MUMBAI: Just got my hands on Tata Play CEO Harit Nagpal’s tome Adapt – to Thrive, not just survive. I must say better late than never. It appears to be an amazing read. But a lot has been written about what we as managers can learn from his stories about challenges and how to overcome them.
I don’t know if a lot has been written about how the book looks, that is, its striking art work and cover design. At least, I could not locate it despite a lot of deep google searches.
The cover design is by Westland (the publisher of the book) design head Saurabh Garge who has been behind some of the gee-whiz looks of books that it brings out.
To begin with, the visual metaphor Saurabh has used aligns seamlessly with the book’s exploration of how businesses must evolve to thrive in dynamic environments.
A large part of the cover is dominated by a curled tail of a chameleon, a reptile renowned for its adaptative capabilities. The animal’s tail has a myriad of colours showing its ability to change quickly (probably in micro-seconds) depending on its environment and the threat to its survival and thriving. The design employs a clean and minimalist aesthetic, ensuring that the chameleon remains the focal point, thereby reinforcing the book’s message of strategic adaptation.
Similarly, corporations too have to be agile and quick to adapt to the crazily-spinning almost-out-of-control and ever-changing dynamic environment. 
Also, the color scheme of the book title from cool colour like the blue green to the warmer yellows and oranges to the hot red clearly elucidates the cycle that organisations need to go through from start up to maturity wherein sales become red hot. And they also become noticeable. The same colour gradient has been followed at the back of the book and even in the spine with the title now going clean white.
Overall, the cover design is both visually appealing and thematically resonant, effectively conveying the book’s focus on the importance of adaptability in achieving business success.
(Adapt – To Thrive, Not just Survive by Harit Nagpal, pp 213, publisher Westland Books, price Rs 599. To buy the book click here)
