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Tag: Harshdeep Kaur

  • Let’s Get LOUDER celebrates World Music Day with new anthem ‘Hum Saare Ek Hain’

    Let’s Get LOUDER celebrates World Music Day with new anthem ‘Hum Saare Ek Hain’

    Mumbai: In honour of World Music Day, Let’s Get LOUDER proudly announces the release of its latest song, ‘Hum Saare EK Hain’, an anthem celebrating unity and diversity. This ground-breaking track brings together 21 talented singers, including mainstream stars like Shilpa Rao, Nikhita Gandhi, Ankit Tiwari, Ash King, Harshdeep Kaur and Swaroop Khan, along with various folk and rap artists from across the country, creating a musical masterpiece that transcends boundaries and languages.

    Predominantly sung in Hindi, ‘Hum Saare EK Hain’ features a unique line in several regional languages such as Bengali, Gujarati, Assamese, Marathi, and more, each echoing the collective spirit of being ‘One’. The creative inclusion highlights the cultural richness of India and reinforces the song’s central theme of unity.

    Let’s Get LOUDER’s COO Rajitta Hemwaani expressed, “At Let’s Get LOUDER, we endeavour to push the envelope a little more each time and create clutter-breaking sounds and collaborations. ‘Hum Saare EK Hain’, bringing numerous singers and musicians together, is the best example of our current and future musical offerings.”

    Let’s Get LOUDER is dedicated to pushing the boundaries of music and creating platforms for diverse voices, aiming to develop and experiment to reach young and global listeners. With the latest initiative, ‘Hum Saare EK Hain’, the music vertical continues its mission of bringing together artists from different genres and regions. By featuring a wide array of styles and cultural influences, it strives to prove that music is a universal language that transcends boundaries and connects people across the globe.

    Through ‘Hum Saare EK Hain’, Let’s Get LOUDER reinforces its role as a pioneering force in the music industry, fostering creativity and inclusivity in every beat. Composed by Abhijit Vaghani with poignant lyrics by Bhrigu Parashar, the song celebrates the diversity of India on World Music Day as we salute the spirit of togetherness, weaving a beautiful tapestry of rhythm and melodies.

  • Celebrating Adaptability: Highlights from Day 3 of Goafest 2024

    Celebrating Adaptability: Highlights from Day 3 of Goafest 2024

    Mumbai: A fresh wave of inspiration swept through the gathering as the curtains rose on Day 3 of Goafest 2024. From thought-provoking knowledge seminars to captivating presentations, the day unfolded with a tapestry of learnings, experiences, creativity, and innovation, embodying the vibrant essence of adaptability. In keeping with the vibrancy of the fest, the day began with a supercharged performance by Harshdeep Kaur, an Indian playback singer, presented by Spotify and powered by B4U Music.

    After the captivating performance, the stage was set for a Knowledge Seminar presented by Femina, titled Indian Women Harnessing the Power Of Identity. This panel discussion, curated by Femina, aimed to deconstruct the evolving concepts of identity and narrative among Indian women. Among the esteemed panellists were Shilpa Rao, a renowned Indian Playback Singer, Alankrita Shrivastava, a Filmmaker, Tamannaah Bhatia, Actor; and Prajakta Koli, also known as MostlySane, a leading Content Creator, Actor, and Climate Activist. Guiding the conversation is Ambika Muttoo, Editor-In-Chief of Femina.

    In this intensive and informative session, the panellists delved into the complexities surrounding the changing ideas of identity, portrayal and narrative, particularly as they pertained to Indian women. In this discussion about the burgeoning digital landscape, Prajakta underscored the unparalleled opportunities available today, stating, “There has never been a better time to be a pioneer in the digital space.” Highlighting India’s dominant position, she proudly proclaimed, “We are the biggest digital economy.” She also shed light on the critical role of consistency on digital platforms, underscoring its magical impact on success. Reflecting on this conversation, Ambika Muttoo said, “Cliches come from the truth,” reinforcing the timeless relevance of well-worn phrases in capturing genuine insights.

    Tamannaah, known for her versatility across various industries and mediums, shared her unique approach to her career. “I didn’t confine myself to any identity. I didn’t put my thoughts and opinions in the way of myself. I want to be a medium and I find a lot of strength in that surrender,” she explained, showcasing her adaptability and open-mindedness. When Ambika inquired about the path to becoming a brand, Tamannaah offered valuable advice drawn from her extensive experience. “If you want to be a brand, you must learn to give first; this is what I have learned from all the brands that I work with,” she stated, highlighting the importance of generosity and contribution in establishing a strong, personal brand.

    Through insightful discussions and personal anecdotes, they explored the multifaceted dimensions of identity, shedding light on the challenges and triumphs women face in navigating societal expectations and embracing their authentic selves. The session served as a platform for dialogue and reflection, inspiring audiences to reevaluate perceptions and celebrate the diverse narratives that shaped the identity of Indian women in today’s world.

    A yet another insightful Knowledge Seminar was presented by Britannia, titled Secrets of Longevity: Adapting our lifestyles to increase our ‘Healthspan’ with Dr Marcus RannJey – Founder and CEO, Human Edge alongside moderator – Anupriya Acharya, CEO, Publicis Groupe, South Asia. Dr Marcus Ranney, a renowned longevity physician, highlighted the paradox of modern healthcare. “We’re living 19 years longer than what we were in the 1950s owing to many factors; however, even though we’re living longer, the problem with that is that we’re living sicker,” he remarked, underscoring a growing concern in public health. He also delineated the evolution of medical practice from era 1.0 to the current 3.0. “We’re moving from medicine era 1.0, to 2.0 and now we’re entering medicine 3.0 – preventive, proactive, personalised and participatory,” he explained. This new era of medicine focuses on preventing illness before it starts, actively engaging individuals in their health decisions, and tailoring treatments to individual needs.

    He also spoke about the emerging field of biohacking, offering practical advice on mitigating the adverse effects of blue light exposure and promoting overall well-being. Additionally, he highlighted the importance of physical activity, suggesting that walking around 8,000 steps daily is ideal for maintaining good health. Dr Ranney’s insights provide a compelling vision for the future of healthcare, one that is preventive, proactive, personalised and participatory. This session delved into the secrets of longevity, exploring ways to adapt lifestyles for a healthier and more fulfilling ‘Healthspan.’ Attendees were treated to insights on wellness practices and lifestyle adjustments from Dr Marcus Ranney, while Anupriya Acharya guided the conversation, facilitating a dialogue on the importance of holistic health and its implications for individuals and society alike.  

    Following that, attendees were treated to a keynote address by WhatsApp titled Do More With Conversations, delivered by Gaurav Jeet Singh, Head of Agency Business, India, at Meta. “One billion people message with businesses every week,” he noted, illustrating the massive scale of this communication trend. Recognising the potential for more meaningful engagement, he revealed that WhatsApp is actively working to enhance the interactivity of these business exchanges.

    Efforts by WhatsApp, including driving value, leads, sales and customer engagement among others aim to transform simple messages into rich, interactive experiences, fostering better customer service and more dynamic business relationships. Mr Singh also reinforced his claim with numerous anecdotes and examples from various brands. As this platform continues to evolve, such advancements are poised to significantly impact how businesses connect with their customers, enhancing both efficiency and user experience.

    Day 3 of Goafest 2024 also witnessed the WARC masterclass on The Anatomy of Effectiveness presented by Sujeet Kulkarni, apprising the attendees on the incorporation of effectiveness in work and life. He began by asking the audience about their idea of effectiveness, after which, he defined it as having two components: “Advertising that delivers on its objectives, and advertising that delivers commercial returns,” – the latter point being especially important today. As the global authority on marketing effectiveness, WARC has designed five building blocks of effectiveness. The first block is investing for growth, the second is balancing one’s spending, the third planning for reach, the fourth, is being creative, and the fifth building block is planning for recognition.

    Thereafter, the attendees witnessed an enriching masterclass by WhatsApp on Meta Creative Shop x WhatsApp: Getting Creative with Conversations, presented by Varun Goswami. He emphasised how quality and creative content could create a greater impact in helping brands grow. With over 600 million users, WhatsApp undeniably offers significant potential for brands. He discussed the platform’s exciting creative and branding opportunities, focusing on multidimensional storytelling that extends beyond messaging. He highlighted several tools that WhatsApp and Meta use, such as the AI companion, personalised content, advertisements, reels, feeds, stories, and more. Varun also discussed the importance of making the user experience fun, interactive, and meaningful, ensuring that it feels more human and encourages users to return.

    D&AD CEO Jo Jackson delivered a masterclass on Unpacking Brand Iconicity focusing on creating iconic brands and highlighting the rigorous standards of the D&AD awards, which attract 30,000 global entries. She emphasised D&AD’s commitment to nurturing talent through initiatives like D&AD New Blood and D&AD Shift, supporting creatives from underrepresented backgrounds. Jackson noted that 72% of 270 Shifters are now employed in creative roles, underscoring the “Win One, Teach One” mentorship ethos.

    Jackson introduced ‘ownable iconicity’, where brands are identified solely through visual elements, demonstrated with a half-image activity featuring brands like McDonald’s and Oreo. Citing the Be Distinctive report, she stressed that only 15% of brand assets are truly distinctive. In 2025, $4.7 trillion will be spent on marketing, with 85% funding non-distinctive brand assets. The jury emphasised clarity in messaging for brand recognition, noting, “Iconicity is the key. To engage the audience, Jackson used QR codes to reveal the essence of brands like Lego and IKEA in three words, highlighting the importance of a brand’s essence in establishing its iconic status.

  • Harshdeep Kaur to judge Advertising Rocks’ at Goafest 2024

    Harshdeep Kaur to judge Advertising Rocks’ at Goafest 2024

    Mumbai: Goafest’s ‘Advertising Rocks,’ provides India’s advertising and media fraternity with a platform unlike any other. Offering  participants the opportunity to showcase their musical talent, Goafest’s Advertising Rocks is currently in its second season. Raising the bar higher, Goafest 2024 now welcomes Bollywood playback singer Harshdeep Kaur as a judge. Additionally joining Harshdeep will be Brandmusiq founder & soundsmith Rajeev Raja, and music director and Brandmusiq founding partner & principal composer Merlin D’Souza. Nominations for Advertising Rocks can be submitted until Sunday, 19 May 2024.

    Goafest 2024 invites participants to submit their nominations in two categories: Indian soloists and international soloists. Entries received will be shortlisted by Rajeev Raja, Merlin D’Souza, and BBH former CEO and curator Subhash Kamath, ‘Advertising Rocks’. Finalists will be presented with an opportunity to perform for Goafest 2024 attendees in Mumbai and winners will take home prizes up to Rs. 50,000.

    “The Indian advertising and media industry is teeming with talent”, said BBH former CEO and curator of Advertising Rocks Subhash Kamath. “It’s always inspiring for our industry youngsters to perform in front of professionals. Last year we had Papon as one of the judges and this year we have Harshdeep Kaur, who’s a fabulous singer.”

    “Music transcends language, culture, and genre; it’s a universal emotion and given my passion for music, it is an integral part of my life,” said Havas Media Network India CEO and Goafest 2024 co-chair Mohit Joshi. “We were greatly impressed by the talent showcased last year and are incredibly excited to see this year’s performances. Goafest is truly a celebration of creativity, and we are committed to evolving it with new and exciting concepts every year. We encourage all eligible performers to participate and make the most of this wonderful platform to showcase their talent to the industry,” he added.

    Submit your entries for Advertising Rocks here: https://docs.google.com/forms/d/e/1FAIpQLSdUKKIsShHz6YwEc71ap_9-wbK1sIavU2lkShgd9-HBhq0row/viewform

    Presented by The Advertising Agencies Association of India and The Advertising Club, Goafest 2024 is scheduled to take place on 29, 30 and 31 May, 2024 at The Westin Mumbai Powai Lake, Mumbai.

  • Mumbai Festival unveils spectacular anthem: “Mumbai Ek Tyohar Hai”

    Mumbai Festival unveils spectacular anthem: “Mumbai Ek Tyohar Hai”

    Mumbai: The excitement surrounding the Mumbai Festival 2024 now reaches new heights with the launch of the influencer marketing activity to raise awareness of the festival, the thrilling “Mumbai Ek Tyohar Hai Hookstep Challenge” choreographed by Remo D’Souza, and invited social media users and influencers to create their versions on social media to spread festive cheer and win passes for various activities at the Mumbai Festival.

    With a fantastic lineup of renowned vocalists, “Mumbai Ek Tyohar Hai” features the mesmerising vocals of Sukhwinder Singh, the power-packed voice of Shankar Mahadevan, the soulful melodies of Harshdeep Kaur, the contagious energy of Falguni Pathak, the powerful tones of Avadhoot Gupte, and the rhythmic beats of The Dharavi Dream Project. This collaboration captures the spirit of Mumbai’s cultural diversity by bringing together a wide spectrum of musical talents. The anthem is more than a melody; it celebrates Mumbai’s soul.

    The anthem will become the city’s heartbeat with its throbbing beats and upbeat lyrics. It will echo throughout the streets during the upcoming Mumbai Festival from January 20 to January 28, 2024.

    With the resounding message of “Everyone’s Invited,” the Mumbai Festival seeks to unite individuals from all walks of life to celebrate the festive atmosphere of this cultural event.

    Mumbai EK Tyohar Hai

    Minister of Tourism, Government of Maharashtra Girish Mahajan said, “The Mumbai Festival will reflect the vibrant spirit Mumbai embodies. It will showcase everything Mumbai offers for people from every walk of life. This festival will turn the entirety of Mumbai into a festival that one will never forget. A celebration of this magnitude will only highlight Mumbai’s unique character globally, attracting tourists from all over the world who come to witness the depth of our city’s legacy.”

    Mumbai Festival Advisory Committee chairperson Anand Mahindra said, “As a Mumbai Festival Advisory Committee member, I am delighted to see this seminal cultural event take shape. A product of the collective efforts of Mumbai’s public and private sector stakeholders, the festival will be an unforgettable experience for tourists and Mumbaikars alike. A tribute to the city’s diversity and artistic enthusiasm, the festival showcases Mumbai’s true essence: “Sapno ka Gateway”, a melting pot of countless hopes, ambitions, cultures, and dreams.”

    Commenting on the anthem, composer of ‘Mumbai Ek Tyohar hai’ Music Anthem for the Mumbai Festival – Shamir Tandon expressed, “Mumbai, my birthplace, where dreams find their rhythm and aspirations thrive in the city’s pulse. It’s a vibrant tapestry where relentless dedication fuels ambitions into realities. Amidst a sea of talented musicians, engineers, and artists converging from diverse origins, I found my place within this bustling ecosystem.

    Crafting the “Mumbai Ek Tyohar Hai” anthem for the Mumbai festival was a cherished opportunity, a celebration that resonates with the essence of this cosmopolitan hub. Embracing voices from every corner of the nation in this lively metropolis, we stitched together ‘Mumbai Ek Tyohar Hai,’ an anthem harmonising myriad influences and genres.

    Through a symphony of varied instruments and melodies, we painted a musical canvas honouring the city’s unity in diversity. The resonating beats of the Nasik Dhol, the spirited rhythms of Garba, and the triumphant echoes of Balle Balle mirror the essence of Marathi, Gujarati, and Punjabi cultures interwoven seamlessly within Mumbai’s fabric.

    We welcomed iconic voices like Sukhwinder, Falguni Pathak, Avadhoot Gupte, Harshdeep Kaur, and others, and we captured the soul of their regions in every note. This amalgamation of talent and sonic heritage epitomises Mumbai—a perpetual festival that pulsates with life day and night, earning its title as the city that never sleeps. We have also captured the underbelly of Mumbai with Dharavi Boys rapping what they feel!

    In this anthem, we encapsulated Mumbai’s spirit—a melodic saga that unites myriad cultures into one symphony, echoing the unity in our city of dreams.”

    Award-winning singer and composer Padmashri Shankar Mahadevan said, “Thrilled to lend my voice to Mumbai Festival’s anthem, a rhythmic piece embodying diverse emotions, spirit, and unity. As a proud Mumbaikar, contributing to this project has been a joyous experience. Special thanks to the collective of singers, Sukhwinder Singh, Harshdeep Kaur, Falguni Pathak, Avdhoot Gupte, the Dharavi Boys and Shamir Tandon for infusing true brilliance into the anthem. Music, with its unique power to connect, will resonate through this anthem. I eagerly look forward to the Mumbai Festival, where our collective voices will echo the festive spirit of Mumbai.”

    Excited about the collaboration, Dolly from The Dharavi Dream Project said, “Dharavi, often recognised as the second-largest slum in Asia, conceals a treasure—the continent’s second-largest recycling hub. At The Dharavi Dream Project, our musical compositions draw inspiration from the beating heart of these streets. Our journey has been shaped by the genuine rhythms of Mumbai’s gullies, fostering a deep connection with the community. Through music, we empower the talented youth, transforming these streets into stages of opportunity, paving the way for a brighter tomorrow.”

    As the Mumbai Festival draws nearer, the anthem previews the cultural extravaganza that awaits, ensuring a nine-day celebration that will win over the hearts of tourists and Mumbai residents.

  • IN10 Media Network announces its music business – Let’s Get LOUDER

    IN10 Media Network announces its music business – Let’s Get LOUDER

    Mumbai: IN10 Media Network, with multiple successful businesses spanning television, digital, film and more to its credit, is thrilled to announce the latest addition to its expanding portfolio – Let’s Get LOUDER, an innovative music business endeavour.

    With a commitment to fostering creativity and nurturing talent, the music business vertical aims to serve as a prominent platform for both emerging and established artists from India and beyond. IN10 Media Network aims to redefine the music landscape and invest in assorted music offerings from various regions of the country and world to engage with a large audience.

    IN10 Media Network MD Aditya Pittie expressed his pleasure in expanding the network’s vision, which aims to elevate the art of entertainment and its consumption. He said, “With the introduction of our music business, Let’s Get LOUDER, we will play a pivotal role in supporting and promoting exceptionally talented artists while delivering outstanding musical experiences to audiences worldwide. I welcome Rajitta Hemwaani, with her extensive industry experience, to lead this vertical.”

    Commenting on her mandate, Let’s Get LOUDER COO Rajitta Hemwaani expressed her belief in the universal appeal of music transcending language barriers, and said, “Recent events have further solidified the notion that music is language agonistic and aided by cutting-edge technology can traverse the globe. This is an opportune moment to create and experiment, and one of our primary aims is to reach out to the young & global listeners. IN10 Media is a dynamic and youthful network, and I am happy to collaborate in establishing its music arm – Let’s Get LOUDER. As a platform, it shall welcome both emerging and established artists to deliver high-quality musical experiences to audiences.”

    She added, “We are thrilled to welcome our new distribution partner on board as we embark on this journey. There is no better partner than Believe to help us achieve our goal to reach out to every music lover on the planet.”

    On the association, Believe India director – label and artist solutions Vinay Guwalani said, “We’re thrilled to partner with Let’s Get LOUDER, an exciting music initiative that perfectly aligns with our mission of supporting artists and bringing people together through the universal language of music. With our platform & expertise, we are committed to amplifying their music on a global scale. Our collective aim is to resonate with music enthusiasts across the world.”

    From soul-stirring melodies to energetic beats, the music vertical is set to curate a wide array of musical genres, catering to various tastes and preferences and aims to captivate audiences with a rich and diverse catalogue of releases.

    The immediate music line-up consists of 10 singles under the IP of ‘Made in India’, with music from across the country focusing on regional beats. Popular artists like Nikhita Gandhi, Shilpa Rao, Harshdeep Kaur, Sreerama Chandra (SRC), Ankit Tiwari and others have collaborated with regional artists/folk singers to create foot-tapping fusion songs.

    The vertical is also working with contemporary artists like Indian Idol winner Salman Ali, Punjabi Hip-Hopper Thoda Bai PiPi, Rapper LOC and many others to launch singles.

  • Tez Celebrated the Mega Success of Its Show ‘Gaata Rahe Mera Dil’

    Tez Celebrated the Mega Success of Its Show ‘Gaata Rahe Mera Dil’

    MUMBAI: One of country’s leading Hindi news channels, Tez celebrated the super success of its famous musical chat show ‘Gaata Rahe Mera Dil’ through an electrifying concert. The gala night was a star studded event, with power packed performances of famous Bollywood singers Harshdeep Kaur and Mika Singh. The channel also aired the event LIVE in order to make the viewers a part of this celebration.

    The show ‘Gaata Rahe Mera Dil’ was one of the most anticipated and appreciated programmes by the Hindi news audiences on Tez, where acclaimed singers shared their life journeys and anecdotes. The show targeted progressive audience and inspired the viewers in a unique format which is the flavour of Tez.

  • GAIL launches ‘Hawa Badle Hassu’ an Environmental Sci–Fi webseries on SonyLiv

    GAIL launches ‘Hawa Badle Hassu’ an Environmental Sci–Fi webseries on SonyLiv

    Mumbai: As a part of its ‘Hawa Badlo’ initiative, GAIL (India) Limited launches the much awaited web series “Hawa Badle Hassu”. The one of its kind campaign keeps growing with each leg and this time around the company has embarked upon a unique and ambitious approach of a full season of a web series. The series is heavily hinged on entertainment conspicuously conveying the messages that company stands for- crusade against air pollution and environment conservation.

    Hawa Badle Hassu is an Environmental Sci-Fi thriller web series with a total of forty minute run time broken into 4 episodes. Each episode tackles crucial spaces and aspects pertaining to Environment (pollution). The first episode focuses on ‘Home Environment’ and as the story progresses it moves to cover topics like ‘Education and career building options around environment’, ‘Outdoor Environment’ and finally escalates to ‘Global Environment’. Actors from mainstream Hindi cinema have been cast for all key roles with Chandan Roy Sanyal essaying the lead and titular role of “Hassu”. Sanyal is joined by Smita Tambe, Vikram Kochar and Hollywood actor Zachary Coffin in meaty roles.

    Speaking on the web series, Mr. R.K Singhal, Executive Director (Marketing-Shipping & Int. LNG& CC) stated, “As GAIL India’s Hawa Badlo campaign keeps growing and we keep getting more ambitious. Right from the outset it has garnered positive response and we have been able to make the right impact. This time around we wanted to see a culmination of what we started three years back. Its 40 minute of engaging content and Hassu keeps you hooked on. Hawa Badle Hassu is path breaking and out of the box thinking at its best. No better medium than entertainment to convey an important message.”

    He added, “The best part about this series is that at no point it gets preachy which is why you would want to go through it, grasp and retain the messaging. Also if you have been tracking the Hawa Badlo campaigns you would notice that we come up with something unique each time. It was a short video in its first leg and then we came up with a music video as HawaBadlo Anthem but each time impactful story telling has been with our core messaging has been top priority”.

    The series is co- written & produced by Protiqe Mojoomdar (Handyyman) who has been associated with the Hawa Badlo Campaign earlier as well. Hawa Badle Hassu is directed by duo- Shaptaraj- Shiva and it is launched on leading OTT platform SonyLiv. The series comes close on the heels of World Environment day.

    GAIL (India) Limited has been creating awareness and inducing behavioral changes to ensure a greener and cleaner tomorrow through its movement – Hawa Badlo. This movement has been actively working towards educating the Indian masses against air pollution through events, short films, contests, raahgiri, pledges etc on advocacy against air pollution, problems caused due to air pollution & solutions for curbing it. For the last three years Hawa Badlo movement has been able to mobilize collective societal efforts for improving the deteriorating air quality in India. GAIL (India) Ltd has been extending full support to Hawa Badlo and the movement has been successful in reaching out to more than 6 Crore Indians. Videos and short films made under this initiative have been appreciated by other countries as well.

    Hawa Badlo encourages sustainable and environment friendly lifestyle habits such as planting trees, cycling & walking, carpooling, using public transport, conserving energy and using cleaner energy sources like Natural Gas for industries, CNG for automobiles &PNG for commercial uses. It produced significant content like Hawa Badlo Anthem- #BringBackTheBlueSkies featuring leading web series actor Amol Parashar and sung by celebrated playback singers like Javed Ali & Harshdeep Kaur. Hawa Badle Hassu is now available for public viewing on SonyLiv app.

  • &TV’s The Voice India Kids gears up for Battles

    &TV’s The Voice India Kids gears up for Battles

    Mumbai: &TV’s premiere singing reality show The Voice India Kids has gained immense popularity and fan following for its great talent, fun banter between the Coaches and superlative singing. The young voices introduced in BLIND audition have definitely lived up to the motto of “Size kum hai, par dum nahi” with the youngest contestant being all of 6 years old! The Coaches – Shekhar, Neeti and Shaan have fought for the Voices that struck a chord with them and have now formed their teams with the best contestants. With 18 contestants in each team, the race to the finish has only intensified further! Don’t miss the unique, spellbinding and high voltage episodes of the fiery BATTLES starting August 27th every Saturday and Sunday at 9:00 pm only on &TV.

    If you thought the BLIND audition was unique, the BATTLES will be even more impactful. Each coach will choose 3 kids from their own team and train them for a song that highlights their best aspect of singing. The coaches will be seen leaving no stone unturned to spend time with their teams and imparting knowledge about music. However, during the BATTLES, the coaches will find themselves in a tight spot as they will take a call and eliminate 2 contestants from the trio they formed themselves. To add to this metaphorical round is the set design wherein the stage will be set up like a boxing ring.

    Interestingly, for the BATTLES, the coaches have sought help from the best in the industry. While Singer Harshdeep Kaur joined Neeti to sort trios and pick songs for them, Music Director Shantanu Moitra backed Shaan and engaged in the selection process of his team. Composer, Musician, Singer and Lyricist Amit Trivedi spent time with Shekhar and his team and tried various combination of voices till they found the perfect trio.

    The excitement among the three judges is intense and the response overwhelming. Said Coach Shaan, “Last time, it was tough for me to pair two adults for the BATTLES and this time around it’s even more challenging to form a trio with the kids wherein two of them will be eliminated. What is overwhelming and encouraging is the fact that these kids are so eager to learn and grasp new things. It has certainly been an enriching experience.”

    Added Coach Shekhar Ravjiani, “While the BLIND Auditions have been exciting, the real task has just begun. As a coach, my priority is to train these kids to the best of my ability in the given time and prepare them for the next round which is the BATTLES. Matching the scale and the tempo of each child with the other and forming a trio is definitely difficult but the end result will be fabulous. We have spent time together and selected songs that the kids have worked upon and enjoyed.”

    Coach Neeti Mohan further added, “I am proud of each and every contestant who has participated in The Voice India Kids. I can completely understand their fears and anxieties and hence adopted a different style of coaching them. I have had various interactions with them to tell them that this is a learning ground for them and what they experience here is certainly going to help them in the long run. They may seem to be 10- 14 years old, but their maturity is commendable.”

    From the house of Talpa Media and produced by Endemol Shine India, The Voice India Kids has become definitely popular with ardent fans around the globe encouraging the contestants through social media platforms. And now the enthusiasm goes several notches higher as the battleground is set to choose the best.

    Tune in to The Voice India Kids BATTLES starting August 27th every Saturday and Sunday at 9.00 pm on &TV!

  • &TV’s The Voice India Kids gears up for Battles

    &TV’s The Voice India Kids gears up for Battles

    Mumbai: &TV’s premiere singing reality show The Voice India Kids has gained immense popularity and fan following for its great talent, fun banter between the Coaches and superlative singing. The young voices introduced in BLIND audition have definitely lived up to the motto of “Size kum hai, par dum nahi” with the youngest contestant being all of 6 years old! The Coaches – Shekhar, Neeti and Shaan have fought for the Voices that struck a chord with them and have now formed their teams with the best contestants. With 18 contestants in each team, the race to the finish has only intensified further! Don’t miss the unique, spellbinding and high voltage episodes of the fiery BATTLES starting August 27th every Saturday and Sunday at 9:00 pm only on &TV.

    If you thought the BLIND audition was unique, the BATTLES will be even more impactful. Each coach will choose 3 kids from their own team and train them for a song that highlights their best aspect of singing. The coaches will be seen leaving no stone unturned to spend time with their teams and imparting knowledge about music. However, during the BATTLES, the coaches will find themselves in a tight spot as they will take a call and eliminate 2 contestants from the trio they formed themselves. To add to this metaphorical round is the set design wherein the stage will be set up like a boxing ring.

    Interestingly, for the BATTLES, the coaches have sought help from the best in the industry. While Singer Harshdeep Kaur joined Neeti to sort trios and pick songs for them, Music Director Shantanu Moitra backed Shaan and engaged in the selection process of his team. Composer, Musician, Singer and Lyricist Amit Trivedi spent time with Shekhar and his team and tried various combination of voices till they found the perfect trio.

    The excitement among the three judges is intense and the response overwhelming. Said Coach Shaan, “Last time, it was tough for me to pair two adults for the BATTLES and this time around it’s even more challenging to form a trio with the kids wherein two of them will be eliminated. What is overwhelming and encouraging is the fact that these kids are so eager to learn and grasp new things. It has certainly been an enriching experience.”

    Added Coach Shekhar Ravjiani, “While the BLIND Auditions have been exciting, the real task has just begun. As a coach, my priority is to train these kids to the best of my ability in the given time and prepare them for the next round which is the BATTLES. Matching the scale and the tempo of each child with the other and forming a trio is definitely difficult but the end result will be fabulous. We have spent time together and selected songs that the kids have worked upon and enjoyed.”

    Coach Neeti Mohan further added, “I am proud of each and every contestant who has participated in The Voice India Kids. I can completely understand their fears and anxieties and hence adopted a different style of coaching them. I have had various interactions with them to tell them that this is a learning ground for them and what they experience here is certainly going to help them in the long run. They may seem to be 10- 14 years old, but their maturity is commendable.”

    From the house of Talpa Media and produced by Endemol Shine India, The Voice India Kids has become definitely popular with ardent fans around the globe encouraging the contestants through social media platforms. And now the enthusiasm goes several notches higher as the battleground is set to choose the best.

    Tune in to The Voice India Kids BATTLES starting August 27th every Saturday and Sunday at 9.00 pm on &TV!

  • 9X Media’s tribute to music pays off!

    9X Media’s tribute to music pays off!

    MUMBAI: “Where words fail, music speaks,” once said a Danish author Hans Christian Andersen. And for music channel 9X Media, it seems to have spoken pretty loudly.

     

    On the eve of ‘World Music Day’ which falls on 21 June every year, the music channel, like in the past two years, decided to celebrate it with style even for the third consecutive time.

     

    The music broadcaster which launched a music video Music Dil Mein to welcome and celebrate the D-Day, seems to have struck the right chord with the viewers.

     

    The video, a celebration of music by 13 superstar singers of India, which was uploaded on YouTube went viral in a very short span generating around 587,586 views.

     

    Produced by GSEAMS Production, this 3 minute 30 second video featured Sid Mahadevan, Shalmali Kholgade, Anushka Manchanda, Benny Dayal, Harshdeep Kaur, Amit Trivedi, Pappon, Rochak Kohli, Neeti Mohan, Hamsika Iyer, Shruti Pathak, Shweta Pandit and Palak Muchhal.

     

    According to 9X Media senior VP – digital Vibha Gosher no gimmick and limited spends was used to make the video a success.

     

    “What we ride upon is the ear for music. It was four months ago that we decided to celebrate ‘World Music Day’ by creating a music video. When we heard the final product we knew that this was a clear winner. This would not need any gimmicks or any big marketing strategies because the song itself was so good,” expresses Gosher.

     

    It took around two and half months to create the video. According to Gosher, artists were happy to come on-board and celebrate ‘World Music Day’ with 9X Media.

     

    “Artists were very happy to be a part of the video. Initially, we had about eight-nine artists, but then people kept coming on-board. We at 9X Media, celebrate music in everything that we do. Yes, particularly this day, we go out and tell the world that we are celebrating music,” adds Gosher.

     

    Besides one main video on YouTube, 17 other versions were also uploaded by users that have fetched around 50,000 views collectively. Not only are the 9X channels airing the music video, but it is also available across all major digital song platforms like saavan.com and gana.com.

     

    The video is also available to users as caller ring back tone (CRBT) and ringtones with major telecom providers. The song Music Dil Mein was played at midnight on 20 June across 170 lounges in the country. Estimates place the footfalls in these lounges at around 45,000 that night.

     

    “Our work was to establish the reach. We knew that once any user hears the song he is going to love it. Our job was only to make this song available to the user in some format on some platform or the other. We needed the song to be available if the person was searching for it. That was the spread we established for the song,” asserts Gosher.

     

    Digital played an important medium for the network apart from television. The video was promoted across all digital platforms such as Twitter, Facebook, Pinterest, and YouTube.

     

    The network has an in-house strong social media team. Interestingly, in the span of two and half days, its official twitter page saw 900 tweets going out across communities. The network just re-engaged in the tweets.

     

    According to Gosher, it was a joint effort that led to the success of the video. “The product is kickass and its success is a joint effort of all the singers as well. The video was their tribute to music too. They were celebrating music with us,” opines Gosher.

     

    Written and composed by Rochak Kohli (Pani Da Rang fame), the music video was programmed, mixed and mastered by Ravi Singhal.

     

    In 2012, the channel installed a ‘9XM Wall of Music’ at a couple of locations in Mumbai and Delhi to celebrate the day. Based on the augmented reality technology, the ‘Wall of Music’ enabled multiple song downloads from the latest Bollywood movies. In 2013, it launched a unique song titled Tung Tucking Ting, which emphasised the Network’s connect with music.

     

    “We will continue celebrating music with musicians. They are collaborating with us for a whole lot of new initiatives across all our channel properties,” concludes Gosher.