ITV

Tag: Harsh Bhandari

  • Republic TV loses veteran operations chief after eight-year stint

    Republic TV loses veteran operations chief after eight-year stint

    NEW DELHI: Hersh Bhandari, chief operating officer of Republic Media Network, has called time on his eight-year tenure at the news broadcaster, announcing his departure in a LinkedIn post that urged colleagues to “ignore all rumours” about his next move.

    The media veteran, who has spent three decades climbing the ranks of India’s television industry, said he was taking a “small break to reinvent myself and gear up for the next adventure.”

    His departure marks the end of a significant chapter for Republic TV, where Bhandari served as both chief operating officer for the broader network and chief executive officer of Republic World since December 2018.
    In his farewell message, Bhandari thanked Arnab Goswami and the editorial team for their “intensity and support”, while crediting his time at Republic with teaching him strategic thinking and leadership skills. He described the experience as helping him learn “great entrepreneur lessons” and draw “inspiration from colleagues every single day.”

    Bhandari’s career spans some of India’s most prominent media houses, including a six-year stint at Times Network, where he served as vice-president of sales and national revenue head for Times Now. Before joining Republic, he spent nearly two years as national revenue head at TV Today Network.

    His media journey began in the 1990s with a marketing role at Star TV Network, after cutting his teeth in the clothing industry with a seven-year tenure at Pepe Jeans London. At Times Network, he also held senior positions at Zoom, serving as vice-president and national head for four years.

    The executive, who describes himself as an “avid enthusiast of sports and music,” has built a reputation for driving growth across people and media operations. His LinkedIn profile carries the motto: “No matter how far down we may be, we are never too far down to come back.”

    Republic Media Network has not yet announced a replacement for Bhandari’s role. The news comes as India’s television news sector continues to face intense competition and evolving viewer preferences in the digital age.

  • Elver goes full toss with #ElverXI and cricketer collabs to launch Neo Buds with a bang

    Elver goes full toss with #ElverXI and cricketer collabs to launch Neo Buds with a bang

    MUMBAI: Elver has swung for the fences.

    The electronics upstart has launched its latest campaign, #ElverXI, and it’s pulling in cricketers faster than a T20 powerplay. With its first proudly ‘Make in India’ product—the Neo Buds—now in play, Elver is scoring big with both tech buffs and die-hard cricket fans.

    The Mumbai-based brand unveiled the campaign on 15 April, teaming up with a full-blown squad of cricketers including Vijay Shankar, Shashank Singh, Naman Dhir, Ashutosh Sharma, Shahrukh Khan, Abhinav Manohar, Swapnil Singh, Sandeep Sharma, Vaibhav Arora and Arshin Kulkarni.

    Each player, much like each Elver product feature, brings something special to the table—or in this case, the pitch.

    The result? A cheeky, cricket-themed showcase of gadgets that are slicker than a Ravindra Jadeja run-out.

    The idea behind #ElverXI is simple: every cricketer becomes the face of a unique product feature, from active noise cancellation (ANC) to long battery life.

    Elver cleverly aligns sports performance with tech finesse—because let’s face it, if your earbuds can survive a net session with Ashutosh Sharma, they can probably handle your Monday Zoom calls.

    Speaking of Sharma, the brand’s first campaign video stars the man himself. It’s a tongue-in-cheek tribute to the classic ‘Sharma Ji ka ladka’ trope—except this one isn’t cracking IIT entrance papers, he’s cracking sixes. And with the Neo Buds’ ANC Mode, he’s shown dodging distractions like bouncers—both on and off the pitch. Sharma’s recent breakout performance makes him the perfect poster boy for this audio-powered, cricket-mad campaign.

    Elver’s Neo Buds are no slouch in the spec department either. With 13mm drivers, IPX4-rated sweat resistance, and a whopping 100 hours of standby battery life, these aren’t just budget earbuds—they’re match-winners in their own right.

    Commenting on the campaign, Elver brand manager Harsh Bhandari said, “We’re excited to bring this campaign to life through cricket, a sport that unites millions in India. It’s a perfect opportunity for fans to connect with both the essence of the game and our brand’s milestones, including the launch of our first ‘Make in India’ product, Neo Buds.”

    Running until the end of May, #ElverXI will continue to bowl over audiences across social media, complete with contests, giveaways, and a shot at becoming the 11th player in Elver’s digital dream team. Fans can flex their trivia, comment game, and meme skills to win exclusive merch and products.

  • Elver unveils #GharAaneKaTyohar campagin to Celebrate Diwali

    Elver unveils #GharAaneKaTyohar campagin to Celebrate Diwali

    Mumbai: Elver has announced the launch of its new campaign, #GharAaneKaTyohar, this Diwali. Crafted by the in-house production team, this emotionally resonant campaign captures the essence of family, love, and the joy of togetherness that define the festival of lights, while celebrating the unifying power of audio.

    The brand film features a touching story of a devoted single father eagerly awaiting his daughter’s return for Diwali. When he learns  she can’t make it home, his excitement shifts to disappointment. However, a heartfelt gift from her—a pair of Elver earbuds—serves as a poignant symbol of their connection. As he puts on the earbuds and listens to a cherished voice note from his late wife reminiscing about their daughter’s childhood, the warmth of her words and the music that fills the space evoke cherished memories and the nostalgia that defined their moments together.

    The climax of the narrative is a touching reunion with his daughter that serves as a powerful reminder of the true spirit of Diwali: that love and togetherness can overcome any obstacle. The #GharAaneKaTyohar campaign encourages viewers to cherish their loved ones, reinforcing that the essence of home is found in the connections we share, no matter where we are.

    Commenting on the campaign, Elver brand manager Harsh Bhandari said, “#GharAaneKaTyohar beautifully embodies the spirit of Diwali—uniting families and celebrating the bonds of love that tie us together. At Elver, we believe that audio has a unique power to enhance these cherished moments. Our Elver earbuds allow you to immerse yourself in the sounds of your memories, from heartfelt voice notes to your favorite songs, creating an intimate connection that transcends distance. This Diwali, we invite everyone to celebrate not just the festival of lights, but also the joy of reliving precious memories and feeling closer to our loved ones through the magic of sound.”

    The campaign will be promoted across all digital platforms, including YouTube and Meta. It aims to resonate with audiences by highlighting the emotional connections that transcend distance, time emphasizing that true celebration is rooted in love and family.

  • Republic Media Network launches “R. Business”

    Republic Media Network launches “R. Business”

    Mumbai: India’s number one news network Republic World, has announced the launch of its business channel “R. Business”. The logo of the business channel was revealed today at the third Republic India Economic summit by honourable minister of Petroleum Hardeep S. Puri, G20 Sherpa Amitabh Kant, Leading economist Mohan Das Pai and chairman and editor-in-chief of Republic media network Arnab Goswami. R. Business is going to be a flagship business channel of the network and will focus on delivering business news across financial, industrial, goods and services, markets, BFSI, and many more business categories with variety and inclusivity.