.

  • Garnier to launch interactive campaign for Pure Active

    Garnier to launch interactive campaign for Pure Active

    MUMBAI: Skincare major Garnier is gearing up to launch a new interactive digital ad campaign for their brand Garnier Pure Active.

    FoxyMoron is the digital creative and media agency for the campaign.

    Titled ‘Burst BlackHeads‘, the campaign personifies ‘BlackHeads‘ as characters and gets audiences and prospective consumers to know these BlackHeads and thus understand not only their causes but also their characteristics via interactive storytelling.

    The characters, with names like ‘Oily Omkar‘, ‘Sticky Suzy‘, ‘Don Blackhead‘ and ‘Lil Don‘, live lives on the faces of every user and through the same, ensure that they drive home the point of the key causes of blackheads being oil, pollution and dust.

    On digital, Facebook is the central hub for the campaign. There are digital banners across sites like Facebook, YouTube, Yahoo, Indiatimes, In.com, the Google Network and other niche sites used to generate visibility on digital.

    The campaign aims to generate a reach of over 20 million for the ‘BlackHeads‘ campaign on digital taking users through multiple interactive banners and messages that effectively communicate the product truth.

    It has launched with a teaser, which currently has consumers guessing who these ‘characters‘ really are. The objective of the teasers is to create intrigue, generate a sense of likeability for the design but also communicate that these characters coming as actually ‘bad‘ for you.

    Garnier Skin Naturals marketing manager Anuj Jain said, “Pimples and blackheads are usually a taboo subject to talk about openly for teenagers. To enable them to effectively understand and also discuss the causes of blackheads in an interesting and interactive format, we decided to pursue an interactive storytelling format with a strong and disruptive visual approach that catches the attention of teenagers.”

    FoxyMoron online strategist Harshil Karia added, “Apart from being visually stimulating, the campaign focuses on core communication and has strong elements of education and zeroing in on the product truth, which is the essence of Garnier communication.”