ITV

Tag: Harpreet Singh Tibb

  • Pokémon forays into FMCG associations in India with Kellogg’s

    Pokémon forays into FMCG associations in India with Kellogg’s

    MUMBAI: Media franchise Pokémon from The Pokémon Company, known for its extensive consumer product business is now entering the FMCG space in India. An announcement was made yesterday about its product association with Kellogg’s Chocos breakfast cereals. Dream Theatre, the licensing agency for Pokémon in India and South Asia has tied up with Kellogg’s Chocos for a Pokémon promotion across variants and co-branded giveaways.

    As part of the association the brand is offering 3 D cards for kids to put Pokémon figures together with the 300 grams pack, while the 125 grams packs have 5 Pokémon index cards, 125 grams packs offer 1 index card and the Fundoo Ball pack has the most exciting premium – mini Pokémon figurines. The Pokémon promo packs are available across all modern trade and general stores. In addition Kellogg’s has also created 3 x15 second TVCs for Kellogg’s Chocos to create awareness about the promotion which will run across TV networks and Cinemas.

    Kellogg India director Harpreet Singh Tibb said, “We are excited to work with brand Pokémon for our summer consumer promotion this year. Chocos is an iconic and exciting brand, and we have always strived to enhance consumer experience and build a lot of fun for kids. This promotion with the popular Pokémon franchise is one such initiative. We are sure kids will love the wide range of gifts from cards to figurines that are on offer, and are looking forward to a stellar promotion”

    “Apart from being a fantastic show with a commendable performance track record on TV and on retail shelves, Pokémon stands out among its contemporary shows with its unique collectability proposition. Its vast library of content across TV series and movies also makes it a long term proposition for FMCG brands to associate with it terms of longevity. We are thrilled about our association with Kellogg’s and are certain it will be landmark promotion for both brands,” Dream Theatre CEO and founder Jiggy George explained.

    The Pokémon Company corporate officer Susumu Fukunaga too commented on the association saying, “India is a focus market for us and we are excited to see the brand come alive across TV, retail and now in the FMCG space with Kellogg’s Chocos in India. We have been associated with top FMCG and QSR brands across the world and are excited to see the market engage with Pokémon in multiple formats in India as well, it is proof of the brand coming of age in India in its second coming.”

    Dream Theatre is currently in talks with other leading FMCG companies for both consumer products as well as promotion discussions.

  • Pokémon forays into FMCG associations in India with Kellogg’s

    Pokémon forays into FMCG associations in India with Kellogg’s

    MUMBAI: Media franchise Pokémon from The Pokémon Company, known for its extensive consumer product business is now entering the FMCG space in India. An announcement was made yesterday about its product association with Kellogg’s Chocos breakfast cereals. Dream Theatre, the licensing agency for Pokémon in India and South Asia has tied up with Kellogg’s Chocos for a Pokémon promotion across variants and co-branded giveaways.

    As part of the association the brand is offering 3 D cards for kids to put Pokémon figures together with the 300 grams pack, while the 125 grams packs have 5 Pokémon index cards, 125 grams packs offer 1 index card and the Fundoo Ball pack has the most exciting premium – mini Pokémon figurines. The Pokémon promo packs are available across all modern trade and general stores. In addition Kellogg’s has also created 3 x15 second TVCs for Kellogg’s Chocos to create awareness about the promotion which will run across TV networks and Cinemas.

    Kellogg India director Harpreet Singh Tibb said, “We are excited to work with brand Pokémon for our summer consumer promotion this year. Chocos is an iconic and exciting brand, and we have always strived to enhance consumer experience and build a lot of fun for kids. This promotion with the popular Pokémon franchise is one such initiative. We are sure kids will love the wide range of gifts from cards to figurines that are on offer, and are looking forward to a stellar promotion”

    “Apart from being a fantastic show with a commendable performance track record on TV and on retail shelves, Pokémon stands out among its contemporary shows with its unique collectability proposition. Its vast library of content across TV series and movies also makes it a long term proposition for FMCG brands to associate with it terms of longevity. We are thrilled about our association with Kellogg’s and are certain it will be landmark promotion for both brands,” Dream Theatre CEO and founder Jiggy George explained.

    The Pokémon Company corporate officer Susumu Fukunaga too commented on the association saying, “India is a focus market for us and we are excited to see the brand come alive across TV, retail and now in the FMCG space with Kellogg’s Chocos in India. We have been associated with top FMCG and QSR brands across the world and are excited to see the market engage with Pokémon in multiple formats in India as well, it is proof of the brand coming of age in India in its second coming.”

    Dream Theatre is currently in talks with other leading FMCG companies for both consumer products as well as promotion discussions.

  • Pogo and Kellogg’s Chocos to join hands to launch branded mini-series

    Pogo and Kellogg’s Chocos to join hands to launch branded mini-series

    MUMBAI: Pogo and Kellogg’s Chocos have collaborated to deliver the first of its kind branded mini-series. Featuring India’s favourite superhero Chhota Bheem and Chocos mascot Coco, the four- episode series titled Coco aur Chhota Bheem ka Dhamaal will air every Sunday in October at 9:30 am only on Pogo.

    In a highly competitive and cluttered TV advertising environment, this endeavor seamlessly integrates a brand into the storyline of the content. Within the kids’ genre, this is an unconventional route to engaging children with entertaining content that also subtly reinforces the brand’s attributes.   

    Kellogg’s marketing director, India and South Asia Harpreet Singh Tibb said: “At Kellogg’s we believe in providing wholesome nutrition and tasty breakfast options to nourish families so they can flourish and thrive. Kids in our view are fearless and there is no anxiety among them as they are growing up. We need to ensure that we provide kids the right environment so they can enjoy childhood and are prepared to take on the challenges thrown at them. Our brand Chocos believes in celebrating “uninhibited childhood” and we are always looking at creating experiences that enable the kids to have fun while growing up.”

    He further adds: “The brand has been creating unique experiences such as the chocos cereal factory at Kidzania and the online gaming platform Chocoland to engage and educate kids. We have now signed up a unique partnership between the brand Chocos and Chhota Bheem wherein Coco, the brands mascot gets an opportunity to become part of Chhota Bheem’s gang. This unique association brings together two brands loved by kids: Chocos and Chhota Bheem. Both coming together under one platform will surely delight kids. When Mindshare proposed the idea of associating with a show like Chhota Bheem we knew this would help grab innumerable eyeballs among the target group.”

    Mindshare has been the catalyst in conceptualising and executing this project. Mindshare west Anita Kotwani said: “This is the first of its kind initiative in the kid’s space. From a brand perspective what works is that it is not an innovation for the sake of innovation, but a strategic initiative intrinsic to what the brand stands for and that is what we did by partnering with POGO at the scripting stage itself instead of looking at tactical opportunities in the show. We are proud of the outcome and hope to be well received.”

     
    Turner International India South Asia managing director Siddharth Jain said: “This partnership brings together two very much loved brands in India and showcases the kind of creative and innovative solutions Turner can offer in engaging our viewers in an entertaining and compelling manner.”
     
    In the four episodes of Coco aur Chhota Bheem ka Dhamaal, Bheem and his friends will leave Dholakpur to explore the new world of Chocoland with Coco and undertake exciting adventures with their new friend. Coco aur Chhota Bheem ka Dhamaal will air on 05, 12, 19 and 26 October 2014 at 9:30 am on Pogo.

  • Kellogg’s Special K, world’s leading cereal brand signs on Deepika Padukone as the new face

    Kellogg’s Special K, world’s leading cereal brand signs on Deepika Padukone as the new face

    MUMBAI: Special K from the house of Kellogg’s, the world’s leading producer of ready-to eat cereal and convenience foods, has signed on the diva Deepika Padukone as the new face of Special K.
     

    Special K, the no. 1 brand for Kellogg’s globally has announced its association with the coveted actor in a well-timed fashion with the wedding season just around the corner. Women want to look their best while preparing for a wedding. Based on this insight, Kellogg’s Special K, along with their stunning new brand ambassador, Deepika, is presenting women with a Special K 2 Week Challenge as part of a healthy lifestyle to help them kick-start a weight management journey. The challenge aims to prepare women for a bold, beautiful and contemporary look for weddings through a simple challenge that helps them kick-start into a weight management journey.
     

    Talking about the association with Special K, Deepika Padukone says, “I couldn’t be more thrilled to be associated with Kellogg’s Special K. I personally have always been a firm believer of the importance of a combination of balanced eating with regular exercise for a healthy lifestyle. Special K stands for just that and has for a long time partnered women to kick-start their weight management journey. Through this Special K 2 week challenge, I look forward to partnering with similar women and share our experiences along the journey.”
     

    After delivering a slew of mega hits in 2013, Deepika has carved a niche for herself in the Indian film industry and is known to constantly reinvent herself. Being a state level badminton player, Deepika, has always been a health and fitness enthusiast. For her, breakfast is the most important meal of the day and she ensures that she follows a regular balanced diet and exercise routine every day.

     
    Commenting on this announcement, Harpreet Singh Tibb, Marketing Director, Kellogg India, says, “There was no doubt in our mind about bringing Deepika Padukone on board to represent Special K. Deepika is a sought after celebrity, who not only stands for high fashion but is looked up to for her healthy lifestyle. We are extremely proud to associate with such a talented actor who represents the brand’s values impeccably. We are very confident that our audience will effectively connect with Deepika, as she has always taken it upon herself to maintain healthy habits.”

  • Kellogg’s Chocos unveils a new integrated campaign for Chocoland

    Kellogg’s Chocos unveils a new integrated campaign for Chocoland

    Kellogg’s Chocos, the popular breakfast cereal for kids launches a novel land of chocolaty fun – Chocoland, exclusively for kids. Children will now have access to a virtual world of their own, where they can explore new adventures, unravel mysteries of the chocolaty world and indulge in adventurous activities with their friends. Through this integrated campaign, Kellogg’s Chocos aspires to transport kids into a world of chocolaty delight. Coco the brand mascot will guide kids in the world of Chocoland.
     

    At Chocoland, children will witness special features such as the never-seen before chocolate volcano, the river of milk, the delicious chocolate-coated wheat fields and delectable chocolate waterfalls. Children will also learn the unique ways of living in Chocoland by visiting Chocoversity. In the process, kids will get a chance to win some exciting goodies.

    According to Harpreet Singh Tibb, Marketing Director, Kellogg India, “Our research has shown that for kids, chocolaty fun is not only about taste but a delight for all senses. Kids would love to be part of their ‘own world’ of Chocolaty fun. The brand Kellogg’s Chocos strives to create memorable childhood experiences filled with fun and learning, which delight both kids and their mothers. Chocoland campaign is another step in this direction.”

    The Chocoland campaign is an Integrated Promotion Campaign comprising of TV, digital and on-pack offers for kids.
     

    The Chocoland TVC gives kids a peek into the world of Chocoland. It is a mix of animation and real life shots wherein a child is seen enjoying Chocos in the morning and suddenly finds his friends and himself, in an unknown land. The kids are mesmerized by this new world of chocolaty fun called Chocoland!
     

    This TVC will also be supported by a second advertisement which encourages kids to be a part of the secret recipe hunt. Coco, the monkey, will take kids into the fascinating journey of what goes into making Kellogg’s Chocos.  Lucky winners will get a chance to go to Singapore.
     

    Speaking about the campaign, Vice President & Client Services Director, JWT, Samarth Shrivastava says, “Chocoland offers a world, where children can have uninhibited fun, have limitless possibilities to explore and enjoy. Coco the monkey, the Chocos mascot is their passport into the world of Chocoland; he is their friend and the fun starter. The fun stories and adventures in Chocoland have just begun”