Mumbai: Investment platform Upstox has announced the addition of three senior executives to its leadership team. The company has appointed former Myntra CMO Harish Narayanan as chief growth officer, Saurabh Agarwal as vice president – new initiatives, and Jayant Chauhan as senior vice president – finance.
“It gives us great pleasure to welcome Harish, Saurabh, and Jayant to Upstox’s leadership team,” said Upstox co-founder and CEO Ravi Kumar. “They bring with them immense experience and expertise. I’m confident that with them onboard, we will succeed in our endeavor to take Upstox’s products and services to the next level and fulfill our drive of encouraging equity participation across the nation.”
Harish Narayanan will be responsible for driving full-funnel business growth, marketing, operational excellence, and strategic collaborations. Prior to joining Upstox, Narayanan served as the chief marketing officer at Myntra for almost three years before stepping down from the e-commerce marketplace in November 2021. He was responsible for all aspects of marketing and was also leading the brand solutions and creative teams as part of his responsibilities at Myntra.
Mumbai: Fashion marketplace Myntra’s chief marketing officer (CMO) Harish Narayanan has decided to move on from the company. Narayanan’s exit was made official by the company on Sunday.
An experienced marketing official with over 16 years of experience, he led three teams at the fashion marketplace, which included marketing, brand partnerships, and design. Post his exit from Myntra, he will be working in the booming ed-tech space, as per reports.
Narayanan will be with the company till January 2020.
Myntra’s chief financial officer Ramesh Bafna is another top executive who will exit the company in January. The company parent’s Flipkart’s group chief financial officer Sriram Venkatraman will be filling in and will act as Myntra’s interim CFO.
The announcement comes days after Myntra appointed its new CEO Nandita Sinha, effective 1 January 2022. Sinha will join Myntra from group company Flipkart, where, as vice president of customer growth and marketing, she is currently leading the overall charter for marketing.
Mumbai: Ahead of its ‘Big Fashion Festival’ (BFF) slated between 3 and 10 October, fashion e-tailer Myntra has rolled out a 360-degree marketing campaign aimed at strengthening its position as India’s ‘fashion expert’ and the go-to destination for festive fashion shopping. The campaign called ‘Tyohar Ki Fashion Shopping, Only With India’s Fashion Expert,’ aims to reach both existing and new customers, with a heightened focus on regional audiences, to inform them about the brand’s offerings for the festive period and BFF in particular.
The celeb-heavy campaign featuring brand ambassadors Hrithik Roshan, Vijay Deverakonda, Dulquer Salmaan, Silambarasan, Kiara Advani, Samantha Akkineni, and Disha Patani in 15-second ad films is currently live across multiple TV channels, OTT, social and digital platforms. In addition to the brand’s official ambassadors, other stars such Vaani Kapoor, Yami Gautam, Mallika Dua and Konkona Sen Sharma will be seen in region-specific engagements through various content formats such as reels, videos, and stories.
Over 100 high-impact celebrities and influencers from the worlds of Bollywood, OTT, reality TV, and digital will drive awareness through pre-buzz and event days while highlighting the fashion ranges and occasion wear among their fans and followers. With the current edition of BFF coinciding with the T-20 series, Myntra has collaborated with CSK and RCB to amplify the reach and engagement of the campaign.
“The festive season is the most-awaited time of the year, and festive shopping plays a pivotal role in elevating the celebration spirit,” said Myntra CMO Harish Narayanan.”With the current edition of our BFF being our largest-ever edition in terms of brands, selection and offers, we have created a robust 360-degree campaign that not only highlights our proposition but also reaches every cohort of shoppers, with equal focus on those celebrating regional festivals.”
“We have not only increased presence by targeting leading social, digital and electronic platforms, but also the frequency, to boost top-of-mind recall among various age groups, across the country,” Narayanan further said.
The ‘early access’ happening between 1 and 2 October will provide special offers and benefits to members of Myntra’s loyalty program ‘Myntra Insider’ who can also avail of free shipping for six months until February 2022, and insider-exclusive value offers from over 150 brands. The ‘insiders’ will also have access to gift vouchers from some of the leading brands, said Myntra in a statement.
The ‘Play & Earn’ feature will allow users to play games and redeem their stars to get attractive rewards. There’s also an array of benefits for first-time users of the platform. Myntra will also use in-app promotions to communicate deals, prices, and details of various benefits over the course of the next few days, it added.
Mumbai: Fashion e-commerce platform Myntra has launched its latest brand campaign featuring leading fashion icons and the company’s new brand ambassadors Hrithik Roshan, Vijay Deverakonda, and Dulquer Salmaan. Existing celebrity ambassadors Kiara Advani and Samantha Akkineni are also part of the campaign.
“With the combined star power of the most sought-after celebrities from different regions, who are loved and admired for their acting prowess and fashion quotient, Myntra is set to unleash its biggest-ever line-up of star-studded brand commercials. These are aimed at targeting consumers across the nation and giving Myntra the opportunity to engage with the fans of these celebrities,” read Myntra’s official statement.
Speaking on the appointment of the new brand ambassadors and the launch of the brand campaign, Myntra CMO, Harish Narayanan, said, “We are elated to welcome all the superstars to the Myntra family. These top fashion icons who are also acclaimed fashion connoisseurs will be a part of Myntra’s biggest star-studded campaign ever. The campaign will strongly reinforce Myntra’s position as ‘India’s Fashion Expert’ with differentiated fashion offerings and unparalleled shopping experience pivoted on technology. This campaign will cut across demographics and build a deeper relationship with our customers across the country.”
