Tag: Harshdeep Kaur

  • 9X Media launches ‘Music Dil Mein’ on World Music Day

    9X Media launches ‘Music Dil Mein’ on World Music Day

    MUMBAI: “Music gives a soul to the universe, wings to the mind, flight to the imagination and life to everything” are the famous words of Greek philosopher Plato which stand true even today.

     

    On the occasion of World Music Day, 21 June, 9X Media is celebrating the day in a musical way. Last year, the channel got tremendous response to music video ‘Tung Tucking Ting’. This year, the network has planned to make it bigger and better. It has created a music video ‘Music Dil Mein’, featuring India’s current top 13 Bollywood music talent.

     

    The music video will be launched across all the five channels and digital platforms of 9X Media. The network will go all out to truly live the spirit of the day and celebrate it.

     

    “We believe engagement with the consumers in the space that we are in is to engage with consumers and best way to drive point that, is ‘think music, think 9XM’,” says 9X Media Network EVP and business head Punit Pandey.

     

    Composed by Rochak Kohli, ‘Music Dil Mein’ features India’s current top 13 Bollywood music talents -Sid Mahadevan, Shalmali Kholgade, Anushka Manchanda, Benny Dayal, Harshdeep Kaur, Amit Trivedi, Pappon, Rochak Kohli, Neeti Mohan, Hamsika Iyer, Shruti Pathak, and Shweta Pandit.

     

    “World Music Day is a property for us; this is the third year we are celebrating it and year-on-year it is only getting bigger. It is not just for a day, but for the next two weeks that the song which we have collaborated with the artists is going to be played on our network,” informs 9X Media SVP and head of content Amar Tidke.

     

    Moreover, the channel has designed a special programming line-up for the day. It will air all the hits of AR Rahman, Yo Yo Honey Singh, Amit Trivedi and many more famous artists’ throughout the day.

     

    To popularise the video, the channel has got Bollywood stars as well as the animated characters of the channel on board.

     

    The channel has tied up with Sony Music which will distribute the song on digital platforms. “Since out TG is always online, second screens play a vital role in our strategy. Digital platforms have become an important tool for us to reach out to our target audience,” says Pandey.

     

    According to Sony Music India marketing director Sanujeet Bhujabal, it is a great song and it will be using all their marketing muscle to ensure the song reaches out to fans. “Having worked with 9X Media in the past we are sure together we will create new success with the song.”

     

    Promotional activities

     

    ‘Music Dil Mein’ will be promoted through on-ground initiatives across India. The Network has associated with over 150 night clubs and lounges across India which will be playing the club mix of ‘Music Dil Mein’ simultaneously on the midnight of 20 June to welcome the World Music Day.

     

    Besides the on-ground initiatives the video will be promoted across radio through RadioCity. The music video will be available as a whole song and RBT cuts across all telecom partners via SMS (SMMDM to 56060). The Network has also launched a series of innovative digital initiatives.

     

    The track will be available on YouTube in five different versions – a Karaoke version, two lyrics videos, a remix video and an unmixed instrumental track besides the original rendition. 9X Media has also created an Android application on which the music track can be easily downloaded.

     

    “The attempt is to ensure that it reaches out to the maximum people and there are millions of people who like music,” concludes Pandey.

  • Zee’s Magic turns Wembley Arena into a dance floor in first event

    Zee’s Magic turns Wembley Arena into a dance floor in first event

    MUMBAI: In one of its biggest endeavour to bring the greatest Bollywood personalities to the UK and offer world class entertainment to the people here, ZEE Network has clearly turned out to be a winner. ZEE recently organised one of the biggest Bollywood musical events at Wembley Arena, with Pritam taking centre stage along with 7 of the most sought after singers from Bollywood. The event was a huge hit and Pritam and his troupe played to an enthusiastic full house. The event was also attended by esteemed personalities such as Mr. G P Hinduja amongst many others.

     

    The event kick-started with ZEE’s very own Sa Re Ga Ma Pa winner, Jasraj Joshi and his rendition of Vande Mataram which left the crowd feeling nostalgic and was the perfect beginning to the Bollywood night. Pritam’s grand entry onto the stage was with his popular chartbuster “Mere Bina”, which made Wembley Arena reverberate with people’s cheers. This was followed by power packed performances from Benny Dayal, Aditi Singh Sharma, Harshdeep Kaur, Sreerama Chandra, Soham Chakraborty and Nikhil George, who sang popular numbers like Badtameez Dil, Dhoom Machale, In Dino, Jugni, Aashiyan amongst many more. Since it was also Vaisakhi, Harshdeep sang Ek Onkar, wishing everyone a happy new year. There was an extraordinary Dhol session, which got the crowd on their feet dancing and Harshdeep gave a powerful act singing popular Punjabi and Sufi numbers. Aditi did a spectacular song and dance act on the Dhoom series which left the crowd whistling. There also was a special unplugged session by Pritam where Soham and Sreerama sang soothing and romantic numbers such as Subhanallah and Tu Jaane Na. Benny’s high energy numbers like Ilahi and Badtameez Dil got the crowd dancing to his tunes. The evening ended with all the performers together on stage and the audience on ground singing the blockbuster song Balam Pichkari. Security tried hard to keep the audience on their seats throughout the show but eventually gave up, as every person in the arena was on their feet dancing. The audience even persuaded Pritam and his gang with a lot of “once mores”, but ZEE had to end the show due to time constraint.

     

    With a well promoted event, there was a lot of anticipation amongst people. Also, there was immense buzz about the show on social media, a Live interaction throughout the event and innumerable post event tweets and comments congratulating ZEE. People were all praises for ZEE’s initiatives, right from the stage lighting to the line-up of songs and singers.

     

    ZEE Network Europe CEO, Mr. Neeraj Dhingra said, “We are extremely pleased with the response to the concert. The performances by Pritam and the singers converted the near full house in Wembley into a large dance floor. Never has there been a concert with so many persons dancing and swaying to the popular tunes. Keeping with the premium image of ZEE, we ensured that the production quality (stage and sound) was second to none and surpassed most mainstream concerts held in the UK. A special thanks to Bank of Baroda and other sponsors who helped make this event a memorable affair. This gives us the confidence to arrange several more concerts in the time to come and bring acclaimed artists to London and rest of UK and Europe.”

     

    ZEE Network Europe Dy. Head & CFO, Mr. Parul Goel said, “We are very happy with the overwhelming response we have received for this concert. We were always confident that this one of a kind event with 1 music composer and 7 singers will be a grand success. ZEE has set a benchmark with this event and we are sure that every event we organise is going to get bigger from here on.”

     

    Mr. Dhimant Trivedi, Chief Executive Bank Of Baroda said, “We are proud to sponsor the event and thank ZEE for organizing it successfully. We also convey our thanks to Pritam and Company for leaving a memorable experience for music lovers.”

     

    Pritam himself was impressed with ZEE’s initiatives and humbled by people’s response. He said, “ZEE has done an excellent job and organised the concert extremely well. I was very happy to collaborate with them and give my first performance in the UK. I am now looking forward to visiting the UK and Europe again and having several concerts for my fans.”

     

    With such a successful event, everyone at ZEE definitely has all the reason to smile, and with a promise to bring on more such events, all of you keep a look out for world class entertainment by ZEE.

  • MTV and Rayban collaborate for upcoming bands

    MTV and Rayban collaborate for upcoming bands

    MUMBAI: Upcoming bands that are looking at getting more audiences hooked to their songs got a boost with MTV India’s partnership with Rayban on a nationwide contest called MTV Rayban Never Hide Sounds. Five best bands across Mumbai, Delhi, Bengaluru and Kolkata got a chance to get mentorship from renowned musicians like Raghu Dixit, Benny Dayal, UdayBenegal, Harshdeep Kaur and Shilpa Rao.

    Genres such as sufi, rock, folk and pop were included in the contest. The five bands – Parvaaz, Rang, Frisky, Pints, Life and Nasya got a chance to collaborate on their mentors’ best tracks. The end result was a gig in each city of the bands with their mentors on their original tracks as well.

    Shilpa Rao performing live at the gig

    Speaking about the initiative, MTV India EVP and business head Aditya Swamy said, “Every young musician needs a mentor to go to the next level and this initiative does just that. Bringing together talent from two different generations has been an incredible experience and I look forward to this becoming a calendar event on the Indian music scene. It’s been an absolute pleasure working hand in hand with Ray Ban in building new talent and giving them a platform to take their music to the people.”

    Ray-Ban emerging markets business manager Shirley Gong said, “Ray-Ban Never Hide Sounds is an initiative to put forth upcoming talent.  This year we were set out to search the most unique and talented voices across various genres of Music. I am delighted to see that this approach has brought a brand new dimension to the latest edition and we have successfully completed this musical journey.”

    The Mumbai leg of the tour was on 30 November at Hard Rock Café in Andheri.

  • Bollywood stars set to rock Dubai Music Week

    Bollywood stars set to rock Dubai Music Week

    Dubai Music Week will feature a ‘Bollywood Night’ with performances from some of the industry’s top performers.

     

    Stars including Farhan Akhtar and Pritam will take to the Dubai stage on 28 September for an unforgettable musical experience.

     

    The concert is set to excite the crowds at Dubai World Trade Centre, as the Bollywood stars perform hits from some of their most popular albums and recent movie chart-toppers.

     

    ‘Bollywood Night’ will feature Farhan’s leading edge rock band, Farhan Live, performing for the first time ever in Dubai in front of an expected crowd of thousands. The band debuted during a gig in Goa earlier this year to a crowd of more than 25,000 fans.

     

    Other acts set to entertain fans during ‘Bollywood Night’ include music director and composer, Pritam, who will be collaborating with Mohit Chauhan, Arjit Singh, Harshdeep Kaur, Benny Dayal and Neeti Mohan. Adding to the excitement, fans can likely expect performances from Pritam’s latest album release, the soundtrack of the movie Phata Poster Nikla Hero which will be released a week before the concert.

     

    Bollywood lyricist and two-time recipient of the Filmfare Award for Best Male Playback Singer, Mohit Chauhan, will also be performing his top songs, in addition to Benny Dayal – the voice behind Batameez Dil and Lat Lag Gayi, two of this year’s popular tracks.

     

    Arjit Singh is sure to get the crowd swooning with his performances of two of the two most-loved hits from Aashiqui 2 – Tum Hi Ho and Sunn Raha Hai. Harshdeep Kaur and Neeti Mohan will also be taking the stage to perform some of their most famous ballads.

    Dubai Music Week will run from 24-29 September and include exciting live concert performances from Will.I.Am, Timbaland and Selena Gomez and more.