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Tag: Harrier

  • TATA Motors’ Harrier launches inspiring initiative on ‘International Day of Sign Languages’

    TATA Motors’ Harrier launches inspiring initiative on ‘International Day of Sign Languages’

    MUMBAI: In a nation that is united by various facets such as National Anthem, sports, and even Bollywood; it is significantly divided by various languages. India has more than a hundred different languages but, unfortunately, sign-language is not one of them. It is the least adopted language by the government and its citizens.

    With the objective of spreading awareness about the adoption of sign language as a means of communication and to encourage equality, India’s largest automobile manufacturer TATA Motors – PVBU (Passenger Vehicle Business Unit), for its brand Harrier (positioned as #AboveAll), partnered with WATConsult, the digital and social media agency from Dentsu Aegis Network launched a video marking the International Day of Sign Languages.

    The video titled #LanguageOfHumanity, showcases the story of a family that hires a deaf-mute housekeeper and how the couple positively encourages her and support her, by stepping up to learn the ‘sign-language’ along with her to communicate. 

    TATA Motors’ Vivek Srivatsa, Head of Marketing, PVBU commented, “Harrier is positioned as an SUV that’s #AboveAll and in line with this, we encourage to normalize the usage of sign language and elevate its importance as a means of communication, in order to induce inclusivity in the society for the deaf and mute community. Using the hashtag of #AboveAll, the brand’s gripping storyline certainly makes a mark and pushes the message that the power in the language of humanity is truly #AboveAll.”

    Commenting on this, Rajiv Dingra, Founder and CEO, WATConsult said, “As the automobile giant has always had a progressive approach towards the growth of the society at large, this International Day of Sign Language, the brand wanted to inculcate the #LanguageOfHumanity among all. The video subtly aims to spread a word about the importance of accepting ‘sign-language’ just like the other spoken languages in the country. This video takes ahead the brand’s philosophy of positioning its flagship product, Harrier, #AboveAll in its true sense.”

    International day of signs language day is globally commemorated on 23rd September 2019. The Convention on the Rights of Persons with disabilities recognizes and promotes the use of sign languages. It makes clear that sign languages are alike to other spoken languages.

  • Tata Motors announces the second year of association with VIVO IPL, with its premium SUV, Harrier

    Tata Motors announces the second year of association with VIVO IPL, with its premium SUV, Harrier

    MUMBAI: Continuing its relationship with the Board of Control for Cricket in India (BCCI), Tata Motors today announced its premium SUV, Harrier, as the Official Partner for the VIVO IPL 2019. After an extremely successful outing last year, Tata Motors moves to a bigger and better season with the prestigious tournament. The 2019 VIVO IPL begins on March 23.

    Commenting on the continued association with the VIVO IPL, Mr. Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, said “After a successful association last year, it is only fitting for Tata Motors that our premium SUV, Harrier, should be the Official Partner of one of the biggest sporting events across the world. Born of legendary pedigree, the Harrier has received a phenomenal response from customers across India. Much like the IPL, which is one of the most iconic global cricketing events, and is widely celebrated as a platform for budding talent and international cricket legends, the Harrier too is known for its exhilarating performance and exciting drive. We have elaborate plans to capture the audience’s attention in-stadia, on-air and across digital platforms, and hope to drive tremendous value from this association yet again.”

    Speaking on the development, Acting Secretary of BCCI, Mr. Amitabh Choudhary said, “We are excited to continue our partnership with TATA Motors and have their newly launched SUV, Harrier, as the Official Partner of the IPL, 2019. Harrier’s exhilarating performance is very akin to the muscle that players put in to have the highest batting strike rate and win the Harrier Super Striker Award every match and for the season. We look forward to delivering great exposure to both the Harrier brand as well as TATA Motors.”

    As the Official Partner, Tata Motors will showcase the Harrier in the stadium, across all matches, with exciting on-ground engagement plans and merchandise. The IPL matches will play host to the exciting Harrier Super Striker Awards – the best striker of the match stands a chance to win the beautiful and much-longed Harrier Super Striker Trophy along with a prize of INR 1 lakh. Moreover, the batsman with the highest strike-rate of the tournament, stands a chance to drive home the Tata Harrier. In addition to this, there are other interesting engagement activities lined up for the fans; like the Harrier Fan Catch, where anyone who takes a single-handed catch in a match stands a chance to win INR 1 lakh. The Harrier will also be a part of the IPL Trophy Tour, which is being planned across major Indian cities.