ITV

Tag: Harsha Subramaniam

  • Bloomberg TV India analyses Budget 2015

    Bloomberg TV India analyses Budget 2015

    MUMBAI: The Narendra Modi government will present its first full and possibly most crucial budget on 28 February, 2015. As it earnestly works towards the revival of the Indian economy, the most anticipated question on everyone’s mind is ‘Will the Government Make or Break the Economy?’ 

     

    To share the views on the same, Bloomberg TV India has come up with a special budget-programming segment titled Budget 2015 – Make or Break.

     

    The year 2015 brings with it sky-high expectations from the new government, which is poised to make breakthroughs that will re-ignite investments and take the economy back to a robust GDP growth.

     

    The government has announced numerous initiatives and reforms- key amongst them being the ‘Make in India’ program, which will boost manufacturing and job creation, digitization programs to increase the use of technology across the country, and the implementation of GST.

     

    For Union Budget 2015, Bloomberg TV India has laid out a comprehensive line-up of special shows which will showcase the best-in-class insights, analyses, reports, debates and interviews appealing to a large spectrum of audience – global and domestic influencers, business leaders, foreign institutional investors, retail investors and the common man. 

     

    The Pre-Budget programming started early January, by hosting leading Indian corporate leaders from across the sectors, policy experts and economists on their expectations from Budget 2015.

     

    The big highlight of the Pre-Budget programming includes featuring the point of view of Global Market Movers on what India’s financial markets need, and what they hope to see in Budget 2015. 

     

    Apart from covering the FM speech Live, the special coverage on Budget Day and Post-Budget will include reactions and insights on the impact of Budget 2015 from an enviable line-up of global and Indian market movers and thought leaders, along with detailed analysis of major announcements by the best-in-class editorial minds in the business news genre namely Siddharth Zarabi, Harsha Subramaniam and Mini Menon.

     

    Bloomberg TV India executive editor Siddharth Zarabi said that this year it has planned its budget programming with an outlook towards generating content that will appeal to both domestic and global investors.

     

    He further added that in recent times, he has seen a staggering flow of foreign institutional investments in India making FIIs the pillars of Indian market thus it’s very important to know the views of global FIIs. “Therefore we would be capturing the views of these FIIs across Hong Kong, London, Singapore and New York on the budget, which will be one of the key focuses of our budget programming,” he said.

     

    Overall, the Budget programming initiative of the channel will cater to a large and diverse audience – global and domestic influencers, business leaders, foreign institutional investors, retail investors and the common man.

     

    Bloomberg TV India EVP Alok Nair said, “Bloomberg TV India is the only Indian business channel viewed Live on the Bloomberg terminal across 150 countries delivering over 3.75 lacs global individuals who are way high on the influence quotient. We were the first to start the intense Budget programming from January, 2015 with Ideas for transforming India.”

     

    As part of the extensive budget programming, the channel had done an exclusive spectacular Live TV event with Jayant Sinha engaging and answering the FIIs across the world.

     

    “This was a first in a series on Invest in India theme. This year’s Budget day promises to deliver insightful content and analysis with the screen graphics tailor made to suit the viewer requirement. The channel is poised to deliver an impact perspective on budget day for audiences across FIIs, corporate India and investors. Our focus is on the new economy entrepreneurs in a significant manner. With our enviable editorial team strength led by Siddharth, Mini and Harsha, Bloomberg TV India is all set to engage with the best minds in India during budget,” Nair added.

  • Bloomberg TV India asks ‘Will The Government Walk the Talk’

    Bloomberg TV India asks ‘Will The Government Walk the Talk’

    MUMBAI: The year 2014 saw a landmark in the Indian political system with Bharatiya Janata Party (BJP) coming to power with a landslide majority.

     

    Since then, all eyes have been on the new government’s moves and with the budget just a couple of weeks away, news channels especially the ones which cover business have once again gone into a tizzy. It is time for them to decipher the next phase.

     

    A channel that prides itself in being a part of the biggest financial network in the world is setting a benchmark for the upcoming budget. ‘Will They Walk the Talk’, essentially Prime Minister Narendra Modi and finance minister Arun Jaitley, is the question that Bloomberg TV India will seek answers to through its three week long special budget programming. 

     

    Bloomberg TV India editor Vivek Law points out that the new BJP government is riding on high expectations from both Indian as well as global investors. “The budget is the first detailed statement that will be very closely watched. We have heard the government’s campaign and manifesto that clearly said that once in power, they will resurrect the economy. Stock market is all about the foreign institutional investors (FII) and this market is only standing on the legs of the money that FIIs are bringing in. It is very important how they perceive the performance of the government and what this budget will give them,” he says.

     

    Keeping this in mind, the channel has decided to begin its budget programming from 30 June, dedicating 60 to 70 per cent of time addressing the global audience.  In the run up to the budget which is fixed for 10 July, the various programmes will focus on India Inc, global view, youth and personal finance wherein discussion will be on what should be the government’s agenda and post the budget it will analyse what Jaitley has put forth for year 2014-15. “For the last few years, Indian investors have not been participating in the equity market much.  They are now keen to know if it is time to get back in the overall growth. Once the budget is announced we will discuss whether they have really managed to bring back the retail investor into the market,” adds Law.

     

    Shows will focus primarily on the global investor with Vivek Law, Harsha Subramaniam, Anupriya Nair and Priyank Lakhia leading the pack. Panel discussions both in and out of studio have been arranged in Mumbai/Delhi, youth discussions in campuses and market and corporate shows in public locations. On 10 July, Bloomberg TV India says it will have global investors and experts from Hong Kong, Dubai, Sydney, London, Tokyo, Singapore and the US on board stating whether the budget sticks to its word or not.

     

    The channel will also be leveraging its Bloomberg Terminal that has close to 350,000 subscribers world over and allows them to watch the channel live. “Given the fact that we are a JV, we have access to the entire network & content and that’s a huge advantage. If you are outside India and you want cutting edge live information, you can only get it from our terminal,” says Law.

     

    Even though focus is on global investors, sponsors will not be very different with the primary sponsors from BFSI, automobiles and the consumer durables sector who are being approached. A 360 degree marketing campaign created by Triton Communications has been designed including outdoor, TV, print, online, social media, radio, ground activations and PR to promote the budget programming with spends close to Rs 80 lakhs to Rs 90 lakhs, the channel says.

     

    Since 2012 the broadcaster has aimed at positioning the channel as an extension of its parent channel Bloomberg. Law is certain that it is not a day trader channel. “You will not get tips or any buy/sell calls on our channel. We reach out to the aspirational and influential audience, who are not necessarily rich. It could be the judiciary, political establishment, bureaucracy, top corporate professionals or global investors. This is in sync with the way our channel is world over,” he says. To add to this, changes have also been incorporated in the channel’s design and more are to be expected, soon.

  • CNBC TV18 to air ‘What’s Hot’ from 2 February

    CNBC TV18 to air ‘What’s Hot’ from 2 February

    NEW DELHI: Network 18’s English business news channel CNBC TV18 is set to air its new programme What’s Hot from 2 February.

    Says CNBC TV18 and CNBC Awaaz VP-marketing Neel Chowdhury, “The show is aimed at satisfying each viewer’s pursuit for knowledge and information that affects them the most. With What’s Hot we now offer our viewers a balanced viewpoint and a complete perspective by focusing on the main stories for the day.”

    Hosted by Shereen Bhan and Harsha Subramaniam, the new half-hour show aims to provide viewers with comprehensive coverage of the top three stories from the world of business, politics and entertainment in India and across the world.