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Tag: Harjiv Singh

  • Gutenberg launches Singapore office

    Gutenberg launches Singapore office

    MUMBAI: Integrated digital marketing communications firm Gutenberg will launch its ninth office in Singapore, which will be strategically important for expanding into the Association of Southeast Asian (ASEAN) market.

    Gutenberg founder and CEO Harjiv Singh says, “I am excited to launch our Singapore office. Singapore is truly a global digital hub with fantastic infrastructure and opportunities for expansion into ASEAN. We are also delighted to announce a new client Smarten Spaces, a Singapore-headquartered company focused on Artificial Intelligence-based smart communities and smart city solutions”.

    Adding his reasons for the expansion, he says, “McKinsey, in a recent report, called the 10 member states of ASEAN an economic powerhouse. ASEAN’s 600 million people comprise one of the largest trading blocks in the world, and the rapid growth of its digital market will be an exciting business opportunity for us”.

    Speaking on behalf of Gutenberg’s new client, Smarten Spaces, an artificial intelligence (AI) platform that helps real estate companies and enterprises globally digitise spaces and experiences that enhance performance and productivity, Smarten Spaces founder and CEO Dinesh Malkani expressed his delight at Gutenberg’s expansion to the ASEAN market. He mentions, “Smarten Spaces partnered with Gutenberg as we were looking for a global integrated marketing communications firm that brought industry expertise around AI, a strong global footprint and marketing experts who understand how to build our brand”.

    With 70 per cent of the population under the age of 40, ASEAN’s GDP is expected to have rapid growth in the coming decade from its current US$ 2.3 trillion. Economic growth will be accompanied by strong growth in the digital sector. The digital market in ASEAN is estimated to grow to more than US$ 200 billion by 2025.

    With the launch of its new office, Gutenberg brings its global branding initiative, “Global Storytelling Series” to Singapore. There will be a panel discussion with CEOs on “Leadership and Storytelling in a Digital World”

  • Gutenberg appoints Christina Daniels as director of content for India

    MUMBAI: Renowned content writer and author Christina Daniels has joined Gutenberg as director of content for India.

    Gutenberg founder and CEO Harjiv Singh said, “We have taken our time to find the right content leader, whose understanding of the communication business is phenomenal. Christina will be responsible for conceptualising and executing cutting-edge content that speaks to a global audience. The diversity of her experience and the depth of her talent will be key in driving the creative transformation at Gutenberg.”

    Daniels has experience of 15 years in the field of corporate story telling. In the past, she has been associated with several leading technology, retail and media brands – creating compelling sories that help them communicate powerfully.

    Christina is also the author of the bestseller “I’ll Do It My Way: The Incredible Journey of Aamir Khan”, a filmography that studies the work of the actor Aamir Khan, which was long listed for the Crossword Book Award, and now has a Turkish edition.

    Prior to joining Gutenberg, Daniels held the position of Marcom Manager at CGI. She led Marcom content development at the Global Communications Centre in India. Before this she was also associated with organizations such as Microsoft, Metro Cash & Carry, Dell Services, Wipro Technologies, IBM and STAR among others.

    “Story telling is at the core of Gutenberg’s approach. By working on content strategy and building out capabilities across the country, we will be able to provide brands with other engaging ways to connect with consumers. Working with the talent at Gutenberg, I believe sky is the limit”, said Daniels.

  • Gutenberg integrates digital, PR, video, content & mobile

    Gutenberg integrates digital, PR, video, content & mobile

    MUMBAI: Global public relations firm Gutenberg has announced the launch of its expanded suite of services making it a one-stop shop for complete integrated marketing communications needs for brands. Gutenberg’s integrated marketing services offering will expand from PR to include digital, content, video and mobile.

    “We began as storytellers, through PR,” said Gutenberg founder & CEO Harjiv Singh. He added, “In this next phase of our growth, storytelling will stay central to our belief that great stories build great brands. We will incorporate tools such as SEO, analytics and digital advertising encompassing the range of paid, owned, earned media.”

    In 2016, Gutenberg added 31 clients across its global portfolio. Gutenberg is also on track to open its Singapore office in early 2017 and will continue its expansion targeting key markets in the ASEAN region. Gutenberg is expected to grow its team to over a 100 storytellers in the first half of 2017.

    Black & Veatch vice president, global marketing & communications Fredrik Winterlind said, “The Gutenberg team brings enthusiasm, passion and a truly collaborative spirit to all of their efforts in support of our PR initiatives.”

    Gutenberg’s 80 team members across seven offices in three countries work with B2B and B2C clients in industries such as technology, health care, mobile, financial services, real estate, education, defense & aviation, hospitality, industry associations, retail, e-commerce, fashion, media & entertainment, manufacturing and not-for-profits.

  • Gutenberg integrates digital, PR, video, content & mobile

    Gutenberg integrates digital, PR, video, content & mobile

    MUMBAI: Global public relations firm Gutenberg has announced the launch of its expanded suite of services making it a one-stop shop for complete integrated marketing communications needs for brands. Gutenberg’s integrated marketing services offering will expand from PR to include digital, content, video and mobile.

    “We began as storytellers, through PR,” said Gutenberg founder & CEO Harjiv Singh. He added, “In this next phase of our growth, storytelling will stay central to our belief that great stories build great brands. We will incorporate tools such as SEO, analytics and digital advertising encompassing the range of paid, owned, earned media.”

    In 2016, Gutenberg added 31 clients across its global portfolio. Gutenberg is also on track to open its Singapore office in early 2017 and will continue its expansion targeting key markets in the ASEAN region. Gutenberg is expected to grow its team to over a 100 storytellers in the first half of 2017.

    Black & Veatch vice president, global marketing & communications Fredrik Winterlind said, “The Gutenberg team brings enthusiasm, passion and a truly collaborative spirit to all of their efforts in support of our PR initiatives.”

    Gutenberg’s 80 team members across seven offices in three countries work with B2B and B2C clients in industries such as technology, health care, mobile, financial services, real estate, education, defense & aviation, hospitality, industry associations, retail, e-commerce, fashion, media & entertainment, manufacturing and not-for-profits.