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NEW DELHI: The ‘new normal’ might already have started setting in with major conglomerates of the world taking calls like allowing their employees to work from...
DELHI: India alone accounts for 11 per cent of Facebook’s global user-base, making it the biggest for the social media platform. The country, with its growing...
MUMBAI: Ever since the government launched its ‘Swacch Bharat Mission’, brands have left no stone unturned to make hay while the sun shines. As per a...
MUMBAI: We are constantly haunted by the media, be it television, print, out of home or digital. Our thoughts and actions get subliminally influenced, not to...
MUMBAI: Nestled in controversy over the presence of lead beyond permissible limits in its popular noodle brand Maggi, Nestle India has found itself in a soup....
MUMBAI: April was an eventful month or so for Amul, the iconic brand marketed by Gujarat Cooperative Milk Marketing Federation (GCMMF). On the one hand, GCMMF...
MUMBAI: An old man with a moustache and a turban advertises a popular spice brand. A chain of resorts has a familiar character giving it a...
MUMBAI: The Bhartiya Janta Party seems to be riding high on its prime ministerial candidate, Narendra Modi, especially in the digital world it seems. After offerings...
Sachin Tendulkar has had his way with the BCCI after all. His legions of fans and his family will be able to watch the Master Blaster...
He talks of a “marketing meltdown” in the country. FMCGs are his real targets. Harish Bijoor does not mince words while reasoning a greater ‘autonomy’ for...
MUMBAI: This is a piece of news that should interest marketers and advertisers keen on seeing the direction that point of purchase (Pop) advertising is taking....
