ITV

Tag: Harish Patil

  • OneNative Advertising becomes CereOne Media, unveils holistic digital approach

    OneNative Advertising becomes CereOne Media, unveils holistic digital approach

    Mumbai: In the realm of digital marketing, where consumer engagement demands innovation, Mumbai-headquartered OneNative Advertising integrated digital media advertising company, has taken a bold step towards redefining its identity. The company has transformed itself into CereOne Media, a holistic digital marketing solutions provider committed to crafting authentic connections between brands and users. Established in 2017, the company has emerged as a key player in the digital media advertising landscape, with headquarters in Mumbai and offices in Delhi, Bangalore and a subsidiary in Singapore. The decision to rebrand stems from a strategic shift towards a more comprehensive and thoughtful approach to marketing.

    CereOne: Nurturing Meaningful Connections in the Digital Era

    CereOne Media represents a significant evolution from native advertising to a comprehensive suite of solutions designed to meet the challenges of the digital age. The company now offers advertising solutions across the ecosystem of Connected TV, Programmatic Digital Out of Home (pDOOH), innovative content marketing, high impact – sustainable advertising via WeTransfer and more. The underlying commitment to deep thinking and strategy remains unchanged, promising a unique and effective approach in the competitive digital marketing landscape.

    “Our new identity, CereOne Media, signifies our dedication to deep thought and strategy in the digital marketing space,” said CereOne Media founder-director Deepak Karnani. ” Within the digital media universe, consumers keep moving between mediums the need of the hour is a channel approach across digital media, where the users can be reached seamlessly – true to our motto of making brands matter in moments that matter.”

    “We are excited about the possibilities that CereOne Media opens up for brands in the digital

    marketing landscape,” added CereOne Media co-founder Harish Patil. “At CereOne Media, we believe that every brand interaction should be an experience that is not just welcomed but also wanted, invited in and not blocked.” The Essence of CereOne: A Thoughtful Blend of Mind and Unity The name CereOne is a fusion of “Cere,” derived from the Latin “cerebrum,” reflecting the focus on deep thought and strategy, and “One,” signifying a holistic approach where all solutions converge seamlessly. The vibrant and exciting pink, combined with a bright orange colour scheme, conveys warmth and collaboration. A commitment to making brands matter in moments that matter At CereOne Media, the commitment is to empower brands to come to life and connect with their audience in moments that truly matter. The rebranding emphasizes the company’s dedication to helping brands tell their stories in a way that resonates, inspires, and leaves a lasting impression.

    Stay tuned as CereOne Media unfolds its journey, sharing more insights into the transition and the expansive range of services designed to elevate brands in the digital space.

  • B4U Media Ventures to handle sales duties of Housefull Movies

    B4U Media Ventures to handle sales duties of Housefull Movies

    MUMBAI: The new 24×7 Free-To-Air (FTA) Hindi movie channel Housefull Movies launched by Triumph Media Vision Private Limited, has assigned its sales responsibilities to B4U Media Ventures.

     

    The channel has achieved almost four per cent viewership share in the northern market within a span of eight weeks since its launch and competes with the likes of Zee Classic, Zee Action and UTV Action.

     

    Housefull Movies MD Harish Patil said, “Being a new player with a content mix similar to the likes of second line Hindi movie channels and strong distribution, we aim to place Housefull movies as a full on filmipanti movie channel in the mind of the viewers and advertisers. The collaboration with B4U Media Ventures will aid in monetising our advertising inventory better, as we have seen the team’s ability to position the B4U group of channels in India within the minds of advertisers in a way that benefits both the advertisers and the channel.”

     

    B4U Media Ventures director Sandeep Gupta added, “With B4U Media Ventures we focus on creating a value proposition for the broadcasters and advertisers. We are proud to officially announce our first account and have faith in our team that they would be able to create new success stories. We are looking forward for a successful growth of the new association.”

     

    B4U Media Ventures CEO C. F. Moses said, “We are pleased to have Housefull Movies’ revenue mandate, which will be a strong contender in the movie genre in the coming months. Besides the exciting growth plan of Housefull Movies, the collaboration would help them in leveraging our domain knowledge, revenue management skills, and our industry relationships making it mutually beneficial.”

     

    B4U Media Ventures business head Amar Dixit said, “Despite the clutter in the movie genre, viewers have welcomed new launches last year. The robust content strategy of Housefull Movies, wide spread distribution and the consistent BARC numbers will give good returns to the advertisers and help in benefiting the channel revenues. Housefull Movies has tremendous potential and we are glad to be associated with it.”