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Tag: Harsh Wardhan Dave

  • Krrish 3 now ties up with Worldoo

    Krrish 3 now ties up with Worldoo

    MUMBAI: India’s home grown superhero Krrish has been creating a sense of excitement and enthusiasm in India and the world over with his engaging promotions for the forthcoming film Krrish 3. Keeping up this momentum Krrish has now made his way into worldoo, an ever evolving online ecosystem for kids where they can live, express and play.

     

    This partnership will enable its users to get a glimpse into the world of their favourite superhero and have exclusive access to the avatars of Krrish and Kaya from this superhero movie franchise. Registered Worldoo users can unleash their creativity and get set into Krrish modes by sprucing up their homes on worldoo with interesting and exclusive themes from the movie.

     

    Worldoo members will also be eligible to participate in a special Krrish 3 contest and stand a chance to win some exiting prizes. All they need to do is visit the Community centre in the Mainland and answer a few simple questions about the movie. Lucky winners will also stand a chance to win posters signed by Hrithik Roshan and few other exciting goodies.

     

    Worldoo head – experience and brand Harsh Wardhan Dave said, “We want our worldoo kids never to miss out on the most popular and entertaining stuff that’s happening out there. We realise the kind of following that Krrish has with kids and we have decided to associate with them. Through worldoo, kids have a special chance to win cool merchandise. We are confident that this will add value to the experience of our worldoo kids.”

     

    The association with worldoo is a part of the digital marketing campaign for Krrish 3 spearheaded by Hungama Digital Media Entertainment. Hungama Digital Media Entertainment MD & CEO Neeraj Roy said, “Kids today are spending a large share of their day online via various connected devices- be it computers, tablets or event connected TVs. The worldoo platform will enable kids to learn in the playway method. Moreover the worldoo platform is fun and safe for kids to engage with on a regular basis. The popularity of our very own super hero will encourage kids to explore a different world online.”

     

    The worldoo team is constantly working towards creating content that adds value to the overall time a child spends online. Partnering with the Krrish series was a step in that direction, going forward the team is looking forward to working with brands which are effectively willing to collaborate and add to the ethos to create responsible global citizens of tomorrow.

  • worldoo.com launches doo Comics

    worldoo.com launches doo Comics

    MUMBAI: worldoo.com, India’s first online ecosystem for kids, have announced the launch of doo Comics. The comic will be exclusively available on worldoo.com.

    worldoo.com will create 8 parts of the series “The Discovery of worldoo” and the first edition of the same is named as “The Last Mission”. worldoo.com will release one edition of these series each month and will also add some new titles over the course of the next year.

    The first comic talks about worldoo’s peace-loving character – Nakamota, a topography expert and his efforts to find some help for him to get back to city from the island where he was stuck after his plane had crashed during the World War II.

    “We are thrilled to launch the first digital edition of The Last Mission on worldoo.com, as we have always embraced original ideas from our own character(s). With the launch of doo Comics on worldoo.com, we see it as a continuation of our on-going commitment to delivering quality, original experiences online to the kids”, said worldoo.com experience & brand head Harsh Wardhan Dave.

    worldoo.com’s mission is to take comic books far beyond the printed page and into the digital world. With worldoo’s wide online following, it is hopeful to help bring its stories to millions of new readers every week.

    Worldoo.com got a good response from kids on the digital platform, within the launch of two months the website attracted 18,000+ kids in a short span of time. Worldoo.com has got around 1.13 lakh unique visitors and over 2.5 million page views till now. Kids are loving worldoo.com – as a result, average time spent is close to nine minutes and 11 page views are happening per visit, which is very encouraging for the platform.

  • Chhota Bheem now available on Worldoo

    Chhota Bheem now available on Worldoo

    MUMBAI: Chhota Bheem, a cartoon and animation series hero, is now available on worldoo.com.

    Worldoo is the “first-of-its-kind” ‘ever-evolving online ecosystem‘ for kids, launched this April and is targeted to kids of the age group between 6-12 years.

    Worldoo and Chhota Bheem‘s web partnership comes at a time, when the latter has launched its second film.

    Kids in Worldoo can watch Chhota Bheem videos, play Chhota Bheem games, read Comics, choose Chhota Bheem “avatars” and design their homes with specially designed Chhota Bheem themes as well.

    “Worldoo promotes popular content for young minds and Chhota Bheem is one of the most iconic characters, today. Kids can express themselves by bringing Chhota Bheem to their homes on ‘worldoo‘ and much more,” Worldoo head experience and brand Harsh Wardhan Dave said.

    “We are very happy to associate with Worldoo, their concept is very unique and opens up a wonderful world for children,” Green Gold Animation VP-strategy Srinivas Chilakalapudi added.

  • Trinetra Focus to revive SIL’s digital communication

    MUMBAI: Scandic Foods India has roped in Trinetra Focus Communications as the digital agency on record for its jam and processed foods products brand SIL. The account win is the result of a multi agency pitch called by the brand.

    Trinetra Focus, the digital arm of Focus, will be consulting and managing the integrated online approach for the brand. The mandate includes managing of social media, SEO and digital advertising to create an effective impact amongst the audience for the brand. The team will adapt an integrated approach that will focus on creating consumer engagement and also generate returns on investment wit he help of the digital medium.

    The company‘s media agency on record is Aegis‘ Carat Media. The agency won the account in 2010 and the media spends by the Scandic India are in the range of Rs 80 to 100 million.

    SIL has had some prominent television ads in the past, but the brand has been dormant in its media presence for almost a year or so now. The brand divested by Marico Ltd in 2008 to Danish subsidiary of Good Food Group A/s Scandic India.

    An official from Carat informs, “The brand has been quiet for some time. There are plans to relaunch the SIL brand with its entire gamut of products, including jams, ketchup, sauces, dressings and canned foods. The company is just waiting to iron out the creases in its distribution chain.”

    Trinetra Focus vice president Harsh Wardhan Dave said, “The brand intends to revive its communication and wants to start with the online medium. The goal will be to relaunch the digital communication of SIL and create awareness that the brand encompasses more products than just jams. The focus will also be on generating sales through digital communication via activities on various virtual platforms.”

    Through its presence on social networking website Facebook, the brand was able to collect feedback on kinks in its distribution chain. Since then, SIL has been trying to make its distribution more efficient. It will now look at taking things a step further on the digital medium and endeavour to generate sales on it.

    Scandic Food India marketing manager Sanjeev Singh said, “Today, Sil is the No.2 brand in the Jams category and one of the leading players in processed food segment. There is a definite need for a planned and structured approach for engaging with our audience in the online space. With the ever increasing internet penetration, there is a need for consistent interaction at various touch points and one brand message being communicated effectively across all mediums of marketing. With Trinetra team having the right understanding of our long term objective, we are looking forward to see some great ideas and initiatives that will upscale our interaction with our audience for a sustained relationship.”

    Trinetra Focus Communications vice president Saumik Barua said, “As a major player in its segment, there is no doubt that the brand has already established its presence. With its current reach to the urban masses, it gives us the opportunity to create unique engagement points across multiple platforms with some great creative ideas. This also means connecting with certain ideologies in mind of the consumer and not just mere social engagement. Also keeping in mind the brand objective of scaling up its growth & reach to a wider base of audience, we have proposed some interesting initiatives along with customised services and we are pretty excited to start work immediately.”

  • Finolex Cables enters digital space with Focus

    MUMBAI: Integrated communication agency Focus has been roped as Finolex Cables‘ digital media partner.

    Focus has been handling Finolex‘s creative, strategy and media planning services for the past seven years.

    Trinetra Focus Communication (the digital arm of focus) vice president Harsh Wardhan Dave said, “We are glad to be extending our digital offerings for Finolex Cables. Having realised that electrical cable as a category is a difficult one to communicate, our team has put in great efforts towards effective messaging and strategy to create a strong base for a non-core brand like this. A research insight on the target audience affirmed our belief that it was the right time for Finolex to get into the digital marketing space. Through this mandate, we wish to bridge the gap and build sustainable engagements with the core audience.”

    Over the years, Focus has created numerous TVCs, print ads and a large support of in-store activities. This is the first time that Finolex is venturing into the digital media space. The key mandate for its agency would be to concentrate on building the brand awareness along with regular engagement with the target communities.

    Focus, established in 1997, develops integrated strategies aimed at providing business solutions to its clients. Together with Focus Media 360 degrees (Media), Trinetra Focus Communications (Digital) and Focus Circle (Creative and Advertising) forms an integrated media agency that truly believes in building brands holistically from inside out.