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Tag: Harman India

  • Kryptonic sound: JBL and Superman turn up the volume on fandom

    Kryptonic sound: JBL and Superman turn up the volume on fandom

    MUMBAI: Who needs a cape when you’ve got Dolby Atmos? JBL is making super soundwaves this July, teaming up with Warner Bros. Discovery Global Consumer Products India for a blockbuster collaboration celebrating the big-screen return of Superman James Gunn’s much-anticipated take on the Man of Steel, flying into theatres on July 11. The partnership launches a thumping 360-degree campaign, The Sound of Greatness, featuring JBL’s premium Live Series Headphones, True Wireless earbuds, and Soundbars all tuned to deliver audio worthy of Krypton.

    Fans can step into Superman-themed Experience Zones across 2,000 retail outlets in India, where JBL’s soundbars powered by Dolby Atmos and MultiBeam tech elevate the trailer into a front-row seat for a cinematic sonic boom. These immersive setups are more than product demos, they’re audio adventures.

    But the retail show isn’t just ear candy, it’s interactive. A customer engagement programme allows fans to earn points and win both premium JBL products and exclusive Superman merchandise. Meanwhile, a unified visual identity across offline and online channels ensures co-branded point-of-sale displays, merchandise, and campaign creatives reinforce the “Superman-meets-sound” buzz at every touchpoint.

    The sonic superheroics spill onto social media with #TheSoundOfGreatness, inviting users to share why their favourite JBL product packs a punch. Whether it’s the bass, design, or overall vibe, select fans will win movie tickets to catch Superman in theatres surround sound included.

    “JBL is synonymous with powerful audio that inspires through sound,” said Warner Bros. Discovery Global Consumer Products Group vice president for APAC Vikram Sharma. “We’re thrilled for fans to experience this high-octane crossover of two legendary brands.”

    Harman India vice president of lifestyle Vikram Kher added, “Both JBL and Superman have decades-long legacies in creating joy, emotion, and cultural impact. This isn’t just marketing, it’s a movement in entertainment.”

    The collaboration doesn’t just boost product visibility, it fuses pop culture, tech, and retail into one seamless super-experience. As DC Studios and Warner Bros. Pictures bring Superman back into orbit, JBL is proving that in the battle for greatness, sound is a superpower all its own.

    So this July, whether you’re watching Clark Kent take flight or just vibing to your playlist JBL’s got your back (and your ears).

  • JBL’s splash of sound: Unveils Holi-ready speaker lineup

    JBL’s splash of sound: Unveils Holi-ready speaker lineup

    Mumbai: JBL gears up for Holi with its latest lineup of eco-friendly speakers, embodying the festive energy while simultaneously taking steps to minimize its carbon footprint. Get ready to drench yourself in music with the compact, easy-to-carry eco-friendly JBL CLIP 4 Eco and JBL Go 3 Eco, on-the-go speakers. Or add more to your terrace and rooftop parties with the powerful and waterproof PartyBox Club 120 and PartyBox Stage 320 speakers. With a replaceable battery option, not only do you get extended years of life but also positively contribute to reducing electronic waste.  Powered with JBL Pro sound and upgraded Bluetooth capabilities, JBL reaffirms its position as the global leader in portable audio, raising the bar for every occasion and continuing to be a part of fans’ most memorable moments.

    The JBL Go 3 Eco ensures five hours of non-stop festive beats, with its IP67 waterproof and dustproof features offering great durability, while the JBL Clip 4 Eco, offers 10 hours of playtime into your on-the-go Holi adventures. Created using 90 per cent PCR plastic (Post Consumer Recycled) with 100 per cent recycled fabric on the speaker grille, the new portables also arrive in JBL’s most sustainable packaging yet. The new innovative eco-friendly design significantly reduces the amount of virgin plastic being used, which not only recycles waste plastic but also reduces the overall carbon footprint of the product.

    In addition to the Clip and Go series, JBL is excited to introduce PartyBox Club 120 and PartyBox Stage 320 with powerful sound and enhanced bass to its already existing best-seller range of PartyBoxes. These PartyBoxes will set the stage for unforgettable moments this Holi with their splashproof and dust/colour-proof technology, ensuring that the spirit of Holi doesn’t stop the music and revelry.

    These state-of-the-art speakers open endless possibilities for electrifying gatherings, featuring thrilling sound with its AI Sound Boost. Twelve hours of playtime plus an extended playtime powered by a replaceable battery and upgraded Bluetooth 5.4 capabilities, the JBL PartyBox Club 120 joins the lineup with two mic inputs and one guitar input. Compatible with the JBL PartyBox App this also incorporates post-consumer recycled materials for 70 per cent of its plastic and also FSC-certified paper printed with soy ink.

    With the new JBL PartyBox Stage 320 with two high-sensitivity woofers and dual tweeters, users can listen to all the details of their favourite tracks, even at the loudest volumes with the AI Sound Boost in this too. The telescopic handle and wide, sturdy wheels, unique to the JBL PartyBox 320 can be easily transported to transform any space into the ultimate party, with its multi-dimensional light show.  With an impressive 18 hours of playtime which can be doubled with a swap and go replaceable battery. The FastCharge with a 10-minute charge boost delivers 2 hours of playtime, so users won’t have to worry about the party stopping mid-song, now.  The JBL PartyBox Stage 320 incorporates post-consumer recycled materials for 60 per cent of its plastic.

    To further amplify the launch, JBL plans to organize on-site activations at key retail locations and malls spanning the North, East, and West regions, where Holi is celebrated as a community festival. Customers will get a chance to experience it firsthand and will allow them to witness the exceptional sound quality and durability that JBL brings to the table.

    HARMAN India vice president of lifestyle Vikram Kher said, “This year, the festival of colours deserves a sound that resonates with vibrancy, and JBL is here to deliver that. This new launch we’re not only bringing the party with powerful sound and immersive experiences but also doing our part for the environment with our eco-friendly options. Let this Holi be remembered not just for the colours but for the unbeatable beats that accompany them.”

    The JBL Go 3 Eco and JBL Clip 4 Eco will be available in blue, green and white on JBL.com for Rs 4,499 and Rs 5,999 respectively.

    The JBL PartyBox Club 120 and JBL PartyBox Stage 320 will be available on JBL.com for price points of Rs 39,999 and Rs 54,999 respectively.

  • JBL unleashes the ultimate audio experience with the party box’s ultimate

    JBL unleashes the ultimate audio experience with the party box’s ultimate

    Mumbai: Bigger, better, bolder. JBL’s popular PartyBox speakers have a new headline act, introducing the JBL PartyBox Ultimate. Packed with superior JBL Original Pro Sound, Dolby Atmos immersive audio, and a breathtaking light show moving in sync with your beat, the JBL PartyBox Ultimate will be available in India from 18th January 2024 for Rs 164,999 The JBL PartyBox Ultimate is guaranteed to level up any party, anywhere.

    Feel the sound, don’t just hear it. The JBL PartyBox Ultimate is the best-sounding and loudest JBL PartyBox yet, featuring superior JBL Original Pro Sound with two high-sensitivity mid-range drivers and dual tweeters so you can listen to all the details of your favourite tracks, even at the loudest volumes. No space is too big – the JBL PartyBox Ultimate can rock the size of two basketball courts as a pair of 9-inch subwoofers provide thunderous bass you can feel from anywhere in the room. Dolby Atmos* puts you in the centre of your favourite songs as the music comes alive around you with unparalleled clarity and depth.

    Transform any space into the ultimate party with the biggest multi-dimensional light show of any party speaker. A new starry night effect, cool light trails, and dynamic strobes – whatever your style, the light show moves in sync with the music delivering a party to your ears and eyes.

    Wi-Fi connectivity has joined the party.

    Stream high-definition music, and take the music with you, thanks to Wi-Fi and Bluetooth capabilities. Hosting a house party while phone notifications keep popping up? The Wi-Fi connection lets the music play without interruptions. Switch easily to Bluetooth for seamless audio whether you’re indoors or outside. No matter where you are, the JBL PartyBox Ultimate will automatically tune itself to its surroundings every time you turn it on.

    Customize your own party flow with the interactive JBL PartyPad on the PartyBox top panel. Three simple fingertip actions – tap, hold and slide – unleash DJ-quality sound effects all night long. Enjoy your favourite playlist or take the stage with a guitar dual mic inputs and karaoke EQ tuning. The JBL PartyBox Ultimate is IPX4 splashproof and has an easy-to-grip handle with sturdy wheels, so you can take the party anywhere.

    HARMAN India vice president of Lifestyle Vikram Kher stated, “At JBL, we believe that music brings people together, which is why we design our speakers to elevate every celebration. Our newest PartyBox speaker builds on JBL’s 76 years as an industry leader in audio technology to create a truly immersive party experience. The powerful bass isn’t just heard – it’s felt, adding a thrilling new dimension to the music. With its splashproof design and room-filling JBL Original Pro sound, this speaker transforms any gathering into an epic event. Simply put, when it comes to throwing an unforgettable party, the JBL PartyBox delivers.”

    The JBL PartyBox Ultimate will be available on JBL.com, and across leading retailers and e-tailers in India from January 18, 2024, at a retail price of Rs 1,64,999.

     

  • Havas Media Network India partners with MiQ to drive innovative CTV

    Havas Media Network India partners with MiQ to drive innovative CTV

    Mumbai: Committed to leading innovative solutions, Havas Media Network India (HMNI) conceptualised and executed an integrated launch campaign for JBL, an industry leader in audio technology, for their premium soundbar, JBL Bar 1300. JBL’s aim was to connect with tech-savvy consumers during the festive season, for which it entrusted Havas Media Network India (HMNI) and MiQ to deploy a cutting-edge Connected TV (CTV) campaign across major OTT platforms and live TV channels.

    An innovative cross-device retargeting strategy was implemented for a premium product, meticulously constructing audience targeting cohorts based on JBL’s top geo-markets. By engaging viewers who viewed JBL’s CTV ads on their Meta platforms, the strategy ensured that these potential customers were seamlessly engaged with relevant ads across their devices. This retargeting approach resulted in increased brand visibility and enhanced lead generation. As a result, JBL successfully captured the attention of its target audience and elevated its brand presence by leveraging data lake capabilities to create precise audience profiles that were interested in high-end speakers. The campaign not only contributed to upper-funnel metrics in terms of VTR but through meta-retargeting, also contributed to mid-funnel / lower-funnel metrics.

    The collaborated efforts exemplify the potential of combining innovative technology, strategic planning, and a customer-centric approach.

    This audience-targeted methodology enabled JBL to achieve a remarkable 15% increase in brand awareness with a high-impact CTV campaign and an innovative cross-device retargeting strategy to engage affluent CTV audiences on social media.

    The brand lift study analysing the uplift in brand awareness and ad recall among viewers from the campaign showed:

    1.   The CTV campaign had a 1.2x View Through Rate

    2.   2.53x Click Through Rate

    Harman India head of digital marketing, lifestyle consumer audio Akhil Sethi said, “As marketers, innovative campaigns as such enable us to significantly stay ahead of the curve. It is reported that CTV in India will reach 80 million households by 2025. This evidently shows the immense growth potential of CTV advertising in India. This innovative first-of-its-kind campaign in India by Havas Media India and MiQ has shown great results for the JBL brand. Through this campaign, we have achieved 15 percent increase in brand awareness on CTV and through an innovative cross-device retargeting strategy we also successfully managed to engage an affluent CTV audience on social media.

    The expertise of Havas Media coupled with MiQ’s data-led capabilities has effectively helped us target precise audience profiles, thereby enhancing our brand awareness and uplift in purchase intent. The quantifiable results that this campaign has helped us achieve is proof of the value proposition that CTV advertising holds. We are delighted with the results and can’t wait to again explore this exciting space in the near future.”

    Talking about campaign, Havas Media India managing partner digital Rohan Chincholi said “Our team at Havas Media India is committed to providing meaningful and innovative solutions to our clients. With over 20 million CTV households and a wide range of video content, India is one of the world’s fastest-growing advertising markets. CTV ads are known to create significant brand impact, helping boost awareness, favorability and uplift in purchase intent. This triumphant partnership underscores the importance of innovation in navigating the dynamic business environment, reinforcing the potential for future successes driven by shared expertise and strategic vision. This integrated campaign has not only propelled JBL’s premium sound bar into the spotlight but also solidified our reputation as forerunners in the world of connected marketing.”

    “We are thrilled with the outcome of our collaboration with Havas Media India and JBL,” said MiQ global commercial board member Siddharth Dabhade. “Our unique CTV solution and data lake capabilities enabled us to deliver a highly targeted and impactful campaign for JBL. The results speak for themselves, with a remarkable 15 percent increase in brand awareness. This success has reinforced the value of data-driven, connected marketing in driving exceptional business outcomes.”