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Tag: Harpic

  • “Our focus is razor-sharp: to drive tangible business outcomes for our clients, not just deliver services:” Saket Vaidya

    “Our focus is razor-sharp: to drive tangible business outcomes for our clients, not just deliver services:” Saket Vaidya

    Mumbai: Korra Worldwide Advertising, a standout name in digital marketing since 2016, is redefining how brands connect with their audiences. Based in Gurgaon, this innovative agency offers a full spectrum of services—from web development to cutting-edge video production and strategic marketing automation. With a client roster including names like Bata and Mamaearth, Korra’s approach is all about fresh perspectives and breaking free from traditional moulds.

    As Korra transitions into its next growth phase under the leadership of its new CEO, the company is set to expand its global footprint and introduce groundbreaking technologies. Their vision includes embracing AI, exploring immersive experiences with AR and VR, and committing to sustainable practices.

    Indiantelevision caught up with Korra India CEO Saket Vaidya talking about  Korra’s evolution, its unique approach to digital marketing, and how they are navigating the competitive landscape with a focus on innovation and client success etc….

    Edited Excerpt

    On the Korra Worldwide Advertising founding and the inspiration behind its inception

    Korra Worldwide Advertising was founded in 2016. The inspiration behind Korra’s establishment was to provide a fresh perspective to brands, free from constraints and baggage. Korra was founded at a time when organizations were trying to fit themselves into rigid molds constrained by the medium they operated in. The name “Korra,” derived from the colloquial term “Korra Kagaz,” signifies a blank slate or “tabula rasa,” where the agency aims to write a new story of success with its clients.

    On the recent elevation from COO to CEO envision your leadership contributing to the company’s expansion into global markets and its next phase of growth

    At Korra, our focus is razor-sharp: to drive tangible business outcomes for our clients, not just deliver services. We’re committed to pushing the boundaries of creativity, fostering strategic partnerships, and deepening our client relationships. This isn’t just about growth – it’s about setting new industry standards and becoming an indispensable force in our clients’ success stories.

    As CEO, I envision Korra as a global marketing organization by 2025, unbounded by medium and expertise. This promotion aligns with Korra’s recent business transformation, which includes the establishment of a Center of Excellence (COE) and the onboarding of a new leadership team focused on Revenue and Operations, Growth and Partnerships, Strategy and Service Excellence, and Analytics and Data Sciences.

    On the brief overview of Korra Worldwide Advertising and the range of services you offer

    Korra Worldwide Advertising is a new-age marketing organization blurring the boundaries of an integrated advertising agency, content development hub, devops centre, and production company geared towards new-age brands. We offer a comprehensive range of services, including digital marketing, traditional advertising, brand strategy, content creation, social media management, influencer marketing, public relations, and data analytics. Our 360-degree approach ensures that we provide end-to-end solutions, helping brands achieve their marketing objectives through integrated and cohesive strategies.

    On setting Korra apart from other digital marketing agencies in India

    Korra stands out as a medium-agnostic agency, centered around the message rather than the medium. We provide fresh perspectives to brands, free from baggage and preconceptions, and together with them, we write a new story of success. Our innovative market strategies, medium-agnostic approach, and cutting-edge technologies revolutionize the way businesses connect with their target audience in the digital space. By addressing business problems directly, our scope of work becomes a by-product of our commitment to driving real results.

    On Korra’s planning for the next five years, and any new services or technologies you planning to introduce

    In the next five years, Korra aims to expand and become 500 members strong, achieving a bottom-line revenue of over Rs 150 crore and a top-line revenue of around Rs 500 crore. We plan to scale our operations with offices across Gurgaon, Mumbai, and Bangalore, and remotely service markets such as North America and Asia Pacific. We aim to gain more recognition and awards across Cannes, Abbys, Goafest, etc.

    We are also expanding our service verticals into physical branding and packaging, media, events, and experiences. Our investment in AI and machine learning will enhance our data analytics and customer insights capabilities, and we are exploring immersive technologies like AR and VR to create more engaging and interactive experiences for our clients. Our focus will also be on sustainable marketing practices, ensuring that our strategies not only drive growth but also promote social and environmental responsibility.

    On Korra Worldwide Advertising navigating the competitive landscape of the digital marketing industry in India, and strategies used to maintain a leading position

    Navigating the competitive landscape involves staying ahead of industry trends and continuously innovating our service offerings. We prioritize building strong relationships with our clients, understanding their unique needs, and delivering customized solutions that drive tangible results. Our investment in technology and talent ensures that we remain agile and adaptive to market changes. Furthermore, our emphasis on continuous learning and development helps us maintain a leading position by fostering a culture of creativity and excellence.

    On the current trends in digital marketing that brands should be aware of, and Korra adapting to these trends to benefit its clients

    1) Quick Commerce goes big

       India’s quick commerce market has been growing year-on-year at 77 per cent to reach $2.8 billion in GMV (gross merchandise value). With instant deliveries of products and groceries in 10-20 minutes, the face of e-commerce and retail has changed. Companies like Zepto and Blinkit threaten traditional retail in ways big players never could.

    2) Content as advertising

       The focus is shifting towards voice and video-based discovery, interactive brand experiences, gamification, and a focused influencer strategy. The Indian influencer market is growing rapidly, with content creation becoming critical to appeal to the informed and educated digital audience.

    3) Personalisation, intimacy, and efficacy

       AI integration in content creation is evolving, with real-time signal-based creative versioning across text, image, and video to create meaningful personalized messages at scale. AI also powers media measurement and optimization, enhancing predictive capabilities and everyday workflows.

    Korra is adapting to these trends by:

    1    Marketing automation: Utilizing CRM and remarketing tools to furnish comprehensive and clear information, maintaining brand recall.

    2    Communicating product expertise: Innovating continuously to stay ahead of competition and meet evolving customer needs, maintaining consistent branding and messaging.

    3    Building resonance: Humanizing brands for audience connection, tailoring content to match target interests and behaviours.

    4    Driving advocacy the right way: Encouraging user-generated content to establish relatable connections, and partnering with influencers to build trust and visibility.

    On the brand that has made the best use of digital marketing in the past year and the strategies they used

    Campaigns:

    Harpic launched an app-based solution called the ‘Harpic Loocator’ to empower women with access to public toilets on the go. Their ‘#BeFreeToPee’ campaign highlighted the lifestyle compromises women make due to the lack of knowledge and accessibility of public toilets. This campaign was based on the insight of the underlying problem of finding public toilets in India. By addressing a significant social issue through innovative digital solutions, Harpic successfully initiated important conversations and engaged a broad audience.

    Barbie Movie executed one of the most extensive and innovative marketing campaigns with an estimated $150 million budget. The campaign transformed the movie into an experience that everyone wanted to be part of. From scented candles, merchandise, Xbox controllers, to an Airbnb Dreamhouse, the Barbie movie’s marketing strategy created massive excitement. The campaign also included influencer and brand collaborations across industries, Instagram filters, and various interactive elements, ensuring widespread engagement and anticipation for the movie’s release.

    Brand

    Zomato effectively utilized strategic social media engagement to connect with its audience on platforms like Facebook, Instagram, and Twitter. Zomato’s Instagram account, for instance, is a vibrant gallery of enticing food images and user-generated content. Their posts feature everything from mouthwatering dishes to behind-the-scenes glimpses of restaurant kitchens, sparking conversations and attracting users. Additionally, Zomato’s personalized marketing campaigns, data-driven decision-making, innovative app features, strategic partnerships, and localized marketing strategies have all contributed to its success. By fostering a community of food enthusiasts and encouraging user-generated content, Zomato has built trust and credibility, making it a leader in the digital food service sector.

  • Harpic enters in drain cleaning category with its new product ‘Harpic Drain Xpert’

    Harpic enters in drain cleaning category with its new product ‘Harpic Drain Xpert’

    Mumbai: A health and hygiene company Harpic has entered into the drain cleaning category with the launch of its new product ‘Harpic Drain Xpert’. With this new generation cleaning product, Harpic will provide a convenient and effective solution for its consumers to help keep the kitchen and bathroom drain pipes clean by preventing clogging occurrences.

    The product was launched after intensive market research. Before launching the product, Harpic reached out to Indian consumers and found that over 57 per cent of households faced some kind of drain blockage at least once a month and have been unable to find an effective and readily available solution in the market. This leads to consumers using generic products and solutions that do not work effectively, leaving the users unhappy and miserable. Harpic Drain Xpert aims to address this gap in the market and meet the needs of potentially over 100 million households.

    Speaking about this new product, Reckitt regional marketing director South Asia – Hygiene Saurabh Jain commented, “Harpic has focused on improving toilet and bathroom hygiene for consumers while also providing them with simple solutions to embrace better sanitation. With Harpic Drain Xpert, we are also venturing into drains in the kitchen and washing areas at home. This effective and specialist product is designed to help consumers save time and resources during a clogging emergency, the experience of which is often unpleasant and quite stressful. We will focus our efforts on category creation by educating consumers on product usage and on making our products easily available.”

    Reckitt’s Harpic global category R&D director Dr. Skand Saksena highlighted, “We continuously work towards understanding consumer needs and bringing products that add value to their changing lifestyle. Our research indicates that consumers have a hard time dealing with clogs, especially since they disrupt other activities in the household. Moreover, drain cleaning is not a regular chore for a household until a problem occurs, and many home remedies are not very effective in long-term care. Harpic Drain Xpert is designed to offer consumers a superior, easy-to-use solution that clears the toughest of clogs in just 30 minutes without damaging pipes or removing any foul odour.”

    Harpic Drain Xpert provides customers with the option of not having to worry about any problems with their drainpipes. The product is available in a one-time use sachet of 50 gm for Rs 25 and a pack of eight sachets for Rs 200 at all retail outlets and e-commerce platforms.

  • HUL top advertiser in week 50: Barc

    HUL top advertiser in week 50: Barc

    Mumbai: Hindustan Lever (HUL) has emerged as the top advertiser in week 50 (11 December to 17 December) in the recently released weekly Barc data. The FMCG giant delivered ad volumes of 3466.83 (‘000s), slightly less than last week’s 3975.65. Reckitt Benckiser (India) was second with 3439.56 (‘000s). At 1100.13 Ponds India finished third.

    The top three firms were followed by Cadbury’s India, Godrej Consumer Products, and Marico. Facebook Inc – the only digital brand in the FMCG-dominated list which was at the tenth position last week was at number seven in week 50. The remaining three spots were grabbed by Brooke Bond Lipton India Glaxo SmithKline and Procter & Gamble.

    Harpic Power Plus 10X Max Clean led the brands’ list with ad volumes of 593.78. Lizol and Ultratech Cement jumped to the second and third slots from their last week’s positions at number four and five respectively.

    They were followed by Dettol Antiseptic Liquid, Harpic Bathroom Cleaner, Instagram Reels (No.10 in week 49), Clinic Plus Shampoo, Veet Men Hair Removal Cream, and Dettol Disinfectant Spray. The consistent top-performer Horlicks finished last this week.

  • HUL top advertiser in week 49: Barc

    HUL top advertiser in week 49: Barc

    Mumbai: According to recently released Broadcast Audience Research Council (Barc) data, Hindustan Lever Ltd was the top advertiser in week 49 (4 December to 10 December). The FMCG giant delivered ad volumes of 3975.65 (‘000s). Reckitt Benckiser (India) Ltd was second with 3289.84 (‘000s). At 1142.54 Ponds India finished third.

    The top three firms were followed by Cadbury’s India Ltd, Brooke Bond Lipton India Ltd, Godrej Consumer Products Ltd, Procter & Gamble, and Colgate Palmolive India Ltd and Marico Ltd.

    Facebook Inc, the only exception to the FMCG-dominated list, finished last with ad volumes of 451.31 (‘000s).

    Harpic Power Plus 10X Max Clean led the brands’ list at 523.82 (‘000s). Horlicks and Dettol Antiseptic Liquid were in the second and third positions. Lizol, Ultratech Cement, Clinic Plus Shampoo, Harpic Bathroom Cleaner, Surf Excel Easy Wash, and Brooke Bond Bru Instant followed in that order.

    Instagram Reels was the new entrant in the tenth position.

  • Havas Group India announces senior management elevations

    Havas Group India announces senior management elevations

    Mumbai: Havas Group India has announced key elevations in its senior management team for Havas Media and Havas Creative. The elevations come as part of the group's overall growth strategy of identifying and acknowledging talent and leaders who have played a crucial role in the growth of the company.

    Erstwhile Havas Media managing partner — north and west Uday Mohan has been promoted to president — north and west. 

    Mohan has been with Havas Media for the last 13 years. He has been instrumental in building the Gurgaon operations of Havas Media Group into one of the largest operations in NCR. In spite a very difficult 2020, he was able to grow both the Gurgaon and Mumbai operations with key client acquisitions like ACC Cement, and most recently the esteemed Domino’s Pizza win.

    Havas Media national head buying R Venkatasabubramanian will now be president and national head investments. 

    Venkat has been associated with Havas Media Group for the last two years. He has been able to put Havas Media Group among the top media buyers in the country and built a very strong investment team across markets.

    Havas Creative managing partner – north Manas Lahiri has been elevated to president – north. 

    Lahiri has been with Havas for over two years and has astutely managed the turnaround of the Gurgaon Creative Operations in one of the most demanding and challenging markets. From stabilising the biggest relationship with Reckitt Benckiser which includes brands like Durex, Vanish, Harpic, Mortein, Veet to acquiring new clients like William Grant & Sons, Suzuki, Fortis, Norton, Hike, and finally Dabur Honey and many others, he has delivered exceptional results.

    Mohan and R Venkat will continue to report to Havas Media Group India CEO Mohit Joshi, and Lahiri will continue to report to  Havas Group India group CEO Rana Barua.  

    Rana Barua said “ I am excited to announce well deserved key elevations from our Havas Group Senior Leadership team, that will further accelerate growth and enhance the value proposition of our organisation and take the agency to greater heights. 2020 has been a challenging yet very satisfactory year for the agency in terms of clients, revenue, awards, and fame. I look forward to Uday, Manas and Venkat to soar higher and take us to even greater achievements and targets.” 

  • News18 and Harpic observe Jal Pratigya Diwas & World Toilet Day

    News18 and Harpic observe Jal Pratigya Diwas & World Toilet Day

    NEW DELHI: Water conservation has been solely focused on the idea of saving drinking water; however, the pandemic of 2020 has taught people that it is essential to not just use water but utilise it in moderation. Taking a step towards raising awareness on water conservation to maintain hygiene as well as practice efficient water management, News18 and Harpic’s #MissionPaani campaign introduces Swachhta aur Paani (Hygiene and Water). 

    In a special virtual event hosted by News18, India vice president M Venkaiah Naidu, minister of Jal Shakti Gajendra Singh Shekhawat, minister of education Ramesh Pokhriyal along with Bollywood actor Akshay Kumar and other dignitaries extended their contribution and support to the cause by taking the Jal Pratigya (water conservation oath). Marking Jal Pratigya Diwas and World Toilet Day, the live event also witnessed the launch of a new campaign anthem which encourages society to take forward the responsibility mantle across the country. Anthem lyricist Prasoon Joshi and composer A R Rahman encouraged viewers to pledge their support to the cause.

    The two-hour live event anchored by Anand Narasimhan and Kishore Ajwani saw several chief ministers lay out their 2025 water security and hygiene goals. Furthermore, former vice president of the US and environmentalist Al Gore and World Toilet Organisation founder Jack Sim shed light on some of the most pioneering initiatives around the cause. The event also invited several school principals and students from across the country to take the Jal Pratigya and share their stories on water conservation. The award-winning #MissionPaani initiative championed the cause by raising actionable awareness and lending support to water conservationists all around the nation. With the initiative’s extension and renewed objective, the aim is to collectively work towards ensuring water availability for our future generations.

    The #MissionPaani campaign was inspired by PM Narendra Modi’s appeal to come together for water conservation with Jal Andolan. Network18 along with Reckitt Benckiser announced the #MissionPaani campaign in 2019, and through Swachhta aur Paani, they will highlight the critical components of both water and hygiene and bring everyone together in this mission for a safe & sustainable tomorrow.

    Shekhawat said, “All of us must collectively work towards conserving water by 2024 so that each house is equipped with adequate water supply. We have been bestowed with ample of resources by Mother Nature and now we must learn to preserve and live a sustainable life. Water management and judicious water consumption being one of the ways.”

    Network18 MD & group editor-in-chief Rahul Joshi said, “We at Network 18, are honoured to be the voice of the nation as we come forward to work towards our shared hope of a safe and sustainable future. We seek to bring a positive change in the society by raising awareness and supporting a cause that will help millions of people from around the country. As a media platform, our role in providing responsible information and ensuring its availability has helped us in driving impactful reforms.”

    Reckitt Benckiser group global CEO Laxman Narasimhan commented, “Over a year ago we defined our purpose where we exist to protect, heal and nurture in the relentless pursuit of a cleaner and healthier world. We also articulated our fight- to ensure access to high quality products, information that drives behaviour change and availability. Water is instrumental in enabling hygiene and sanitation. Because with the availability of water and our commitment to hygiene and sanitation we can put in place a first line of defense to address this issue. Today on World Toilet Day, we are reaching out to a wide audience on a common message on water conservation and hygiene. We can all be ambassadors of water and hygiene. I urge you all to join me to take your Jal Pratigya today.”

    Climate Reality Project and Water Aid have joined hands with #MissionPaani – ‘SwachhtaaurPaani’ as Knowledge Partners.

  • Harpic’s new spots continues to aware Indians on disinfection

    Harpic’s new spots continues to aware Indians on disinfection

    NEW DELHI: For 100 years, Harpic has been working towards providing clean and hygienic sanitation solutions across the world. Being a leader in the toilet care category in India, Harpic has been pioneering the cause of hygiene and sanitation in Indian homes for decades.

    Harpic, with its new brand campaign- ‘Saaf Nahi Swachh’, is educating consumers on superior hygiene and disinfection of toilets and bathrooms at home to protect their family’s health & well-being.

    RB Hygiene south Asia CMO Sukhleen Aneja said, “Over the last 100 years, Harpic has been a champion in providing access to clean and hygienic sanitation solutions across the world. Its communication has been focused on driving behavior change. With our new ‘Saaf Nahi Swachh’ campaign, we’d like consumers to adopt superior disinfection at home to keep their loved ones protected. Harpic’s range of toilet and bathroom cleaners not only provide superior cleaning and disinfection but have also been found effective at killing the Covid2019 virus while being extremely water efficient vs commonly used detergents.”

    Read more stories on RB

    Bollywood actor Akshay Kumar commented, “Being associated with Harpic has helped me reach out to Indian audiences and educate the Indian audiences them on the need for optimum hygiene and sanitation. During the ongoing pandemic, where everyone is aware of the need to wash hands, disinfect floors and surfaces, cleaning toilets & bathrooms that can have illness causing germs is equally important. I am certain that this campaign will be a message for consumers not just to clean but also to disinfect their bathrooms and toilets, thus avoiding the spread of infection.”

    RB Hygiene south Asia director R&D Dr. Skand Saksena highlighted, “Harpic plays an important role in providing superior solutions that effectively clean and disinfect toilets/bathrooms. Both, Harpic Toilet Cleaner and Harpic Bathroom cleaner, have been scientifically proven to successfully kill Sars-Cov-2 virus when used undiluted. These products, therefore, play a contributory role in protecting homes and families during this tough time.”

    Read more stories on Havas Media

    The Harpic ad film has been created by Havas Media.

  • Network18 to air Mission Paani Special show on 2nd, 3rd November

    Network18 to air Mission Paani Special show on 2nd, 3rd November

    MUMBAI: Addressing the critical cause of water conservation with nation-wide Mission Paani campaign, Network18, India’s most diversified media conglomerate, along with Amitabh Bachchan, the campaign ambassador and Reckitt Benckiser world’s leading Hygiene Home products company with its premium brand Harpic, is set to make every Indian rethink their daily lives through a special episode – urging people to adopt water efficient lifestyles. Slated to air across the network on 2nd November, Saturday, and 3rd November, Sunday. The show will witness Amitabh Bachchan in a conversation with the Water Warriors or Jal Rakshaks from across the country.

    The campaign was launched with a three-fold objective of creating awareness, urging people to take actions and building impactful solutions towards the cause. The special episode will see campaign ambassador, Amitabh Bachchan take a pledge towards water conservation from his home. The show features him discussing small yet impactful changes that can be inculcated in our homes such as adoption of water efficient lifestyles by reducing shower time, fixing leakages, turning off the tap while not in use and reusing waste water. The show will also see Mr Bachchan engage in an inspiring interaction with India’s Water Warriors or Jal Rakshaks at his home ‘Pratiksha’. The show will shed light on how across India, ordinary citizens have made extraordinary strides towards the cause and acknowledge their unparalleled contribution in building a water-wise India.

    Featuring eminent activists and personalities; the team of Water Warriors or Jal Rakshaks comprises of Dr Ayyappa Masagi, Managing Director at the Water Literacy Foundation in India, Dr Sekhar Raghavan, RWH pioneer, Chennai's rain man, and the Director of Rain Centre, Tavishi Singh, a school and Kasturi Rangan, MR Co-Founder and CTO of Smarter Homes Technologies Pvt Ltd (WaterON). Through their tireless work the crusaders of water have inspired others to follow their lead and raise the water literacy quotient of the country. 

    Driving home the message of using the precious resource judiciously, Dr. Ayyappa Masagi has been instrumental in transforming the water-management systems in thirteen states across India. Known as Chennai’s “Rain Man”, Dr Sekhar Raghavan has been an avid activist of rainwater harvesting in Chennai for over two decades. Youngest of the lot, 16 year old Tavishi Singh, a student of Pathways School, Gurugram, she saw many homeless and abandoned people living in unhealthy conditions. She felt the need to provide them with basic amenities such as clean drinking water. She took her project to an online crowdfunding platform to raise funds along with the door-to-door campaign & was able collect Rs 1.78 lakh to build rainwater harvesting system for the old and destitute. Kasturi Rangan’s start-up seeks to reduce water wastage and bills, one house at a time.

    Talking about the dire need to conserve water, Amitabh Bachchan, said, “Our country is struggling with depleting groundwater tables, droughts and poor quality of drinking water. So many of our cities are threatened with impending water scarcity. I have decided to implement small but impactful steps towards water conservation within my daily life in my home. I would like to urge each one of you to start the water revolution from our homes by adopting a water-efficient and sustainable lifestyle.”

    Amitabh Bachchan officially launched the campaign in the presence of Shri Nitin Gadkari, Hon. Minister of Road transport and highways on 27th August 2019. The launch featured video interactions with Shri Gajendra Singh Shekhawat, Hon. Jal Shakti Minister, Shri Devendra Fadnavis, Hon. Chief Minister, Maharashtra, Shri Yogi Adityanath, Hon. Chief Minister, Uttar Pradesh and Sadhguru Jaggi Vasudev, Founder, Rally for Rivers, who connected via a Live Link to express their support to this cause.

    The campaign was launched internationally launch on the 29th of August by Shri Gajendra Singh Shekhawat at the Stockholm World Water Summit. The campaign has seen months of programming across 21 channels in 18 languages focusing on the national issue of water conservation. As it grows in momentum, the #MissionPaani campaign will reach out to different stakeholders across the country. To stay updated about the campaign and contribute your ideas and suggestions, follow #MissionPaani.

    Tune in to and News18 India to watch the show on Saturday, 2nd November at 12:30pm and on CNN News18 to watch the show on Saturday, 2nd November at 4.30pm. Show timings are listed below:

     

    Channel

    Date

    Time

    		  

    CNN News18

    2-Nov

    4:30pm

    		  

    3-Nov

    4:30pm

    		  

     

    		  

    News 18 India

    2-Nov

    12:30pm

    		  
     

     

    		  

    CNBC TV18

    2-Nov

    4:30pm

    		  

    3-Nov

    6pm

    		  

     

    		  

    CNBC Awaaz

    2-Nov

    6:30pm

    		  

    3-Nov

    6:30pm

    		  

     

    		  

    News18 Punjab / Haryana / Himachal

    2-Nov

    3:30pm

    		  

    3-Nov

    5:30pm

    		  

     

    		  

    News18 Uttar Pradesh Uttarakhand

    2-Nov

    1:30pm

    		  

    3-Nov

    1:30pm

    		  

     

    		  

    News18 Bihar Jharkhand

    2-Nov

    6:30am

    		  

    3-Nov

    4:30pm

    		  

     

    		  

    News18 Rajasthan

    2-Nov

    5:30pm

    		  

    3-Nov

    4:30pm

    		  

     

    		  

    News18 Madhya Pradesh Chhattisgarh

    2-Nov

    5:30pm

    		  

    3-Nov

    3:30pm

    		  

     

    		  

    News18 Urdu

    2-Nov

    12:30pm

    		  

    3-Nov

    5:30pm

    		  

     

    		  

    News18 Kerala

    2-Nov

    9:30am

    		  

    3-Nov

    3:30pm

    		  

     

    		  

    News18 Bangla

    2-Nov

    9:30am

    		  

    3-Nov

    9:30am

    		  

     

    		  

    News18 Assam

    2-Nov

    3:30pm

    		  

    3-Nov

    3:30pm

    		  

     

    		  

    News18 Gujarati
     

    2-Nov

    3:30pm

    		  

    3-Nov

    3:30pm

    		  

     

    		  

    News18 Odia

    2-Nov

    3:30pm

    		  

    3-Nov

    3:30pm

    		  

     

    		  

    News18 Tamil Nadu

    2-Nov

    3:30pm

    		  

    3-Nov

    3:30pm

    		  

     

    		  

    News18 Lokmat

    2-Nov

    12:30pm

    		  

    3-Nov

    2:30pm

    		  

     

    		  

    News18 Kannada

    2-Nov

    11pm

    		  

    3-Nov

    11pm
  • Harpic wishes users “Naya Bathroom Mubarak Ho”

    Harpic wishes users “Naya Bathroom Mubarak Ho”

    MUMBAI: Harpic, the leader in the Lavcare category, has launched the all-new Harpic Bathroom Cleaner 10x – with 10 times more power. The new campaign “Naya Bathroom Mubarak Ho”, promises a new bathroom in a bottle to consumers, giving them the joy of a new bathroom forever.

    The campaign featuring Harpic’s brand ambassador Akshay Kumar is highlighting the importance of using a specialist cleaner to get rid of tough stains, which when cleaned with ordinary detergents tend to accumulate over years, making the bathroom looking old and worn out. As part of the new mega 360 campaign across TV, print, digital, point of sales; Kumar will be re-enforcing this message and encouraging women to try the new Harpic Bathroom Cleaner that cleans 10 times more effectively than detergent and gives you the joy of a perfectly sparkling bathroom, looking like new.

    On the announcement South Asia RB Hygiene Home CMO, marketing director Sukhleen Aneja said, “The Harpic bathroom franchise has unarguably been one of the most successful launches in the household cleaning space. We are very happy to share the news of a mega re-stage on the franchise via our new campaign ‘Naya Bathroom Mubarak ho’. Our objective is to establish relevance with our consumers through a provocative campaign that challenges their current belief and drive habit change from detergents to a specialist bathroom cleaner. As a leader in lavcare, we launched the new and improved Harpic Bathroom Cleaner today that is 10 times more powerful than a detergent. Through our “Naya Bathroom Mubarak Ho” campaign, we are hoping to make people realise how simple and easy stain removal is for our entire bathroom, giving them the joy of a new bathroom forever.”

  • Trivago top brand in BARC week 1 2019

    Trivago top brand in BARC week 1 2019

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the first week of 2019 reflecting top 10 advertiser and brands across genre on Indian television (U+R): 2+ Individuals demonstrating ads that were inserted the most from 29 December 2018 to 4 January 2019.

    Top Advertisers:

    Hindustan Unilever Ltd remains unmoved from its top advertiser spot even in 2019. The owner of a vast product portfolio, including foods, beverages, cleaning agents, personal care products made 112536 insertions.

    Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, and Harpic has also maintained its position in second spot with 86436 insertions. ITC too maintained its position on the third spot with 38479 insertions.

    Procter & Gamble and Ponds India stood fourth and fifth, with 33622 and 28889 insertions, respectively.

    Top Brands:

    Trivago maintained its last week’s position on the top spot in the brands category with 10883 insertions. Santoor Sandal & Turmeric climbed up to second position in the first week of 2019 with 9742 insertions.

    Toilet and bathroom-cleaner brand Harpic stood an impressive third with 9591 insertions followed by Dettol Toilet Soaps that had made 8645 insertions. Roop Mantra Ayur Face Cream stood fifth with 8546 insertions.