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In the digital age customers are continuously bombarded with ads. This has led to customers purposely ignoring them reducing their efficacy. How can marketers then connect...
Mumbai : Brand storytelling is a powerful tool leveraged by marketers to communicate their brand’s values, identity, history and purpose. Marketers see GAI as a productivity...
Several businesses are adopting AI-driven chatbots and virtual assistants as there are proven benefits of their use in customer service. These services function 24×7 and are...
Any company handling data is susceptible to data breaches. IBM in 2023 conducted a study of 553 companies on the cost of data breaches, according to...
Mumbai: In an ever-evolving digital world, driving customer loyalty is crucial for business success. One effective strategy is the “earn and burn” loyalty program. This simple...
Mumbai: Artificial intelligence knowingly or unknowingly is ingrained in every aspect of our lives, right from social media to healthcare to cybersecurity. Most businesses have understood...
Mumbai: AI just isn’t reshaping marketing; it’s sculpting a whole new era of content creation. Leading this charge is Hariom Seth, the visionary founder of Tagglabs....
Mumbai: The Interim Budget 2024 unveiled on 1 Feb has set the stage for a symphony of perspectives within the advertising and marketing industries. From applauding...
Mumbai: With the unveiling of the Interim Budget 2024 by union minister of finance Nirmala Sitharaman, a wave of anticipation and excitement sweeps across industries. The...
Mumbai: India’s anticipation for Budget 2024 is palpable, resonating across diverse industries. From digital pioneers envisioning a tech renaissance to entrepreneurs seeking support for AI advancements,...
