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Tag: Harsha Joshi

  • Dentsu Aegis Network appoints Harsha Joshi as EVP- group trading

    Dentsu Aegis Network appoints Harsha Joshi as EVP- group trading

    MUMBAI: Dentsu Aegis Network has appointed Harsha Joshi as its executive VP- group trading. Joshi will report to Dentsu Aegis Network chairman and CEO south Asia Ashish Bhasin.

     

    Joshi is an industry veteran who brings with her over 23 years of experience in media buying & planning, branded content and media audit and advisory.

     

    She has been the head of media buying at Fulcrum (Mindshare), headed media buying at Madison Media for 12 years. She also served as CEO – media & international at Spatial Access Media Solutions and her last stint was at McKinsey, India as media advisory.

     

    Bhasin said, “The remarkable growth that the Dentsu Aegis Network has had has resulted in our scale growing rapidly. To ensure our clients get the best global practices in the extremely important area of Trading, we decided to invest in a very senior resource. After evaluating several candidates, we were delighted to have Harsha join us. She brings with her unparalled experience in the area of Trading and we will use her expertise across the Dentsu Aegis Network. Trading is our strength and Harsha will help us maintain that edge.”

     

    Sounding excited about her new assignment, Joshi added, “I am truly looking forward to this role. With three strong media agencies, Carat, Vizeum and Dentsu Media in our group, and with so many large local and global clients, I am sure that we will be able to add value to our clients like no other agency can. Their professional and transparent approach, backed by best-in-class people, global tools, learning and systems attracted me to join Dentsu Aegis Network, which is India’s fastest growing advertising & media network for the second year in a row.”

  • Harsha Joshi appointed as VivaKi Exchange COO

    MUMBAI: VivaKi India has appointed Harsha Joshi to the post of COO at VivaKi Exchange.

    Joshi will spearhead and oversee the media buying for Starcom MediaVest Group and Zenith Optimedia. She will report into VivaKi Exchange CEO Mona Jain.

    Prior to this Joshi was with Spatial Access Media Solutions where she was SA3- Media and International CEO.

    Joshi has over two decades of media planning, buying and digital experience. She brings with her knowledge of media buying audit, which includes development of rate benchmarks and devising buying process and buying strategy across all media.

    Joshi™s work span includes working on clients such as P&G, Godrej, Cadbury, Asian paints, Coco Cola, Britannia, Colgate and HUL.
    VivaKi (India) country chair Srikant Sastri said, “VivaKi Exchange (VX) has a great reputation for delivering buying value to clients of both SMG & ZO. Having an experienced person like Harsha focus more deeply on this will bring greater investment acumen and innovation.”

    Jain said, “Harsha brings to the table years of experience in media buying as well as media audit. Her collaborative approach and win-win attitude have earned her the respect of media owners and clients alike. Her deep knowledge of the media market and that of clients and media owners will help VX consolidate.”

    Joshi said, “I am delighted to return to main stream media post my short, but successful stint in Media Audit which I will leverage to deliver better value to VX and its clients. I am looking forward to this new and exciting chapter in my career.”

    VivaKi Exchange services from pre-buy evaluation to post-buy reporting and analysis. In addition it also offers a full-suite of marketing and audience data to better inform each buy. It is also involved in testing new models and automating transactional components of buying and measuring media when and where it benefits clients to do so.

  • Spatial Access appoints Harsha Joshi as CEO

    Spatial Access appoints Harsha Joshi as CEO

    MUMBAI: Spatial Access Solutions has appointed Harsha Joshi as its chief executive officer.

    Joshi moves in from Madison where she was the COO, media buying and content. 
     
    With 15 years of experience in media buying, Joshi will be responsible for growing the international business at Spatial. She will report to Meenakshi Menon (Madhvani), founder and managing partner.

    Commenting on Joshi‘s appointment, Menon says, “Harsha has vast experience in media buying and buying audits. Her knowledge and experience will be of use to expand the business to other nations. She will be responsible for buying for all Indian clients and developing international business.”

    Joshi started her career in 1991 at Mudra‘s media department after which she worked with Trikaya Grey, Rediffusion-Y&R and JWT.