ITV

Tag: Harley Davidson

  • Piyush Prasad joins Harley-Davidson India

    Piyush Prasad joins Harley-Davidson India

    MUMBAI: Piyush Prasad has joined Harley-Davidson India as manager for market operations, based out of Gurugram. In this position, he will report to Peter Mackenzie who is the managing director for Harley-Davidson India and China.

    Prasad will oversee motorcycle, general merchandise, parts and accessories, service and customer experience performance within the Indian market. He will be responsible for balancing and aligning market-level, retail business growth with enterprise objectives, while delivering consistent service and support to Harley-Davidson dealers.

    Prasad says, “India is a very important market for Harley-Davidson and I’m excited about the opportunity to help lead the motor company’s growth here.”

    Before joining Harley-Davidson, Prasad worked with Renault India as national head of corporate, fleet, and institutional sales. Prior to that, he was with General Motors India, Mahindra & Mahindra and Hyundai Motors. He brings with him more than 17 years’ experience in the automotive industry.

    Since 1903, Harley-Davidson Motor Company has fulfilled dreams of personal freedom with cruiser, touring and custom motorcycles, riding experiences and events, and a complete line of Harley-Davidson motorcycle parts, accessories, general merchandise, riding gear and apparel.

  • Discovery’s Harley-Davidson docu-drama in Oct

    Discovery’s Harley-Davidson docu-drama in Oct

    MUMBAI: Harley-Davidson is not just a motorcycle but a symbol of Americana. Founded by Walter and Arthur Davidson and their friend Bill Harley who gave everything they had to ensure the survival of the company they founded. Featuring their journey through a three-part mini-series is Discovery channel.

    The channel will premiere ‘Harley and the Davidsons on 14 October at 9 pm’. The series will air on three consecutive Fridays – 14, 21 Oct and 28 October at the same time.

    It looks at how the founders continued to grow its loyal following like no other competitor– whether it was securing the American Army contract and teaching riders how to make repairs on the field to embracing boisterous motorcycle clubs across the nation. They would eventually channel all their resources with their biggest risk yet – creating the world’s first superbike, a state-of-the-art racing machine for the masses.

    The series features Michiel Huisman as Walter Davidson, Robert Aramayo as William Harley and Bug Hall playing the role of Arthur Davidson. Other cast members include Stephen Rider, Jessica Camacho, Daniel Coonan, Annie Read, Wilson Bethel, Dougray Scott, Gabe Luna, Alex Shaffer, Essa O’Shea and Sean Scully.

    Based on a true story, the show charts the birth of this iconic bike during a time of great social and technological change beginning at the turn of the 20 century. Walter, Arthur and Bill risked their entire fortune and livelihood to launch the budding enterprise. Each of these men faced very different challenges, but it was the motorcycle that united their dreams and ambitions.

    For Walter Davidson, the venture was a chance to escape from the confines of society – to ignore the rules and build a bike that could go anywhere and ride hard. For Arthur Davidson, it was an opportunity to finally make good on his name. And for Bill Harley, the bike gave him hope to break free from his overbearing parents and apply his talent as an engineer.

    Built in a shed out of Milwaukee, these motorcycles were able to survive nearly every condition imaginable. And Walter certainly put the bikes to the test. His ferocious ambition propelled him to become a top motorcycle racer while competing in the deadly competitions sweeping the nation. Walter’s daredevil exploits put Harley-Davidson on the map – and while risky – pushed the company to eventually overtake their archrival competitor, Indian, which had a stronghold on the market.

    Fuelled by ingenuity, innovation and design, the founders of Harley-Davidson faced off against their much bigger rivals.

    The series has already been a success in the US.

  • Discovery’s Harley-Davidson docu-drama in Oct

    Discovery’s Harley-Davidson docu-drama in Oct

    MUMBAI: Harley-Davidson is not just a motorcycle but a symbol of Americana. Founded by Walter and Arthur Davidson and their friend Bill Harley who gave everything they had to ensure the survival of the company they founded. Featuring their journey through a three-part mini-series is Discovery channel.

    The channel will premiere ‘Harley and the Davidsons on 14 October at 9 pm’. The series will air on three consecutive Fridays – 14, 21 Oct and 28 October at the same time.

    It looks at how the founders continued to grow its loyal following like no other competitor– whether it was securing the American Army contract and teaching riders how to make repairs on the field to embracing boisterous motorcycle clubs across the nation. They would eventually channel all their resources with their biggest risk yet – creating the world’s first superbike, a state-of-the-art racing machine for the masses.

    The series features Michiel Huisman as Walter Davidson, Robert Aramayo as William Harley and Bug Hall playing the role of Arthur Davidson. Other cast members include Stephen Rider, Jessica Camacho, Daniel Coonan, Annie Read, Wilson Bethel, Dougray Scott, Gabe Luna, Alex Shaffer, Essa O’Shea and Sean Scully.

    Based on a true story, the show charts the birth of this iconic bike during a time of great social and technological change beginning at the turn of the 20 century. Walter, Arthur and Bill risked their entire fortune and livelihood to launch the budding enterprise. Each of these men faced very different challenges, but it was the motorcycle that united their dreams and ambitions.

    For Walter Davidson, the venture was a chance to escape from the confines of society – to ignore the rules and build a bike that could go anywhere and ride hard. For Arthur Davidson, it was an opportunity to finally make good on his name. And for Bill Harley, the bike gave him hope to break free from his overbearing parents and apply his talent as an engineer.

    Built in a shed out of Milwaukee, these motorcycles were able to survive nearly every condition imaginable. And Walter certainly put the bikes to the test. His ferocious ambition propelled him to become a top motorcycle racer while competing in the deadly competitions sweeping the nation. Walter’s daredevil exploits put Harley-Davidson on the map – and while risky – pushed the company to eventually overtake their archrival competitor, Indian, which had a stronghold on the market.

    Fuelled by ingenuity, innovation and design, the founders of Harley-Davidson faced off against their much bigger rivals.

    The series has already been a success in the US.

  • Mahindra Two Wheelers takes experiential route with new campaign

    Mahindra Two Wheelers takes experiential route with new campaign

    MUMBAI: Mahindra Two Wheelers is pushing its recently launched premium 300cc touring motorcycle Mojo, with an innovative campaign that highlights the joy in the journey through user generated content.

    Aimed at the 20 something bike enthusiasts who love the dusty rugged roads and the experiences that come with it, the 360 degree campaign titled ‘Born for the road’ is to unravel in stages starting with the digital leg.

    Launched in October 2015, Mahindra’s Mojo is positioned as long distance touring vehicle priced at a premium rate of Rs 2 lakhs (on road) approximately. So far the brand has sold 1000 units of the model. Given the fact that it is a flagship launch from Mahindra in its two wheeler segment, a bulk of the company’s marketing budget is being dedicated for its promotion, with no fixed limitations as off now.

    On the need to launch a bike in this new space Mahindra Two Wheelers, Marketing and Product Planning senior GM Naveen Malhotra said, “Mahindra is known for its daredevil and adventurous nature. While our four wheelers give off that image, we are also associated with a racing tournament to further establish ourselves as a sports brand. Secondly there is an increasingly emerging batch of consumers who love the lifestyle that comes with long bike journeys and on road travel. It was a space we wanted to enter given the growing demand for good quality bikes that are comfortable to ride long distances in.”

    But with several well-known brands like Harley Davidson, Royal Enfield and Bullet already crowding the segment, it was a challenge to establish a market for Mojo as the first choice for the Indian long road traveller.

    “We firstly wanted to build credibility in the customer’s mind aiming our marketing initiatives at the motorcycle enthusiasts. We needed them to understand that the makers behind this two wheeler get what they want from a long distance ride. We started off with a Maker’s Trail, and took some media on a two day bike trail with us,” Malhotra added.

    “From the product perspective, there are several differentiators that Mojo enjoys but more than that, what separates Mojo from the rest of the two wheelers available in this segment is the package we offer. A person going for this high range two wheeler is buying it more for the experience and that is exactly what we provide.” Which is why the two wheeler’s campaign also surrounds the experience and the lifestyle of a wanderlust who is in love with the road rather than the ‘cool’ specs the bike has.

    Conceptualised by Flying Cursor and directed by Littil Swayamp Paul, the TVC released showcases a bunch of free spirited youngsters who enjoy the journey as they cruise through several Indian cities, highways and villages, with a stress on the harsh terrain routes.

    Interestingly the TVC also features a well done cover of Muddy Waters’ Got My Mojo by popular blues band Blues Band Soulmate.

    In fact, the brand has made a conscious effort to pick passionate riders for the film shoot instead of regular models and taken them on real joy ride while shooting the entire ad film.

    “Barring two, most of the boys and girls you see in the video are hard core riders. We needed them to understand the nuances of a road trip rather than simply posing with the bike. Not to mention we needed them to ensure a long and gruelling road trip across Rajasthan for the shoot. Our whole idea was to make people experience what a road trip is like – the camaraderie that comes from riding together to the excitement finding little joys in the simplest of things, or even finding a very delicious food in an unexpected roadside dhaba. We shot across in various locations in Rajasthan, ensuring that none of them has appeared anywhere before,” explained Flying Cursor director & co-founder, Shormistha Mukherjee.

    The highlight of the campaign is the clever use of user generated content the brand plans to use with the secured footages from the long bike ride the agency and the brand arranged for the film shoot.

    With an aim to engage consumers on a one on one basis, and to let them experience the product, the brand has conducted several long bike rides for the enthusiasts with the last one being a four day trip across 1000 kms covering several well-known wildlife sanctuaries in South India. There are plans to conduct two more long bike rides with the Mojo Tribe, the next one being a mountain trail.

    “We don’t see this campaign ending with the TVC launch. We have far wider plans to engage our consumers through fun user generated content that we have acquired through the trips with Mojo Tribe. Each one will tell an interesting story to the audience through our digital and social media touch points,” Malhotra promised.

  • Mahindra Two Wheelers takes experiential route with new campaign

    Mahindra Two Wheelers takes experiential route with new campaign

    MUMBAI: Mahindra Two Wheelers is pushing its recently launched premium 300cc touring motorcycle Mojo, with an innovative campaign that highlights the joy in the journey through user generated content.

    Aimed at the 20 something bike enthusiasts who love the dusty rugged roads and the experiences that come with it, the 360 degree campaign titled ‘Born for the road’ is to unravel in stages starting with the digital leg.

    Launched in October 2015, Mahindra’s Mojo is positioned as long distance touring vehicle priced at a premium rate of Rs 2 lakhs (on road) approximately. So far the brand has sold 1000 units of the model. Given the fact that it is a flagship launch from Mahindra in its two wheeler segment, a bulk of the company’s marketing budget is being dedicated for its promotion, with no fixed limitations as off now.

    On the need to launch a bike in this new space Mahindra Two Wheelers, Marketing and Product Planning senior GM Naveen Malhotra said, “Mahindra is known for its daredevil and adventurous nature. While our four wheelers give off that image, we are also associated with a racing tournament to further establish ourselves as a sports brand. Secondly there is an increasingly emerging batch of consumers who love the lifestyle that comes with long bike journeys and on road travel. It was a space we wanted to enter given the growing demand for good quality bikes that are comfortable to ride long distances in.”

    But with several well-known brands like Harley Davidson, Royal Enfield and Bullet already crowding the segment, it was a challenge to establish a market for Mojo as the first choice for the Indian long road traveller.

    “We firstly wanted to build credibility in the customer’s mind aiming our marketing initiatives at the motorcycle enthusiasts. We needed them to understand that the makers behind this two wheeler get what they want from a long distance ride. We started off with a Maker’s Trail, and took some media on a two day bike trail with us,” Malhotra added.

    “From the product perspective, there are several differentiators that Mojo enjoys but more than that, what separates Mojo from the rest of the two wheelers available in this segment is the package we offer. A person going for this high range two wheeler is buying it more for the experience and that is exactly what we provide.” Which is why the two wheeler’s campaign also surrounds the experience and the lifestyle of a wanderlust who is in love with the road rather than the ‘cool’ specs the bike has.

    Conceptualised by Flying Cursor and directed by Littil Swayamp Paul, the TVC released showcases a bunch of free spirited youngsters who enjoy the journey as they cruise through several Indian cities, highways and villages, with a stress on the harsh terrain routes.

    Interestingly the TVC also features a well done cover of Muddy Waters’ Got My Mojo by popular blues band Blues Band Soulmate.

    In fact, the brand has made a conscious effort to pick passionate riders for the film shoot instead of regular models and taken them on real joy ride while shooting the entire ad film.

    “Barring two, most of the boys and girls you see in the video are hard core riders. We needed them to understand the nuances of a road trip rather than simply posing with the bike. Not to mention we needed them to ensure a long and gruelling road trip across Rajasthan for the shoot. Our whole idea was to make people experience what a road trip is like – the camaraderie that comes from riding together to the excitement finding little joys in the simplest of things, or even finding a very delicious food in an unexpected roadside dhaba. We shot across in various locations in Rajasthan, ensuring that none of them has appeared anywhere before,” explained Flying Cursor director & co-founder, Shormistha Mukherjee.

    The highlight of the campaign is the clever use of user generated content the brand plans to use with the secured footages from the long bike ride the agency and the brand arranged for the film shoot.

    With an aim to engage consumers on a one on one basis, and to let them experience the product, the brand has conducted several long bike rides for the enthusiasts with the last one being a four day trip across 1000 kms covering several well-known wildlife sanctuaries in South India. There are plans to conduct two more long bike rides with the Mojo Tribe, the next one being a mountain trail.

    “We don’t see this campaign ending with the TVC launch. We have far wider plans to engage our consumers through fun user generated content that we have acquired through the trips with Mojo Tribe. Each one will tell an interesting story to the audience through our digital and social media touch points,” Malhotra promised.

  • Ten Sports’ live foray with WWE a success with packed seats & tight fights

    Ten Sports’ live foray with WWE a success with packed seats & tight fights

    MUMBAI: Chants of C M Punk and Undertaker resonated loud and clear at Delhi’s Indira Gandhi Indoor Stadium. The reason: WWE Live.

     

    It was after 13 years that WWE returned to India. Ten Sports’ foray into live event became a historic one. The sportscaster’s month long brainstorming could not have had a better start. The channel roped in Mountain Dew and Harley Davidson as sponsors, who got adequate eyeballs. What’s more, it also proved to be a new and lucrative revenue stream for Ten Sports, which will definitely be tapped into in the coming years.

     

    The excitement was palpable at the Indira Gandhi Indoor Stadium as millennial wrestling fans, who had been waiting in long queues to grab seats for a hefty amount, lost their voice way before the first bout was belled.

     

    And then there was a big explosion of fire, the masked man’s giant imagery was on the display screen. Kane was heading towards the ring. With their hoarse cries and cheers, the audience made sure that Kane remembers this entry forever. What’s more, it was certainly a one-of-a-kind moment for both Kane and the audience.

     

    After Kane, came the other ‘big’ entry – The Big Show. He looked no different from Polyphemus, it was just that he had a cleaner head, but not many from the bottom row could see that as he is 2.13 meter tall.

     

    The referee in black and white stripes shouted ‘Fight’ and that’s all it took for the freezing Delhi to start sweating like a hot summer noon. The battle became brutal, sometimes it was Kane ruling the roulette, while sometimes the dice favoured The Big Show. After tussling it out, Kane choke-slammed the 200 kilogram monster and it turned out to be too hard a fall for The Big Show to rise again. Kane pinned Show, the referee screamed ‘One, Two, Three’ and Kane was hailed as the winner. The stadium started chanting the Kane anthem as the first bout came to an end. The two-day extravaganza was up and rolling.

     

    The other bouts had WWE Divas, Indian wrestlers, and other prominent wrestle-maniacs. The moments in the swanky Indira Gandhi Indoor Stadium will certainly live a long life in spectators mind as memories.

     

    Speaking to Indiantelevision.com, Ten Sports CEO Rajesh Sethi says, “Ten Sports is proud to have brought back a WWE live event to India. The Ten Sports team’s effort to put together this mega show is reaping benefits – all fans went home with great memories. Such events are part of Ten Sports Networks’ conscious effort to bring sport closer to fans and increase engagement opportunities.”

     

    Though Ten Sports had two sponsors on board, the major revenue was generated from ticketing. Speaking about the ticketing Sethi asserts, “The event generated great traction and the ticket sales for this event will be a benchmark for every sport. We have exceeded all our expectations and if this result is something to go by, then we see enormous potential to bring more such events across sports thereby creating a new revenue stream for the network.”

     

    According to information available with Indiantelevision.com, the Indira Gandhi Indoor Stadium, which has a seating capacity of 20,000, was packed to the brim as all tickets were sold out. While the final calculations have not yet been done, WWE Live was, no doubt, a profitable outing for Ten Sports. With the success of this live event, Ten Sports is now also looking at bringing in several other live events.

     

     

  • Fox Traveller returns with an all new season of ‘Style & the City’

    Fox Traveller returns with an all new season of ‘Style & the City’

    MUMBAI: Fox Traveller is set to bring back one of its successful series – Style & The City – a fashion based travel show. Style & The City Season 2 will bring together fashion designers – Rocky S, Nikhil Thampi and Shantanu & Nikhil and Bollywood style icons like Shilpa Shetty, Kalki Koechlin, Harman Baweja, Richa Chadda, YamiGautam, to give fashion an all new definition. The new season is presented by Lawman Pg3 and powered by Lotus Mattegel.

    Talking about the new season of Style & The City, Fox International Channels  VP marketing Debarpita Banerjee said in a press statement: “At Fox Traveller we are constantly evolving our content and programming to bring alive the different facets of travel. With Style & the City, we are discovering fashion through travel. Season 2 promises to be bigger with more cities, bigger Bollywood celebrities and more importantly an interesting challenge for the ace designers of India – creating outfits inspired by a personal memento from the celebrity’s life. We are sure the new season will be a hit among travel and fashion enthusiasts alike.”

    The new season will feature designers on a fashion journey through the various cities of India, to create a unique outfit for a celebrity, inspired by a personal memento from their life. The show will air on Fox Traveller starting 16 April 2014, every Wednesday and Thursday and 10:00 pm.

    In this new season of Style And The City – the designers along with the show host – Kirat Bhattal will tour the cities of Kutch, Pune, Kohlapur, Goa, Sawantwadi, Hyderabad, Pochampoli, Chennai, Pondicherry and Kanchipuram to find inspiration for their designs. From hand-woven kunbi sarees of Goa, to the marbling technique on fabric in Pondicherry, to traditional saaj jewelry of Kolhapur, torare art form called ‘Rogan art’ of Kutch, and ancient card game called ‘Ganjifa’ of Sawantwadi – the designers will have a lot to pick from to add a zest of life in their outfits. The show will be an exciting mix of ‘tanga’ rides through the streets of Kolhapur, eating traditional sit-down South Indian meal on a banana leaf in Kanchipuram, riding the Harley Davidson through the White Runn of Bhuj and many such enthusing experiences.

    Talking about his second stint with Style and the City, Rocky S said in a statement; “This is my second season with Fox Traveller’s Style and the City and I had a blast all over again. New cities, new challenges, delving deep into markets, streets and artisans’ workshops has been yet another exhilarating and amazing experience.”

    Expressing his thoughts about the show, Nikhil Thampi added: “Being part of Style & the City has been a life changing experience! For someone who has never had a formal training or been to fashion school, this felt like it was my chance to catch up on all those missed opportunities. From travelling to new cities and exploring the local culture tovisiting bazaars, interacting with the locals, and understanding& incorporating their techniques, weaving fabric and treatments in my own creations, it’s been a fabulously exciting challenge.”

    Sharing their experience, Shantanu & Nikhil said: “The show, Style and the City on Fox Traveller is an amazing way for us to explore incredible places in India and use it as the background to create fashion.”

  • Milwawuke is ready to rocky!

    Milwawuke is ready to rocky!

    MILWAUKEE: Sound checks are under way…the parade route is set…and the beverages are on ice. Everything’s ready for America’s biggest party of the year – the Harley-Davidson 110th Anniversary celebration in Milwaukee over Labor Day Weekend.

    The Milwaukee party is the culmination of a year-long, global celebration that has rocked 11 countries on six different continents, where Harley-Davidson has celebrated with fans united by a common bond and shared passion for freedom, self-expression and adventure. In the past year, Harley-Davidson employees, dealers and riders have shared thousands of amazing experiences, including a ride through the Tibetan Plateau in China, a parade along the beaches of Sao Paulo and even a Papal blessing.

    “It’s been an amazing ride around the world for our 110th. And, now we’re bringing the party home,” said Harley-Davidson Senior Vice President and Chief Marketing Officer Mark-Hans Richer. “What better way to cap off this year-long adventure than by hosting the biggest party in America over Labor Day weekend, right here in our hometown with thousands of our family and friends? It’s going to be epic”.

    Milwaukee residents have always been cordial hosts for Harley-Davidson enthusiasts who make the journey to the City of Festivals from around the world. One Anniversary tradition is the welcoming home of thousands of riders by Milwaukee area residents who stand on the city’s highway overpasses with homemade welcome signs as riders arrive in Milwaukee.

    Starting today, fans can pick up free Harley-Davidson Welcome Home banners at the Harley-Davidson Museum and at local Harley-Davidson dealerships including Hal’s Harley-Davidson, House of Harley-Davidson, Milwaukee Harley-Davidson and Suburban Motors Harley-Davidson. The best time to catch riders as they roar into town is Thursday, Aug. 29 from 9 a.m. to 1 p.m.

    Fans can instantly connect to all of the 110th Anniversary action by downloading the official event mobile app, available for free at http://110.harley-davidson.com/en_US/events/milwaukee2013. The fully featured and jam-packed app is the official roadmap to all the fun, including a full event schedule, maps and artists section with details on all 60-plus bands performing at the Summerfest Grounds and Marcus Amphitheater. The app also includes a social media section where fans can see what others are capturing and saying about the event through photos and video.

    More ways to join the party
    Cheer on the HOGS: The 110th Anniversary parade will begin at Miller Park at 10 a.m. and travel east on Wisconsin Avenue before ending at the Summerfest Grounds. A special pass is required to ride in the parade, but fans are invited to line Wisconsin Avenue to cheer on the riders.

    Get in on the Action at the Octagon: Area residents and visitors can witness one of the hardest-hitting live fights of the year – the UFC® 164 Harley-Davidson Hometown Throwdown at the BMO Harris Bradley Center on Saturday evening, Aug. 31. The action-packed card will feature more than 10 bouts, including a UFC Lightweight Championship challenge between the current champion Benson Henderson and Milwaukee native Anthony Pettis and a fight between two former UFC Heavyweight champions – Frank Mir and Josh Barnett. Tickets for the UFC Hometown Throwdown range from $60 to $400 before taxes and fees. Fans can use promotional code HD110 at http://www.ticketmaster.comto receive a 20 percent discount.

    Ride the 2014 Harley-Davidson Motorcycles, including the New Project RUSHMORE Bikes: Harley-Davidson Powertrain Operations in Menomonee Falls (W156 N9000 Pilgrim Rd.) will offer one of the first opportunities to demo the new 2014 motorcycles Thursday (Aug. 29) – Saturday (Aug. 31) 9 a.m. to 5 p.m., or take a free factory tour Thursday (Aug. 29) – Friday (Aug. 30) 9 a.m. to 3 p.m. and Saturday (Aug. 31) 10 a.m. to 2 p.m. The star of the new 2014 motorcycle line-up is not a single bike – rather eight new bikes under the banner Project RUSHMORE, the outcome of a new customer-driven product development effort, which Harley-Davidson implemented to re-engineer the world’s best-selling line of touring motorcycles.

    Go Behind the Scenes of Project RUSHMORE and more at the Harley-Davidson Museum: Project RUSHMORE takes center stage in a new special exhibit at the Harley-Davidson Museum in Milwaukee that opens Saturday, Aug. 24. The exhibit, which showcases everything from concept development through testing, allows visitors an exclusive, behind-the-scenes look into Project RUSHMORE. Prototype parts, drawings, models and other original materials will give visitors insight into the design and engineering process.

    Additionally, the Museum has a series of activities planned every day of the party, including bike shows, a JUMPSTART® Rider Experience featuring 2014 motorcycles, a limited number of small wedding ceremony packages, custom culture artisans, outdoor concessions, live music and a special “After Dark” acoustic lounge experience Thursday-Saturday at 9 p.m. at Motor Bar & Restaurant. All outdoor activities, as well as the “After Dark” series are free and open to the public. Reservations are required for entry to the Museum, available exclusively at www.H-DMuseum.com.

  • Tradus.com launches TVC to deliver wholesale prices at your doorstep

    MUMBAI: Yang Communications has created the new ad campaign for Tradus.com.

    The theme of the campaign is “Wholesale prices at your doorstep” and highlights Tradus.com as the place to shop for quality products at wholesale prices.

    The campaign consists of three films that portray various characters getting wholesale prices from the comfort of their homes. The films use humour to describe the “hassles” of going to a typical wholesale market.

    The first film shows a young girl who ventures out with great hope to find deals in the wholesale markets. The film goes on to show what the “typical” Indian woman shopper encounters. The harassment is not shown but implied. Her despair is heightened and the brand provides the solution. The film ends with the promise of wholesale prices within the comfort of your home.

    The second film shows a biker following the footsteps of the First film, the focus then shifts to a young couple on their way to clinch some deals at the wholesale market. They are riding on a Harley Davidson. They reach the market and then disaster strikes in the form of a stolen Harley. Happiness turns to gloom and finally a search for the missing bike which has now been deflowered. The brand once again provides the solution. The film ends with the promise of wholesale prices within the comfort of your home.

    The third film focuses on a ‘nerdy‘ guy and his experience in the wholesale market. Whilst shopping he experiences some unease and ends to relieve himself. During this process he experiences some unintended consequences and is cursed to live with the spiked hair for a while. This is the moment when the brand provides the promise of wholesale prices within the comfort of your home.