MUMBAI: CloudTV, India’s first certified Smart TV operating system, is switching to a higher gear on its monetisation plans with the appointment of Harshad Wadivkar as business head – monetisation. The move signals CloudTV’s growing ambitions to cash in on India’s fast-expanding connected TV (CTV) advertising wave.
In his new role, Wadivkar will lead revenue strategies, forge fresh media partnerships, and unlock new monetisation channels across CloudTV’s platform, which today reaches more than 12 million viewers in regional markets across the country.
A digital sales veteran with over 15 years under his belt, Wadivkar has previously clocked stints at Adscholars, Xapads Media, and Mediascope. His client roster reads like a brand who’s who — from DSP Mutual Fund and ESPN to Mahindra Auto and Jaguar Land Rover — and his agency links span GroupM, Madison, IPG, and Publicis. His knack for scaling revenues and building lasting partnerships makes him a prized recruit for CloudTV’s next growth lap.
CloudTV COO and co-founder Abhijeet Rajpurohit said: “We are delighted to welcome Harshad aboard. His deep digital expertise and sharp monetisation focus will be pivotal as we strengthen our footprint in India’s rapidly evolving connected TV landscape.”
With the CTV market shifting into overdrive, CloudTV is betting big on seasoned hands like Wadivkar to drive its revenue engine and bolster its standing as an indispensable advertising enabler for smart TV audiences.