ITV

Tag: Harpal Singh Sokhi

  • Borosil serves hot news with launch of ‘Desh ka Dabba’ lunch box

    Borosil serves hot news with launch of ‘Desh ka Dabba’ lunch box

    MUMBAI: If your dabba’s still leaking and your sabzi’s gone cold, Borosil has news you can chew on. The kitchenware giant has just rolled out its superb stainless steel lunch box,a sleek, sturdy, and sentimental ode to the classic Indian tiffin at a cosy affair held at ITC Grand Bharat, Gurugram. And who better to unveil it than chef Harpal Singh Sokhi, who knows a thing or two about packing flavour with flair.

    This isn’t just another container, it’s a culinary wingman for rural India. Built with the hustle of long commutes and the nostalgia of ghar ka khana in mind, the Rs 1,599 lunch box features steel containers, a matching water bottle, and a smart lunch bag. The design speaks fluent practicality: leak-resistant lids, enough room for a full Indian meal, and the strength to survive a bumpy tractor ride or a packed bus.

    From dals to dry sabzis, every dish stays warm, snug, and mess-free. chef Sokhi called it a travel essential ensuring hot rotis and mood-lifting meals survive the journey just as deliciously as they began.

    Borosil Ltd. AVP marketing, Barnali Shankar added, “Food from home has a comfort of its own. Designed for real-life Indian kitchens, this lunchbox is more than just a container it’s a daily reminder of home-cooked comfort, no matter where your day takes you. It is a celebration of both practicality and sentiment. Keeping this simple joy in mind, every ‘Desh ka Dabba’ is a gentle reminder for those who go out each day carrying a home-packed meal with love every day. And we’re proud that this product is made in India and built for our rural kitchens, families, and daily lives.”  

    At the launch event chef Harpal Singh Sokhi said, ”As someone who travels often, I know how important it is to carry good food that stays fresh, spill-free, and neatly organized when traveling long distances. From the first bite, you know the food is just the way you packed it. Hot rotis, fresh sabzi, and the same familiar taste. That’s what makes this lunch box special. Made for Indian meals and made with care, this lunch box keeps your meals wholesome and your mood happy, even on the busiest days.”  

    So whether you’re crossing fields, factories or office floors, this ‘Desh ka Dabba’ is all about delivering taste, warmth and a spoonful of comfort just the way Mum packed it.

  • COLORS serves up laughter at dinner time with ‘Laughter Chefs Unlimited Entertainment’

    COLORS serves up laughter at dinner time with ‘Laughter Chefs Unlimited Entertainment’

    Mumbai: Lijiye entertainment ka swaad, dinner ke saath…The table is set for everyone to satiate their hunger for entertainment! COLORS dishes out one-of-a-kind entertainment show ‘Laughter Chefs Unlimited Entertainment’ that brings together your favourite celebrities in an unusual cooking set up creating situational comedy. Thirteen of the biggest entertainers and amateur chefs are about to stir up a storm of laughter, serving up food alongside hilarious stories with their interpersonal banter and relations. With improper measurements, questionable ingredient substitutions, and many other mishaps, this mixture of kitchen newbies promises to serve up a laughter riot. This unusual kitchen set up will be graced by fan-favourite celebrities such as Krushna Abhishek – Kashmera Shah, Vicky Jain – Ankita Lokhande, Rahul Vaidya – Aly Goni, Reem Sameer Shaikh – Jannat Zubair, Karan Kundrra – Arjun Bijlani, and Sudesh Lehri – Nia Sharma. The queen of comedy, Bharti Singh will be hosting this spectacle and Celebrity Chef Coach Harpal Singh Sokhi will lend his expertise through the kitchen chaos and rate each dish prepared by laughter chefs. Produced by Optimystix, ‘Laughter Chefs Unlimited Entertainment’ powered by Rajdhani Besan, Special Partner Vim Liquid, premieres on the 1st June and will air every Saturday and Sunday at 9:30pm only on COLORS.

    COLORS spokesperson said, “We at COLORS are excited to have the honour of laying out a diverse menu of entertainment that caters to every palate. With Laughter Chefs Unlimited Entertainment, we’re cooking up a veritable entertainment feast for our viewers. The essence of the show lies in its ability to unify people through the universal language of entertainment regardless of age, background, or taste preferences. The endeavour is for the show to bring the families together for the perfect weekend ‘dinner-tainment’.”

    Optimystix Entertainment Pvt. Ltd, founding chairman and MD Vipul Shah said, “Continuing our long-standing association with COLORS, we’re thrilled to offer this unique brand of entertainment, where our favourite stars trade their usual roles for chef’s hats and aprons. Our show Laughter Chefs Unlimited Entertainment is our latest concoction, juicing together the chaos of the kitchen with the hilarity of comedy. We hope that the viewers enjoy this culinary-comedy journey.”

    Host Bharti Singh said, “I’m thrilled to be hosting Laughter Chefs Unlimited Entertainment infusing it with the tadka of my sense of humour to this show, ensuring that audiences are on a steady diet of non-stop entertainment. This show guarantees entertainment for all age groups, bringing together members of the family at dinner time. Get ready to laugh your heart out – bhar bhar ke entertainment parosne ki zimmedaari ab humari hain.”

    Celebrity Chef coach Harpal Singh Sokhi said, “As the Celebrity Chef Coach on Laughter Chefs Unlimited Entertainment, I’ll be tasked with guiding the amateur chefs through the treacherous ways of the kitchen. Expect bizarre ingredient combinations and dishes that would make even the bravest food critic run for the hills. As I try to impart my culinary wisdom, I’ll be donning my critic’s hat to rate their questionable creations and show my comic side along with my cooking skills. I can’t wait to see what kind of surprises these chefs have in store for us.”

    COLORS’ ‘Laughter Chefs Unlimited Entertainment’ powered by Rajdhani Besan, Special Partner Vim Liquid, premiering on the 1st June at 9:30pm and thereafter every Saturday and Sunday only on COLORS!

  • Paras Dairy: A legacy of purity and trust that tempts your taste buds

    Paras Dairy: A legacy of purity and trust that tempts your taste buds

    Mumbai: For over six decades, Paras has embodied purity and trust in the dairy and culinary sectors. Since its inception in 1960, it has gained unwavering customer trust, delivering farm-fresh dairy products that have become household essentials. The “Asli Bharosa Asli Ghee” campaign symbolises a commitment to honesty and purity in a world where values are often sidelined. Beyond enhancing flavors in your favorite dishes, Paras Ghee becomes a versatile addition to your well-being journey, enriching your skin, hair, and overall health with essential nutrients. It supports growth for the young and vitality for the elderly, making every meal a nutritional powerhouse. “Asli Bharosa Asli Ghee”  isn’t just marketing; it’s a heartfelt promise of good health for all ages.

    Chef Harpal Singh Sokhi, a renowned figure in fine dining, known for his award-winning restaurant  “KARIGARI – Handcrafted Bistro” and unwavering commitment to culinary innovation, joined hands with  Paras Ghee due to their shared values of authenticity and purity. His deep appreciation for ghee found a  natural fit in Paras, a brand associated with sincerity and trust.

    Paras Dairy CMO  VPS Malik enthusiastically expressed, “I am thrilled to see our brand, Paras, chosen and trusted by Chef Harpal Singh Sokhi. It is a testament to the enduring quality and trust Paras represents in the world of dairy. We are genuinely excited about the remarkable journey ahead,  elevating your culinary experiences with Chef Harpal Singh Sokhi’s exceptional culinary expertise.”

    In conclusion, Paras Ghee’s enduring legacy of purity and trust aligns seamlessly with Chef Harpal Singh  Sokhi’s culinary expertise, forging a potent alliance. The “Asli Bharosa Asli Ghee” campaign embodies shared values, heralding a future of culinary excellence and purity. It’s more than a partnership; it’s a  dedicated commitment to delivering superior taste, nourishment, and wholesomeness for all ages.

  • Borosil collaborates with celebrity chef Harpal Singh Sokhi

    Borosil collaborates with celebrity chef Harpal Singh Sokhi

    Mumbai: Consumer brand Borosil Ltd has announced its collaboration with celebrity chef Harpal Singh Sokhi. With this collaboration, Borosil aims to give its consumers a more holistic, well-rounded experience and enhance their engagement with the brand.

    A known name in the food industry, chef Sokhi has hosted several cooking shows on television.

    “Borosil’s aim has always been to make everyday tasks or kitchen work simple and easy; to be an ally to homemakers by launching everyday use smart products that enables her to perform beautifully. Chef Harpal Singh Sokhi’s culinary mastery with, the manner in which he simplifies recipes cooked in the right cookware will no doubt enhance the brand experience of our own consumers as well,” a Borosil spokesperson said on the collaboration.

    Founded in 1962, Borosil expanded its consumer offerings to include cookware, kitchen appliances, storage products, glass lunch boxes and stainless-steel vacuum insulated flasks and bottles.
    Commenting on the partnership, chef Harpal Singh Sokhi said, “I am so happy to announce the partnership between Borosil and Chef Harpal to celebrate cooking at every step in your kitchens at home.”

  • Colors ropes in multiple brands for Jhalak Dikhhla Jaa season 9

    Colors ropes in multiple brands for Jhalak Dikhhla Jaa season 9

    MUMBAI: Colors is all set to flag off the ninth season of its most popular celebrity dance reality show Jhalak Dikhhla Jaa (JDJ). Produced by BBC Worldwide India, it will start airing every Saturday from 30 July 2016 at 10pm.

    Mondelez has decided to continue with its presenting sponsorship through its brand Cadbury Bournvita for JDJ while it is co-powered by Renault and Amazon.in. Ultratech Cement, Parachute Advanced Gold and Stayfree are the associate partners and UC Web browser is the trending partner.

    Turning the stage into a beautiful canvas, the 12 talented stars will flaunt their passion for dance in front of the celebrated panel of judges – Jacqueline Fernandez, Karan Johar, Farah Khan and Ganesh Hegde. The show will be hosted by Manish Paul.

    Commenting on the new season of Jhalak Dikhhla Jaa, Colors CEO Raj Nayak said, “What surprises me every year and pushes us as a channel to put together a show of such mammoth proportions is the enthusiasm of the celebrities who astonish us with their eagerness to participate in it and bring out their flair for dance in front of their zillion of fans. The platform is so huge that whether you win or lose, you take away something from the show which holds you in good stead for years to come. Along with Karan and Ganesh, we have on board this year the very dazzling Jacqueline Fernandez who has been keen on making her television debut through this show. Then there’s our favourite Farah Khan who oozes entertainment in everything that she does.”

    He further added, “Jhalak Dikhhla Jaa and Cadbury Bournvita, presenting sponsor, is a wonderful match – our five-year-long partnership is testimony of the strong relationship we share to not only create innovative brand integration avenues but also leverage our combined brand goals. Further, we would like to extend a warm welcome to Renault and Amazon.in as the show’s co-powered by sponsors and hope to strengthen our association with them through many such marquee shows.”

    Colors programming head Manisha Sharma said, “This season goes back to the basics of dancing, making the contestants showcase each performance striking a balance of uninhibited oomph, innate grace and a brilliant sense of rhythm. While the jury will share their expert opinions, the in-studio audience has the veto power to choose which contestants will stay or will be evicted. Each contestant will have one mission: to create a lasting impression with their dance moves.”

    This season of the show will bring together a perfect blend of contestants who will bring classic dance back in-vogue. From choreographer and challenger, Salman Yusuf Khan, Harpal Singh Sokhi, Surveen Chawla, Poonam and Priyanka, Chutki aka Gaurav Gera, Shantanu Maheswari, Helly Shah, Nora Fatehi, Karishma Tanna, Arjun Bijlani, Shakti Arora and Sidhanth Gupta will all ensure a weekly dose of entertainment for viewers.

    BBC Worldwide, India and Content Head Asia SVP and GM Myleeta Aga said, “We are very excited to see Jhalak Dikhhla Jaa, the Indian adaptation of BBC Worldwide’s acclaimed format Dancing With the Stars grow from strength to strength each season. There have been more than 270 series of strictly worldwide, in 51 countries ranging from Mexico to South Korea and it has been incredibly successful in India. This is our 9th season producing the award-winning series. More than ever, we are committed to deliver a high octane series with superior international production values. This year, the show’s lavish sets and its take on unprecedented hotness and dance promise to magnify the overall production value which will keep audiences glued to their television sets.”

    The channel is undertaking several marketing and digital initiatives to generate conversations around the hotness factor of the show. For traditional marketing, a focused outreach incorporating mediums including OOH and on-ground activations has been planned. To further drive contestant and audience engagement, a spate of digital activities is being sketched out under the hashtag #JhalakHottie.

  • Colors ropes in multiple brands for Jhalak Dikhhla Jaa season 9

    Colors ropes in multiple brands for Jhalak Dikhhla Jaa season 9

    MUMBAI: Colors is all set to flag off the ninth season of its most popular celebrity dance reality show Jhalak Dikhhla Jaa (JDJ). Produced by BBC Worldwide India, it will start airing every Saturday from 30 July 2016 at 10pm.

    Mondelez has decided to continue with its presenting sponsorship through its brand Cadbury Bournvita for JDJ while it is co-powered by Renault and Amazon.in. Ultratech Cement, Parachute Advanced Gold and Stayfree are the associate partners and UC Web browser is the trending partner.

    Turning the stage into a beautiful canvas, the 12 talented stars will flaunt their passion for dance in front of the celebrated panel of judges – Jacqueline Fernandez, Karan Johar, Farah Khan and Ganesh Hegde. The show will be hosted by Manish Paul.

    Commenting on the new season of Jhalak Dikhhla Jaa, Colors CEO Raj Nayak said, “What surprises me every year and pushes us as a channel to put together a show of such mammoth proportions is the enthusiasm of the celebrities who astonish us with their eagerness to participate in it and bring out their flair for dance in front of their zillion of fans. The platform is so huge that whether you win or lose, you take away something from the show which holds you in good stead for years to come. Along with Karan and Ganesh, we have on board this year the very dazzling Jacqueline Fernandez who has been keen on making her television debut through this show. Then there’s our favourite Farah Khan who oozes entertainment in everything that she does.”

    He further added, “Jhalak Dikhhla Jaa and Cadbury Bournvita, presenting sponsor, is a wonderful match – our five-year-long partnership is testimony of the strong relationship we share to not only create innovative brand integration avenues but also leverage our combined brand goals. Further, we would like to extend a warm welcome to Renault and Amazon.in as the show’s co-powered by sponsors and hope to strengthen our association with them through many such marquee shows.”

    Colors programming head Manisha Sharma said, “This season goes back to the basics of dancing, making the contestants showcase each performance striking a balance of uninhibited oomph, innate grace and a brilliant sense of rhythm. While the jury will share their expert opinions, the in-studio audience has the veto power to choose which contestants will stay or will be evicted. Each contestant will have one mission: to create a lasting impression with their dance moves.”

    This season of the show will bring together a perfect blend of contestants who will bring classic dance back in-vogue. From choreographer and challenger, Salman Yusuf Khan, Harpal Singh Sokhi, Surveen Chawla, Poonam and Priyanka, Chutki aka Gaurav Gera, Shantanu Maheswari, Helly Shah, Nora Fatehi, Karishma Tanna, Arjun Bijlani, Shakti Arora and Sidhanth Gupta will all ensure a weekly dose of entertainment for viewers.

    BBC Worldwide, India and Content Head Asia SVP and GM Myleeta Aga said, “We are very excited to see Jhalak Dikhhla Jaa, the Indian adaptation of BBC Worldwide’s acclaimed format Dancing With the Stars grow from strength to strength each season. There have been more than 270 series of strictly worldwide, in 51 countries ranging from Mexico to South Korea and it has been incredibly successful in India. This is our 9th season producing the award-winning series. More than ever, we are committed to deliver a high octane series with superior international production values. This year, the show’s lavish sets and its take on unprecedented hotness and dance promise to magnify the overall production value which will keep audiences glued to their television sets.”

    The channel is undertaking several marketing and digital initiatives to generate conversations around the hotness factor of the show. For traditional marketing, a focused outreach incorporating mediums including OOH and on-ground activations has been planned. To further drive contestant and audience engagement, a spate of digital activities is being sketched out under the hashtag #JhalakHottie.

  • Sanjeev Kapoor ke Kitchen Khiladi premieres on September 16, 8 pm only on Sony Entertainment Television

    Sanjeev Kapoor ke Kitchen Khiladi premieres on September 16, 8 pm only on Sony Entertainment Television

    Mumbai, September 13, 2013: India’s most loved Chef Sanjeev Kapoor will get your taste buds tingling as Sony Entertainment Television presents a brand new cooking reality show “Sanjeev Kapoor ke Kitchen Khiladi”. This delectable show premiering on September 16 at 8pm will be a gastronomic delight for all food lovers. Get ready to celebrate food in a whole new way as we see a family take on a chef, in cooking up dishes, which are the families’ culinary pride.

    Sanjeev Kapoor ke Kitchen Khiladi will witness a cook-off between ordinary families and a professional chef. Both the chef and the families will cook and present the same dish to Sanjeev Kapoor (Chief Judge) for the final verdict. The show will not just entertain viewers by the competition element but also give viewers an opportunity to learn interesting recipes as a part of the “Dish of the Day” in each episode.

    This culinary battle will feature families from all over the country, that have been auditioned and the best amongst them will find their place in the show. The renowned chefs who will be pitted against the families are entertaining and energetic Chef Harpal Singh Sokhi, experimentative Chef Ajay Chopra, Mexican food specialist Chef Vikas Seth, India’s Youngest TV Chef and Limca record holder Chef Saransh Goila and last but not the least Continental food specialist Rahul Kulkarni.

    Speaking about the new culinary show, Ms. Sneha Rajani, Senior EVP and Business Head, Sony Entertainment Television said, “”Sony Entertainment Television has always introduced path-breaking innovations for its viewers. As we launch ‘Sanjeev Kapoor ke Kitchen Khiladi’, we will introduce cooking with a new dramatic twist. The concept of the show is very fresh and we have the Badshah of cooking in India, Sanjeev Kapoor as the host and judge of the show. His charm and inevitable smile will surely melt many hearts and reignite the audience’s love for cooking.”

    The charming host and Judge Sanjeev Kapoor said, “I always believed and thought that food is not niche. It is a specialty but it is mass. I wanted people to view it like that and I am glad that Sony Entertainment Television is supporting us in this endeavor by presenting this new culinary reality show. The concept of the show is very interesting. It will be fun to watch the difference between the cooking of professional chefs and a normal housewife and we will see who wins hands down.”

    The show celebrates food in a whole new way as we see a family of four take on a chef in cooking up dishes which are the competing family’s culinary pride. The Chefs will be handicapped as they will have no advance knowledge of the dishes & no one to help them. It will be a gastronomic treat for the viewers as they will feast their eyes on Punjabi, Gujarati, Rajasthani, Chinese, Fusion, Continental and various other cuisines. The families along with the Chefs will battle it out for the coveted title of the show ‘Swaad ke Sartaaj’.

    Get ready to watch the ultimate culinary battle in Sanjeev Kapoor ke Kitchen Khiladi; Mondays to Fridays at 8pm, only on Sony Entertainment Television