Mumbai: Amazon miniTV – Amazon’s free video streaming constantly pushes the envelope through its diverse content repertoire spanning multiple genres. Taking the same step forward, the service on National Start-up Day, announced its latest entrepreneurial drama Hustlers- Jugad Ka Khel with a riveting teaser. Set in 2010, the show will highlight the intricacies of the start-up boom witnessed in the city that never sleeps, Mumbai, focusing on the lives of entrepreneurs.
Produced by Rainshine Entertainment and directed by Harsh Dedhia, this story is driven by both the complexities and the desire for recognition in life. The teaser reveals Sanjay taking an unexpected twist and decides to change his life surprisingly. Set against the backdrop of the bustling city of Mumbai, the show chronicles the remarkable journey of an ambitious and street-smart boy who tries to break the shackles of the traditions imposed by his elder brother. Hustlers- Jugaad Ka Khel will feature Vishal Vashishtha, Anjali Barot, Maharshi Dave, Anurag Arora, and Samir Kochhar in pivotal roles.
Talking about the series, Aruna Daryanani, Director and Business Head at Amazon miniTV, shared, “Hustlers – Jugaad ka Khel is an ode to youngsters who are willing to challenge the norms and write their success story. Through the show, we aim to drive relatability with today’s aspirational audience and strike a chord with their thought processes. The entrepreneurial narrative and relatable characters are reminiscent of the current generation and that’s what the show aims to bring forth.”
Hustlers- Jugad Ka Khel will premiere exclusively on Amazon miniTV for absolutely free, accessible with the click-of-a-button on Amazon’s shopping app and Fire TV
Mumbai: Singapore Tourism Board (STB), in partnership with MX Player’s content arm, MX Studios is set to unveil the interactive film on an Indian OTT platform. Titled ‘Lost and Found in Singapore’, this innovative film introduces a choose-your-own path approach that invites viewers to actively shape the unfolding narrative against the backdrop of Singapore.
A first-of-its-kind initiative by an NTO in India, this film captures and blends the elements that define Singapore’s character, creating an immersive exploration. Seamlessly integrating triggers for engagement, the interactive component promises a captivating experience. This collaboration caters to evolving preferences, especially among young Indian travelers. As audiences seek innovative ways to engage with travel content, ‘Lost and Found in Singapore’ offers fresh, firsthand inspiration. Through active involvement, viewers connect with Singapore’s attractions, weaving entertainment and exploration. Just as the film empowers viewers, Singapore transforms ordinary moments into extraordinary experiences, showcasing the destination’s unparalleled essence. The film encourages repeat viewing to explore alternate storylines and facets of Singapore.
An MX Studios Original “Lost and Found in Singapore” intricately follows the journeys of an introverted solo traveler (Rithvik Dhanjani) and an adventure-seeking girl (Apoorva Arora), who champions friendship. Amidst Singapore’s iconic landmarks and hidden gems, their destinies rest in the hands of the audience. Viewers guide their choices, creating diverse paths and unique viewing experiences. This immersive collaboration caters to younger Indian audiences, blending entertainment with novel travel inspiration. Alongside, curated experiences like the Vespa Sidecar Tour through Joo Chiat and Katong, with its exploration of Nonyas, Babas, and Peranakans, Museum of Ice-Cream, Design Orchard and Bird Paradise at Mandai Wildlife Reserve, offer textured exploration, seamlessly resonating with modern explorers.
Singapore Tourism Board regional director, India, Middle East, South Asia & Africa, GB Srithar said, “We are pleased to partner with MX Player, bringing a unique experience to audiences across India through this pioneering film. As a leading lifestyle hub in the region today, Singapore is a n ever-evolving destination, and this dynamism is best showcased to discerning Indian consumers through equally innovative means. We believe that this partnership introduces a novel perspective of Singapore, introducing to the young Indian travellers the dizzying array of unique tourism experiences it offers. The interactive format deeply resonates with Indian viewers seeking innovative travel engagement, inspiring personalised journeys. Just as the film empowers viewers, Singapore transforms ordinary moments into extraordinary experiences, emphasizing our commitment to showcasing offerings that uniquely define the destination.”
MX Player spokesperson said, “Our viewers are always looking for dynamic and game changing storytelling on MX Player. This collaboration with the Singapore Tourism Board in creating the interactive short film, ‘Lost and Found in Singapore’ is one of its kind and introduces a new dimension to storytelling. We’re excited to bring audiences an engaging cinematic experience as it will allow viewers to actively select the narrative of their choice and will also showcase Singapore’s extraordinary trove of rich destination experiences through this film.”
Guided by the experienced hand of director Harsh Dedhia and the creative vision of writer Kanishka Singh Deo, this film promises an unforgettable experience. “Lost and Found in Singapore” stands out for its interactive element, inviting the audience to actively engage with the narrative.
From 25 August 2023, enjoy free streaming of “Lost and Found in Singapore”, only on MX Player!
