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Tag: Harsha Bhogle

  • Sony Sports Network gears up for epic India-England showdown

    Sony Sports Network gears up for epic India-England showdown

    MUMBAI: Sony Sports Network is swinging for the fences this summer with its all-out broadcast of the India tour of England, starting 20 June 2025. With a refreshed Indian side stepping into the cauldron of English conditions and legends in the commentary box, the five-Test series promises fireworks on and off the pitch.

    From Headingley to The Oval, all five matches will be broadcast live across Sony Sports Ten channels, in English, Hindi, Tamil and Telugu. Whether you’re a cricket purist or a casual fan, there’s something in store—served up with regional flavour and expert insight.

    Bringing the heat off the field is Sony’s formidable Extraaa Innings panel, featuring a who’s who of cricket royalty. In English, viewers can expect sharp analysis from Sunil Gavaskar, Cheteshwar Pujara, Michael Vaughan, Nasser Hussain, Mike Atherton, Harsha Bhogle, and Sanjana Ganesan. Hindi viewers will be bowled over by Ajay Jadeja, Irfan Pathan, Ashish Nehra, Saba Karim, RP Singh, and more.

    Regional commentary comes courtesy of  Tamil and Telugu stalwarts like Hemang Badani,Bharat Arun, WV Raman,Venkatapathy Raju, and Rakesh Deva, ensuring cricket lovers from Chennai to Hyderabad get front-row seats in their mother tongue.

    With Rohit Sharma and Virat Kohli recently retired, a new generation led by Shubman Gill will carry India’s hopes. The historical odds aren’t in their favour—India has only won three Test series in England, in 1971, 1986 and 2007, each under a new skipper. But the signs are there for another fairytale run.

    It’s youth vs experience, tradition vs transition—and Sony Sports Network is pulling out all the stops to bring every ball, byte, and boundary to fans across the country. Game on.

  • Swiggy brings back Gulaab Jamun Uncle as T-20 season

    Swiggy brings back Gulaab Jamun Uncle as T-20 season

    Mumbai: Swiggy, India’s pioneering on-demand convenience platform has launched its latest Campaign, marking the return of its beloved trio: Gulaab Jamun Uncle, Aunty and legendary commentator Harsha Bhogle.

    The campaign features bite-sized ad films that humorously depict Swiggy’s commitment to on-time delivery, allowing Uncle to enjoy his favourite treats without interruption. In one of the ads, Uncle cleverly navigates his food cravings while Aunty prepares to attend a wedding, highlighting the quick and seamless delivery service. The ads use everyday scenarios to highlight the speed and convenience of Swiggy’s delivery service, resonating with cricket fans across the country.

    These bite-sized ad films, supported by legendary commentator Harsha Bhogle’s popular commentary pieces, showcase the fast-paced nature of Swiggy’s delivery service. The witty comparison to cricket aims to resonate with the massive audience of cricket fans in India. By focusing on a single delivered item, the ad subtly highlights Swiggy’s “no minimum order value” offerings and a special incentive of ₹150 off during the cricket season.

    Talking about Swiggy’s strategy on capitalising on one of its most-favourite campaigns of all time, Swiggy chief growth & marketing officer Ashwath Swaminathan  said, “The series featuring Gulaab Jamun Uncle, Aunty, and Harsha Bhogle is a much-loved one, so we are bringing it back for the continuing cricket season. The campaign highlights how we deliver food right on time to help Uncle enjoy his favorite gulab jamun. We are confident that this campaign will resonate with cricket fans across the country.”

    Indrasish Mukerjee, the director of the film, added, “Swiggy ads were iconic for the language they had set up a while back with the crisp, silent 20-seconders aided only by Harsha Bhogle’s voice. The format’s always challenging, especially with comprehension and one’s ability to land humor. But we were clear from the outset with what we set out to do, which helped, and it was an absolute pleasure to revive this format and bring Gulaab Jamun Uncle alive once again for this series of three films.”

    The Swiggy campaign will run across television, digital platforms, and social media.

    Watch the films here:

  • Viacom18 to be the new home of ultimate sports quiz

    Viacom18 to be the new home of ultimate sports quiz

    Mumbai: Viacom18 has announced exclusive media rights to Ultimate Sports Quiz, a national inter-school sports quiz show. The exciting competition will see renowned commentator Harsha Bhogle in his much-loved avatar of a quizmaster. The 19-episode season will drop on JioCinema and the Sports18 network from 29 November to 17 December.

    The acquisition of Ultimate Sports Quiz reiterates Viacom18’s commitment to build on the growing preference of viewers to consume sports content on digital. The show will enhance engagement, extend viewership and build a community among sports fans. The 2023 edition of Ultimate Sports Quiz has seen participation from more than 1,200 schools spanning 350 cities across India.

    The Finalists will win prizes collectively worth Rs 1 Cr., part of which would be a cash prize specifically to improve the sporting infrastructure at their schools. The Winners will get a once-in-a-lifetime opportunity to watch a Live sporting event of their choice anywhere in the world.

    “Through the Ultimate Sports Quiz, we are offering our viewers a winning combination of education, entertainment, and engagement. Coupled with Harsha’s affable personality and inimitable knack of sports storytelling, it makes an exceptional package overall for viewers,” said a Viacom18 spokesperson. “Presenting this contest first on JioCinema is our conscious, long-term effort to build on consumers’ preference of watching sports content on digital.”

    “We are delighted to bring to the audience the Ultimate Sports Quiz for a second year in a row. This property is very close to our hearts as it rekindles memories of watching quizzes in the ‘90s, said Ultimate Sports Quiz founder & CEO Pratik Gosar. “It gives me immense pride to have India’s leading sports broadcaster, Viacom18 onboard as partners on this journey. Their expertise in broadcasting and reach will definitely take USQ to greater heights and inspire kids to learn more about sports. We acknowledge the growing preference of viewers to consume content on digital and totally believe in the idea of going digital-first with USQ.”

    “The journey of hosting Ultimate Sports Quiz 2023 was incredible. It was joyful and enlightening to witness the enthusiasm and extensive knowledge of sports among the bright minds of the country. It took me back to my own days of participating in quizzes and later hosting them,” said Bhogle. “There’s something beautiful about the spirit of curiosity and the quest for knowledge, and to see it so robustly alive in these youngsters gives me great hope for the future of sports in our country.”

    Watch Ultimate Sports Quiz daily from 29 November 2023, on JioCinema and the Sports18 network.

  • Thums Up launches ‘Fan Pulse’ with cricket legends on Disney+ Hotstar

    Thums Up launches ‘Fan Pulse’ with cricket legends on Disney+ Hotstar

    Mumbai: India’s homegrown beverage brand The Coca-Cola Company, is excited to announce the launch of ‘Thums Up Fan Pulse’, an innovative and immersive cricket experience in collaboration with Disney+ Hotstar. The Thums Up Fan Pulse introduces a new era of cricket engagement, amplifying every voice, fostering passionate discussions, with expert insights, and unparalleled fan participation.

    https://www.hotstar.com/in/shows/thums-up-fan-pulse/1260152395?filters=content_type%3Dshow_clips

    The first-of-its-kind endeavour is set to transform the cricket content landscape, resonating with the true spirit of Thums Up. ‘Thums Up Fan Pulse’ isn’t just a platform; it’s a vibrant space for fans to share opinions, interact with experts, and pose the pivotal question: “Will India Win?” The series featuring top experts, including Sourav Ganguly, Yuvraj Singh, Gautam Gambhir, Virendra Sehwag, Dinesh Karthik and hosted by the “voice of cricket” – Harsha Bhogle will showcase the pulse of every cricket fan as they give unique insights about every aspect of the upcoming World Cup.

    By integrating data, tech, and social listening, Thums Up is revolutionizing fan engagement. It uncovers insights about players, team India, and the World Cup fueling a personalized content experience for every cricket enthusiast, through various channels – pack, digital, and OOH with enthusiasts enthusiastically participating and sharing their views on the platform.

    Commenting on the launch of ‘Thums Up Fan Pulse’ and the association with Disney+ Hotstar, Coca-Cola India, and South-West Asia senior category director of sparkling flavours Tish Condeno said, “We’re absolutely thrilled to announce the launch of ‘Thums Up Fan Pulse,’ an immersive experience that encapsulates the pulse of every cricket fan. With our unique series in collaboration with Disney+ Hotstar, we are honoured to feature cricket legends together on one platform. Our aim is to unite cricket enthusiasts, engage fans, and build up the excitement for the upcoming ICC World Cup.”

    Disney Star head of network – Ad Sales Ajit Varghese said, “Cricket may be a strategic sport, but it involves the heart and mind in equal measures. Be it calculating the possibilities of a six in an over or praying for the last ball to score a six, it is this mix of emotion that makes the game great. At Disney+ Hotstar, we are proud to partner with Thums Up to curate a unique series like Thums Up Pulse. It quenches our national thirst for cricket with logic & passion served by experts like Sourav Ganguly, Virendra Sehwag, Harsha Bhogle and other prominent names for the upcoming ICC Men’s Cricket World Cup.”

    The Thums Up Fan Pulse offers various content formats, from episodic series with Disney+ Hotstar to byte-sized content. By sparking engaging conversations about the ICC World Cup, it keeps the excitement alive. Thums Up remains dedicated to enhancing cricket conversations and uniting fans through innovation. Consumers can purchase a Thums Up, scan the QR code on the pack and express their views to become a part of Thums Up Fan Pulse. 

  • RuPay kicks-off IPL innings with new campaign featuring Ishant Sharma

    RuPay kicks-off IPL innings with new campaign featuring Ishant Sharma

    Mumbai: National Payments Corporation of India (NPCI) has floated its first Indian Premier League (IPL) campaign ‘RuPay. Be On-The-Go.’ Featuring Indian fast-bowler Ishant Sharma, the campaign highlights the many benefits of RuPay On-The-Go on cards and other convenient form factors such as smartwatches, keychains, mobile stickers, and wristbands.

    As part of the high decibel campaign, five advertisement films are released on television, OTT, digital, and social media platforms. The brand has also roped in popular cricket commentator Harsha Bhogle and former Indian cricketer Virender Sehwag to endorse the campaign on Twitter.

    The film revolves around the banter between three characters- an umpire struggling with payments, a batsman who knows how incredible RuPay is, and who takes it upon himself to educate our umpire on it, and fierce pacer Ishant Sharma. The umpire gets so distracted by the amazing and innovative RuPay offerings that the batsman is sharing with him, he doesn’t even notice that Ishant Sharma has bowled, rapped the opener on the pads, and is now screaming ‘Howzzaaaatt!,’ waiting for an ‘Out’ from him. What follows is a ‘match freeze’ where the entire match pauses, as we see Ishant now doing his best to catch the Umpire’s attention by shouting ‘Howzzatt’ in hilarious ways. With RuPay on Umpire’s mind and his conversation with the non-striker still on, he registers Ishant’s appeal and starts to raise his finger finally shouting ‘Out-standing’ for RuPay.

    Conceptualised by DDB Mudra, the new campaign has beautifully and humorously captured Ishant’s dynamic action of ‘Howzat’ to weave together the films. The campaign also features four short films which reinforce the concept in various situations involving payments for international use, for the convenience of paying using RuPay On-The-Go enabled watch(at a grocery store) and keychain (at a drive-thru), and for bus/metro travel. The films not only create awareness about RuPay On-The-Go but also show how payments can be quick, safe, easy, and hassle-free for customers.

    The films underscore the availability and accessibility of the RuPay cards. The advertisements highlight that every bank in India is issuing RuPay Debit cards and a large number of banks and prepaid/credit card players are also issuing RuPay prepaid and credit cards.

    Furthermore, the films also create awareness amongst customers to ensure activating their cards for contactless, e-commerce, and international transactions per the regulatory requirements in India.

     

  • ‘Confident of achieving target of over 100% growth with our IPL campaign’: Fantasy Akhada’s Sumit Jha

    ‘Confident of achieving target of over 100% growth with our IPL campaign’: Fantasy Akhada’s Sumit Jha

    Mumbai: India is today the world’s biggest fantasy sports market with a user base of over 13 crore, according to a report by the Federation of Indian Fantasy Sports (FIFS) in collaboration with Deloitte. And with the Indian Premier League (IPL) on in full swing, fantasy sports stakeholders are wagering on the popular T20 league to multiply their user bases during this cricketing season.

    Amid the fervour in the lead up to the 15th edition of the cricket tournament, Fantasy Akhada – one of the players in the fantasy sports arena rolled out a 360-degree campaign #KhelTumharaAkhadaHumara starring Harsha Bhogle and actor Ali Fazal. The campaign, since its teaser launch on 24 March on Instagram has seen the brand unveiling three short films at regular intervals keeping the narrative going and the audience hooked.

    The brand is all set to launch the finale in the series which has managed to rake in tremendous interest among fans.

    Shedding more light on their marketing campaign, Fantasy Akhada’s founder Sumit Jha tells IndianTelevision.com, “The idea was simple – in the extremely cluttered fantasy sports space, we wished to stand out and position ourselves as the ultimate platform for fantasy sports users across the country.”

    Conceptualised by Pippip Media and executed in tandem with Wirality Media, the first film of the campaign showcases the apparent abduction of cricket presenter Harsha Bhogle by a desperate cricket fanatic, played by Ali Fazal, in his attempt to emerge victor in his local gaming community. The subsequent two films have kept the narrative going, igniting vewers’ curiosity and building up buzz, aided in part by the fresh, dynamic combo of Bhogle and Fazal and their crackling chemistry onscreen.

    Harsha Bhogle is a familiar face in our living rooms through his engaging cricket commentary. Audiences are used to seeing his on-screen representation in the commentary box or television studio, imparting words of wisdom on the game’s nuances in all seriousness. But that’s about it. So, how was it getting Bhogle to act, given the hilarious setup of his ‘apharan’ by a goon wanting gyan on the game, we want to know.

    “Given the vast experience that Bhogle has in front of the camera doing live telecasts, the ease with which he pulled off this was expected. Also having someone like Ali Fazal, who is not only a great actor but a big fan of Harsha, really helped making the entire shoot a great and enjoyable experience for all involved,” Jha answers.

    ALSO SEE | Ali Fazal & goons abduct Harsha Bhogle in Fantasy Akhada’s new IPL campaign

    The films have Bhogle in his trademark ‘suit-boot’ urbanised avatar while Fazal brings in the rustic flavour, playing the local bully. “We tried to integrate the urban and rural populace (users) and bring them to a common platform,” Jha explains the reasoning behind the campaign.  “As per the Deloitte-FIFS report published in March, 50 per cent of the users in the Fantasy Sports industry come from tier 2 and 3 cities.”

    The brand’s core TG is the Indian male population aged 18-35 with a strong representation from states like Uttar Pradesh, Rajasthan, Maharashtra, Gujarat, among others, says Jha. “The brand’s IPL association had a two-fold approach: primarily to target the current audience who enjoys daily fantasy sports; and secondly to target the larger TG for brand awareness and to introduce them to the concept of skill-based real money gaming.”

    “The idea was to focus on the build-up and the IPL broadcast during Phase one of the campaign. We were certain that with the presence of two extremely popular faces in the commercials, the TVC would have a strong organic reach.” He further adds, “And the initial reactions make us more confident to achieve our target of more than 100 per cent growth in terms of revenue/ users on the back of this IPL.”

    The brand has already released three ad films of the campaign on TV and digital, and have plans to bring the series to an end with the fourth ad going live on digital platforms. “We have a strong plan that includes influencer marketing to sustain the impact of these creatives over a longer duration of the league,” signs off Jha.

    For the unversed, Fantasy Sports are online prediction games where one puts together a virtual team of real sports players, and earn points based on real life statistics. The better your player or team performs in real life, the higher your fantasy points.

    What’s the hype about, you ask? Take a look at these numbers. India’s fantasy sports market is projected to grow from Rs 34,600 crore in FY21 to an estimated Rs 1,65,000 crore by FY25, clocking a CAGR of 38 per cent, as per the Deloitte report.

    The total revenue attributable to the fantasy sports industry is Rs 10,700 crore, including Rs 5,500 crore indirect revenue in FY21 through its vendors and service providers, the Deloitte report estimates.

    Its not a surprise that in a cricket-crazed country like ours, the sport remains the dominant force on fantasy sports platforms (FSP). And with the IPL being one of the biggest cricketing properties in the country and also the biggest generator of revenue, it is hardly surprising fantasy sport operators want a share of the IPL pie. Consider this, IPL contributed over 20 lakh users to the addition of users in the fantasy sports space, in just the first phase of the league’s 2021 edition.

  • Ali Fazal & goons abduct Harsha Bhogle in Fantasy Akhada’s new IPL campaign

    Ali Fazal & goons abduct Harsha Bhogle in Fantasy Akhada’s new IPL campaign

    Mumbai: With a host of fantasy cricket platforms heating up the battle in lead up to the 15th edition of the Indian Premier League (IPL), homegrown fantasy sports platform Fantasy Akhada kick-started its IPL 2022 push with a 360-degree campaign titled #KhelTumharaAkhadaHumara. The quirky brand campaign starring cricket presenter Harsha Bhogle and actor Ali Fazal showcases the fervour and gusto with which these games are played in e-sports communities.

    Shot by Pranav Harihar Sharma, conceptualised by Pippip Media and executed in tandem with Wirality Media, the first film of the campaign hilariously showcases the kidnapping of ‘voice of cricket’ Harsha Bhogle by an enraged cricket fanatic and a local goon, played by Ali Fazal. Fazal offers to release Bhogle from captivity under one condition: “The latter teach him the nitty-gritty of the fantasy cricket game so he can salvage his hurt pride in his local gaming community.”

     

     

    The campaign launch was preceded by a quirky teaser on social media a day prior, to build up interest levels and ignite curiosity among viewers about the alleged ‘abduction.’ The brand then unfurled a short video on digital after generating adequate buzz via the teaser, before finally launching the TVC on the opening day of the T20 League.

     

     

    “The rollout of the country’s most awaited cricket tournament has undoubtedly set the stage for massive participation in fantasy sports contests,” Fantasy Akhada founder Sumit Kumar Jha said. “Our campaign is poised to inspire cricket fans to experience the first-hand thrill of forming their own teams. The launch of the #KhelTumharaAkhadaHumarateaser is already driving conversations and has been a big hit in the Indian and global markets. We are confident that this will also encourage more first-time users to participate in fantasy sports.”

    As per a joint report published by Deloitte & FIFS in February 2022, 50 per cent of the users in the fantasy sports industry come from tier-2 and 3 cities. The gaming platform integrates both the rural and the urban Indian populace via the campaign.

    “Looking at the 150 per cent growth in CEA during the 14th IPL season, we are eyeing for a 100 per cent growth in our user base this season,” Jha added.

    In addition to fantasy cricket, the gaming platform also offers multiple gameplay options for fantasy football and fantasy kabaddi.

  • Blogmint launches #BloggersDreamTeam with Harsha Bhogle

    Blogmint launches #BloggersDreamTeam with Harsha Bhogle

    MUMBAI: Blogmint, India’s automated marketplace that connects brands and bloggers, and a part of TO THE NEW Ventures, has launched the #BloggerDreamTeam campaign with Harsha Bhogle.  The campaign aims at discovering and recognizing the emerging blogging, vlogging and micro-blogging talent in India.

     

    Bhogle, a cricket expert and a sports evangelist, joined hands with Blogmint to acknowledge the budding social influencers in India and hand-pick his #BloggerDreamTeam. With Cricket World Cup 2015 fever gripping India, the campaign provides bloggers a platform to channelize their opinion around all aspects of the game – from fashion statements made by today’s cricketers to the impact of technological enhancements on the game. 

     

    Bhogle said, “The internet and social media have thrown up opportunities like never before and have allowed skill to meet opportunity. Blogmint is the perfect platform to empower bloggers and showcase these skills.”

     

    Social media has become ubiquitous with young India and with that we are witnessing a new set of social media stars. Influencer Marketing, which was driven by Bollywood and sports celebrity endorsement, is now being increasingly driven by Social Influencers, which includes celebrity bloggers, YouTubers and Twitteraties. However, there aren’t any platforms in India, which connect these celebrities with brands in an automated and transparent fashion. “This is the gap that Blogmint aims to fill. Dream Team with Harsha Bhogle is an excellent opportunity for Bloggers to express opinions on the on-going cricket World Cup and at the same time showcase the versatility of their writing talent by combining cricket with themes including food, technology, lifestyle amongst others. #BloggerDreamTeam is one of the many initiatives that Blogmint plans to launch in order to engage the social influencers in India,” said Blogmint CEO Irfan Khan.

     

    Bloggers can participate in the contest by visiting the following page – https://www.blogmint.com/HarshaBhogleDreamTeam.

     

    “Dream Team with Harsha Bhogle is an excellent opportunity for Bloggers to express opinions on the on-going Cricket World Cup and at the same time showcase the versatility of their writing talent by combining cricket with themes including food, technology, lifestyle amongst others. #BloggerDreamTeam is one of the many initiatives that Blogmint plans to launch in order to engage the social influencers in India” he added.

     

    “I am delighted to be associated with Blogmint’s Blogger Dream Team initiative. It’s a perfect platform for Bloggers which empowers their writing skills” asserted Harsha Bhogle.

     

    Bloggers can participate in the contest by visiting the following page – https://www.blogmint.com/HarshaBhogleDreamTeam.

  • Castrol launches campaign for cricket World Cup

    Castrol launches campaign for cricket World Cup

    MUMBAI: With the ICC Cricket World Cup 2015 round the corner and millions of cricket fans gearing up to support their favourite team, Castrol, Performance Partner of the ICC, has launched Castrol Activ ‘Cling on to the Cup’ campaign that will provide fans an opportunity to be right in the heart of the action through state of the art digital technology.

     

    The Castrol Activ ‘Cling on to the Cup’ campaign was kick-started with a live Google hangout where fans discussed the Indian team’s prospects and challenges with Castrol Activ panelists and cricketing stalwarts, Anil Kumble and Sanjay Manjrekar along with well-known cricket commentator and Castrol brand ambassador Harsha Bhogle. The hangout was a lively affair filled with some serious conversations as well as funny quips and comments from fans and panelists alike.

     

    Cricketing legend and Castrol Activ panelist Anil Kumble said, “Technology has become an integral part of our lives and Castrol with its reputation for pioneering product technology, has successfully harnessed digital technology and created a unique experience for all cricket fans. For the first time ever, cricket fans will be able to be present virtually in the stadium, in support of their favorite team.”

     

    Over the last five years, Castrol India has endeavoured to bring fans closer to the action and provide a more immersive and interactive experience. Castrol Activ ‘Cling on to the Cup’ campaign is a continuation of these efforts. Apart from the Castrol Activ Hangout, the campaign will include other initiatives that are interactive and engaging for the fans, bringing them closer to the action during the ICC Cricket World Cup in Australia & New Zealand.

     

    Commenting on the campaign Castrol vice president marketing – India & South Asia Soma Ghosh added, “Castrol is excited at the prospect of giving Indian fans the opportunity to cheer on their heroes at the ICC World Cup 2015. Over the last five years of Castrol’s association with the ICC, we have undertaken pioneering innovations, especially in the digital space, to make the game a more immersive and interactive experience for the fans. With campaigns such as Castrol Activ ‘Cling on to Cricket’ (during the ICC Champions Trophy 2013) and ‘Castrol Activ Scooter Zip factor’ (during the ICC T20 World Cup, 2014) have been trailblazing and successful campaigns. We are indeed excited about using new and innovative technology to make the fan experience more engaging and enjoyable.”

  • 92.7 Big FM launches cricket show with Virender Sehwag & Harsha Bhogle

    92.7 Big FM launches cricket show with Virender Sehwag & Harsha Bhogle

    MUMBAI: 92.7 Big FM, which is the official radio partner for the ICC Cricket World Cup 2015, will enhance its offerings through exclusive on air content and exciting off air initiatives for the event.

     

    The station has announced a unique and interactive property christened Cricket Ka BIG Headquarter with Virender Sehwag and Harsha Bhogle.

     

    Elements will begin from the 8 February, leading into the World Cup on 14 February and then until the end of the World Cup. With this, the stage is set for an exhilarating aural experience across its 45 stations.

     

    Offerings from Cricket ka BIG Headquarter from 92.7 Big FM includes:

     

    · Exclusive content throughout the season ranging match updated, trivia, behind the scene stories, game analysis and celebrity interactions

     

    · Cricket expert Harsha Bhogle will give expert pre and post match analysis

     

    · The most ardent six winners across India will be selected, basis performance in quizzes and contests on air. The winners will travel to Australia and watch the gran finale live, while also reporting for BIG FM from down under! This will be judged by Virender Sehwag

     

    Ensuring extensive marketing, platforms across on ground, digital and social media will be activated:

     

    · 92.7 BIG FM will set abuzz social media platforms with various engagement activities for its listeners. This will include games, trivia, picture updates and quizzes to ensure high engagement

     

    · BIG FM jocks will also visit residential welfare associations to engage with audiences to create excitement and awareness of the radio station’s property.

     

    · Taking consumer engagement a step further, 92.7 BIG FM has also taken a leap in the digital space by partnering with PLUGGD Radio to launch a mobile app for Cricket Ka BIG Headquarters. The app which is meant to enable listeners to engage with RJs through chats and participate in contests and polls, will also regularly update listeners on 92.7 BIG FM’s music, RJs, and the latest from Cricket Ka BIG Headquarters.

     

    92.7 BIG FM national business head Ashwin Padmanabhan said, “Cricket is a religion in our country and is immensely loved and followed by our people. We are extremely delighted to partner with the very prestigious ICC World Cup, offering yet another unparalleled entertainment experience with 92.7 BIG FM. Our offerings combine to provide our cricket-frenzied audiences an excellent sports entertainment experience, while giving marketers a fabulous property to ride with.”