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Tag: Harsh Shah

  • Dentsu Webchutney elevates Harsh Shah to managing partner

    Dentsu Webchutney elevates Harsh Shah to managing partner

    Mumbai: Dentsu Webchutney, the digital creative agency from the house of dentsu India and a dentsuMB company has promoted its executive vice president Harsh Shah to the role of managing partner.

    In his new role, Shah will report to dentsuMB Group CEO Sidharth Rao, and focus on accelerating the agency’s expansion across key business lines, said the agency in a statement on Monday. “Shah will administer new business acquisitions, large-scale campaigns, and agency operations as part of this expanded mandate,” it added.

    Shah has been a key stakeholder in Dentsu Webchutney’s growth and culture. He started his journey with the agency in 2010 as an account manager. Since then, he has led several award-winning campaigns such as ‘Thappad – Most Reported Trailer,’ ‘Saffola Heart Age Calculator,’ ‘Uri – Surgical Strike on Torrents,’ and ‘Vice – 8-bit Journo.’ Under his leadership, the agency has also brought home multiple national and international awards including several Cannes and several Kyoorius Elephants, according to the agency.

    “Harsh has risen through the ranks over the decade that he has spent at Dentsu Webchutney. He is a testament to the agency’s unique history of consistent homegrown leadership,” commented Sidharth Rao. “I have no doubt that he is the right choice to unlock Webchutney’s exciting new phase of growth, as a key part of the wider Dentsu Creative brand. With his proven record of growing people, businesses, and culture at the agency, Harsh is poised to accelerate our creative and business ambitions.

    “After spending 14 years in this industry and a decade of that with Dentsu Webchutney, I can say that I have witnessed what this industry is truly capable of,” stated Harsh Shah.”I am now ready to pioneer the future for it in partnership with all the talented minds at Webchutney. The ever-evolving creative and digital landscape is a playground of possibilities and I am excited to transition into my new role and be at the forefront of it all. We are going to double down on our success, hereon.”

  • Jack in the Box elevates Harsh Shah and Suruchi Shetty

    Jack in the Box elevates Harsh Shah and Suruchi Shetty

    MUMBAI: Jack in the Box Worldwide (JITB) has reshuffled its core leadership team. Business director Harsh Shah has been elevated to VP – business and growth, while director – strategy Suruchi Shetty has been made VP – strategy and analytics.   

    Shetty said, “Characterised by constant change, the digital platform mirrors the environment we are living in today and there can’t be a more challenging yet compelling space to be in. As I continue my association with Jack in the Box Worldwide in this new role, I look forward to moving the needle alongside the team by creating insightful and data-driven unadvertising strategies.”  

    Shah said, “The pandemic has been a catalyst to the digital boom in the Indian market, and the tables have already turned in favour of digital first brands. Great for us that we are digital natives, which puts us at the crux of this shift. I’m excited to take on this new role and welcome the additional challenges that motivate me to drive business and marketing impact with our talented teams.”  

    Along with the appointments, JITB has also announced a reposition. It has stated that it is aiming to primarily focus on supporting clients with its strategic capabilities.  

    Jack in the Box Worldwide managing partner Rishi Sen said, “Consumers are evolving. Markets are adapting and we are lucky to be right in the middle of it. This process of creating something new every day is exciting as much as it is challenging. At Jack in the Box Worldwide, we have always been able to provide a first-mover advantage to our clients when it comes to adapting to the ever-changing digital landscape. With Suruchi’s mind married to data and strategy and Harsh’s deep knowledge of the cogs and gears of running brands and businesses, they were our obvious choice to lead JITB into the new tomorrow.”    

  • Love takes over Platinum this Valentine’s Day

    Love takes over Platinum this Valentine’s Day

    MUMBAI: Love deserves an expression. But do phrases like “falling for you”, “blinded by love”, “head over heels”, “madly in love” hold true today? Are they relevant? Is that what we want love to feel like in a modern world that aspires for equality, empowerment and respect for individuality?  A state where one loses one’s sense of rational thinking is dizzy and confused seems like sharp contrast. While love is meant to be great high, one that uplifts you then must its expressions all somehow pull you down?

    Dinner dates at expensive restaurants, over the top romantic gestures – sure sound nice in a film, but don’t they tend to preoccupy your thoughts, misdirect your efforts /expectations and create a shift in focus. Instead of thinking of how to make this relationship more real for today, a more meaningful partnership, don’t they serve to lead you into believing something else?

    This month of love – “LOVE” itself comes alive and questions the relevance of these expressions and gestures.

    Platinum Days of Love brings alive a unique four week digital and social campaign personifying love and infusing new and refreshed meaning into expressions and gestures around Valentine’s Day. Reimagining love to mean a relationship that makes two people greater together. In the days leading up to Valentine’s Day, each day LOVE will write an open letter that questions outdated expressions, frivolous gestures, rituals and days offering its modern perspective on relationships, urging couples to embrace acts and gestures that are more meaningful.

    And that’s not all – One of the most interesting features that Platinum Days of Love adds to this campaign is the “Love Bot”. The Love Bot works in the form of a voice-based ‘google assistant’, suggesting meaningful ways to celebrate Valentine’s day – including the best way to express your love to your partner, to surprise your loved one and also to buy him or her the perfect Valentine’s Day gift!

    The entire campaign is supported by PDOL’s acclaimed #GreaterTogether digital film that celebrates couples who can come together to build an even more formidable force where differences add perspective and similarities are built on to make one stronger.

    “It’s time we replace and reimagine the vocabulary around love and relationships from one that rejects and undermines the potential of an individual, cues compromise and sacrifice to one that demonstrates how two individuals can come together to build something greater. Can go from strength to strength.  Falling, blinded, taking the plunge all land up seeming like one has been severely compromised. Couples today aspire for a love that empowers and uplifts – where together builds a greater partnership at every level. Where gestures don’t leave you skeptical because they are so over the top but rather reassured- said Platinum Guild International India consumer marketing director Sujala Martis.

    “Reimagining love is a natural fit for today’s couples. They have stopped believing in archaic definitions of love and believe in love that empowers them. With this campaign, this Valentine’s Day we want couples to look beyond over the top, frivolous ways to celebrate; and take a more meaningful approach. The idea was to not make this a preachy campaign and hence the conversation is led by Love. Love that’s meaningful and the one that makes you greater together” – said DentsuWebchutney client services Harsh Shah

    Known for meaningful designs crafted in rare platinum – apt for when a relationship too mirrors rare qualities. PDOL has curated a collection of six exquisite Platinum Love Bands in its “Greater Together” collection. The designs of each pair stands for a unique promise that enables couples to be #GreaterTogether. The collection will be available to purchase across leading jewellery retail stores in India from the 25 of January until 15 February.

    The campaign is live across digital platform from the 25 of January until 15 February.

  • Where to Fynd Celio outlets in Mumbai

    Where to Fynd Celio outlets in Mumbai

    MUMBAI: Fynd, a fashion e-commerce portal, has incorporated the services of its stores in all the Celio (European menswear brand) stores across Mumbai.

    By leveraging technology and investing in constant innovation through products such as Fynd Store, the company aims to offer Indian fashion enthusiasts an unparalleled shopping experience.

    Fynd co-founder Harsh Shah said, “The Fynd Store augments in-store sales conversions for our partners, making it a win-win solution.”

    By enabling customers to browse through all the products through an in-store screen, Fynd Store adds great convenience for shopping. In addition, it helps retail outlets to eliminate loss in sales and contributes up to 15 per cent of an outlet’s sales. Fynd Store has had integrations with several brands including Steve Madden, Reliance Brands, Hunkemöller, Gas, Superdry and Brooks Brothers, across India.

    Celio International national sales head Francois Gomez said, “Fynd Store will help us increase the in-store conversion rate. With over 30 stores, we look forward to integrating this solution in all the stores by the next quarter.”

    Fynd’s association with Celio will ensure that every shopper gets his favourite product delivered to his address.

  • Fynd collaborates with Reliance Brands

    MUMBAI: Fynd, a fashion e-commerce portal, is steadily expanding its services with the help of its new feature, Fynd Store.

    Early February, Fynd introduced Fynd Store in over 20 brand outlets of Steve Madden by collaborating with Reliance Brands Limited (RBL). By extending this association further, RBL has now decided to take Fynd Store live in stores for its other premium brands as well.

    Fynd Store is now live in 17 GAS stores, 10 stores of Brooks Brothers, 7 Hunkemöller, and 17 Superdry stores. Fynd’s new store-integration feature ensures that every customer gets his/her choice of product delivered to their preferred address.

    Fynd Store has already been made available in more than 20 Being Human Clothing stores across India, and the feature has been well received by the retailers and customers. Many times, several stores have incurred loss of sales as they were not able to offer a customer a particular size or colour. Fynd Store eliminates this loss in sales (which amounts to up to 15% of an outlet’s sales) by enabling customers to browse through all the products a brand offers through an in-store screen.

    Fynd, an O2O company, directly sources products across various categories including clothing, footwear, jewellery, and accessories, from the most prominent brands in the country. By leveraging technology and investing in constant innovation through products such as Fynd Store, the O2O Company offers Indian fashion enthusiasts an unparalleled shopping experience.

    Fynd co-founder Harsh Shah, said, “We are now present in over 70 Reliance Brand stores across India and plan to integrate with more brands under RBL by the end of this month. By integrating Fynd Store in its outlets, we are sure that RBL will be able to offer an even more enhanced purchase experience to its loyal and enthusiastic consumers.”