ITV

Tag: Harkawal Singh

  • Dabur Red Pulling Oil is the brand’s first ayurvedic mouthwash

    Dabur Red Pulling Oil is the brand’s first ayurvedic mouthwash

    NEW DELHI: Dabur India Ltd has entered the mouthwash category with the launch of Dabur Red Pulling Oil, an Ayurvedic mouthwash, creating a whole new segment in the oral care market. The launch of this ayurvedic detox for teeth and gums marks another first for Dabur and for the ayurvedic products industry in India.

    Dabur India Ltd marketing head-oral care Harkawal Singh said, “Dabur Red Pulling Oil is an Ayurvedic mouthwash which contains natural oils and herbs with no alcohol. The product is based on a process defined in Ayurvedic scriptures and introduces to the world the Kavala-Gandusha Therapy, an oil-based oral detox regimen. Besides its oral care benefits, the therapy is also known to provide relief from health problems with improved health of sinuses, improved hormonal balance and detoxification. Dabur Red Pulling Oil helps strengthen teeth and gums, and kills 99.9 per cent germs, thus providing complete oral care.”

    The product contains coconut oil, which prevents gingivitis and plaque; sesame oil, which strengthens teeth and gums; tulsi to prevent bad breath; clove, which helps in reducing toothache; cinnamon oil that gives relief to a sore throat; and thyme mint for preventing tooth decay.

    “Backed by our 136-year heritage and knowledge of Ayurveda, Dabur has launched this breakthrough innovation for improvement of people’s overall oral health. Developed after extensive research, it is a known daily therapy for both oral and overall wellness of teeth and gums. Dabur Red Pulling Oil is made with pure and natural ingredients and is a complete solution for all dental problems,” Singh added.

    Priced at Rs 275 for a 195 ml pack, Dabur Red Pulling Oil is initially available across all leading e-commerce platforms and will soon be rolled out through regular retail channels too.

  • Chaubey Ji makes a comeback Dabur Red Paste

    Chaubey Ji makes a comeback Dabur Red Paste

    New Delhi: In the wake of the Covid2019 pandemic, both businesses and consumers are focusing on essentials. Most of the communication has been a creative rendition of social distancing and washing hands, the two most important preventive measures to break the chain. However, a third was added – building immunity – and this gained momentum post the directives from the Ayush ministry.

    While immunity-boosting foods like Amla, Ginger and Haldi are commonly consumed in India, but as beneficial as they are in fighting diseases, they are quite tough to chew and hard on the teeth.

    Drawing from an inherent product truth of healthy and strong teeth, Dabur Red Paste – the No. 1 Ayurvedic toothpaste – launched 3 films adding to the ‘#ChabaateyRahoIndia’ series, advising people to remain tough, resolute and prepared against the pandemic.

    Done in the usual fun and light-hearted manner that we all have come to like about the ‘#ChabaateyRahoIndia’ series, the thought is brought to life through tough to chew ‘immunity building foods,’ that we consume to boost our immunity. In the film, we can see our protagonist ‘Chaubey Ji’ chewing through the toughest foods like Amla, Ginger and raw Turmeric to prepare himself against the pandemic but is not fazed by their toughness because he uses Dabur Red Paste.

    The brand campaign comprises a series of films that have been conceptualized by Ogilvy Gurgaon.

    Ogilvy North CCO Ritu Sharda said, “The ‘#ChabaateyRahoIndia’ series by Dabur Red Paste makes a comeback this year, and our favourite ‘Chaubey Ji’ is here to chabao some things that are important for all of us to stay fit. While everyone talks about chewing on haldi, ginger and amla, we understand that they are hard to bite, and one would need healthy teeth to chew them properly. So, make your teeth strong to make your immunity strong. Chabatey raho India, aur har problem ko bhagatey raho.”

    Ogilvy president & head of office Shouvik Roy said, “The platform of ‘#ChabaateyRahoIndia’ for the brand Dabur Red Paste is all about chewing through adversity. It was a challenge to bring back ‘Chaubey Ji’ without cricket, especially in this current situation. Yet again, the strong teeth and ‘chaba dalengey’ connect gave birth to 3 beautiful films.”

    Dabur India Oral Care head of marketing Harkawal Singh said, “Dabur Red Paste – the #1 ayurvedic toothpaste – stands for providing strong teeth and complete oral protection with clinically proven Ayurveda. Though this is a serious and efficacious proposition. We created a platform ‘#ChabaateyRahoIndia’ to make it engaging for consumers, celebrating their love for food, their resolve to chew away obstacles, and their will to chew away every hardship and stand tall. In our effort to connect with people and give oral health another fun twist, we are bringing out Season 2 of the endearing ‘Chaubey Ji’ films in which Mr. Manoj Pahwa again helps deliver the brand’s message, urging people to focus on oral health for overall health.”

    Watch the YouTube Links:
    Amla –

    Ginger –

    Haldi –

    CREDITS:

    Client: Dabur India Limited

    Agency: Ogilvy Gurgaon

    Creative: Ritu Sharda, Dalip Daniel, Preeti Koul Chaudhary, Avik Bose, Sumit Vashisth

    Account Management: Shouvik Roy, Atif Rahman, Soumyabrata Banerjee, Asim Mathur

    Planning Team: Rohitash Srivastava, Jose John

    Production House: Dreamcatchers Films Director: Ishwar Singh

  • Big Ganga launches 8th season of ‘Hindustan Ka Big Star’

    Big Ganga launches 8th season of ‘Hindustan Ka Big Star’

    MUMBAI: Big Ganga is consistently offers entertainment and meaningful content built on local insights with a cultural connect and a deep understanding of the socio-cultural fabric.

    The channel has been tapping unseen talent from the hinterland across rural melas for the past four years and established a popular property called Mele Ka BIG Star. Re-christened as Hindustan Ka BIG Star, in its eighth season, the network plans to up the ante by targeting not only melas, but also add cities, thus increasing participation as well as growing the reach.

    Big Ganga will televise this event as a reality TV series for over 5 months with 26 episodes as well as promote it on 92.7 BIG FM. The auditions are scheduled to begin from 6 June for a month.

    With an attempt to unearth talent from the grass root level, Hindustan ka Big Star not only invites people who are passionate about any talent, but also encourages those who have an aptitude for singing, dancing, mimicry, stunts, stand-up comedy, painting and much more.

    Dabur India Oral Care category head Harkawal Singh said, “We are delighted to partner with Hindustan Ka BIG Star for the third year in a row. The show is a great platform to communicate about the importance of oral hygiene in a relevant way. Dabur Red Paste from the house of Dabur is always known for complete oral care. Dabur Red Paste is a unique blend of traditional Indian Medicine and modern pharmaceutical technology bringing out the best of both, the side effects free, effective formulation useful for maintaining oral hygiene and keeping the gums and teeth healthy.”

    Speaking about the property, a spokesperson from Big Ganga said, “In our endeavour to take Mele ka BIG Star to the next level, we decided to reach audiences not only at some of the biggest melas, but also additional towns. Re-named Hindustan ka BIG Star, in its eighth season, the show will continue to bring talent from the Hindi heartland to the world at large, providing them with a great platform and giving brands an interesting engagement opportunity.”

    Combining the biggest melas and cities of Uttar Pradesh, Bihar, Jharkhand and Madhya Pradesh, Hindustan ka BIG Star will bring forth hidden talent from across the Hindi heartland. Open for all (Age 4+ onwards), Hindustan ka Big Star has Dabur Red Paste as the Title Sponsor, Co-Powered by Dabur Vatika Shampoo, Associate Sponsor Dalda Cooking Oil and Radio partner 92.7 BIG FM.

    In addition to this, the high decibel marketing approach to the show will facilitate an extensive forum for marketers to directly connect with their consumers. The show will be heavily promoted through TV, radio, digital and print.

  • Big Ganga launches 8th season of ‘Hindustan Ka Big Star’

    Big Ganga launches 8th season of ‘Hindustan Ka Big Star’

    MUMBAI: Big Ganga is consistently offers entertainment and meaningful content built on local insights with a cultural connect and a deep understanding of the socio-cultural fabric.

    The channel has been tapping unseen talent from the hinterland across rural melas for the past four years and established a popular property called Mele Ka BIG Star. Re-christened as Hindustan Ka BIG Star, in its eighth season, the network plans to up the ante by targeting not only melas, but also add cities, thus increasing participation as well as growing the reach.

    Big Ganga will televise this event as a reality TV series for over 5 months with 26 episodes as well as promote it on 92.7 BIG FM. The auditions are scheduled to begin from 6 June for a month.

    With an attempt to unearth talent from the grass root level, Hindustan ka Big Star not only invites people who are passionate about any talent, but also encourages those who have an aptitude for singing, dancing, mimicry, stunts, stand-up comedy, painting and much more.

    Dabur India Oral Care category head Harkawal Singh said, “We are delighted to partner with Hindustan Ka BIG Star for the third year in a row. The show is a great platform to communicate about the importance of oral hygiene in a relevant way. Dabur Red Paste from the house of Dabur is always known for complete oral care. Dabur Red Paste is a unique blend of traditional Indian Medicine and modern pharmaceutical technology bringing out the best of both, the side effects free, effective formulation useful for maintaining oral hygiene and keeping the gums and teeth healthy.”

    Speaking about the property, a spokesperson from Big Ganga said, “In our endeavour to take Mele ka BIG Star to the next level, we decided to reach audiences not only at some of the biggest melas, but also additional towns. Re-named Hindustan ka BIG Star, in its eighth season, the show will continue to bring talent from the Hindi heartland to the world at large, providing them with a great platform and giving brands an interesting engagement opportunity.”

    Combining the biggest melas and cities of Uttar Pradesh, Bihar, Jharkhand and Madhya Pradesh, Hindustan ka BIG Star will bring forth hidden talent from across the Hindi heartland. Open for all (Age 4+ onwards), Hindustan ka Big Star has Dabur Red Paste as the Title Sponsor, Co-Powered by Dabur Vatika Shampoo, Associate Sponsor Dalda Cooking Oil and Radio partner 92.7 BIG FM.

    In addition to this, the high decibel marketing approach to the show will facilitate an extensive forum for marketers to directly connect with their consumers. The show will be heavily promoted through TV, radio, digital and print.